WooRank | Website Review - SEO Tool

We use several different tools to estimate web traffic: Google™ Ad Planner, Google™ Trends, and Alexa.

Nevertheless, your analytics will provide the accurate traffic data.

Your website directs www.creighton.edu and creighton.edu to the same URL, which is great.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

Your website has a robots.txt file, which is great.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web, and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Your website does not have an XML sitemap, which can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently.

Click here to generate an XML sitemap for your website.

Despite sporadic debates regarding this issue, we recommend that you submit an XML sitemap to Google™ Webmasters Tools and to Yahoo Site Explorer.

Your title contains between 10 and 70 characters, which is great.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ideally, your meta description should contain between 70 and 160 characters.

Ensure that your meta description is explicit and contains your most important keywords.

Also be sure that each page has a unique meta description.

Meta keywords is used to indicate keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings.

Your website is structured using HTML headings/levels (<H1> to <H6>), which is great.

Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords.

For greater SEO, only use one <H1> title per page.

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images. The alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective ALT text is specified for each image.

Click here to find out how to optimize images for search engines.

Restrict the number and size of images to optimize your website's page load times.

Resource: Use the Wayback Machine to review the design of any website in the past.

Your website's ratio of text to HTML code is below 15%, which means that your website probably needs more text content.

Improve your SEO by adding more relevant text to your pages and increasing your keyword density.

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tool to improve the way search engines index your website.

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing Search engines from crawling all pages on your website.

Resource: Check here to see if your content has been plagiarized. Then make test with specified keywords in the search engine to analyze your relative position for these keywords.

This lists the popular pages on your website.

Your website is listed in DMOZ, a multilingual open content directory constructed and maintained by a community of volunteer editors.

Make sure its description is up-to-date because search engines take DMOZ into account.

Keep your URLs short. If possible, avoid long domain names.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are an important part of a comprehensive SEO strategy.

Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name here. If no good names are available, consider a second hand domain from Sedo.

To prevent brand theft, you might consider trademarking your domain name.

Your website does not have a favicon.

Add a favicon to improve brand visibility.

A favicon is especially important when users bookmark your website.

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results

Resource: Check out these other tips to make your website run faster.

Resource: Monitor your server and receive SMS alerts when your website is down with Web Monitoring Services.

You have specified the language of your website, which is great.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

• Define the language of the content in each page's HTML code.
• Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
• Check out these tips for building a multilingual website.

Your website does not take advantage of Microformats.

Microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to Microformats, Google™ regularly improves its search results presentation.

Web Analytics let you measure visitors activity on your website. You should have at least one Analytic tool installed. It is always good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics,Quantcast™,SiteCatalyst™,Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C is a consortium that sets the web standards.

Run the W3C validation service whenever changes are made to your website's code.

Declaring a doctype helps web browsers to render content correctly.

Language/character encoding is specified, which is great.

Specifying language/character encoding can prevent problems with the rendering of special characters.