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Screenshot for ericsson.com

ericsson.com

2014-06-30 15:57:32

Passed

To Improve

Errors

Optimize

SEO

Title

Medium impact Easy to solve

Ericsson - A world of communication - Ericsson

Length: 46 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful communication companies in the world.

Length: 195 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
1 8 12 0 0
<H1> Welcome to Ericsson
<H2> Your Local Ericsson Web Sites
<H2> Connected print
<H2> "A digital age requires digital Machiavellians"
<H2> Ericsson Review: 5G
<H2> Mobility moving faster than ever: facts and figures
<H2> Consumers expect an internet of things
<H2> Follow the Expert at Ericsson Research Open Day
<H2> Ulf Ewaldsson reflects on TM Forum Live! 2014
<H3> News Center
<H3>
<H3>
<H3>
<H3>
<H3>
<H3>
<H3> This is Ericsson
<H3> Ericsson for
<H3> What's on
<H3> General
<H3> Related sites
<H6> The Company
<H6> Networked Society
<H6> Thinking Ahead
<H6> Services – Get the whole picture
<H6> Careers
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Images

Medium impact Easy to solve

We found 14 images on this web page.

14 alt attributes are empty or missing.

  • /shared/eipa/images/elogo.png
  • /res/images/2011/thecompany_180x90.png
  • /res/images/2014/networked-society-180x90.jpg
  • /res/images/2011/thinkingahead_180x90.png
  • /res/spotlight/images/2014/services-180x90.jpg
  • /res/images/2011/careers_180x90.png
  • /res/images/2014/cities-arrow.png
  • /res/images/2014/news/140624-machiavelli-180x90.jpg
  • /res/images/2014/news/140618-er-5G-radio-access-180.jpg
  • /res/images/2014/news/140617-vlcsnap-180x90.png
  • /res/images/2014/news/140613-interactivity-beyond-the-screen-180x90.jpg
  • /res/images/2014/news/140616-cristian-norlin-180x90.jpg
  • /res/images/2014/news/140605-vlcsnap-180x90.jpg
  • //webtrends-com.ericsson.net/dcsrftdicme5tdblqnprqdfcv_8r3j/njs.gif?dcsuri=/nojavascript&WT.js=No&WT.tv=9.4.0&dcssip=www.ericsson.com
?

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

12.9%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Google Preview

Medium impact Easy to solve

Ericsson - A world of communication - Ericsson

ericsson.com/

Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful commu...

?
This is an example of what your title and description will look like in Google™ search results.

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Yes

  • http://www.ericsson.com/thecompany/company_facts
  • http://www.ericsson.com/thecompany/corporate_governance
  • http://www.ericsson.com/thecompany/our_publications
  • http://www.ericsson.com/thinkingahead/networked_society
  • http://www.ericsson.com/thinkingahead/technology_insights
  • http://www.ericsson.com/news/140626-insights-in-motion_244099437_c
  • http://www.ericsson.com/news/140625-network-speed-is-vital-to-consumers_244099437_c
  • http://www.ericsson.com/news/140624-5-alive-5g-beyond-the-hype_244099437_c
  • http://www.ericsson.com/news/140624-a-digital-age-requires-digital-machiavellians_244099437_c
  • http://www.ericsson.com/news/140624-crowdsurfing_244099437_c
  • http://www.ericsson.com/thecompany/our_publications/ericsson_business_review
  • http://www.ericsson.com/news/140618-5g-radio-access_244099437_c
  • http://www.ericsson.com/news/140617-mobility-moving-faster-than-ever_244099437_c
  • http://www.ericsson.com/news/140613-consumers-expect-an-internet-of-things_244099437_c
  • http://www.ericsson.com/news/140616-follow-the-expert-at-ericsson-research-open-day_244099437_c
  • http://www.ericsson.com/news/140605-ulf-ewaldsson-reflects-on-tmforum-live-2014_244099437_c
  • http://www.ericsson.com/yourbusiness/equipment_manufacturer
  • http://www.ericsson.com/yourbusiness/telecom_operators
  • http://www.ericsson.com/thecompany/sustainability_corporateresponsibility
?
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Flash

Low impact Easy to solve

No

?

Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Blog

Medium impact Hard to solve

We found a Blog on this website.

?

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Usability

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

?

There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

50.2 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

2.23 second(s) (22.51 kB/s)

?

Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Resources:
Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website

Dublin Core

Low impact Easy to solve

[YAML: dc_erms.identifier]HomePage:index_0_c

[YAML: dc_erms.rights]http://www.ericsson.com/legal

[YAML: dc_erms.title]Welcome to Ericsson

[YAML: dc_erms.type]HomePage

?

Good, this page takes advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Technologies

Server IP

193.180.16.203

Server location: STOCKHOLM

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 6 Errors, 6 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Cover picture of the Ericsson Facebook Page

Likes68,293

Were here79

Talking About892

Checkins79

Name

Ericsson

Categories

Company

About

At Ericsson we are using innovation to empower people, business and society to build a Networked Society. www.ericsson.com

Mission

Our vision is to be the prime driver in an all communicating world.

Company overview

At Ericsson we are using innovation to empower people, business and society as a whole. Our mobile and fixed networks, multimedia solutions and telecom services make a real difference to people’s lives and the world we live in, and are an essential part of a sustainable society. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

Description

Did you know that more than half the people in the world now have a mobile phone. That's 5 billion people! Mobile communications has empowered individuals and changed societies over the last decades - we use them in different ways and they make our life easier in so many ways. It answers to the same basic human need as telephones have always done: The need of being able to communicate. Ten years ago we started enabling the journey of people calling people rather than people calling a location (commonly known back then as a "fixed phone"). Now we carry on towards connecting not only human beings but...anything! Anything that benefits from being connected, we think should be connected. Since anything, basically, can be expressed digitally and shared using (mobile) broadband technology, this is what our networks should help develop. For the last 100+ years, we have been connecting people with voice. For the coming years, we will lead connecting 50 billion things with everything. We see a future of massive creativity, a future of massive empowerment and a future of massive innovation. And we'd like to invite you to join! We hope you will like our page. Facebook conversation guidelines We invite you to take active part on our Facebook page and encourage you to post comments to our posts in our news feed at any time. You can criticize and add new knowledge about a particular topic. Engaged, insightful and well-written comments are appreciated. However, to maintain a high standard of conversation for our followers, we ask that you avoid personal attacks, improper language and that you keep your replies on topic. Any comments that appear to be spam will be deleted. In addition, we retain the right to remove posts that are considered to have racist content, be derogatory on the subject of gender, race, religion or homosexuality, or contain improper language, such as expletives or obscene words. We also retain the right to remove comments that we view as being unserious or which could be harmful to Ericsson’s image. The above means that we can for example remove or hide individual comments, or ban people who repeatedly breach our commenting rules.

Address

Torshamnsgatan 23, Kista, Stockholm
Sweden

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These data regarding the Facebook Page are publicly available.

Google+ Page

[YAML: gp_cover_alt] Ericsson

Total page +1s11,213

Total circles you're in6,468

Name

Ericsson

Tagline

We believe in a Networked Society, driven by (mobile) broadband. Welcome to join!

Introduction

At Ericsson we use innovation to empower people, business and society. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

?
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Missing profile on Google My Business™

Ericsson Bulgaria

бул. Никола Вапцаров 55, София
BULGARIA

  0 Reviews

Missing profile on Yelp™

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.
Measure

Visitors

Adwords Traffic

5.1%    5.1%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.