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blackdogled.com

2014-08-19 16:51:27

Passed

To Improve

Errors

Optimize

SEO

PageRank

High impact Very hard to solve
PR2    PR2
?

Your website's PageRank is decent but it can be improved.

PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.

Websites with a high PageRank are crawled more frequently and their outgoing links have more passing juice.

Title

Medium impact Easy to solve

LED Grow Lights | Black Dog LED | Plant Light

Length: 45 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

LED Grow Lights by Black Dog LED - research driven, scientifically validated, designed by growers for growers

Length: 109 character(s)

?

Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
1 3 8 3 0
<H1> Black Dog LED
<H2> New!
<H2> Home of the highest quality led grow lights
<H2> New Products
<H3> Cart:
<H3> UNIVERSAL SERIES All 5w LED Diodes
<H3> Read the
<H3> Exclusive
<H3> 560 watts = 1 lb.+
<H3> LuxPro Programmable Outlet Thermostat
<H3> 5' x 5' Gorilla Grow Tent
<H3> Heavy Duty Power Cord 240V - 8'
<H4> LED Grow Light Facts
<H4> LED Grow Glasses
<H4> Independent Testing
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Images

Medium impact Easy to solve

We found 15 images on this web page.

5 alt attributes are empty or missing.

  • https://www.blackdogled.com/media/wysiwyg/home-callout-3.gif
  • https://www.blackdogled.com/media/wysiwyg/home-callout-2.gif
  • https://www.blackdogled.com/media/wysiwyg/home-callout-4.gif
  • https://www.blackdogled.com/skin/frontend/default/theme506/images/cc-icons.jpg
  • https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1005810900/?value=0&guid=ON&script=0
?

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

8.6%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
103    103
?

This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Internal Pages Analysis

Medium impact Easy to solve
Title Description Text/HTML
Contact Us Default Description 7.15%
What Is Photosynthesis? / Black Dog LED Knowledge Center Photosynthesis Explained for the Indoor GardenerAlthough there is more than one type of photosynthesis, oxygen is released during the photosynthesis process in plants, so plants employ oxygenic photosynthesis. Oxygenic photosynthesis is the manner through which plants utilize light energy to convert carbon dioxide (CO2) and water (H2O) into glucose and oxygen. The chemical formula for this process is:6 CO2 + 12 H2O &rarr; C6H12O6 + 6 O2 + 6 H2O(Carbon dioxide + water + light energy &rarr; carbohydrate + oxygen).In photosynthesis, plants use their leaves to capture carbon dioxide from the air and their roots to gather water. In order to gather light energy, plants use organelles (units within cells) that are called chloroplasts and can be found in large quantities in their leaves. Chloroplasts contain chlorophyll, the pigment that makes plants green and one pigment used to absorb energy. Carotenoids, anthocyanins, and xanthophylls are also pigments used by plants to obtain light energy. During photosynthesis, the light energy gathered by these pigments reacts with the CO2 and H20 molecules yielding glucose, the carbohydrate that plants use for food, and oxygen, which is released into the air.Why is it important to understand photosynthesis?The obvious answer is that plants will die without oxygenic photosynthesis because they are unable to feed themselves. However, it is also important to understand photosynthesis in order to provide plants with what they need to grow strong and healthy. For plants to function efficiently, factors such as levels of CO2, the intensity and frequency of light, temperature, and humidity must be monitored. For example, if temperatures are too high or if plants do not have access to enough CO2, they will undergo photorespiration, slowing down the process of photosynthesis and growth. As CO2 is increased, plants will produce more glucose. But, this rate of return is a diminishing one, and too much CO2 will ultimately slow down photosynthesis and damage plants.Also, it is important to know that plants are able to absorb many different wavelengths of light during photosynthesis. Their primary pigments—chlorophyll and carotenoids—mainly absorb red, blue, violet, and blue-green light. In order to maintain efficient photosynthesis, healthy plants require a complete spectrum light source, such as Black Dog LED&apos;s Phyto-genesis Spectrum&trade;, that focuses on wavelengths in the Yield Photon Flux (YPF) range (300–800 nanometers) while also incorporating light conditions found in nature, such as ultraviolet and infrared light for increased turpinoid/flavinoid production and faster flowering. 12.89%
LED Grow Lights FAQ Frequently Asked Questions about LED Grow Lights and Grow Operations. 50.26%
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No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tools to improve the way search engines index your website.

Write unique titles for each page

Google Preview

Medium impact Easy to solve

LED Grow Lights | Black Dog LED | Plant Light

www.blackdogled.com/

LED Grow Lights by Black Dog LED - research driven, scientifically validated, designed by growers for growers

?
This is an example of what your title and description will look like in Google™ search results.

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

?

Great, your website directs www.blackdogled.com and blackdogled.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Missing

?

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

No

?
Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Flash

Low impact Easy to solve

No

?

Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Domain 1st Registered

Medium impact

4 years ago

?

Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Domain Expiration

Medium impact Easy to solve

in 2 years

?

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Extend the registration of your domain

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Fast    Very Fast
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

?
Optimize your website for Mobile browsing

Usability

URL

http://blackdogled.com

Length: 11 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Your website does not have a custom 404 Error Page.

?

Apparently your site does not have a 404 Error Page - this is bad in terms of usability.

Take the opportunity to provide visitors with a beautiful and helpful 404 Error Page to increase user retention.

Customize the 404 error page

Page Size

Low impact

0 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

-1 second(s) (-1 kB/s)

?

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Low impact Easy to solve

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Low impact Hard to solve

Great, we found a CSS for a Print-Friendly page

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Microformats

Medium impact Easy to solve

We found 0 type(s) of Microformat

?

This page does not take advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve

Missing

?

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
blackdogled.net in 2 months
blackdogled.org Available. Book it now!
blackdogled.info Available. Book it now!
blackdogled.biz Available. Book it now!
blackdogled.eu This domain is booked
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
vlackdogled.com Available. Book it now!
bkackdogled.com Available. Book it now!
blzckdogled.com Available. Book it now!
blaxkdogled.com Available. Book it now!
bblackdogled.com Available. Book it now!
blackdobled.com Available. Book it now!
blackdoyled.com Available. Book it now!
?

Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

?

It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

199.46.124.172

Server location: HUNTSVILLE

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Social shareability

High impact Hard to solve

This website is fairly popular on Social Networks.

Facebook Likes38

Facebook Shares44

Facebook Comments6

StumbleUpon1

Google™ +86

Twitter Backlinks14

?

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Twitter, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents social media influences from your website's URL; it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @BlackDogLED is booked and it is linked to your website.

Name
Followers
57
Tweets
32
Bio
Innovative indoor grow lighting.
Location
Boulder, CO
Account Age
2 years ago
?

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Facebook Page

Low impact Easy to solve
Cover picture of the Black Dog LED Facebook Page

Likes639

Talking About11

Checkins30

URL
Name
Black Dog LED
Categories
GardenerFarmGarden Center
About
LED Grow Lights
Description
Black Dog LED is an LED grow light company based out of beautiful Boulder, Colorado that specializes in the most reliable, innovative and powerful LED plant grow lights on the market.
Products
BD360- 335 watt
BD450-420 watt
BD700-560 watt
PlatinumXL 710 watt
Address
2805 Wilderness Place, Suite 100, Boulder
United States
Phone
(800) 380-2291
?
These data regarding the Facebook Page are publicly available.

Google+ Page

Low impact Easy to solve
[YAML: gp_cover_alt] Black Dog LED

Total page +1s47

Total circles you're in43

URL
Name
Black Dog LED
Verified
Yes
Tagline
Dealing exclusively in the highest power LED grow lights available
Introduction
Specializing in high quality full spectrum LED Grow Lights. Replace, retrofit, expand any indoor garden operation with the highest power full spectrum LED lighting available. 90-day return available!

The only proven LED grow light that can beat HID in veg and in FLOWER!
?
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Black Dog LED

2805 Wilderness Pl, Boulder
UNITED STATES

+1 800-380-2291

  0 Reviews

Black Dog Pub
Claim listing

Longmont
UNITED STATES

Missing profile on Yelp™

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews

1355960077000

Watch out for the drive-by-lickings! – Matthew Y.

Show more

1355960077000

Watch out for the drive-by-lickings! – Matthew Young

Show more

?
These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.
Measure

Visitors

Traffic Estimations

Medium impact
Low    Low
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

1,071,566th most visited website in the World

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

43.9%    43.9%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.