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ericsson.com

2014-09-30 22:08:26

Passed

To Improve

Errors

Optimize

SEO

Title

Medium impact Easy to solve

Ericsson - A world of communication - Ericsson

Length: 46 character(s)

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Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful communication companies in the world.

Length: 195 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
1 8 12 0 0
<H1> Welcome to Ericsson
<H2> Your Local Ericsson Web Sites
<H2> Welcome to the Networked Society
<H2> Welcome to the Networked Society
<H2> Ericsson leads the way with new networks software model
<H2> T-Mobile Continue to expand its LTE Network Coverage and Capacity
<H2> Supporting aid workers in South Sudan
<H2> Harnessing broadband for the future
<H2> Ericsson acquires majority stake in enterprise IT cloud company Apcera
<H3> News Center
<H3>
<H3>
<H3>
<H3>
<H3>
<H3>
<H3> This is Ericsson
<H3> Ericsson for
<H3> What's on
<H3> General
<H3> Related sites
<H6> The Company
<H6> Networked Society
<H6> Thinking Ahead
<H6> Services – Get the whole picture
<H6> Careers
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • and36
  • ericsson25
  • our8
  • services8
  • industry7
  • network6
  • south6
  • society6
  • networked6
  • company6
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average and 36 NOK OK OK
Good ericsson 25 OK OK OK
Average our 8 NOK NOK OK
Average services 8 NOK NOK OK
Bad industry 7 NOK NOK NOK
Keywords (2 words) Freq Title Desc <H>
Average networked society 6 NOK NOK OK
Average thinking ahead 4 NOK NOK OK
Average whole picture 3 NOK NOK OK
Average web sites 3 NOK NOK OK
Average get whole 3 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Average welcome networked society 3 NOK NOK OK
Average get whole picture 3 NOK NOK OK
Average services get whole 2 NOK NOK OK
Bad thinking ahead spotlight 2 NOK NOK NOK
Bad transport and automotive 2 NOK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Images

Medium impact Easy to solve

We found 14 images on this web page.

No alt attributes are empty or missing.

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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

12.2%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Google Preview

Medium impact Easy to solve

Ericsson - A world of communication - Ericsson

www.ericsson.com/

Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful comm...

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This is an example of what your title and description will look like in Google™ search results.

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Underscores in the URLs

Low impact Hard to solve

Yes

  • http://www.ericsson.com/thecompany/company_facts
  • http://www.ericsson.com/thecompany/corporate_governance
  • http://www.ericsson.com/thecompany/our_publications
  • http://www.ericsson.com/thinkingahead/networked_society
  • http://www.ericsson.com/thinkingahead/technology_insights
  • http://www.ericsson.com/thinkingahead/networked_society/stories/?utm_source=DotcomHomepage&utm_medium=Banner&utm_campaign=NS2#/film
  • http://www.ericsson.com/news/140930-ericsson-mediafirst-tv-platform-wins-ibc-best-of-show-award_244099436_c
  • http://www.ericsson.com/news/140930-welcome-to-the-networked-society_244099436_c
  • http://www.ericsson.com/news/140926-ericsson-announces-intention-to-acquire-geoss-consulting-firm_244099436_c
  • http://www.ericsson.com/news/140924-supporting-aid-workers-in-south-sudan_244099436_c
  • http://www.ericsson.com/news/140924-t-mobile-expands-lte-network-coverage-and-capacity-with-ericssons-lte-advanced-technology_244099436_c
  • http://www.ericsson.com/news/140922-harnessing-broadband-for-the-future_244099436_c
  • http://www.ericsson.com/yourbusiness/equipment_manufacturer
  • http://www.ericsson.com/thecompany/sustainability_corporateresponsibility
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We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Flash

Low impact Easy to solve

No

?

Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Domain 1st Registered

Medium impact

25 years ago

?

Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Fast    Fast
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Usability

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

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There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

50.7 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.26 second(s) (193.95 kB/s)

?

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Low impact Easy to solve

Declared: English (United States)

Detected: French

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The language you have specified for your website is different than the language detected by Google™. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Low impact Hard to solve

We could not find a Print-Friendly CSS

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Microformats

Medium impact Easy to solve

We found 0 type(s) of Microformat

?

This page does not take advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve

dc.identifierHomePage:index_0_c

dc.rightshttp://www.ericsson.com/legal

dc.titleWelcome to Ericsson

dc.typeHomePage

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Good, this page takes advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Technologies

Server IP

193.180.16.203

Server location: STOCKHOLM

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the Ericsson Facebook Page

Likes78,003

Were here216

Talking About1,945

Checkins216

Name

Ericsson

Categories

Company

About

At Ericsson we are using innovation to empower people, business and society to build a Networked Society. www.ericsson.com

Mission

Our vision is to be the prime driver in an all communicating world.

Company overview

At Ericsson we are using innovation to empower people, business and society as a whole. Our mobile and fixed networks, multimedia solutions and telecom services make a real difference to people’s lives and the world we live in, and are an essential part of a sustainable society. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

Description

Did you know that more than half the people in the world now have a mobile phone. That's 5 billion people! Mobile communications has empowered individuals and changed societies over the last decades - we use them in different ways and they make our life easier in so many ways. It answers to the same basic human need as telephones have always done: The need of being able to communicate. Ten years ago we started enabling the journey of people calling people rather than people calling a location (commonly known back then as a "fixed phone"). Now we carry on towards connecting not only human beings but...anything! Anything that benefits from being connected, we think should be connected. Since anything, basically, can be expressed digitally and shared using (mobile) broadband technology, this is what our networks should help develop. For the last 100+ years, we have been connecting people with voice. For the coming years, we will lead connecting 50 billion things with everything. We see a future of massive creativity, a future of massive empowerment and a future of massive innovation. And we'd like to invite you to join! We hope you will like our page. Facebook conversation guidelines We invite you to take active part on our Facebook page and encourage you to post comments to our posts in our news feed at any time. You can criticize and add new knowledge about a particular topic. Engaged, insightful and well-written comments are appreciated. However, to maintain a high standard of conversation for our followers, we ask that you avoid personal attacks, improper language and that you keep your replies on topic. Any comments that appear to be spam will be deleted. In addition, we retain the right to remove posts that are considered to have racist content, be derogatory on the subject of gender, race, religion or homosexuality, or contain improper language, such as expletives or obscene words. We also retain the right to remove comments that we view as being unserious or which could be harmful to Ericsson’s image. The above means that we can for example remove or hide individual comments, or ban people who repeatedly breach our commenting rules.

Address

Torshamnsgatan 23, Kista, Stockholm
Sweden

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These data regarding the Facebook Page are publicly available.