Report for guardian.co.uk by WooRank
Generated on July 11th, 2010 at 16:24:30 GMT
Visitors
We use several different tools to estimate web traffic: Google™ Ad Planner, Google™ Trends, and Alexa.
A low rank means that your website gets lots of visitors.
Your Alexa Rank is a good estimate of worldwide traffic to your website, although it is not 100% accurate.
Reviewing the most visited websites by country can give you valuable insights.
Compete Rank estimates traffic from visitors in the US.
Content
This is the number of pages on your website that are indexed by Google™.
The more pages that Google™ indexes, the better.
A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing Google™ from crawling all pages on your website.
Resource: Check here to see if your content has been plagiarized. Then use the free software Traffic Travis to analyze your relative position for specified keywords.
Popular pages
- Latest news, comment and reviews from the Guardian | guardian.co.uk
- Sport news, comment and results | Sport | guardian.co.uk
- Online Dating - Guardian Soulmates
- Travel news, travel guides and reviews | Travel | guardian.co.uk
- Edinburgh local news | Edinburgh | guardian.co.uk
- Leeds local news | Leeds | guardian.co.uk
- Community | guardian.co.uk
- Science news, comment and analysis | Science | guardian.co.uk
This lists the most popular pages on your website.
In-Site SEO
Home analysis
Keep your URLs short. If possible, avoid long domain names.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Keep in mind that URLs are an important part of a comprehensive SEO strategy.
Use clean URLs to make your site more "crawlable" by Google™.
Resource: Search for a good domain name here. If no good names are available, consider a second hand domain from Sedo. Go to EuroDNS to register the country extensions for your target markets.
To prevent brand theft, you might consider trademarking your domain name.
Title
Latest news, comment and reviews from the Guardian | guardian.co.uk
Length: 67 characters
Your title contains between 10 and 70 characters, which is great.
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google&trade search results.
Meta description
Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice
Length: 112 characters
Meta descriptions allow you to influence how your web pages are described and displayed in search results.
Your meta description contains between 70 and 160 characters, which is great.
Ensure that your meta description is explicit and contains your most important keywords.
Also be sure that each page has a unique meta description.
Meta keywords is used to indicate keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 22 | 36 | 7 | 0 | 0 |
- [H1] Moat family seeks second postmortem examination
- [H2] About Us
- [H2] Today's paper
- [H2] Zeitgeist
- [H2] On guardian.co.uk today
- [H2] Current topics
- [H2] In depth
- [H2] Sport picks
- [H2] World Cup picks
- [H2] Latest multimedia
- [H2] Comment & debate
- [H2] On guardian.co.uk
- [H2]
- [H2] Guardian Cottages & Villas
- [H2] Extra
- [H2] Today's paper
- [H2] Zeitgeist
- [H2] Readers' editors
- [H2] On this site
- [H2] Sponsored features
- [H2] Guardian ad networks
- [H2] Guardian offers
- [H2] News direct to you
- [H3] Mandelson 'put book before party'
- [H3] Russian spies staying at UK hotel
- [H3] Israel alert as aid ship heads for Gaza
- [H3] 15 years on Srebrenica buries its dead
- [H3] Barefoot Bandit arrested
- [H3] Gove urged to devise schools Plan B
- [H3] Synod rejects deal on women bishops
- [H3] Bank reform 'will cost economy £1tn'
- [H3] Taliban kill 14 police in Afghanistan
- [H3] BP to place new cap over oil rupture
- [H3] Victoria Miro, queen of arts
- [H3] India makes poor pay price of Games
- [H3] Once upon a life: Michael Morpurgo
- [H3] Slave to the algorithm
- [H3] Help the young, gifted and held back
- [H3] Smelling a potential lover
- [H3] World Cup final
- [H3] David Mitchell
- [H3] Second ODI
- [H3] Fashion
- [H3] Tour de France
- [H3] Travel
- [H3] Society
- [H3] This much I know
- [H3] Food
- [H3] Interview
- [H3] Video
- [H3] Armstrong's challenge fades in Alps
- [H3] Webber wins British grand prix
- [H3] The battle of Cruyff's two dynasties
- [H3] Pride overcomes Spanish separatism
- [H3] Byebye World Cup, hello Olympics?
- [H3] RobertSchuman
- [H3] tomsk
- [H3] MattPrescott
- [H3] Online dating
- [H4] Digital Communications Executive
- [H4] iPad app
- [H4] Digital Archive
- [H4] Mobile services
- [H4] Digital edition
- [H4] Subscriptions
- [H4] Email services
Most or all of your images have alternative text (the alt attribute), which is good.
Alternative text describes your images so they can appear in Google&trade Images search results.
Check the images on your website and make sure effective ALT text is specified for each image.
Click here to find out how to optimize images for search engines.
Restrict the number and size of images to optimize your website's page load times.
Resource: Use the Wayback Machine to review the design of any website in the past.
Text/HTML ratio
7.26% (view text)
Your website's ratio of text to HTML code is below 15%, which means that your website probably needs more text content.
Improve your SEO by adding more relevant text to your pages and increasing your keyword density.
There are no frames used on your homepage, which is great.
Frames can cause problems for search engines because they don't correspond to the conceptual model of the web. Avoid frames whenever possible.
No Flash content has been detected on your homepage, which is good.
Flash should only be used for specific enhancements. Avoid full Flash websites to maximize SEO.
Although Flash content often looks nicer, it cannot be indexed by search engines (however this may change in the near future).
This advice also applies to AJAX (however this may also change in the near future).
Inside analysis
Inside pages analysis
Nice! You have different titles on each pages!
| Title | Meta description | Text/HTML ratio |
|---|---|---|
| Latest news, comment and reviews from the Guardian | guardian.co.uk | Latest news, sport, business, comment, analysis and reviews from the Guardian, the world's leading liberal voice | 7.26% |
| Sport news, comment and results | Sport | guardian.co.uk | Sport news, results, fixtures, blogs and comments on UK and world sport from the Guardian, the world's leading liberal voice | 7.21% |
| Online Dating - Guardian Soulmates | Online dating with Guardian Soulmates. Join for free. 150,000 members online now with over 1,000 new members joining each week. Internet dating for like minded individuals. | 13.09% |
No duplicate content has been detected on the pages of your website.
Use Google™ Webmaster Tool to improve the way search engines index your website.
Website compliance
Your website directs http://guardian.co.uk and http://www.guardian.co.uk to the same URL, which is great.
Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.
Your website has a robots.txt file, which is great.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web, and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
Click here to check your robots.txt file for syntax errors.
Your website does not have an XML sitemap, which can be problematic.
A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently.
Click here to generate an XML sitemap for your website.
Despite sporadic debates regarding this issue, we recommend that you submit an XML sitemap to Google™ Webmasters Tools and to Yahoo Site Explorer.
You have not specified the language of your website. Use the META Language Tag to specify the natural language of your website.
Tips for multilingual websites:
- Define the language of the content in each page's HTML code.
- Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
- Check out these tips for building a multilingual website.
Declaring a doctype helps web browsers to render content correctly.
Language/character encoding is specified, which is great.
Specifying language/character encoding can prevent problems with the rendering of special characters.
Your website is not monitored by Google™ Analytics.
You're really missing a great opportunity if you don't have this or another analytics tool installed.
Google™ Analytics is a free solution that gives you valuable insights into your website traffic.
With Google™ Analytics, you can analyze your traffic data in an entirely new way and create higher conversion rates.
Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.
To fix the detected errors, run the W3C validation service.
W3C is a consortium that sets the web standards.
Your website takes advantage of Microformats, which is good.
Microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.
Thanks to Microformats, Google™ regularly improves its search results presentation.
Your website does not take advantage of Dublin Core.
Dublin Core is a set of standard metadata elements used to describe the contents of a website.
Your website is not geotagged.
Although Google™ ignores Geo-Meta Tags, the search engine Bing takes them into account.
Off-Site SEO
Popularity
Google™ periodically crawls websites looking for new and updated content. In general, you want Google™ to crawl your site as often as possible so your new content shows up in search results.
Click here to ensure your website's content and links have been indexed by Google™.
If Google's™ cache of your website lacks text or links, there's probably a programming problem.
Backlinks links that point to your website from other websites. It's like a popularity rating for your website.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
Because they are strictly reserved for educational institutions, .edu domains are considered authority sites.
Links to your website from .edu domains have stronger SEO impact.
Because they are strictly reserved for government institutions, .gov domains are considered authority sites.
Links to your website from .gov domains domains have stronger SEO impact.
Directories
Your website is listed in DMOZ, a multilingual open content directory constructed and maintained by a community of volunteer editors.
Make sure its description is up-to-date because search engines take DMOZ into account.
The Yahoo! Directory is a web directory which rivals DMOZ.
It offers two options for suggesting websites for possible listing: "Standard" (which is free) and a paid submission process that offers expedited review.
Social Media
Delicious is a popular social bookmarking web service for storing, sharing, and discovering websites.
Monitoring Delicious is a great way to see what's hot on your website.
Resource: Monitor your brand in social media using tools like Addictomatic.
Digg is a social news website made for people to discover and share content.
Monitoring Digg is a great way to see what's hot on your website.
Resource: Monitor your brand in social media using tools like Addictomatic.
Twitter is a fast-growing social network.
If possible, register a Twitter account in your brand's name now to prevent identity theft.
You should also check the availability of your brand name in other social networks.
Articles about and/or references to your website were found on Wikipedia, which is great.
Since Wikipedia is user-generated, make sure these references are accurate.
Consider contributing a Wikipedia article about your website if one does not already exist.
Your website provides a feed, which is good.
Feeds are especially important for blogs and news websites. Subscribers are notified of content updates, which improves your website's visibility.
Resource: Did you know that FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters and other web-based content publishers?
Usability
This measures the approximate level of education necessary to understand content on your website.
A website targeting a large audience should be easy to read for a teenager.
Resource: To further improve the readability of your website, consider these 10 principles for web typography.
Your website has a favicon, which is great. But make sure this favicon is consistent with your brand.
Resource: Check out this amazing idea for improving user experience with a special favicon.
Website informations
Server
Your website is fast. Well done.
Site speed is becoming an important factor for ranking high in Google™ search results
.Resource: Check out these other tips to make your website run faster.
Resource: Monitor your server and receive SMS alerts when your website is down with services like Internet Vista.
Your server's IP address has no impact on your SEO.
Use Robtex and DNSstuff for comprehensive reports on your domain name server.
To improve your website's responsiveness, locate your servers close to your main markets.
Click here to test your website speed. Everything is OK if the average time over 10 pings is less than 300ms.
Other facts
Domain
Whois
Domain name:
guardian.co.uk
Registrant:
Guardian News & Media Limited
Registrant type:
Unknown
Registrant's address:
Kings Place%%90 York Way
London
N1 9GU
United Kingdom
Registrar:
TUCOWS Inc [Tag = TUCOWS-CA]
URL: http://domainhelp.tucows.com
Relevant dates:
Registered on: before Aug-1996
Renewal date: 16-Jun-2011
Last updated: 15-Jul-2009
Registration status:
Registered until renewal date.
Name servers:
dns01.guardian.co.uk 77.91.249.71
dns02.guardian.co.uk 77.91.249.72
dns03.guardian.co.uk 77.91.248.71
dns04.guardian.co.uk 77.91.248.72
WHOIS lookup made at 17:24:24 11-Jul-2010
--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2010.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.org.uk/whois, which
includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.
Old domains are ranked higher by search engines and yield better SEO results.
Google™ temporarily reduces the page rank of new domains, placing them into a "sandbox".
Using a domain that has been registered for many years can mitigate this effect.
Consider these Whois tips to further improve your SEO.