Report for greenpeace.org
Generated on March 10th, 2010 at 20:07:11 GMT
Visitors
We use several different tools to estimate web traffic: Google™ Ad Planner, Google™ Trends, and Alexa.
A low rank means that your website gets lots of visitors.
Your Alexa Rank is a good estimate of worldwide traffic to your website, although it is not 100% accurate.
Reviewing the most visited websites by country can give you valuable insights.
Compete Rank estimates traffic from visitors in the US.
Resource: To learn more about Competitive Research Techniques and Tools, check out the Chapter 3.2 of the comprehensive book Search Engine Optimization For Dummies.
Content
This is the number of pages on your website that are indexed by Google™.
The more pages that Google™ indexes, the better.
A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing Google™ from crawling all pages on your website.
Resource: Check here to see if your content has been plagiarized. Then use the free software Traffic Travis to analyze your relative position for specified keywords.
Popular pages
- Carbon Capture and Storage | Greenpeace International
- Act against pirate fishing now! | Greenpeace International
- Does Canon support shooting whales? | Greenpeace International
- Greenpeace finds WMDs | Greenpeace International
- Sign up! | Greenpeace International
- 带来梦幻摇滚，带走环保支持| 绿色和平
- Unilever | Greenpeace International
- Demand an Irish lightbulb law to save energy | Greenpeace ...
This lists the most popular pages on your website.
Resource: To learn more about Reading Search Results, check out the Chapter 1.3 of the comprehensive book Search Engine Optimization For Dummies.
In-Site SEO
Home analysis
Keep your URLs short. If possible, avoid long domain names.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Keep in mind that URLs are an important part of a comprehensive SEO strategy.
Use clean URLs to make your site more "crawlable" by Google™.
Resource: Search for a good domain name here. If no good names are available, consider a second hand domain from Sedo. Go to EuroDNS to register the country extensions for your target markets.
To prevent brand theft, you might consider trademarking your domain name.
Your title contains between 10 and 70 characters, which is great.
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google&trade search results.
Meta descriptions allow you to influence how your web pages are described and displayed in search results.
Your meta description should contain between 70 and 160 characters (spaces included).
Ensure that your meta description is explicit and contains your most important keywords.
Also be sure that each page has a unique meta description.
Meta keywords is used to indicate keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings.
Resource: To learn more about Keyword Techniques and Tools, check out the Chapter 2.1 of the comprehensive book Search Engine Optimization For Dummies.
Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.
Remember that search engine crawlers cannot actually "see" images. The alternative text attribute allows you to assign a specific description to each image.
Alternative text describes your images so they can appear in Google&trade Images search results.
Check the images on your website and make sure effective ALT text is specified for each image.
Click here to find out how to optimize images for search engines.
Restrict the number and size of images to optimize your website's page load times.
Resource: Use the Wayback Machine to review the design of any website in the past.
Your website's ratio of text to HTML code is below 15%, which means that your website probably needs more text content.
Improve your SEO by adding more relevant text to your pages and increasing your keyword density.
There are no frames used on your homepage, which is great.
Frames can cause problems for search engines because they don't correspond to the conceptual model of the web. Avoid frames whenever possible.
Flash content has been detected on your homepage.
Flash should only be used for specific enhancements. Avoid full Flash websites to maximize SEO.
Although Flash content often looks nicer, it cannot be indexed by search engines (however this may change in the near future.)
This advice also applies to AJAX (however this may also change in the near future).
Inside analysis
Inside pages analysis
Nice! You have different titles on each pages!
| Title | Meta description | Text/HTML ratio |
|---|---|---|
| Carbon Capture and Storage | Greenpeace International | Carbon Capture and Storage (CCS) aims to reduce the climate impact of burning fossil fuels by capturing CO2 from power station smokestacks and disposing of it underground. Its future development has been widely promoted by the coal industry as a justification for the construction of new coal-fired power plants. However, the technology is largely unproven and will not be ready in time to save the climate.” | 15.56% |
| Act against pirate fishing now! | Greenpeace International | Pirate fishing inhibits the effective management of marine resources and magnifies the global problem of over-exploitation and depletion of the world’s fish stocks. It damages the ocean habitat and steals food and income from vulnerable coastal communities and the legitimate fishing industry | 18.3% |
| Does Canon support shooting whales? | Greenpeace International | Having saved over 100 whales by pursuing the Japanese whaling fleet's factory ship for over 5,000 miles,keeping it and the rest of the fleet out of action for 14 days, the Greenpeace ship Esperanza has run low on fuel and must return to port. Yet, as our ship heads to Hobart, Australia, the campaign to save the whales is far from over. We're focused on shooting whales... with cameras. But we were surprised to learn that Canon, the world's number one digital camera producer, isn't willing to condemn using harpoons -- despite their high-profile advertising and sponsorship programmes dedicated to wildlife and endangered species. |
25.45% |
No duplicate content has been detected on the pages of your website.
Use Google™ Webmaster Tool to improve the way search engines index your website.
Resource: To learn more about Linking Strategies, check out the Chapter 5.1 of the comprehensive book Search Engine Optimization For Dummies.
Website compliance
Your website directs http://greenpeace.org and http://www.greenpeace.org to the same URL, which is great.
Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.
Resource: To learn more about Using Redirects for SEO, check out the Chapter 7.3 of the comprehensive book Search Engine Optimization For Dummies.
Your website has a robots.txt file, which is great.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web, and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
Click here to check your robots.txt file for syntax errors.
Your website does not have an XML sitemap, which can be problematic.
A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently.
Click here to generate an XML sitemap for your website.
Despite sporadic debates regarding this issue, we recommend that you submit an XML sitemap to Google™ Webmasters Tools and to Yahoo Site Explorer.
You have specified the language of your website, which is great.
Make sure your declared language is the same as the language detected by Google™.
Tips for multilingual websites:
- Define the language of the content in each page's HTML code.
- Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
- Check out these tips for building a multilingual website.
Declaring a doctype helps web browsers to render content correctly.
Language/character encoding is specified, which is great.
Specifying language/character encoding can prevent problems with the rendering of special characters.
Your website is monitored by Google™ Analytics.
Be sure to leverage its full potential.
Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.
To fix the detected errors, run the W3C validation service.
W3C is a consortium that sets the web standards.
Your website does not take advantage of Microformats.
Microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.
Thanks to Microformats, Google™ regularly improves its search results presentation.
Your website does not take advantage of Dublin Core.
Dublin Core is a set of standard metadata elements used to describe the contents of a website.
Your website is not geotagged.
Although Google™ ignores Geo-Meta Tags, the search engine Bing takes them into account.
Off-Site SEO
Popularity
Google™ periodically crawls websites looking for new and updated content. In general, you want Google™ to crawl your site as often as possible so your new content shows up in search results.
Click here to ensure your website's content and links have been indexed by Google™.
If Google's™ cache of your website lacks text or links, there's probably a programming problem.
Backlinks links that point to your website from other websites. It's like a popularity rating for your website.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
Resource: To learn more about Incoming Links, check out the Chapter 1.2 of the comprehensive book Search Engine Optimization For Dummies.
Because they are strictly reserved for educational institutions, .edu domains are considered authority sites.
Links to your website from .edu domains have stronger SEO impact.
Because they are strictly reserved for government institutions, .gov domains are considered authority sites.
Links to your website from .gov domains domains have stronger SEO impact.
Directories
Your website is listed in DMOZ, a multilingual open content directory constructed and maintained by a community of volunteer editors.
Make sure its description is up-to-date because search engines take DMOZ into account.
The Yahoo! Directory is a web directory which rivals DMOZ.
It offers two options for suggesting websites for possible listing: "Standard" (which is free) and a paid submission process that offers expedited review.
Resource: To learn more about Optimizing Directories, check out the Chapter 4.4 of the comprehensive book Search Engine Optimization For Dummies.
Social Media
Delicious is a popular social bookmarking web service for storing, sharing, and discovering websites.
Monitoring Delicious is a great way to see what's hot on your website.
Resource: Monitor your brand in social media using tools like Addictomatic.
Digg is a social news website made for people to discover and share content.
Monitoring Digg is a great way to see what's hot on your website.
Resource: Monitor your brand in social media using tools like Addictomatic.
Twitter is a fast-growing social network.
If possible, register a Twitter account in your brand's name now to prevent identity theft.
You should also check the availability of your brand name in other social networks.
Resource: To learn more about Connecting with Social Networks, check out the Chapter 6.5 of the comprehensive book Search Engine Optimization For Dummies.
A few articles about or references to your website were found on Wikipedia.
Since Wikipedia is currently the world's largest wiki, you should consider contributing a Wikipedia article about your website if one does not already exist.
Your website provides a feed, which is good.
Feeds are especially important for blogs and news websites. Subscribers are notified of content updates, which improves your website's visibility.
Resource: Did you know that FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters and other web-based content publishers?
Usability
This measures the approximate level of education necessary to understand content on your website.
A website targeting a large audience should be easy to read for a teenager.
Resource: To further improve the readability of your website, consider these 10 principles for web typography.
Your website has a favicon, which is great. But make sure this favicon is consistent with your brand.
Resource: Check out this amazing idea for improving user experience with a special favicon.
Website informations
Server
Your website is fast. Well done.
Site speed is becoming an important factor for ranking high in Google™ search results
.Resource: Check out these other tips to make your website run faster.
Resource: Monitor your server and receive SMS alerts when your website is down with services like Internet Vista.
Your server's IP address has no impact on your SEO.
Use Robtex and DNSstuff for comprehensive reports on your domain name server.
To improve your website's responsiveness, locate your servers close to your main markets.
Click here to test your website speed. Everything is OK if the average time over 10 pings is less than 300ms.
Resource: To learn more about Server Issues, check out the Chapter 7.1 of the comprehensive book Search Engine Optimization For Dummies.
Other facts
Your website is safe.
No evidence of phishing and/or malware has been detected.
Resource: To learn more about Spam Issues, check out the Chapter 1.6 of the comprehensive book Search Engine Optimization For Dummies.
Domain
Whois
NOTICE: Access to .ORG WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the Public Interest Registry registry database. The data in this record is provided by Public Interest Registry for informational purposes only, and Public Interest Registry does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator or any ICANN-Accredited Registrar, except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Public Interest Registry reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy. Domain ID:D52663-LROR Domain Name:GREENPEACE.ORG Created On:15-Jun-1992 04:00:00 UTC Last Updated On:04-Jun-2008 16:47:18 UTC Expiration Date:14-Jun-2012 04:00:00 UTC Sponsoring Registrar:Network Solutions LLC (R63-LROR) Status:CLIENT TRANSFER PROHIBITED Registrant ID:22083437-NSI Registrant Name:Greenpeace International Registrant Organization:Greenpeace International Registrant Street1:Ottho Heldringstraat 5 Registrant Street2: Registrant Street3: Registrant City:Amsterdam Registrant State/Province:North-Holland Registrant Postal Code:1066 AZ Registrant Country:NL Registrant Phone:+1.31205236 Registrant Phone Ext.: Registrant FAX:+1.31205148151 Registrant FAX Ext.: Registrant Email:Sjoerd.Jongens@GREENPEACE.ORG Admin ID:22083438-NSI Admin Name:Martijn Stegink Admin Organization:Greenpeace International Admin Street1:Ottho Heldringstraat 5 Admin Street2: Admin Street3: Admin City:Amsterdam Admin State/Province:NH Admin Postal Code:1066 AZ Admin Country:NL Admin Phone:+31.20718295 Admin Phone Ext.: Admin FAX:+31.20514815 Admin FAX Ext.: Admin Email:mstegink@greenpeace.org Tech ID:22083438-NSI Tech Name:Martijn Stegink Tech Organization:Greenpeace International Tech Street1:Ottho Heldringstraat 5 Tech Street2: Tech Street3: Tech City:Amsterdam Tech State/Province:NH Tech Postal Code:1066 AZ Tech Country:NL Tech Phone:+31.20718295 Tech Phone Ext.: Tech FAX:+31.20514815 Tech FAX Ext.: Tech Email:mstegink@greenpeace.org Name Server:NS.GREENPEACE.ORG Name Server:FW.GREENPEACE.ORG Name Server:FWU.GREENPEACE.ORG Name Server:NSU.GREENPEACE.ORG Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: Name Server: DNSSEC:Unsigned
Old domains are ranked higher by search engines and yield better SEO results.
Google™ temporarily reduces the page rank of new domains, placing them into a "sandbox".
Using a domain that has been registered for many years can mitigate this effect.
Consider these Whois tips to further improve your SEO.
Resource: To learn more about Web Analytics, check out the Chapter 8.2 of the comprehensive book Search Engine Optimization For Dummies.