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abm.com

2014-09-25 13:47:57

Passed

To Improve

Errors

Optimize

SEO

Title

Medium impact Easy to solve

Building Maintenance and Facility Services from ABM

Length: 51 character(s)

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Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

ABM is a premier provider of building maintenance and facility services to companies across the U.S. and Canada, offering customized solutions for cleaning, energy management, commercial security, parking, and landscaping.

Length: 222 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
2 4 0 2 13
<H1> Discover how we serve your industry
<H1> Building Value through Facility Services
<H2> Building Value Through Custom Facility Services
<H2> Building Value Through People and Technology
<H2> Building Value Through Highly Trained Employees
<H2> Consistent Quality + Savings in Building Maintenance
<H4> There are two easy ways to find available positions with ABM:
<H4> Getting started with ABM is easy!
<H5> Search Positions Online
<H5> Apply in Person
<H5> About ABM
<H5> Services
<H5> Why ABM
<H5> Careers
<H5> Industries We Serve
<H5> News & Events
<H5> Investors
<H5> Contact
<H5> Building Value With Integrated Facilities Solutions
<H5>
<H5> Join the Conversation:
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good abm 31 OK OK OK
Good services 22 OK OK OK
Good facility 15 OK OK OK
Average solutions 15 NOK OK OK
Good building 12 OK OK OK
Keywords (2 words) Freq Title Desc <H>
Good building maintenance 7 OK OK OK
Good facility services 7 OK OK OK
Average facility solutions 6 NOK OK NOK
Average energy solutions 5 NOK OK NOK
Bad facilities engineering 5 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad janitorial services landscape 4 NOK NOK NOK
Bad solutions janitorial services 4 NOK NOK NOK
Bad services landscape turf 4 NOK NOK NOK
Bad landscape turf parking 4 NOK NOK NOK
Bad parking transportation security 4 NOK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Images

Medium impact Easy to solve

We found 30 images on this web page.

3 alt attributes are empty or missing.

  • http://abm.com/SiteCollectionImages/LincGroup_page_redirect.jpg
  • http://googleads.g.doubleclick.net/pagead/viewthroughconversion/995384105/?value=0&guid=ON&script=0
  • http://abm.com/SiteCollectionImages/Global%20Images/blue_metro_tick.png
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

8.5%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Google Preview

Medium impact Easy to solve

Building Maintenance and Facility Services from ABM

abm.com/

ABM is a premier provider of building maintenance and facility services to companies across the U.S. and Canada, offering customized solutions for cleaning, energ...

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This is an example of what your title and description will look like in Google™ search results.

WWW Resolve

Medium impact Easy to solve

Be careful. Your website without www doesn't redirect to www (or the opposite). It is duplicate content!

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Be sure that www.abm.com and abm.com are not running in parallel.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

Once your preferred domain is set, use a 301 redirect for all traffic to your non-preferred domain.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

No

?
Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Flash

Low impact Easy to solve

No

?

Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Domain 1st Registered

Medium impact

18 years ago

?

Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Blog

Medium impact Hard to solve

We found a Blog on this website.

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Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Fast    Fast
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Optimize your website for Mobile browsing

Usability

URL

http://abm.com

Length: 3 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Your website does not have a custom 404 Error Page.

?

Apparently your site does not have a 404 Error Page - this is bad in terms of usability.

Take the opportunity to provide visitors with a beautiful and helpful 404 Error Page to increase user retention.

Customize the 404 error page

Page Size

Low impact

86.1 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.49 second(s) (174.65 kB/s)

?

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Low impact Easy to solve

Declared: Missing

Detected: English

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You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Low impact Hard to solve

We could not find a Print-Friendly CSS

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Microformats

Medium impact Easy to solve

We found 0 type(s) of Microformat

?

This page does not take advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve

Missing

?

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

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It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

12.208.96.5

Server location: DALLAS

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the ABM Building Value Facebook Page

Likes1,133

Talking About60

URL
Name
ABM Building Value
About
ABM (NYSE:ABM) is a leading provider of integrated facility solutions. Thousands of commercial, industrial, government and retail clients outsource their non-core functions to ABM for consistent quality service that meets their specialized facility needs.
Mission
ABM builds value for our clients by reducing operating costs while keeping their properties safe, clean, comfortable and energy efficient, through individual or integrated solutions.
Company overview
ABM (NYSE:ABM) is a leading provider of integrated facility solutions. Thousands of commercial, industrial, government and retail clients outsource their non-core functions to ABM for consistent quality service that meets their specialized facility needs. ABM’s comprehensive capabilities include expansive facility services, energy solutions, commercial cleaning, maintenance and repair, HVAC, electrical, landscaping, parking and security, provided through stand-alone or integrated solutions. With more than $4 billion in revenues and 100,000 employees deployed throughout the United States and various international locations, ABM delivers custom facility solutions to meet the unique client requirements of multiple industries –- ranging from healthcare, government and education to high-tech, aviation and manufacturing. ABM leverages its breadth of services, deep industry expertise and technology-enabled workforce to preserve and build value for clients’ physical assets. ABM Industries Incorporated was founded in 1909. For more information, visit www.abm.com.
Description
With over 100 years of facility solutions experience, we continue to serve thousands of clients across the U.S. and in over 20 international locations. ABM offers:

Electrical & Lighting
Electrical Testing
Energy
EV Charging Stations
Home Energy Solutions
HVAC & Mechanical
Integrated Facility Solutions
Janitorial
Landscape & Grounds
Maintenance & Repair
Parking & Transportation
Security
Threat Reduction Services
Clinical Engineering

ABM is one of the largest facility management services providers in the U.S. We offer state-of-the-art, dependable building maintenance services cost effectively. Our substantial base of long-term clients demonstrates the importance that we place on building enduring relationships.

As an ABM client, you have the advantage of obtaining multiple services under one contract with a single point of contact, making it easy for you to outsource these functions without administrative headaches. We provide any combination of services on a local, regional or national basis.

In everything we do, you’ll see how we’ve earned a reputation for integrity and high levels of performance. For the next 100 years, we’re dedicated to maintaining that reputation and keeping our clients happy.

ABM’s Professionalism and Work Ethic and What it Means to You

Clients who have been with us for decades will tell you that we have a service-focused mentality. ABM’s work ethic centers on:

A needs-based approach. Clients come to us for lasting and reliable facility management solutions. They know we understand their everyday demands and real estate strategy. We provide a needs-based approach to delivering services. We’re proud of our expertise, but have built our business on listening to our clients.

Our company values. Our relationship with you will be built on respect, integrity and collaboration. We seek innovation and are dedicated to excellence. It’s something not open to compromise. Every employee at ABM knows this and puts it into action at every job site.

Innovation. We make every effort to not only lead, but to transform the industry through our knowledge, integrity, professionalism and technology, so that we can expertly handle anything you ask of us.

Value-added relationships. We conduct business in a way that instills a sense of confidence in our clients. It’s something that reaches beyond ABM’s service competence; it’s a sense of security. You’ll know you chose wisely when you choose ABM.

Not just a philosophy. It’s how we do business.

ABM will never go into a bidding war if it means selling out on our values. You may find a cheaper, short-term solution from one of our competitors, but in the long run, “cheap” and “short-term” can cost more money than doing it the RIGHT way. We don’t believe in shortcuts when it comes to safety, proper procedure, compliance and environmental concerns.

Respecting our employees.

We employ nearly 100,000 skilled and hardworking people. We have nothing but the greatest respect for them. ABM meets and exceeds legal, union and staff demands for safe working conditions and career mobility. ABM treats everyone justly and fairly. When employees are happy, we know they’ll do their best for our clients.

Strong financials mean the ability to offer you more.

Our 2011 revenues of approximately $4.2 billion was earned by faithfully serving thousands of commercial, industrial, institutional and retail facilities in hundreds of cities. ABM is one of the largest facility solutions providers on the New York Stock Exchange. Our subsidiaries are leaders in their respective fields and are capable of organic and acquisition growth. Our size, operational infrastructure and financial strength enable us to offer clients a level of sophistication that translates into savings and peace of mind.

Facility solutions are often viewed as a commodity… something to bid out, with the lowest bidder winning. However, after working with ABM, our clients now view us as a valuable partner in their businesses.

From our humble beginnings as a window washing business in 1909 to every relationship we have today – from our facility managers, janitors, maintenance technicians, security guards, landscapers, parking attendants and other service workers to our largest clients – we consistently uphold our philosophy of doing things right.

ABM… Building Value for your buildings, facilities and business.
Products
Services Tailored for Building Value

You’ll find no “off-the-rack” solutions here. ABM’s needs-based approach ensures that our services fit your requirements… whether you need us to:

- guarantee energy savings
- enhance your electrical or lighting systems
- implement ABM’s Green Care™ janitorial processes
- beautify your landscape
- handle maintenance and repair issues
- maintain your HVAC/mechanical equipment
- increase the security of your building
- generate new revenue with our innovative parking services, or
- create an integrated facility solution to reduce cost and increase efficiency/reliability.

With experience in all types of facilities, ABM stands ready to solve your problems today. And we’ll continue to develop stand-alone or integrated solutions for you as your business evolves.
Phone
866-678-0783
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