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fashionara.com

2014-09-28 10:15:56

Passed

To Improve

Errors

Optimize

SEO

Title

Medium impact Easy to solve

Online Shopping India | Shop Fashion Apparel, Footwear for Men & Women

Length: 70 character(s)

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Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Fashionara.com: Premium online shopping for fashion clothes and international brands in India. Fashionara makes online shopping as convenient as possible. Easy returns and product exchanges, same day delivery and express shipping option available with nominal charges. We also do complementary gift wrapping. Shop from our large collection of premium branded apparel, footwear, handbags, watches and accessories.

Length: 413 character(s)

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Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
1 0 15 1 0
<H1> Fashionara.com
<H3> FREE Shipping(orders Rs.799+). FREE Returns.
<H3> What our customers say about us
<H3> Only on Fashionara!
<H3> Lookbook
<H3> 100% Authentic Products
<H3> KNOW US BETTER
<H3> NEED HELP?
<H3>  
<H3> TRENDING CATEGORIES
<H3> top brands
<H3> COOL STUFF
<H3> Newsletter
<H3> Connect with us
<H3> Payment Methods
<H3> WHO WE ARE- THE SHORT 'N' SWEET VERSION
<H4> style advisor
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • shop29
  • brands22
  • best21
  • fashion21
  • featured20
  • sale18
  • fashionara18
  • accessories17
  • shoes15
  • selling15
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Images

Medium impact Easy to solve

We found 27 images on this web page.

24 alt attributes are empty or missing.

  • http://static.fashionara.com/media/custom/banners/File-1411471537.jpg
  • http://static.fashionara.com/media/uploader_images/1411461597EthnicFestTag.png
  • http://static.fashionara.com/media/uploader_images/1411461597EthnicFestTag.png
  • http://static.fashionara.com/media/uploader_images/1411461597EthnicFestTag.png
  • http://static.fashionara.com/media/uploader_images/1411461597EthnicFestTag.png
  • http://static.fashionara.com/media/uploader_images/1411461597EthnicFestTag.png
  • http://www.fashionara.com/media/dropzone/BoxesDropZone_01.jpg
  • http://www.fashionara.com/media/dropzone/BoxesDropZone_02.jpg
  • http://www.fashionara.com/media/dropzone/BoxesDropZone_03.jpg
  • http://www.fashionara.com/media/dropzone/BoxesDropZone_04.jpg
  • http://www.fashionara.com/media/dropzone/BoxesDropZone_05.jpg
  • http://www.fashionara.com/media/dropzone/BoxesDropZone_06.jpg
  • http://www.fashionara.com/media/dropzone/BoxesDropZone_07.jpg
  • http://www.fashionara.com/media/dropzone/BoxesDropZone_08.jpg
  • http://www.fashionara.com/media/dropzone/BoxesDropZone_09.jpg
  • http://static.fashionara.com/media/homepage/ExpressShipping_Icon-02.png
  • http://static.fashionara.com/media/homepage/AuthenticProducts_Icon_Homepage.png
  • http://www.fashionara.com/media/images/f_card1.png
  • http://www.fashionara.com/media/images/f_card2.png
  • http://www.fashionara.com/media/images/f_card3.png
  • http://www.fashionara.com/media/images/f_card4.png
  • http://www.fashionara.com/media/images/f_card5.png
  • http://www.fashionara.com/media/images/f_card6.png
  • http://www.fashionara.com/media/images/f_card7.png
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

8.6%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Google Preview

Medium impact Easy to solve

Online Shopping India | Shop Fashion Apparel, Footwear for Men & Women

www.fashionara.com/

Fashionara.com: Premium online shopping for fashion clothes and international brands in India. Fashionara makes online shopping as convenient as possible. Easy re...

?
This is an example of what your title and description will look like in Google™ search results.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Yes

  • http://www.fashionara.com/shopby/brand-inc_5.html
  • http://www.fashionara.com/shopby/brand-la_briza.html
  • http://www.fashionara.com/shopby/brand-wet_blue.html
  • http://www.fashionara.com/shopby/brand-lino_perros.html
  • http://www.fashionara.com/shopby/brand-just_women.html
  • http://www.fashionara.com/shopby/brand-american_tourister.html
  • http://www.fashionara.com/shopby/brand-golden_peacock.html#!sort=discount_featured
  • http://www.fashionara.com/shopby/brand-just_women.html#!sort=discount_featured
  • http://www.fashionara.com/shopby/brand-madison_new_york.html
  • http://www.fashionara.com/shopby/brand-kenneth_cole.html
  • http://www.fashionara.com/shopby/brand-omax_swiss_watches.html
  • http://www.fashionara.com/shopby/brand-kenneth_cole.html#!sort=discount_featured
  • http://www.fashionara.com/shopby/brand-park_avenue.html
  • http://www.fashionara.com/brand-jealous_21.html
  • http://www.fashionara.com/shopby/brand-deal_jeans.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-sweet_dreams.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-mother_earth.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-lovely_lady.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-inc_5.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-go_bahamas.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-wills_lifestyle.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-john_players.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/brand-indigo_nation.html
  • http://www.fashionara.com/shopby/brand-numero_uno.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-us_polo_footwear.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-style_centrum.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-gas_footwear.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-lee_cooper.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-franco_leone.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-deal_jeans_kids.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-ucb_kids.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-scullers_kids.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-cartoon_network.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-wild_craft.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-hotberries_jewel.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-earthen_me.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/shopby/brand-lino_perros.html#!dir=desc&sort=new_bestselling
  • http://www.fashionara.com/certificate_authenticity
?
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Flash

Low impact Easy to solve

No

?

Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Domain 1st Registered

Medium impact

3 years ago

?

Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Usability

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

?

There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Language

Low impact Easy to solve

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Low impact Hard to solve

Great, we found a CSS for a Print-Friendly page

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Microformats

Medium impact Easy to solve

We found 0 type(s) of Microformat

?

This page does not take advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve

Missing

?

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Typo Availability

Low impact
Domains (TLD) Status
dashionara.com Available. Book it now!
fzshionara.com Available. Book it now!
faahionara.com Available. Book it now!
fasgionara.com Available. Book it now!
fahsionara.com This domain is booked
fashionaa.com Available. Book it now!
fawhionara.com Available. Book it now!
?

Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

?

It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Technologies

?

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML+RDFa 1.0

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the Fashionara Facebook Page

Likes559,339

Talking About17,947

URL
Name
Fashionara
About
Think Fashion, Think Fashionara
India’s premium eFashion shopping mall
Description
Hi !

We are an e fashion company who would like to be synonymous with Fashion.
Think fashion, Think Fashionara.
We aim to offer a range of premium merchandise in fashion and lifestyle, while also providing you the best in class shopping experience. Amazing visual content, express shipping, building trust and dependability, are some of the ways in which we would like to provide excellent service and a great shopping experience. Shopping is easy with us. And just in case you didn't quite like what you bought, no problem, we would be happy to take it back. We also gift wrap every single order that comes to you. That is because we think you are special.

Our catalogue currently consists of popular fashion brands, domestic and international, and covers men, ladies, kids apparel, footwear & lifestyle.
Calvin Klein, Fossil, FCUK, Soch, Elle, Lee, Adidas, Steve Madden, Wildcraft, Benetton, Clarks, Van Heusen, Manchester United, Arrow, FabIndia are a few of the brands on Fashionara.com

So, quit the wait and hop over to Fashionara.com.
Products
Fashion Apparel & Accessories
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These data regarding the Facebook Page are publicly available.