WooRank | Website Review - SEO Tool

Relative to the general internet population the above audience is over-represented at esa.co.za. These data are provided by Alexa™.

We recommend that you book the domain names in the countries where your website is popular. This will prevent potential competitors to register these domains and to take advantage of your reputation in those countries.

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent identity theft.

You should also check the availability of your brand name in other social networks.

Latest tweet mentionning your website.

The number of people using Mobile Web is getting huge. Your website should look nice in the most popular mobile devices.

Prepare your website for mobile browsing.

Be sure that www.esa.co.za and esa.co.za are not running in parallel.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

Once your preferred domain is set, use a 301 redirect for all traffic to your non-preferred domain.

You should rewrite and clean the URLs of your website. User-friendly URLs do not contain query strings. clean URLs allow Search Engines to read the keywords in the URL and put emphasis.

Usability is the other reason for designing a clean URL structure on your website: clean URLs are much easier to remember for your visitors. Visitors will find hard to remember a URL using strange parameters, not to mention that they would be discouraged by the idea of typing the entire URL.

Good: your website IP is forwarding to your website domain name.

Your website has a robots.txt file, which is great.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web, and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Your website has an XML sitemap, which is great.

A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently.

Despite sporadic debates regarding this issue, we recommend that you submit an XML sitemap to Google™ Webmasters Tools and to Yahoo Site Explorer.

Meta keywords is used to indicate keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings.

Your website does not use HTML headings (<H1> to <H6>) or it has far too many HTML headings.

Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords.

For greater SEO, only use one <H1> title per page.

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images. The alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective ALT text is specified for each image.

Click here to find out how to optimize images for search engines.

Restrict the number and size of images to optimize your website's page load times.

Resource: Use the Wayback Machine to review the design of any website in the past.

Your website's ratio of text to HTML code is higher than 15%, which is great.

Although your text/code ratio is good, you can always improve it by adding more text content to your pages.

Higher ratios boost SEO by increasing keyword density.

No Flash content has been detected on your homepage, which is good.

Flash should only be used for specific enhancements. Avoid full Flash websites to maximize SEO.

Although Flash content often looks nicer, it cannot be indexed by search engines (however this may change in the near future).

This advice also applies to AJAX (however this may also change in the near future).

There are no frames used on your homepage, which is great.

Frames can cause problems for search engines because they don't correspond to the conceptual model of the web. Avoid frames whenever possible.

Starting a Blog is a a great way to boost your SEO and to attract qualified visitors. Use these great tips to boost the SEO performance of your blog.

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tool to improve the way search engines index your website.

Limit the number of links up to 200 links per page. Use the rel nofollow to optimize the juice that you want to pass to each link.

With this table we want to highlight the importance of being consistent with the use of keywords. To improve the chance to rank high with a specific Keyword, you should use the most important keywords consistently: in the Content, in the Title, in the Description, in the H Titles, in your Internal Links anchor text and in your backlinks anchor text.

This is an estimation of the websites who are ranking above your website in the organic search results in Google™. You can consider that these websites are your online competitors since they are ranking high with the same keywords as yours.

We recommend that you visit those website and make a deep analysis to understand why they are ranking high. It will help you learn about your market and your keywords

This data is provided by SEMRush™.

This lists the websites related to your domain. Some may be competitors and others may be websites with related content.

You may be able to use this information to see how your competitors are doing.

Resource: Use SpyFu and SEMrush to learn more about your competitors' web marketing strategies.

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing Search engines from crawling all pages on your website.

Resource: Check here to see if your content has been plagiarized. Then make test with specified keywords in the search engine to analyze your relative position for these keywords.

This lists the popular pages on your website.

Anchor Text is the visible, clickable text in a hyperlink; it is often blue and underlined. The words contained in the anchor text pointing to your website determine the ranking that your page will get by search engines with those specific keywords.

Tip: try to get good keywords in the anchor text linking to your website. This is an important factor that will help you rank on top of the Search Engines with those specific anchor text's keyword.

Your website is not listed in DMOZ, a multilingual open content directory constructed and maintained by a community of volunteer editors.

Submitting your website is important because search engines take DMOZ into account.

Keep your URLs short. If possible, avoid long domain names.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are an important part of a comprehensive SEO strategy.

Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name here. If no good names are available, consider a second hand domain from Sedo.

To prevent brand theft, you might consider trademarking your domain name.

Your website has a favicon, which is great. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving user experience with a special favicon.

Take advantage of your errors: provide a beautiful 404 Errors page to your visitors.

Offer a print friendly version of your website.

They are different types of conversions: getting the email address of your visitors, requesting your visitors to fill a form or closing an online sale. Converting visitors into prospects/clients is probably the most important target of your website. So, it is important that you optimize your website to boost the conversions.

The page size affect the speed of your website. Try to keep your page size below the global average.

Tips: use images with a small size and optimize the download with gzip.

You have specified the language of your website, which is great.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

• Define the language of the content in each page's HTML code.
• Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
• Check out these tips for building a multilingual website.

Your website does not take advantage of Microformats.

Microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to Microformats, Google™ regularly improves its search results presentation.

Your website does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website.

Your server's IP address has no impact on your SEO.

Use Robtex and DNSstuff for comprehensive reports on your domain name server.

If you send emails campaigns or transactional emails from your servers, you will be quickly flagged as a spammer. Use a professional email software to keep your IP clean and improve the deliverability of your emails. MadMimi is a great tool for this.

This data is provided by WOT™.

Your website is safe.

No evidence of phishing and/or malware has been detected.

Register the various extensions of your domain to protect your brand from Cyber-squatters.

Register the various Typo of your domain to protect your brand from Cyber-squatters.

Website ownership is provided by the registrars. Contact your domain provider to request to hide your domain records.

Malicious bots scrap the web in search of email addresses to spam. Plain text email addresses are more likely to be spammed.

Great! Your server prevents visitors from browsing your directory by accessing it directly, which is excellent from a security standpoint.

Be careful: your server signature is on! Turning off your server signature is highly recommended to ensure the security of your website.

Web Analytics let you measure visitors activity on your website. You should have at least one Analytic tool installed. It is always good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics,Quantcast™,SiteCatalyst™,Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To fix the detected errors, run the W3C validation service.

W3C is a consortium that sets the web standards.

Language/character encoding is specified, which is great.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML tags are HTML tags that are no more used. It is recommended that you remove or replace these HTML tags because they are obsolete.

Website speed has a huge effect on SEO. Speed-up your website so search engines will reward you by sending more visitors.
Also the conversion rates are far higher for websites that load faster than their slower competitors.