en
Add competitors
Screenshot for giftrocket.com

Review of giftrocket.com

Generated on 2014-04-04 17:17:16

Successfully passed 0

Room for improvement 0

Errors to fix 0

80.1
Get short URL

    
CTRL + C

Visitors

Traffic Estimations

Medium impact
High    High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

128223th most visited website in the World

49994th most visited website in  United States

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Local

Local Directories

Missing profile on Google Places™

Missing profile on Foursquare™

Giftrocket

701 Panoramic Way, Berkeley
UNITED STATES

8004438762

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews

1383148716000

According to the Better Business Bureau, this company offers Internet Shopping and Internet Sales of Gift Certificates and Cards. I purchased a $25 Gift... – John I.

Show more

?
These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.

Social

Facebook Page

Cover picture of the GiftRocket Facebook Page

Likes4653

Talking About22

Name

GiftRocket

About

We're an easy and flexible way to send someone a gift. The online gift card.

Mission

We're changing the way gift cards work

Company overview

GiftRocket was founded in 2010 by three friends who thought there must be a better alternative to regular gift cards. We're funded by YCombinator and an amazing set of angel investors. Drop us a line at contact@giftrocket.com!

Description

The intention of gift cards is great - it's nice to think of a business the recipient might like. But plastic cards are a pain to carry around, and it's hard to be sure the recipient will like the business. The recipient may never spend the gift card, or they may end up with extra money left over. Even worse, they might sell it for cash at way below its worth. At GiftRocket, we keep the intention of gift cards, but remove the hassle and loss. Pick a business they'll love, even if it doesn't have gift cards. We'll deliver a beautifully packaged card. When they redeem, they'll collect money up-front before they go to the business, and use it to treat themselves.

Address

SF Bay Area

?
These data regarding the Facebook Page are publicly available.

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

SEO

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

Yes

  • https://secure.giftrocket.com/sign_in
  • http://www.giftrocket.com/reset_password
  • http://www.giftrocket.com/#payment_preview_container
  • http://www.giftrocket.com/send-a-gift-card?style=birthday_flowers
  • http://www.giftrocket.com/send-a-gift-card?style=bird_thank_you
  • http://www.giftrocket.com/send-a-gift-card?style=wedding_clothes
  • http://www.giftrocket.com/send-a-gift-card?style=valentines_bear
?
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Google Preview

Medium impact Easy to solve

Online Gift Cards and Printable E-gift Cards | GiftRocket

giftrocket.com/

With online gift cards and e-gift certificates to every business, GiftRocket combines the thoughtfulness of gift cards with the flexibility of cash. Email or prin...

?
This is an example of what your title and description will look like in Google™ search results.

Title

Medium impact Easy to solve

Online Gift Cards and Printable E-gift Cards | GiftRocket

Length: 57 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

With online gift cards and e-gift certificates to every business, GiftRocket combines the thoughtfulness of gift cards with the flexibility of cash. Email or print, perfect every time.

Length: 184 character(s)

?

Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Meta Keywords

Missing

?

Meta keywords are used to indicate keywords that are relevant to your website's content. Because search engine spammers have abused this tag, however, it provides little to no benefit to your search rankings.

You can safely avoid the use of this tag for new web pages. For existing web pages, make sure the meta keywords do not appear to be spammy.

Internal Pages Analysis

Medium impact Easy to solve
Title Description Text/HTML
Browse Gift Cards by City | GiftRocket Browse online gift cards in popular cities. Choose any business. Send a gift online to anyone, instantly. 12.59%
Contact | GiftRocket Contact Information for GiftRocket. Get in touch with us. 12.19%
Jobs | GiftRocket Join the GiftRocket team and make an impact on a business that is transforming an industry. 14.45%
?

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tools to improve the way search engines index your website.

Write unique titles for each page

Headings

Low impact Easy to solve
<H1 <H2> <H3> <H4> <H5>
1 4 7 7 0
<H1> The Online Gift Card
<H2> Login
<H2> Register
<H2> Our Mission
<H2> Gift Redemption Options
<H3> New: Card Designs!
<H3> Suggest any business
<H3> Flexible
<H3> An experience
<H3> Gift cards are thoughtful, but wasteful
<H3> Keep the good, leave the bad
<H3> Send an online gift card...
<H4> About GiftRocket
<H4> Businesses
<H4> Legal stuff
<H4> Use GiftRocket
<H4> Other stuff
<H4> Categories:
<H4> Cities:
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Images

Medium impact Easy to solve

We found 26 images on this web page.

No alt attributes are empty or missing.

?

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

15.35 %

?

Great, this page's ratio of text to HTML code is higher than 15 percent.

Although your text to code ratio is good, you can always improve it by adding more text content to your pages.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Flash

Low impact Easy to solve

No

?

Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Indexed Pages

Medium impact Hard to solve

Google™

277000    277000
?

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to Google™. You must also build backlinks to your site's internal pages to help Google™ bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Usability

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

?

There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Language

Low impact Easy to solve

Declared: Missing

Detected: English

?

You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Dublin Core

Low impact Easy to solve

Missing

?

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Technologies

Technologies

jQuery JavaScript framework

Nginx Web server

?

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve

Crazy Egg

Google Analytics

Mixpanel

New Relic

?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 10 Errors, 6 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

utf-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.