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2014-11-04 21:40:55


To Improve





Medium impact Easy to solve

Apartment Mystery Shopping | EPMS Online | EPMS Online

Length: 54 character(s)


Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website


Medium impact Easy to solve

Ellis Partners in Management Solutions. Apartment Mystery Shopping, Resident Surveys and Renter's Voice - an Integrated Customer Experience Program.

Length: 148 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description


Low impact Easy to solve
H1 H2 H3 H4 H5
1 0 2 0 0
<H1> Apartment Mystery Shopping and Resident Surveys
<H3> Upcoming Ellis Webinars
<H3> Subscribe Now!

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • apartment24
  • resident21
  • customer17
  • mystery17
  • shopping16
  • ellis13
  • surveys11
  • training9
  • benchmark8
  • experience8

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good apartment 24 OK OK OK
Average resident 21 NOK OK OK
Average customer 17 NOK OK NOK
Good mystery 17 OK OK OK
Good shopping 16 OK OK OK
Keywords (2 words) Freq Title Desc <H>
Good mystery shopping 16 OK OK OK
Good apartment mystery 13 OK OK OK
Average resident surveys 11 NOK OK OK
Average resident survey 6 NOK OK OK
Average customer experience 6 NOK OK NOK
Keywords (3 words) Freq Title Desc <H>
Good apartment mystery shopping 12 OK OK OK
Average mystery shopping resident 5 NOK OK OK
Average shopping resident surveys 5 NOK OK OK
Average integrated customer experience 4 NOK OK NOK
Bad november space limited 3 NOK NOK NOK

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords


Medium impact Easy to solve

We found 21 images on this web page.

5 alt attributes are empty or missing.

  • http://epmsonline.com/wp-content/themes/epmsonline/-assets/images/header/blue_gradient.png
  • http://epmsonline.com/wp-content/themes/epmsonline/-assets/images/header/blue_gradient.png
  • http://epmsonline.com/wp-content/themes/epmsonline/-assets/images/header/blue_gradient.png
  • http://epmsonline.com/wp-content/themes/epmsonline/-assets/images/header/blue_gradient.png
  • http://epmsonline.com/wp-content/themes/epmsonline/-assets/images/header/blue_gradient.png

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve



Great, this page's ratio of text to HTML code is higher than 15 percent.

Although your text to code ratio is good, you can always improve it by adding more text content to your pages.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Google Preview

Medium impact Easy to solve

Apartment Mystery Shopping | EPMS Online | EPMS Online


Ellis Partners in Management Solutions. Apartment Mystery Shopping, Resident Surveys and Renter's Voice - an Integrated Customer Experience Program.

This is an example of what your title and description will look like in Google™ search results.

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.


Great, your website directs www.epmsonline.com and epmsonline.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.


Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve


  • http://epmsonline.com/calendar-3/action~oneday/exact_date~6-11-2014/
  • http://epmsonline.com/ai1ec_event/how-to-overcome-the-cookie-cutter-problem?instance_id=615
  • http://epmsonline.com/calendar-3/action~oneday/exact_date~11-11-2014/
  • http://epmsonline.com/ai1ec_event/client-interface-using-the-ellis-resident-survey-customer-sentiment-dashboards-25?instance_id=647
  • http://epmsonline.com/calendar-3/action~oneday/exact_date~20-11-2014/
  • http://epmsonline.com/ai1ec_event/how-to-develop-a-great-customer-experience?instance_id=626
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.


Medium impact Hard to solve

We found a Blog on this website.


Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog


Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Fast    Very Fast

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

Optimize your website for Mobile browsing




Length: 10 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Medium impact Easy to solve



Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Your website does not have a custom 404 Error Page.


Apparently your site does not have a 404 Error Page - this is bad in terms of usability.

Take the opportunity to provide visitors with a beautiful and helpful 404 Error Page to increase user retention.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.


There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

32.6 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.12 second(s) (267.26 kB/s)


Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Low impact Easy to solve

Declared: English (United States)

Detected: English


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used


We could not find a Print-Friendly CSS


This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Domain Availability

Low impact
Domains (TLD) Status
epmsonline.net Expires in 4 months
epmsonline.org This domain is booked
epmsonline.info This domain is booked
epmsonline.biz Available. Book it now!
epmsonline.eu Available. Book it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
wpmsonline.com Available. Book it now!
eomsonline.com Available. Book it now!
epnsonline.com Available. Book it now!
epmaonline.com This domain is booked
epjsonline.com Available. Book it now!
epmsonlihe.com Available. Book it now!
epmsoonline.com Available. Book it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.


It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Safe Browsing

Medium impact Very hard to solve



Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server IP

Server location: DALLAS


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Low impact Easy to solve

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.




Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve



Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.



Facebook Page

Low impact Easy to solve
Cover picture of the Ellis, Partners in Management Solutions (EPMS) Facebook Page


Were here14

Talking About5


Ellis, Partners in Management Solutions (EPMS)
Local Business
"Good management consists in showing average people how to do the work of superior people."-- John D. Rockefeller
For over 20 years Ellis, Partners In Management Solutions (EPMS) has been offering the most comprehensive executive level multifamily industry based mystery shopping and consulting services available. As part of our shopping services, Ellis has created a quarterly shopping performance rating report which measures the affirmative answers to ten key and universal apartment shopping report questions. With this Benchmark report, our clients can evaluate their performance against their peers in the multifamily industry.
General information
Ellis sets itself apart by not only providing mystery shopping and resident survey services solely for the multifamily industry, but also by aiding our clients in utilizing the shopping report as a training tool, enabling them to continually hone the leasing skills of their onsite personnel.

Catering to both the apartment owner/investor and the property management company, Ellis provides an additional array of services including training seminars and custom presentations, comprehensive market comparable studies, special problem consulting, troubleshooting, contract marketing and leasing, and off-site management and leasing of single-family homes, duplexes, condominiums and small clusters of residential rental units.

Ellis offers a comprehensive selection of mystery shopping evaluations to fit your needs, including Recorded Telephone Shops, Telephone and On-Site Shops, Audio-Recorded On-Site Shops, Internet Shops, and Video Shops. Our Customer Experience Program offers an integrated platform of mystery shops, surveys, and social media (through Renter's Voice apartment ratings and reviews).
4324 N Beltline Road, Suite C105, Irving
United States
(972) 256-3767
These data regarding the Facebook Page are publicly available.