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Add competitors
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Screenshot for ericsson.com

ericsson.com

2014-08-19 22:01:11

Passed

To Improve

Errors

Optimize

SEO

PageRank

High impact Very hard to solve
PR7    PR7
?

Your website's PageRank is impressive.

PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.

Websites with a high PageRank™ are crawled more frequently and their outgoing links have more passing juice.

Title

Medium impact Easy to solve

Ericsson - A world of communication - Ericsson

Length: 46 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful communication companies in the world.

Length: 195 character(s)

?

Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
1 8 12 0 0
<H1> Welcome to Ericsson
<H2> Your Local Ericsson Web Sites
<H2> Release the cloud
<H2> Telstra chooses Ericsson for next-generation optical network
<H2> Connecting the senior generation
<H2> Mobility-based policy improves experience and performance
<H2> Ericsson Connected Vehicle Cloud wins 2014 Mobile Innovation Award
<H2> Security in the new cloud and mobility reality
<H2> Vodafone Hutchison explores small cell solutions
<H3> News Center
<H3>
<H3>
<H3>
<H3>
<H3>
<H3>
<H3> This is Ericsson
<H3> Ericsson for
<H3> What's on
<H3> General
<H3> Related sites
<H6> The Company
<H6> Networked Society
<H6> Thinking Ahead
<H6> Services – Get the whole picture
<H6> Careers
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • and39
  • ericsson26
  • for11
  • services10
  • network8
  • our8
  • industry7
  • connected7
  • cloud6
  • aug5
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average and 39 NOK OK OK
Good ericsson 26 OK OK OK
Average for 11 NOK NOK OK
Average services 10 NOK NOK OK
Average network 8 NOK NOK OK
Keywords (2 words) Freq Title Desc <H>
Average thinking ahead 4 NOK NOK OK
Bad and business 3 NOK NOK NOK
Average web sites 3 NOK NOK OK
Average whole picture 3 NOK NOK OK
Average get whole 3 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Average get whole picture 3 NOK NOK OK
Bad ericsson channel partners 2 NOK NOK NOK
Bad and young professionals 2 NOK NOK NOK
Bad students and young 2 NOK NOK NOK
Average telstra chooses ericsson 2 NOK NOK OK
?

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Images

Medium impact Easy to solve

We found 14 images on this web page.

1 alt attributes are empty or missing.

  • http://www.ericsson.com/res/images/100825_press_release_180x90.gif
?

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

13%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve

Google™

79,300    79,300
?

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to Google™. You must also build backlinks to your site's internal pages to help Google™ bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Internal Pages Analysis

Medium impact Easy to solve
Title Description Text/HTML
Ericsson Kuwait - A world of communication - Ericsson Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful communication companies in the world. 13.12%
Ericsson Suomi - A world of communication - Ericsson Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful communication companies in the world. 12.94%
Ericsson Algérie - A world of communication - Ericsson Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful communication companies in the world. 13.05%
?

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tools to improve the way search engines index your website.

Write unique titles for each page

Google Preview

Medium impact Easy to solve

Ericsson - A world of communication - Ericsson

www.ericsson.com/

Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful comm...

?
This is an example of what your title and description will look like in Google™ search results.

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

?

Great, your website directs www.ericsson.com and ericsson.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Yes

  • http://www.ericsson.com/thecompany/company_facts
  • http://www.ericsson.com/thecompany/corporate_governance
  • http://www.ericsson.com/thecompany/our_publications
  • http://www.ericsson.com/thinkingahead/networked_society
  • http://www.ericsson.com/thinkingahead/technology_insights
  • http://www.ericsson.com/news/140819-tim-brazil-network-boosted-by-key-event_244099436_c
  • http://www.ericsson.com/news/140818-ericsson-preview-at-ibc2014_244099436_c
  • http://www.ericsson.com/news/140813-connecting-the-senior-generation_244099436_c
  • http://www.ericsson.com/news/mobility-based-policy_244099436_c
  • http://www.ericsson.com/news/140804-ericsson-connected-vehicle-cloud-wins-2014-mobile-innovation-award_244099436_c
  • http://www.ericsson.com/news/140801-security-in-the-new-cloud-and-mobility-reality_244099436_c
  • http://www.ericsson.com/news/140731-how-vodafone-hutchison-figured-out-small-cells_244099436_c
  • http://www.ericsson.com/yourbusiness/equipment_manufacturer
  • http://www.ericsson.com/thecompany/sustainability_corporateresponsibility
?
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Flash

Low impact Easy to solve

No

?

Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Domain 1st Registered

Medium impact

25 years ago

?

Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Domain Expiration

Medium impact Easy to solve

in a year

?

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Extend the registration of your domain

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

?
Optimize your website for Mobile browsing

Usability

URL

http://ericsson.com

Length: 8 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

?

There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Language

Low impact Easy to solve

Declared: English (United States)

Detected: French

?

The language you have specified for your website is different than the language detected by Google™. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Low impact Hard to solve

We could not find a Print-Friendly CSS

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Microformats

Medium impact Easy to solve

We found 0 type(s) of Microformat

?

This page does not take advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve

dc.identifierHomePage:index_0_c

dc.rightshttp://www.ericsson.com/legal

dc.titleWelcome to Ericsson

dc.typeHomePage

?

Good, this page takes advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
ericsson.net in 8 months
ericsson.org This domain is booked
ericsson.info This domain is booked
ericsson.biz in 7 months
ericsson.eu This domain is booked
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
wricsson.com This domain is booked
eeicsson.com Available. Book it now!
erucsson.com Available. Book it now!
erixsson.com This domain is booked
er8csson.com Available. Book it now!
ericssn.com This domain is booked
eridsson.com Available. Book it now!
?

Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

?

It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve

Trust

94%    94%

Vendor reliability

94%    94%

Privacy

94%    94%

Child safety

93%    93%
?

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Technologies

?

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 7 Errors, 7 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Promote

Social

Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes645

Facebook Shares1200

Facebook Comments394

StumbleUpon55

Google™ +11869

Twitter Backlinks1058

?

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @ericsson is booked and it is linked to your website.

Nameericsson

Followers19,391

Tweets6,233

BioWelcome to the Ericsson Twitter feed. We believe in a Networked Society, driven by (mobile) broadband. We invite you to join the conversation!

LocationStockholm, Sweden

Account Age6 years ago

?

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Facebook Page

Cover picture of the Ericsson Facebook Page

Likes72,598

Were here184

Talking About1,104

Checkins184

Name

Ericsson

Categories

Company

About

At Ericsson we are using innovation to empower people, business and society to build a Networked Society. www.ericsson.com

Mission

Our vision is to be the prime driver in an all communicating world.

Company overview

At Ericsson we are using innovation to empower people, business and society as a whole. Our mobile and fixed networks, multimedia solutions and telecom services make a real difference to people’s lives and the world we live in, and are an essential part of a sustainable society. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

Description

Did you know that more than half the people in the world now have a mobile phone. That's 5 billion people! Mobile communications has empowered individuals and changed societies over the last decades - we use them in different ways and they make our life easier in so many ways. It answers to the same basic human need as telephones have always done: The need of being able to communicate. Ten years ago we started enabling the journey of people calling people rather than people calling a location (commonly known back then as a "fixed phone"). Now we carry on towards connecting not only human beings but...anything! Anything that benefits from being connected, we think should be connected. Since anything, basically, can be expressed digitally and shared using (mobile) broadband technology, this is what our networks should help develop. For the last 100+ years, we have been connecting people with voice. For the coming years, we will lead connecting 50 billion things with everything. We see a future of massive creativity, a future of massive empowerment and a future of massive innovation. And we'd like to invite you to join! We hope you will like our page. Facebook conversation guidelines We invite you to take active part on our Facebook page and encourage you to post comments to our posts in our news feed at any time. You can criticize and add new knowledge about a particular topic. Engaged, insightful and well-written comments are appreciated. However, to maintain a high standard of conversation for our followers, we ask that you avoid personal attacks, improper language and that you keep your replies on topic. Any comments that appear to be spam will be deleted. In addition, we retain the right to remove posts that are considered to have racist content, be derogatory on the subject of gender, race, religion or homosexuality, or contain improper language, such as expletives or obscene words. We also retain the right to remove comments that we view as being unserious or which could be harmful to Ericsson’s image. The above means that we can for example remove or hide individual comments, or ban people who repeatedly breach our commenting rules.

Address

Torshamnsgatan 23, Kista, Stockholm
Sweden

?
These data regarding the Facebook Page are publicly available.

Google+ Page

[YAML: gp_cover_alt] Ericsson

Total page +1s11,923

Total circles you're in6,744

URL

https://plus.google.com/+ericsson

Name

Ericsson

Tagline

We believe in a Networked Society, driven by (mobile) broadband. Welcome to join!

Introduction

At Ericsson we use innovation to empower people, business and society. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

?
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

Missing profile on Google My Business™

Ericsson Bulgaria
Change profile

бул. Никола Вапцаров 55, София
BULGARIA

  0 Reviews

Add your Yelp page or create one

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.
Measure

Visitors

Traffic Estimations

Medium impact
Very High    Very High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

17,358th most visited website in the World

4,260th most visited website in  India

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

6.5%    6.5%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

India
25.7
United States
12
Brazil
8.3
Nigeria
4.2
Sweden
4
United Kingdom
2.9
Mexico
2.6
Canada
2.1
South Africa
1.8
Malaysia
1.5
Germany
1.3
Ireland
1.3
Pakistan
1.2
Australia
1.1
Italy
1.1
Spain
1
Croatia
0.9
Singapore
0.9
Philippines
0.8
Turkey
0.8
Hungary
0.8
Indonesia
0.7
Bangladesh
0.5
Popular Countries ccTLD Status
India ericsson.in This domain is booked
United States ericsson.us This domain is booked
Brazil ericsson.com.br This domain is booked
Nigeria ericsson.ng This domain is booked
Sweden ericsson.se This domain is booked
United Kingdom ericsson.co.uk This domain is booked
?

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.