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close Welcome to the new Woorank with more tips and an awesome design. Enjoy!

Review of independent.co.uk

Generated on February 10th, 2012 at 14:53:33 GMT
68.8

The WooRank is a dynamic grade on a 100 points scale that represents your Internet Marketing Effectiveness at a given time.

The average score is 50.

Top priorities for your website:

Screenshot for independent.co.uk

Visitors

Traffic Estimations

Medium impact

Low High

We use several different tools to estimate web traffic: Google™ Ad Planner, Google™ Trends, and Alexa.

Nevertheless, your analytics will provide the accurate traffic data.

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SEO Basics

WWW Resolve

Medium impact

Easy to solve

Be careful. Your website without www doesn't redirect to www. It's duplicate content!

Your website does not direct www. and to the same URL. It is crucial that you fix this.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

Once your preferred domain is set, use a 301 redirect for all traffic to your non-preferred domain.

robots.txt

Medium impact

Easy to solve

Your website doesn't have a robots.txt file, which can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web, and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact

Easy to solve

Missing

Your website does not have an XML sitemap, which can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently.

Click here to generate an XML sitemap for your website.

Despite sporadic debates regarding this issue, we recommend that you submit an XML sitemap to Google™ Webmasters Tools and to Yahoo Site Explorer.

SEO Content

Title

Medium impact

The Independent | News | UK and Worldwide News | Newspaper

Length: 58 character(s)

Your title contains between 10 and 70 characters, which is great.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website

Description

Medium impact

Easy to solve

The latest in UK News and World News from The Independent. Wide range of international and local news, sports news, commentary and opinion pieces.Independent News - Breaking news that matters. Your daily comprehensive news source - The Independent Newspaper

Length: 257 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ideally, your meta description should contain between 70 and 160 characters.

Ensure that your meta description is explicit and contains your most important keywords.

Also be sure that each page has a unique meta description.

Meta Keywords

UK News, World News, Latest News, International News, News Headlines, Sports News

Length: 81 character(s)

Meta keywords is used to indicate keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings.

Headings

Low impact

H1 H2 H3 H4 H5
1 31 12 0 11
  • [H1] Bonus backlash: PM urged to block rail chief's payout
  • [H2] Bonus backlash: PM urged to block rail chief's payout
  • [H2] Thousands storm ministry in protest at match deaths
  • [H2] In the thick of a new satire: Peter Capaldi on his new foray into gentle comedy
  • [H2] Decision day looms for Terry as FA casts votes
  • [H2] Adrian Hamilton: Egypt's generals will soon hear the final whistle
  • [H2]
  • [H2] Body Pods: Art from the heart of science
  • [H2] The most expensive wall painting ever?
  • [H2] James Moore: Investors had better hope the 'big men' get on if Glencore and Xstrata merge
  • [H2] Two Britons die from legionnaires disease
  • [H2] Free trial of new Independent iPad app
  • [H2] Win a three-week coastal jaunt
  • [H2] Amazing restaurant offers
  • [H2] Latest Independent competitions
  • [H2] Commercial thought leaders
  • [H2] Day In a Page
  • [H2] Bonus backlash
  • [H2] Universities set to lose £5.6bn...
  • [H2] From here to obscurity
  • [H2] The 'ghost bike' revolt
  • [H2] Europe's big freeze
  • [H2] Lancaster puts faith in national pride
  • [H2] Strauss hints at changes to batting line-up
  • [H2] The Super League revolution
  • [H2] Decision day looms for Terry
  • [H2] London Eye: Pain barrier is hurdle for Turner
  • [H2] Peter Capaldi: In the thick of a new satire
  • [H2] Can ready-made cocktails ever eclipse the real deal?
  • [H2] Should we be fortifying foods with nutrients?
  • [H2] Cordon Bleu culinary school's lavish new London flagship
  • [H2] The 10 best food processors
  • [H3] Minus 30 and 100 dead: Europe's big freeze
  • [H3] Minus 11 and snow on the way for UK
  • [H3] In the thick of a new satire
  • [H3] Let battle commence: US diver hopes to find £2bn treasure on British war wreck
  • [H3] Failed: The great free nursery revolution
  • [H3] The 'ghost bike' revolt: Families demand action on cyclist deaths
  • [H3] Mary Dejevsky: Stop this fraternal feud and give us a real opposition
  • [H3] Philip Hensher: My solution to the Falklands problem - sell them
  • [H3] The bitter taste of sugar prohibition
  • [H3] The fight over the Port Said football narrative has already begun
  • [H3]
  • [H3] The case for the legalisation of drugs
  • [H5] Latest News
  • [H5] Property
  • [H5] Student clashes in Chile
  • [H5] Latest in Sport
  • [H5] The Independent
  • [H5] Google+
  • [H5] i Newspaper
  • [H5] The Independent around the web
  • [H5] E-break Time
  • [H5] The Daily Cartoon
  • [H5] Blogs
  • [H6] Dale Farm clearance cost £7m
  • [H6] Jobs fear as glass-maker Pilkington cuts back
  • [H6] BT promises 'ultra-fast' broadband
  • [H6] Freight train derailment halts Euston trains
  • [H6] Minus 11 and snow on the way for UK
  • [H6]
  • [H6] 'A charismatic dictator': friend's verdict on Allen Stanford
  • [H6] Criminal records to be wiped early
  • [H6] Children to be given right to see fathers after divorce
  • [H6] i Editor's Letter: Literacy-based puzzles
  • [H6] Anderson and Broad rip through Pakistan
  • [H6] Another Fed Cup victory for Britain
  • [H6] Redknapp: I will lie to NOTW reporter but not in here
  • [H6] Improving Daly to cross the Atlantic for more regular action
  • [H6] Freight train derailment halts Euston trains
  • [H6] Minus 11 and snow on the way for UK
  • [H6]
  • [H6] Leveson Inquiry recalls editor of The Times over email hacking
  • [H6] Failed: The great free nursery revolution
  • [H6] Police watchdog to review its handling of deaths in custody
  • [H6] The 'ghost bike' revolt: Families demand action on cyclist deaths
  • [H6] UN waters down Syria proposals in bid to win Russia's backing
  • [H6] Let battle commence: US diver hopes to find £2bn treasure on British war wreck
  • [H6]
  • [H6] Mormons sense victory for their man in Nevada
  • [H6] Pakistan PM to be charged over corruption case
  • [H6] Litvinenko's father brands him a traitor and begs for forgiveness
  • [H6] 'A charismatic dictator': friend's verdict on Allen Stanford
  • [H6] Sister act part three: Is Elizabeth Olsen about to eclipse both of her celebrity siblings?
  • [H6] Hannah Powell: 'Mighty Atom' shows size isn't everything
  • [H6] Jody Cundy: 'I am always redefining what my body can do'
  • [H6] Footwork and technique can dig England out of a hole
  • [H6] Redknapp: I will lie to NOTW reporter but not in here
  • [H6] Lancaster puts faith in national pride to help his novices for Murrayfield ordeal
  • [H6] Get set for terrific tries, trucks and plastic pitches...
  • [H6] Philip Hensher: My solution to the Falklands problem: sell them
  • [H6] Mary Dejevsky: Stop this fraternal feud and give us a real opposition
  • [H6] Leading article: Tax clampdown must start at home
  • [H6] Sophie Heawood: I'm having fun. They're coining it. Fine by me
  • [H6] Europe is too emotional about fracking, says Shell chief
  • [H6] Giant deep-sea crustacean found
  • [H6] Whatever killed Gloucestershire deer, it wasn't a panther...
  • [H6] Rebel hero who has 'betrayed' the last of Aceh's orang-utans
  • [H6] Electronic telepathy breakthrough hailed
  • [H6] Research into mutant flu 'must go on'
  • [H6] The plane truth: Scientist reveals how wings really work
  • [H6] Strongest solar storm since 2005 hits Earth
  • [H6] Once they were blind, now they see. Patients treated with cells from human embryo
  • [H6] Male sex drive causes hostility
  • [H6] Selling out: why some beliefs are not worth keeping
  • [H6] Nasa launches vital new mission to recover its stolen moon rocks
  • [H6] Epidemic fears see bird flu doctors halt research
  • [H6] From here to obscurity: the young star who found that fame is fickle
  • [H6] Hell hath no fury like an ego scorned
  • [H6] The Black Keys - The two keys to the big time
  • [H6] No mystery why we've loved Kristin Scott Thomas for so long...
  • [H6] In the thick of a new satire: Peter Capaldi on his new foray into gentle comedy
  • [H6] Lisa Jewel: "Getting married young was the worst experience of my life"
  • [H6] Exclusive interview with The National's Aaron and Bryce Dessner
  • [H6] Tintoretto's Paradise among 20 artworks earmarked for restoration
  • [H6] Last Night's Viewing: The Crusades, BBC2<br />Jonathan Meades on France, BBC4
  • [H6] James Moore: Watchdog's wages don't get much from fees hike
  • [H6] Simon English: Don't be scared of overpaid bankers.If they threaten to leave, just let them
  • [H6] Simon English: Was Hester leaned on in furore over his bonus?
  • [H6] Simon English: There's a way back for Goodwin, via Zimbabwe
  • [H6]
  • [H6] Simon English: If only Plum had never gone into banking...
  • [H6] James Thompson: Despite this knock, reports of its demise are exaggerated
  • [H6] Drug addiction may be hereditary, study suggests
  • [H6] Malaria deaths twice as high as was thought
  • [H6] Leg-up at Smith & Nephew
  • [H6] Food poisoning link to UK watermelons
  • [H6] Private firm vows to breathe new life into struggling NHS hospital
  • [H6] Hopes rise for development of universal flu vaccine
  • [H6] The 10 Best fountain pens
  • [H6] SPONSORED FEATURES
Show more Show less

Your website is structured using HTML headings/levels (<H1> to <H6>), which is great.

Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords.

For greater SEO, only use one <H1> title per page.

Add the important keywords in headings

Images

Medium impact

We found 48 images on this website.

17 alt attributes are empty or missing.

Most or all of your images have alternative text (the alt attribute), which is good.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective ALT text is specified for each image.

Click here to find out how to optimize images for search engines.

Restrict the number and size of images to optimize your website's page load times.

Resource: Use the Wayback Machine to review the design of any website in the past.

Set a name for all your images

Text/HTML Ratio

Medium impact

Hard to solve

3.44%

Your website's ratio of text to HTML code is below 15%, which means that your website probably needs more text content.

Improve your SEO by adding more relevant text to your pages and increasing your keyword density.

Inside Pages Analysis

Medium impact

Title Description Text/HTML
The Independent | News | UK and Worldwide News | Newspaper The latest in UK News and World News from The Independent. Wide range of international and local news, sports news, commentary and opinion pieces.Independent News - Breaking news that matters. Your daily comprehensive news source - The Independent Newspaper 3.44%%
The Independent on Twitter - Features - Gadgets &amp; Tech - The Independent Latest gadgets &amp; tech features, bringing you latest technological advancements as they happen. If there is technology in the news, you&rsquo;ll find all details here. 10.21%%
The Independent | Art and Architecture News Art &amp; Architecture News, bringing you the latest architecture events as well as art exhibitions. Featuring Architecture news, arts events and all artistic aspects. 2.65%%

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tool to improve the way search engines index your website.

SEO Authority

Indexed Pages

Medium impact

  • Google 8330000

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing Search engines from crawling all pages on your website.

Resource: Check here to see if your content has been plagiarized. Then make test with specified keywords in the search engine to analyze your relative position for these keywords.

Write more content

SEO Backlinks

DMOZ

Low impact

Yes

Your website is listed in DMOZ, a multilingual open content directory constructed and maintained by a community of volunteer editors.

Make sure its description is up-to-date because search engines take DMOZ into account.

Add your company in the DMOZ directory

Usability

URL

http://independent.co.uk

Length: 11 character(s)

Keep your URLs short. If possible, avoid long domain names.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are an important part of a comprehensive SEO strategy.

Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name here. If no good names are available, consider a second hand domain from Sedo.

To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact

Your website has a favicon, which is great. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving user experience with a special favicon.

Add a Favicon

Load Time

High impact

0.16 seconds(s) (2573.34 Kb/s)

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results

Resource: Check out these other tips to make your website run faster.

Resource: Monitor your server and receive SMS alerts when your website is down with Web Monitoring Services.

Speed-up your website

Language

Low impact

Easy to solve

Declared: Missing

Detected: Missing

You have not specified the language of your website. Use the META Language Tag to specify the natural language of your website.

Tips for multilingual websites:

Declare the language used

Microformats

Medium impact

Easy to solve

Missing

Your website does not take advantage of Microformats.

Microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to Microformats, Google™ regularly improves its search results presentation.

Technologies

W3C Validity

Low impact

W3C is a consortium that sets the web standards.

Run the W3C validation service whenever changes are made to your website's code.

Fix the errors in the code syntax

Encoding

Low impact

Easy to solve

Language/character encoding is not specified, which may result in problems with the rendering of special characters.