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Screenshot for asperasoft.com


2014-10-10 16:35:09


To Improve





Medium impact Easy to solve

Aspera l High-Speed File Transfer Software

Length: 42 character(s)


Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website


Medium impact Easy to solve

Aspera High-speed File Transfer Software that moves the world’s data at maximum speed, regardless of file size, transfer distance or network conditions - Asperasoft

Length: 164 character(s)


Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

Aspera l High-Speed File Transfer Software


Aspera High-speed File Transfer Software that moves the world’s data at maximum speed, regardless of file size, transfer distance or network conditions - Asperasoft

This is an example of what your title and description will look like in Google™ search results.


Low impact Easy to solve
H1 H2 H3 H4 H5
1 17 5 0 0
<H1> Aspera: Moving the World's Data at Maximum Speed
<H2> What's Hot
<H2> Aspera, an IBM Company, Powers Complex Digital Media Workflows for WDR mediagroup
<H2> Aspera, an IBM Company, Unveils Expanded On Demand Transfer Platform for Big Data
<H2> Edge TV Chats with Michelle Munson of Aspera
<H2> Aspera, EVS & Elemental Stream Live HD Video to Connected Fans
<H2> Akamai Edge
<H2> Broadcast India 2014
<H2> SMPTE 2014
<H2> Resources
<H2> Software
<H2> Solutions
<H2> Technology
<H2> Ecosystem
<H2> News & Events
<H2> Company
<H2> Resources
<H2> Language:
<H3> >> Learn More
<H3> >> Learn More
<H3> >> Learn More
<H3> >> Learn More
<H3> >> Learn More

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • aspera 19
  • transfer 12
  • software 9
  • oct 6
  • transport 6
  • learn 5
  • news 5
  • partners 5
  • events 5
  • technology 5

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.


Medium impact Easy to solve

We found 17 images on this web page.

17 alt attributes are empty or missing.

  • http://googleads.g.doubleclick.net/pagead/viewthroughconversion/951291791/?value=0&label=m_QuCMHEkgQQj5_OxQM&guid=ON&script=0
  • http://asperasoft.com/uploads/tx_cicslide/Aspera_EVS_elemental_hero.png
  • http://asperasoft.com/uploads/tx_cicslide/Sharepoint_hero_V3.png
  • http://asperasoft.com/uploads/tx_cicslide/Drive_hero.png
  • http://asperasoft.com/uploads/tx_cicslide/hero_AOD_V1.png
  • http://asperasoft.com/uploads/tx_cicslide/Emmy_hero_NOV.png
  • http://asperasoft.com/uploads/tx_cicslide/oil_gas_V3.jpg
  • http://asperasoft.com/uploads/tx_cicslide/UFC_hero_march2013.png
  • http://asperasoft.com/uploads/tx_cicslide/ibc_bestofshow_hero.png
  • http://asperasoft.com/uploads/tx_cicslide/viki.png
  • http://asperasoft.com/uploads/tx_cicslide/WhatsHot_hero_emmy_1.png
  • http://asperasoft.com/uploads/tx_cicslide/perform.png
  • http://asperasoft.com/uploads/tx_cicslide/dashnet.png
  • http://asperasoft.com/uploads/tx_cicslide/btsport_smallhero.png
  • http://asperasoft.com/uploads/tx_cicslide/smallhero_NAB_BoS.png
  • http://asperasoft.com/uploads/tx_cicslide/SmallHero_Akamai.png
  • http://asperasoft.com/uploads/tx_cicslide/BandwidthCalc_hero_small.png

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve



Great, this page's ratio of text to HTML code is higher than 15 percent.

Although your text to code ratio is good, you can always improve it by adding more text content to your pages.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.


Great, your website directs www.asperasoft.com and asperasoft.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve



Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve


Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.


Medium impact Hard to solve

We found a Blog on this website.


Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog


Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content


Make sure that your website is prepared for mobile browsing.
These are the different aspects that can be optimized for mobile users:

Optimize your website for Mobile browsing




Length: 10 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Medium impact Easy to solve



Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

Low impact

31.9 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

1.34 second(s) (23.86 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Low impact Easy to solve

Declared: English

Detected: English


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Domain Availability

Low impact
Domains (TLD) Status
asperasoft.net Expires in 6 months
asperasoft.org This domain is booked
asperasoft.info Available. Book it now!
asperasoft.biz Available. Book it now!
asperasoft.eu Available. Book it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
zsperasoft.com Available. Book it now!
aaperasoft.com Available. Book it now!
asoerasoft.com Available. Book it now!
aspwrasoft.com Available. Book it now!
asperaaoft.com Available. Book it now!
asperzsoft.com Available. Book it now!
aslerasoft.com Available. Book it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Safe Browsing

Medium impact Very hard to solve



Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server IP

Server location: PORTLAND


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Low impact Easy to solve

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.




Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve



Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.



Facebook Page

Low impact Easy to solve
Cover picture of the Aspera, an IBM company Facebook Page


Were here6

Talking About1


Aspera, an IBM company
Aspera’s unwavering mission is to create the next-generation software technologies that move the world’s large data at maximum speed.
Aspera focuses on supplying innovative big data transfer solutions that help organizations operate and collaborate more effectively on a global scale. At the root of Aspera’s success lies our unique, patented bulk data transport technology: fasp™ (fast, adaptive and secure protocol). Aspera team members thrive on contributing their expertise to constant innovation and the creation of new software products and services that are changing the way people the world over share and exchange information.
5900 Hollis Street, Suite E, Emeryville
United States
(510) 849-2386
These data regarding the Facebook Page are publicly available.