Top priorities for ericsson.com :
129 personalized tasks for
online marketing success!
Ericsson - A world of communication - Ericsson
Length: 46 character(s)
Great, your title contains between 10 and 70 characters.
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful communication companies in the world.
Length: 195 character(s)
Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.
|<H1> Welcome to Ericsson|
|<H2> Your Local Ericsson Web Sites|
|<H2> Connected print|
|<H2> "A digital age requires digital Machiavellians"|
|<H2> Ericsson Review: 5G|
|<H2> Mobility moving faster than ever: facts and figures|
|<H2> Consumers expect an internet of things|
|<H2> Follow the Expert at Ericsson Research Open Day|
|<H2> Ulf Ewaldsson reflects on TM Forum Live! 2014|
|<H3> News Center|
|<H3> This is Ericsson|
|<H3> Ericsson for|
|<H3> What's on|
|<H3> Related sites|
|<H6> The Company|
|<H6> Networked Society|
|<H6> Thinking Ahead|
|<H6> Services – Get the whole picture|
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
For more effective SEO, use only one <H1> tag per page.
We found 14 images on this web page.
14 alt attributes are empty or missing.
Good, most or all of your images have alternative text (the alt attribute).
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.
As long as the content is relevant and gives essential information, it is a plus to have more of it.
Ericsson - A world of communication - Ericsson
Ericsson is shaping the future of mobile broadband Internet communications through its continuous technology leadership, helping to create the most powerful commu...
Good, your website's IP address is forwarding to your website's domain name.
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
Perfect, your URLs look clean.
Underscores in the URLs
While Google™ treats hyphens as word separators, it does not treat underscores as word separators.
Good, no Flash content has been detected on this page.
Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
This advice also applies to AJAX.
Great, there are no frames detected on this page.
Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.
Mobile Load Time
Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!
Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.
Here are two useful tips from Google™ for optimizing your mobile site speed.
Resource: Check out this amazing idea for improving the user experience with a special favicon.
Great, we found a Conversion Form on this page.
There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.
50.2 KB (World Wide Web average is 320 Kb)
Page size affects the speed of your website; try to keep your page size below 300 Kb.
Tip: Use images with a small size and optimize their download with gzip.
2.23 second(s) (22.51 kB/s)
Your website is too slow. Slow page load time is one of the biggest complaints of web users.
If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).
Site speed is becoming an important factor for ranking high in Google™ search results.
Check out Google™'s developer tutorials for tips on how to to make your website run faster.
Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.
[YAML: dc_erms.title]Welcome to Ericsson
Server location: STOCKHOLM
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
Watch out: your website’s speed could be slightly improved.
Perfect, your server is using a caching method to speed up page display.
Perfect, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files (more than 4).
Perfect, your website takes advantage of gzip.
Website speed has a huge effect on SEO. Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.
Invalid: 6 Errors, 6 Warning(s)
Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.
W3C is a consortium that sets web standards.
Declaring a doctype helps web browsers to render content correctly.
Great, language/character encoding is specified.
Specifying language/character encoding can prevent problems with the rendering of special characters.
Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.
Good, your server signature is off. This is excellent from a security standpoint.
Missing profile on Google My Business™
бул. Никола Вапцаров 55, София
Missing profile on Yelp™
It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.