Add competitors
Screenshot for auto.vlan.be


2014-05-30 21:24:18


To Improve





Medium impact Easy to solve

New cars in stock in Belgium

Length: 28 character(s)


Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website


Medium impact Easy to solve

You're looking for a new car? We have thousands of new cars in stock (clearance price!). Gocar.be, clearance deals on new cars in stock

Length: 135 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description


Low impact Easy to solve
H1 H2 H3 H4 H5
1 5 7 8 0
<H1> Buy a new car in stock
<H2> Navigation
<H2> Hot deals for new cars in stock
<H2> Most popular categories
<H2> Latest auto news
<H2> Buy a used car
<H3> Hot deals in stock
<H3> Brands
<H3> Models
<H3> BUY
<H3> Sell
<H3> Services
<H3> About
<H4> Renault Kangoo Express1.5 dCi...
<H4> Nissan Juke 1.6 117 CONNECT EDITION
<H4> Hyundai ix35 premium crdi 115...
<H4> Alfa Romeo Giulietta 1.4 TB Veloce
<H4> Peugeot 5008
<H4> Toyota Avensis Wagon Traveller
<H4> BMW 320d Touring
<H4> Porsche 911 verkocht vendu sold

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • stock27
  • car18
  • info8
  • opel8
  • cars6
  • diesel6
  • insurance6
  • professional5
  • loan5
  • news5

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good stock 27 OK OK OK
Good car 18 OK OK OK
Bad info 8 NOK NOK NOK
Bad insurance 6 NOK NOK NOK
Average renault 6 NOK NOK OK
Keywords (2 words) Freq Title Desc <H>
Bad car insurance 6 NOK NOK NOK
Bad loan car 5 NOK NOK NOK
Bad car loan 5 NOK NOK NOK
Bad insurance info 4 NOK NOK NOK
Bad audi stock 3 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad loan car insurance 5 NOK NOK NOK
Bad car loan car 5 NOK NOK NOK
Bad car insurance info 4 NOK NOK NOK
Bad news new cars dream cars spy 2 NOK NOK NOK
Bad sell cars motorbikes 2 NOK NOK NOK

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords


Medium impact Easy to solve

We found 24 images on this web page.

24 alt attributes are empty or missing.

  • /userdata/21203/layout/images/gocar-be-logo-beta.png
  • /picserver1/userdata/1/22259/VjgVDhkk/32148078-1.jpg
  • /picserver1/userdata/1/22259/VjgVDhkk/32752123-1.jpg
  • /picserver1/userdata/1/22874/VjmXyhkk/32613458-1.jpg
  • /picserver1/userdata/1/22371/VjhXvhdnB/32723104-1.jpg
  • /userdata/21203/layout/country-icons/be.png
  • /picserver1/userdata/1/22209/VjgQDhdnB/32146677-1.jpg
  • /userdata/21203/layout/country-icons/be.png
  • /picserver1/userdata/1/21203/VigQxhfk/beerens_fr.gif
  • /picserver1/userdata/1/22259/VjgVDhdnB/32149303-1.jpg
  • /userdata/21203/layout/country-icons/be.png
  • /picserver1/userdata/1/21203/VigQxhfk/cardoen_logo400px.png
  • /picserver1/userdata/1/23080/VkeYuhdnB/32176270-1.jpg
  • /userdata/21203/layout/country-icons/be.png
  • /picserver1/userdata/1/14143/UlfUxhdnB/kfz31404902_1.jpg
  • /userdata/21203/layout/country-icons/be.png
  • /picserver1/userdata/1/21203/VigQxhfk/5_small.gif
  • /picserver1/userdata/1/21203/VigQxhkk/bmwx7.jpg
  • /picserver1/userdata/1/21203/VigQxhkk/lamborghini-egoista.jpg
  • /picserver1/userdata/1/21203/VigQxhkk/mercedes-c-class-estate-1.jpg
  • /picserver1/userdata/1/23015/VkeRzhdnB/32174619-1.jpg
  • /picserver1/userdata/1/13960/UknWuhdnB/kfz31883749_wba3k31010f663773_01.jpg
  • /picserver1/userdata/1/22244/VjgUyhdnB/32147649-2.jpg
  • /userdata/21203/layout/cim/cim.png

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve



This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Google Preview

Medium impact Easy to solve

New cars in stock in Belgium


You're looking for a new car? We have thousands of new cars in stock (clearance price!). Gocar.be, clearance deals on new cars in stock

This is an example of what your title and description will look like in Google™ search results.

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.


Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve


Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.


Low impact Easy to solve



Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly


Low impact Easy to solve



Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame


Medium impact Hard to solve

We have not found a Blog on this website.


Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog


Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Average    Average

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

Optimize your website for Mobile browsing




Length: 4 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Medium impact Easy to solve



Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.


There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

34.6 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.61 second(s) (57.06 kB/s)


Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Low impact Easy to solve

Declared: English

Detected: English


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used


Low impact Hard to solve

Great, we found a CSS for a Print-Friendly page


This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Dublin Core

Low impact Easy to solve



This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
vlan.com in 8 days
vlan.net in 2 years
vlan.org This domain is booked
vlan.info Available. Book it now!
vlan.biz in 6 months
vlan.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
zuto.vlan.be Available. Book it now!
ayto.vlan.be Available. Book it now!
auro.vlan.be Available. Book it now!
auti.vlan.be Available. Book it now!
ajto.vlan.be Available. Book it now!
ato.vlan.be Available. Book it now!
aut9.vlan.be Available. Book it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.


It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve


86%    86%

Vendor reliability

86%    86%


86%    86%

Child safety

94%    94%

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve



Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server IP

Server location: STEELE


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Too bad, your server is not using a caching method.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.


Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.


Low impact Easy to solve

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 38 Errors, 5 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve



Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.



Social shareability

High impact Hard to solve

This website is fairly popular on Social Networks.

Facebook Likes1

Facebook Shares0

Facebook Comments0

Twitter Backlinks13

Google™ +45


The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Twitter, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents social media influences from your website's URL; it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @vlan is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.


Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

Low impact Easy to solve

Total page +1s45






Gocar.be is een nieuw portaal dat volledig gericht is op nieuwe auto’s in stock. Gocar is een aanvulling op Autovlan.be, het platform van de Groep Rossel en Roularta voor tweedehands auto’s.


<span>Gocar.be is een nieuw portaal dat volledig gericht is op nieuwe auto’s in stock. Gocar is een aanvulling op Autovlan.be, het platform van de Groep Rossel en Roularta voor tweedehands auto’s.<br /><br /></span><div><span>Gocar.be gaat van start met meer dan 3.000 meteen beschikbare nieuwe auto’s in heel België, in meer dan 1.400 partner verkooppunten. Gocar.be werd bedacht als een alternatief om de autodealers te helpen de verkoop van hun nieuwe auto’s op voorraad te versnellen, en tegelijk het publiek een overzicht te geven van de beschikbare voorraden in heel België.</span><br /><span> </span><br /><span>Om de impact van Gocar.be, Autovlan.be en Motovlan.be een extra ruggesteun te geven, werd een - in België exclusief - partnership ondertekend met het Europese portaal Mobile.de (eigendom van de groep Ebay). Deze strategische alliantie verruimt het Belgisch aanbod, en biedt nu een overzicht van een voorraad van meer dan 1 miljoen tweedehands auto’s en 200.000 nieuwe auto’s, beschikbaar in heel Europa.</span></div>

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Missing profile on Google My Business™

Change profile


  0 Reviews

Nadaf Auto
Change profile

Avenue Louis Bertrand 12, Schaerbeek


This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews


Je n'ai pas de voiture, mais j'aime bien Nadaf Auto. De un parce que le patron est très aimable. De deux parce que j'aime beaucoup les boutiques de... – Anna M.

Show more


Je suis allé plusieurs fois dans ce magasin sans pour autant y avoir acheté quelque chose. Il faut tout d'abord savoir qu'il se trouve juste à coté de chez... – Dembo Z.

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These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.


Traffic Estimations

Medium impact
Very High    Very High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

30,784th most visited website in the World

228th most visited website in  Belgium


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Belgium vlan.be This domain is booked
France vlan.fr This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.