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Review of cardekho.com

Generated on 2014-02-21 21:22:35

Successfully passed 0

Room for improvement 0

Errors to fix 0

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Visitors

Local

Social

Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes429

Facebook Shares1913

Facebook Comments158

Twitter Backlinks6092

Delicious Bookmarks37

Google™ +17842

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The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @CarDekho is booked and it is linked to your website.

NameCarDekho

Followers3469

Tweets11057

BioIndia's leading auto portal http://t.co/mPWzUbfWJt's official twitter handle

LocationIndia

Account Age5 Year(s) 0 Month(s) 6 Day(s) ago

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Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Facebook Page

Likes247

Talking About20

Name

CarDekho

Description

CarDekho is an automotive website, which was launched in 2008 It is owned by Girnar Automobile Pvt. Ltd., a fully owned subsidiary of Girnar Software Pvt. Ltd, which has its headquarters in Jaipur, India. CarDekho won the 'Website of the Year 2012' along with the titles of 'Best Car Website' and 'Most Popular Website'. CarDekho also won 'Most Popular Automotive Website' in 2011 and 'Best Automotive Website' in 2009.The site offers a database of cars in categories, ranging from new launches to upcoming models, from brand names to body types, from price ranges to popular choices, etc.CarDekho.com provides its visitors with car reviews, and e-commerce services to help them reach out to the automobile dealers.CarDekho is an e-store for automobile accessories like car perfumes, sun films, stickers, floor mats, polish, shampoo, navigators, mobile chargers, scratch removers, seat covers, tyres, alloy wheels, car stereos etc.CarDekho offers automobile finance for those who want to buy a car on loan. It works in collaboration with BankBazaar.com and other financial institutions in India to arrange instant loans for the applicants. Offers car insurance on both new and used cars, the site works in collaboration with Berkshire Insurance, a Warren Buffett venture.CarDekho is a platform for used cars, with a record 1.7 lakh used car sales till date. It features used cars registered in almost every city of India.CarDekho has launched an open automotive forum(Forum.CarDekho.com). Automobile experts and reviewers working with CarDekho addresses any car related query from the forum participants.CarDekho awardsIn 2013, CarDekho started CarDekho Awards. Unlike other automotive awards, CarDekho Awards is based on viewers choice. The nominees are selected on the basis of the viewership data. Viewers choose their favorite cars in ten different categories. In 2013 a total of 3,29,434 votes were cast.

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These data regarding the Facebook Page are publicly available.

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
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The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow
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Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Optimize your website for Mobile browsing

SEO

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

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Great, your website directs www.cardekho.com and cardekho.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

IP Canonicalization

Low impact Easy to solve

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
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Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

Underscores in the URLs

Low impact Hard to solve

Yes

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We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Google Preview

Medium impact Easy to solve

CarDekho - Cars in India, New Cars Prices Sat Feb 22 02:52:07 IST 2014, Buy and Sell Used Cars | CarDekho India

cardekho.com/

Official CarDekho site - View New Cars in India, Latest Car Prices in India Sat Feb 22 02:52:07 IST 2014. Buy and Sell Used Cars. Read Car Reviews, Compare Cars, ...

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This is an example of what your title and description will look like in Google™ search results.

Title

Medium impact Easy to solve

CarDekho - Cars in India, New Cars Prices Sat Feb 22 02:52:07 IST 2014, Buy and Sell Used Cars | CarDekho India

Length: 111 character(s)

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Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website

Description

Medium impact Easy to solve

Official CarDekho site - View New Cars in India, Latest Car Prices in India Sat Feb 22 02:52:07 IST 2014. Buy and Sell Used Cars. Read Car Reviews, Compare Cars, View Car Photos. Trusted India's No.1 Auto Portal.

Length: 212 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Meta Keywords

new cars, new cars Sat Feb 22 02:52:07 IST 2014, new car prices, car prices, India car, new car Sat Feb 22 02:52:07 IST 2014, cars India, new car, car prices in india, used car, used cars, used cars for sale, used cars india, buy used cars, sell cars, sell used cars, indian cars, cars Sat Feb 22 02:52:07 IST 2014, cars in india

Length: 329 character(s)

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Meta keywords are used to indicate keywords that are relevant to your website's content. Because search engine spammers have abused this tag, however, it provides little to no benefit to your search rankings.

You can safely avoid the use of this tag for new web pages. For existing web pages, make sure the meta keywords do not appear to be spammy.

Headings

Low impact Easy to solve
<H1 <H2> <H3> <H4> <H5>
1 14 30 42 0
<H1> Cars
<H2> New Cars
<H2> Used Cars
<H2> Sell Car
<H2> Find value of your used car
<H2> Car Loan
<H2> Launches
<H2> Latest
<H2> Popular New Cars of Sat Feb 22 02:52:07 IST 2014
<H2> New Car Research
<H2> Buy New Cars in India at CarDekho
<H2> Community
<H2> Featured Car of Sat Feb 22 02:52:07 IST 2014 Sat Feb 22 02:52:07 IST 2014
<H2> Popular Used Cars
<H2> Latest Car Videos
<H3> New Cars
<H3> Upcoming Cars
<H3> News
<H3> Expert Reviews
<H3> Features
<H3> Maruti Cars
<H3> Hyundai Cars
<H3> Ford Cars
<H3> Tata Cars
<H3> Renault Cars
<H3> Mahindra Cars
<H3> Nissan Cars
<H3> Toyota Cars
<H3> Ask Us
<H3> User Reviews
<H3> Honda City
<H3> Hyundai Grand i10
<H3> Ford Ecosport
<H3> Maruti Celerio
<H3> Renault Duster
<H3> Maruti Swift
<H3> Used Cars in Delhi (5462)
<H3> Used Cars in Mumbai (1525)
<H3> Used Cars in Bangalore (1679)
<H3> Used Cars in Chennai (1729)
<H3> Used Cars in Hyderabad (1185)
<H3> Used Cars in Pune (1666)
<H3> Used Cars in Kolkata (747)
<H3> Aston Martin - Rapide S - The World's Most Beautiful 4-Door Sports Car
<H3> Mercedes Benz E Class Expert Review
<H4> Chevrolet Sail UVA
<H4> Chevrolet Sail
<H4> Land Rover Range Rover Evoque
<H4> Land Rover Range Rover
<H4> BMW 3 Series
<H4> Datsun GO
<H4> Hyundai Xcent
<H4> Tata Zest
<H4> Audi A3
<H4> Fiat Linea Emotion (Diesel)
<H4> Jeep Wrangler
<H4> Skoda Yeti AT
<H4> Fiat Punto Adventure
<H4> Manu Saale new Head of Research and Development fo
<H4> New Chevrolet Beat facelift gets cheaper, priced a
<H4> Ford announces the price cut up to Rs. 1.07 lakh
<H4> India a crucial market for global unveiling
<H4> Tata Motors launches Safari Owners United League (
<H4> Hyundai Santa Fe Expert Review
<H4> Audi Q3S Expert Review
<H4> Mercedes-Benz E63 AMG Expert Review
<H4> Stick Slicker- BMW 5 Series review
<H4> Tata Indica Vista D90 Reliability Report
<H4> Couples Retreat
<H4> Rallying in a Range Rover
<H4> Local, yet Global
<H4> The AUTOMATIC Conundrum Ford Fiesta 1.5-litre AT
<H4> Lavasa conducts its first Vintage car Rally
<H4> Used Hyundai Santro in Delhi (307)
<H4> Used Honda City in Delhi (254)
<H4> Used Honda City in Mumbai (107)
<H4> Used Maruti Swift in Mumbai (89)
<H4> Used Maruti Swift in Bangalore (87)
<H4> Used Honda City in Bangalore (80)
<H4> Used Maruti Swift in Chennai (113)
<H4> Used Hyundai i10 in Chennai (84)
<H4> Used Maruti Swift in Hyderabad (81)
<H4> Used Toyota Innova in Hyderabad (68)
<H4> Used Maruti Swift in Pune (110)
<H4> Used Tata Indica in Pune (82)
<H4> Used Tata Indica in Kolkata (42)
<H4> Used Hyundai Santro in Kolkata (35)
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Images

Medium impact Easy to solve

We found 44 images on this web page.

6 alt attributes are empty or missing.

  • http://images.cardekho.com/images/IBB1.jpg
  • http://images.cardekho.com/images/newcarimg/play_arrow.png
  • http://images.cardekho.com/images/newcarimg/play_arrow.png
  • http://b.scorecardresearch.com/p?c1=2&c2=8234779&cv=2.0&cj=1
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/985612162/?value=0&guid=ON&script=0
  • //googleads.g.doubleclick.net/pagead/viewthroughconversion/1018020011/?value=0&label=x8DwCKXTkgMQq4G35QM&guid=ON&script=0
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

4.93 %

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Flash

Low impact Easy to solve

No

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Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Blog

Medium impact Hard to solve

We found a Blog on this website.

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Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good cars 56 OK OK OK
Good car 50 OK OK OK
Average maruti 16 NOK NOK OK
Good india 13 OK OK OK
Average rover 13 NOK NOK OK
Keywords (2 words) Freq Title Desc <H>
Average maruti swift 9 NOK NOK OK
Bad   please wait 7 NOK NOK NOK
Average range rover 7 NOK NOK OK
Average honda city 6 NOK NOK OK
Average chevrolet sail 6 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Average land rover range 6 NOK NOK OK
Average rover range rover 6 NOK NOK OK
Good sat feb ist 4 OK OK OK
Bad expected launch date 4 NOK NOK NOK
Average chevrolet sail uva 3 NOK NOK OK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Keywords Cloud

  • cars56
  • car50
  • maruti16
  • rover13
  • india12
  • cardekho12
  • reviews11
  • price11
  • view10
  • hyundai10
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Domain 1st Registered

Medium impact

6 Year(s) 0 Month(s) 12 Day(s) ago

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Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Usability

URL

http://cardekho.com

Length: 8 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

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Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.

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Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

175.7 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

1.76 second(s) (99.89 kB/s)

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Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Resources:
Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website

Language

Low impact Easy to solve

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Low impact Hard to solve

We could not find a Print-Friendly CSS

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Dublin Core

Low impact Easy to solve

Missing

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This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status Expiration
cardekho.net Domain Not Available 0 Year(s) 9 Month(s) 28 Day(s)
cardekho.org Domain Not Available -
cardekho.info Domain Not Available 0 Year(s) 9 Month(s) 1 Day(s)
cardekho.biz Domain Available Available. Book it now!
cardekho.eu Domain Available Available. Book it now!
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status Expiration
xardekho.com Domain Available Available. Book it now!
czrdekho.com Domain Available Available. Book it now!
caedekho.com Domain Not Available -
carsekho.com Domain Available Available. Book it now!
cardeiho.com Domain Available Available. Book it now!
cardekno.com Domain Available Available. Book it now!
caddekho.com Domain Available Available. Book it now!
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Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

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It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

180.179.212.148

Server location: MUMBAI

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

AddThis Widget

Apache Web server

Java Programming language

jQuery JavaScript framework

jQuery UI JavaScript framework

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Too bad, your server is not using a caching method.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.

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Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve

comScore

Crazy Egg

Google Analytics

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Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

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Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.