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Screenshot for buyma.com

buyma.com

2014-10-25 00:30:33

Passed

To Improve

Errors

Optimize

SEO

Title

Medium impact Easy to solve

BUYMA.com 世界中のパーソナルショッパーから海外通販

Length: 30 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

ファッション通販サイト『BUYMA』(バイマ)。日本にいながら日本未入荷、海外限定モデルなど世界中の商品を購入できるソーシャルショッピングサイト!後払い決済、本物保証、品質補償、紛失補償など充実した補償サービスを提供しています。Enjoy Your Shopping!

Length: 134 character(s)

?

Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
1 5 2 5 0
<H1> 世界中のパーソナルショッパーが新作ブランドアイテムをお届け
<H2> 出品者向け情報
<H2> NEW ARRIVALS
<H2> 購入地から探す
<H2> 旬ワード
<H2> 雑誌掲載アイテム
<H3> PICKUP POST
<H3>
<H4> ランキング
<H4>
<H4> おすすめコンテンツ
<H4> SNS
<H4> 会員登録
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • new8
  • marc6
  • buyma4
  • fri4
  • spade4
  • jacobs3
  • posted3
  • moncler3
  • スニーカー3
  • tue3
?

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Images

Medium impact Easy to solve

We found 89 images on this web page.

7 alt attributes are empty or missing.

  • https://www.facebook.com/tr?id=542894159173013&ev=NoScript
  • http://www.buyma.com/contents/outer/images/top_bnr_s.jpg
  • http://www.buyma.com/contents/moncler/images/2014/topbnr_w980_s.jpg
  • http://www.buyma.com/contents/bag/images/aw/top_bnr_s.jpg
  • http://www.buyma.com/contents/shoes/images/aw/top_bnr_lg_s.jpg
  • http://www.buyma.com/images/bnr/halloween_home-top_s.jpg
  • http://www.buyma.com/contents/petit/images/topbnr_s.jpg
?

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

3.2%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Google Preview

Medium impact Easy to solve

BUYMA.com 世界中のパーソナルショッパーから海外通販

www.buyma.com/

ファッション通販サイト『BUYMA』(バイマ)。日本にいながら日本未入荷、海外限定モデルなど世界中の商品を購入できるソーシャルショッピングサイト!後払い決済、本物保証、品質補償、紛失補償など充実した補償サービスを提供しています。Enjoy Your Shopping!

?
This is an example of what your title and description will look like in Google™ search results.

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

?

Great, your website directs www.buyma.com and buyma.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

No

?

Be careful, your server IP is not forwarding to your website's domain name. Search engines like Google™ are now able to index your website with its IP instead of its domain name. This will result in duplicate content.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.

?

Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Yes

  • http://www.buyma.com/baby_kids/
  • http://www.buyma.com/baby_kids/baby/baby-wear/
  • http://www.buyma.com/baby_kids/kids/wear/
  • http://www.buyma.com/baby_kids/baby/shoes/
  • http://www.buyma.com/baby_kids/maternity/wear/
  • http://www.buyma.com/baby_kids/baby/socks/
  • http://www.buyma.com/baby_kids/baby-carrier/
  • http://www.buyma.com/baby_kids/kids/socks/
  • http://www.buyma.com/baby_kids/maternity/mothers-bag/
  • http://www.buyma.com/baby_kids/baby-car/
  • http://www.buyma.com/baby_kids/kids/shoes/
  • http://www.buyma.com/r/_HERNO-ヘルノ/-C2104O1/
  • http://www.buyma.com/r/_KATE-SPADE-ケイトスペード/-C3172O1/?tag_ids=550+549
  • http://www.buyma.com/brand/KATE_SPADE_ケイトスペード.html
  • http://www.buyma.com/r/_MARC-BY-MARC-JACOBS-マークジェイコブス/-C3107O1/
  • http://www.buyma.com/brand/MARC_BY_MARC_JACOBS_マークジェイコブス.html
  • http://www.buyma.com/r/_MISSONI-ミッソーニ/-O1/コラボ%20!Converse%20!ジューシー%20!ペンソル/?br=711-314
  • http://www.buyma.com/r/_MONCLER-モンクレール/-C2104S16O1/model:MONCLER%20GRENOBLE/
  • http://www.buyma.com/brand/MONCLER_モンクレール.html
  • http://www.buyma.com/r/_TODS-トッズ/-C2106O1/D-CUBE%20Dキューブ/?or=on
  • http://www.buyma.com/r/_ACNE-JEANS-アクネジーンズ/-C1001O1/?rp=1
  • http://www.buyma.com/r/_BALENCIAGA-バレンシアガ/-C2106O1/ナイロン%20!バックパック/
  • http://www.buyma.com/brand/BALENCIAGA_バレンシアガ.html
  • http://www.buyma.com/r/_MAC-%E3%83%9E%E3%83%83%E3%82%AF/-C1003O1/
  • http://www.buyma.com/brand/MAC_%E3%83%9E%E3%83%83%E3%82%AF.html
  • http://www.buyma.com/r/_BODEN-%E3%83%9C%E3%83%BC%E3%83%87%E3%83%B3/-O1/
  • http://www.buyma.com/r/_WILLIAMS-SONOMA-%E3%82%A6%E3%82%A3%E3%83%AA%E3%82%A2%E3%83%A0%E3%82%BA%E3%82%BD%E3%83%8E%E3%83%9E/-O1/
  • http://www.buyma.com/brand/WILLIAMS_SONOMA_%E3%82%A6%E3%82%A3%E3%83%AA%E3%82%A2%E3%83%A0%E3%82%BA%E3%82%BD%E3%83%8E%E3%83%9E.html
  • http://www.buyma.com/r/_MONCLER-モンクレール/-C2104S16O1/
  • http://www.buyma.com/r/_UGG-AUSTRALIA-アグオーストラリア/-C2113O1/
  • http://www.buyma.com/r/_NIKE-ナイキ/-C3081O1/
  • http://www.buyma.com/r/_CHANEL-シャネル/-C1001S16O1/
  • http://www.buyma.com/r/_CANADA-GOOSE-カナダグース/-C2104O1/
  • http://www.buyma.com/r/_FENDI-フェンディ/-O1/model:BY-THE-WAY/
  • http://www.buyma.com/r/_CHUAN-PISAMAI-チュアンピサマイ/-C1001O1/?br=5192-3324-4980-5273-5286-5287-5583
  • http://www.buyma.com/r/_STEVE-MADDEN-%E3%82%B9%E3%83%86%E3%82%A3%E3%83%BC%E3%83%B4%E3%83%9E%E3%83%83%E3%83%87%E3%83%B3/-C2105O1/%E3%82%B9%E3%83%AA%E3%83%83%E3%83%9D%E3%83%B3/
  • http://www.buyma.com/r/_MANSU-GAVRIEL-%E3%83%9E%E3%83%B3%E3%82%B9%E3%83%BC%E3%83%AB%E3%82%AC%E3%83%96%E3%83%AA%E3%82%A8%E3%83%AB/-C1001O1/
  • http://www.buyma.com/r/_J-CREW-%E3%82%B8%E3%82%A7%E3%82%A4%E3%82%AF%E3%83%AB%E3%83%BC/-C3160O1/
  • http://www.buyma.com/r/_PIGALLE-%E3%83%94%E3%82%AC%E3%83%BC%E3%83%AB/-O1/
  • http://www.buyma.com/r/_ALDO-%E3%82%A2%E3%83%AB%E3%83%89/-C2105O1/%E3%82%B9%E3%83%AA%E3%83%83%E3%83%9D%E3%83%B3/
  • http://www.buyma.com/r/_RAILS-%E3%83%AC%E3%82%A4%E3%83%AB%E3%82%BA/-C1001O1/
  • http://www.buyma.com/r/_CLARE-VIVIER-%E3%82%AF%E3%83%AC%E3%82%A2-%E3%83%B4%E3%82%A3%E3%83%B4%E3%82%A3%E3%82%A8/-C3104O1/
  • http://www.buyma.com/r/_SAM-EDELMAN-%E3%82%B5%E3%83%A0%E3%82%A8%E3%83%87%E3%83%AB%E3%83%9E%E3%83%B3/-O1/!%E3%82%B5%E3%83%B3%E3%83%80%E3%83%AB/
  • http://www.buyma.com/r/_JOYRICH-%E3%82%B8%E3%83%A7%E3%82%A4%E3%83%AA%E3%83%83%E3%83%81/-C1001O1/
  • http://www.buyma.com/r/_PURSECASE-%E3%83%91%E3%83%BC%E3%82%B9%E3%82%B1%E3%83%BC%E3%82%B9/-C1001O1/
  • http://www.buyma.com/r/_ZOE-KARSSEN-%E3%82%BE%E3%83%BC%E3%82%AB%E3%83%BC%E3%82%BB%E3%83%B3/-C1001O1/
  • http://www.buyma.com/r/_BIRKENSTOCK-%E3%83%93%E3%83%AB%E3%82%B1%E3%83%B3%E3%82%B7%E3%83%A5%E3%83%88%E3%83%83%E3%82%AF/-C1001O1/
  • http://www.buyma.com/r/_SUPERGA-%E3%82%B9%E3%83%9A%E3%83%AB%E3%82%AC/-C1001O1/
  • http://www.buyma.com/r/_WESTWARD-LEANING-%E3%82%A6%E3%82%A8%E3%82%B9%E3%83%88%E3%83%AF%E3%83%BC%E3%83%89%E3%83%AA%E3%83%BC%E3%83%8B%E3%83%B3%E3%82%B0/-C1001O1/
  • http://www.buyma.com/brand/MONCLER_%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB.html
  • http://www.buyma.com/brand/PRADA_%E3%83%97%E3%83%A9%E3%83%80.html
  • http://www.buyma.com/brand/CHANEL_%E3%82%B7%E3%83%A3%E3%83%8D%E3%83%AB.html
  • http://www.buyma.com/brand/KATE_SPADE_%E3%82%B1%E3%82%A4%E3%83%88%E3%82%B9%E3%83%9A%E3%83%BC%E3%83%89.html
  • http://www.buyma.com/brand/UGG_AUSTRALIA_%E3%82%A2%E3%82%B0%E3%82%AA%E3%83%BC%E3%82%B9%E3%83%88%E3%83%A9%E3%83%AA%E3%82%A2.html
  • http://www.buyma.com/brand/HERMES_%E3%82%A8%E3%83%AB%E3%83%A1%E3%82%B9.html
  • http://www.buyma.com/brand/COACH_%E3%82%B3%E3%83%BC%E3%83%81.html
  • http://www.buyma.com/brand/CHRISTIAN_LOUBOUTIN_%E3%82%AF%E3%83%AA%E3%82%B9%E3%83%81%E3%83%A3%E3%83%B3%E3%83%AB%E3%83%96%E3%82%BF%E3%83%B3.html
  • http://www.buyma.com/brand/MARC_BY_MARC_JACOBS_%E3%83%9E%E3%83%BC%E3%82%AF%E3%82%B8%E3%82%A7%E3%82%A4%E3%82%B3%E3%83%96%E3%82%B9.html
  • http://www.buyma.com/static/i_property.html
?
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Flash

Low impact Easy to solve

Yes

?

Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Nevertheless, here are some quick SEO tips for websites using Flash.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Blog

Medium impact Hard to solve

We found a Blog on this website.

?

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Usability

URL

http://buyma.com

Length: 5 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Page Size

Low impact

112.3 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

1.26 second(s) (89.06 kB/s)

?

Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Resources:
Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website

Printability

Low impact Hard to solve

We could not find a Print-Friendly CSS

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Microformats

Medium impact Easy to solve

We found 0 type(s) of Microformat

?

This page does not take advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve

Missing

?

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
buyma.net in 4 months
buyma.org This domain is booked
buyma.info This domain is booked
buyma.biz 25 days ago
buyma.eu Available. Book it now!
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
vuyma.com Available. Book it now!
byyma.com Available. Book it now!
butma.com This domain is booked
buyna.com This domain is booked
buymaa.com Available. Book it now!
bbuyma.com Available. Book it now!
biyma.com This domain is booked
?

Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

?

It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

210.152.134.247

Server location: -

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Transitional

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the Buyma(バイマ) Facebook Page

Likes15,110

Talking About355

URL
Name
Buyma(バイマ)
About
BUYMA → http://www.buyma.com/
BUYMA iPhoneアプリ(無料)→ http://www.buyma.com/app/
Company overview
Enigmo Inc.
株式会社エニグモ
Description
BUYMA(バイマ)は、世界109カ国に在住する6万人以上のパーソナルショッパーから世界中の魅力的な商品をお得に購入できる、これまでにない新しいソーシャル・ショッピング・サイトです。会員数は200万人を突破、取扱ブランド数は5,800を超え、日本未上陸ブランド、国内完売アイテムをはじめとした世界中のファッショントレンドアイテムからコスメ、インテリア雑貨まで幅広く揃っています。

【BUYMAあんしんへの取り組み】
http://www.buyma.com/contents/safety/
BUYMAでは、お客様に安心してお買い物していただけるよう充­­実した補償サービスを提供させていただいております。

【 BUYMAで活躍するパーソナルショッパーとは 】
パーソナルショッパーとは、個々のセンスを活かし最新のトレンド情報をキャッチし、お客様の嗜好に合わせてスタイリングやアイテムを紹介するなど、より一層ショッピングを楽しめるよう買い物をサポートするスペシャリストです。BUYMAでは、世界中で活躍するパーソナルショッパー一人ひとりのホスピタリティ溢れるサービスが、ショッピングサービスの新しい価値となります。
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These data regarding the Facebook Page are publicly available.