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Review of bbc.co.uk

Generated on 2014-04-16 07:08:07

Successfully passed 0

Room for improvement 0

Errors to fix 0

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Traffic Estimations

Medium impact
Very High    Very High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

59th most visited website in the World

5th most visited website in  United Kingdom


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

United Kingdom
United States
South Africa
Saudi Arabia
South Korea
United Arab Emirates
Popular Countries (ccTLD) Status Expiration
0 bbc.co.uk Domain Not Available -
1 bbc.us Domain Not Available 1 Year(s) 0 Month(s) 5 Day(s)
2 bbc.in Domain Not Available 0 Year(s) 10 Month(s) 2 Day(s)
3 bbc.ru Domain Not Available 1 Year(s) 0 Month(s) 18 Day(s)
4 bbc.ca Domain Not Available 0 Year(s) 7 Month(s) 17 Day(s)
5 bbc.pk Domain Not Available -

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.


Local Directories

Missing profile on Google Places™

BBC Television Centre

201 Wood Ln., Shepherd's Bush

BBC Television Centre Tours

Television Centre Wood Lane, London


This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews


I just loved my BBC tour. It was fantastic. Is very cool if you love british culture. They have a TARDIS "parked" there and even a small store with cool stuff of Doctor Who and another BBC shows. – Erica P.

Show more


The 'T' in TX is actually tea, without which this building and all its output would grind to a halt – LJ R.

Show more


I work here. – ★Speedy L.

Show more


Don't ever eat anything more in the filling station that isn't crisps or chocolate bars! – Rich P.

Show more


The 'killing station' on the 2nd floor. Not just a funny name. Avoid at all costs! – George H.

Show more


See culinary creativity pushed to new limits at the legendary killing station – Alex M.

Show more


The 1963 Eurovision Song Contest was held here, touch the walls and get connected to the Eurovision history. Then take a photo and share the experience! – Eurovision

Show more


It's good to see this back. Its disappearance bothered me profoundly. – Phil R.

Show more


I've put the White City building back on Foursquare. How long will it survive this time? If you're thinking of deleting it or merging it with TVC, please don't: it really does exist! – David T.

Show more


Watch BBC1. It's great. – Damon C.

Show more

These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.


Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes69039

Facebook Shares109127

Facebook Comments55153

Twitter Backlinks296453

Delicious Bookmarks296


Google™ +9634


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @BBC is booked and it is linked to your website.




BioOfficial BBC Twitter Account


Account Age5 Year(s) 3 Month(s) 15 Day(s) ago


Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Facebook Page

Cover picture of the BBC News Facebook Page


Talking About827045


BBC News


Welcome to BBC News on Facebook, offering highlights from TV, radio and online output. Keep up to date via: www.bbc.co.uk/news and if you have a story to tell us, get in touch with us using the message tab on this page.


The BBC aims to inform, educate and entertain - wherever you are, whatever your age.

Company overview

The best journalism from BBC News on TV, radio, online and mobile.


The largest broadcast news operation in the world with more than 2,000 journalists and 48 newsgathering bureaux, 41 of which are overseas.

These data regarding the Facebook Page are publicly available.


Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Average    Average

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

Optimize your website for Mobile browsing


WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.


Great, your website directs www.bbc.co.uk and bbc.co.uk to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

Underscores in the URLs

Low impact Hard to solve


  • http://www.bbc.co.uk/news/entertainment_and_arts/
  • http://www.bbc.co.uk/news/science_and_environment/
  • http://www.bbc.co.uk/mundo/noticias/2014/04/140415_china_ucrania_rusia_posicion_jgc
  • http://www.bbc.co.uk/zhongwen/simp/world/2014/04/140416_south_korea_ferry.shtml
  • http://www.bbc.co.uk/arabic/worldnews/2014/04/140415_south_korea_ferry
  • http://www.bbc.co.uk/persian/world/2014/04/140416_l03_south_korea_ferry
  • http://www.bbc.co.uk/news/world/latin_america/
  • http://www.bbc.co.uk/news/2/hi/middle_east/default.stm
  • http://www.bbc.co.uk/news/2/hi/uk_news/default.stm
  • http://www.bbc.co.uk/news/world/us_and_canada/
  • http://www.bbc.co.uk/news/2/hi/also_in_the_news/
  • http://www.bbc.co.uk/news/2/shared/fds/hi/business/market_data/overview/default.stm
  • http://www.bbc.co.uk/gardening/plants/plant_finder/
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Google Preview

Medium impact Easy to solve

BBC - Homepage


Breaking news, sport, TV, radio and a whole lot more. The BBC informs, educates and entertains - wherever you are, whatever your age.

This is an example of what your title and description will look like in Google™ search results.


Medium impact Easy to solve

BBC - Homepage

Length: 14 character(s)


Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website


Medium impact Easy to solve

Breaking news, sport, TV, radio and a whole lot more. The BBC informs, educates and entertains - wherever you are, whatever your age.

Length: 133 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Meta Keywords

BBC, bbc.co.uk, bbc.com, Search, British Broadcasting Corporation, BBC iPlayer, BBCi

Length: 84 character(s)


Meta keywords are used to indicate keywords that are relevant to your website's content. Because search engine spammers have abused this tag, however, it provides little to no benefit to your search rankings.

You can safely avoid the use of this tag for new web pages. For existing web pages, make sure the meta keywords do not appear to be spammy.


Low impact Easy to solve
<H1 <H2> <H3> <H4> <H5>
1 21 32 2 0
<H1> BBC Homepage
<H2> Accessibility links
<H2> BBC navigation
<H2> Top Stories
<H2> News
<H2> Business
<H2> Sport
<H2> More from BBC News
<H2> Entertainment & Arts
<H2> Health
<H2> Technology
<H2> Science & Environment
<H2> Capital
<H2> Autos
<H2> Culture
<H2> Future
<H2> Travel
<H2> BBC in your language
<H2> Most Popular in News
<H2> Weather
<H2> Explore the BBC
<H2> BBC links
<H3> Top Story
<H3> Top Story
<H3> Top Story
<H3> Top Story
<H3> Spanish
<H3> Chinese
<H3> Arabic
<H3> Persian
<H3> More languages
<H3> Shared
<H3> Read
<H3> Watched/Listened
<H3> London
<H3> News
<H3> Sport
<H3> Business
<H3> Weather
<H3> Future
<H3> Travel
<H3> Entertainment
<H3> Music
<H3> Arts & Culture
<H3> Food
<H3> Science
<H3> Nature
<H3> Gardening
<H3> Religion
<H3> Ethics
<H3> Learning English
<H3> Learning Other Languages
<H3> TV Channels
<H3> Radio
<H4> World Regions
<H4> Types of news

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings


Medium impact Easy to solve

We found 31 images on this web page.

1 alt attributes are empty or missing.

  • //sa.bbc.co.uk/bbc/bbc/s?name=SET-COUNTER&pal_route=index&ml_name=barlesque&app_type=web&language=en-GB&ml_version=0.17.3&pal_webapp=wwhp&blq_s=3.5&blq_r=3.5&blq_v=default-worldwide

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

7.16 %


This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords


Low impact Easy to solve



Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly


Low impact Easy to solve



Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame


Medium impact Hard to solve

We have not found a Blog on this website.


Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good bbc 14 OK OK OK
Average news 11 NOK OK OK
Bad association 9 NOK NOK NOK
Bad korea 7 NOK NOK NOK
Bad ukraine 6 NOK NOK NOK
Keywords (2 words) Freq Title Desc <H>
Bad korea ferry 4 NOK NOK NOK
Average top story 4 NOK NOK OK
Bad ferry carrying 3 NOK NOK NOK
Bad civil war 3 NOK NOK NOK
Bad ukraine brink 3 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad brink civil war 3 NOK NOK NOK
Bad temperature min temperature 3 NOK NOK NOK
Bad max temperature min 3 NOK NOK NOK
Bad ukraine brink civil 3 NOK NOK NOK
Bad mini-sub resumes search 2 NOK NOK NOK

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Keywords Cloud

  • bbc14
  • news11
  • association9
  • korea7
  • ukraine6
  • temperature6
  • ferry6
  • top6
  • search6
  • plane5

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Domain 1st Registered

Medium impact

17 Year(s) 11 Month(s) 19 Day(s) ago


Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).




Length: 3 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Medium impact Easy to solve



Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.


Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

107.8 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.69 second(s) (156.3 kB/s)


Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Low impact Easy to solve

Declared: English

Detected: English


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used


Low impact Hard to solve

We could not find a Print-Friendly CSS


This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Dublin Core

Low impact Easy to solve



This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status Expiration
bbc.com Domain Not Available 0 Year(s) 2 Month(s) 27 Day(s)
bbc.net Domain Not Available 6 Year(s) 6 Month(s) 17 Day(s)
bbc.org Domain Not Available -
bbc.info Domain Not Available -
bbc.biz Domain Not Available 0 Year(s) 11 Month(s) 12 Day(s)
bbc.eu Domain Not Available -

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status Expiration
vbc.co.uk Domain Not Available -
bvc.co.uk Domain Not Available -
bbx.co.uk Domain Not Available -
bbbc.co.uk Domain Not Available -
bbv.co.uk Domain Not Available -
bgc.co.uk Domain Not Available -
nbc.co.uk Domain Not Available -

Register the various typos of your domain to protect your brand from cybersquatters.

Whois Privacy

Company:British Broadcasting Corporation

Owner Address:British Broadcasting Corporation, Broadcasting House, Portland Place, London, W1A 1AA, United Kingdom


Website ownership records are available to the public. Contact your domain provider to request to make your domain records private. Depending on your industry, you may choose to keep your records public in order to increase your website's ownership credibility.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.


It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve


94%    94%

Vendor reliability

94%    94%


94%    94%

Child safety

94%    94%

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve



Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server IP

Server location: TADWORTH


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Apache Web server

jQuery JavaScript framework

RequireJS JavaScript framework


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Too bad, your website does not take advantage of gzip.


Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.


Low impact Easy to solve


Google Analytics




Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 1 Errors, 1 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve



Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.