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lapolar.cl

2014-06-19 02:14:34

Passed

To Improve

Errors

Optimize

SEO

PageRank

High impact Very hard to solve
PR4    PR4
?

Your website's PageRank is impressive.

PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.

Websites with a high PageRank™ are crawled more frequently and their outgoing links have more passing juice.

Title

Medium impact Easy to solve

La Polar - Tecnología, Deportes, Belleza, Infantil, Regalos, Electrohogar, Decohogar. Tienda Online

Length: 99 character(s)

?

Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website

Description

Medium impact Easy to solve

Tecnología, Deportes, Belleza, Infantil, Regalos, Electrohogar, Decohogar, tienda online, tienda virtual, tienda en línea

Length: 121 character(s)

?

Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Headings

Low impact Easy to solve

Missing

?

Your website does not use HTML headings (<H1> to <H6>) or it has far too many HTML headings.

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.

For more effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • normal11
  • polar10
  • tarjeta6
  • sitio4
  • led3
  • full3
  • nuestras3
  • samsung3
  • despacho3
  • conciliatorio3
?

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Images

Medium impact Easy to solve

We found 119 images on this web page.

119 alt attributes are empty or missing.

  • /img/html/newsite/home/header/barra_roja/menu/top-left2.png
  • /img/html/newsite/home/header/barra_roja/menu/toptop2.png
  • /img/html/newsite/home/header/barra_roja/menu/top-right2.png
  • /img/html/newsite/home/header/barra_roja/menu/leftside2.png
  • /img/html/newsite/home/header/barra_roja/menu/rightside2.png
  • /img/html/newsite/home/header/barra_roja/menu/bottom2.png
  • /img/html/newsite/home/header/barra_roja/menu/bottom-c2.png
  • /img/html/newsite/home/header/barra_roja/menu/bottom-right2.png
  • /img/html/newsite/home/header/barra_roja/menu/top-flipleft2.png
  • /img/html/newsite/home/header/barra_roja/menu/top-flipright2.png
  • /img/html/newsite/home/header/barra_roja/bkgOverBarraRoja.png
  • /img/html/newsite/home/header/menusupgris/lineaSepBGris.png
  • /img/html/newsite/home/header/menusupgris/lineaSepBGris.png
  • /img/html/newsite/home/header/menusupgris/lineaSepBGris.png
  • /img/html/body/ico_ventaEmpresa.png
  • /img/html/newsite/home/header/menusupgris/lineaSepBGris.png
  • /img/html/newsite/home/header/menusupgris/lineaSepBGris.png
  • /img/html/head/encabezado_1375885053.jpg
  • /img/html/newsite/home/header/btn_carroCompra.png
  • /img/html/newsite/home/header/tabs/tabLapolar_rojo.png
  • /img/html/newsite/home/header/tabs/tabTarjeta_gris.png
  • /img/html/newsite/home/header/ico_camion.png
  • /img/html/newsite/home/header/ico_fonocompras.png
  • /img/html/newsite/home/header/ico_fonocompras_cel.png
  • /img/html/newsite/home/header/ico_candado.png
  • /img/html/newsite/home/header/barra_roja/esquinaIzq.png
  • /img/html/newsite/home/header/barra_roja/lineaSepBarraRoja.png
  • /img/html/newsite/home/header/barra_roja/lineaSepBarraRoja.png
  • /img/html/newsite/home/header/barra_roja/lineaSepBarraRoja.png
  • /img/html/newsite/home/header/barra_roja/lineaSepBarraRoja.png
  • /img/html/newsite/home/header/barra_roja/lineaSepBarraRoja.png
  • /img/html/newsite/home/header/barra_roja/lineaSepBarraRoja.png
  • /img/html/newsite/home/header/barra_roja/lineaSepBarraRoja.png
  • /img/html/newsite/home/header/barra_roja/lineaSepBarraRoja.png
  • /img/html/newsite/home/header/barra_roja/lineaSepBarraRoja.png
  • /img/html/newsite/home/header/barra_roja/esquinaDer.png
  • /img/html/newsite/home/header/barra_roja/social_facebook.png
  • /img/html/newsite/home/header/barra_roja/social_twitter.png
  • /img/html/newsite/home/header/barra_roja/social_youtube.png
  • /img/html/body/caluga_4_1402578981.jpg
  • /img/html/lite/BPL_AT_1403097161.jpg
  • /img/html/newsite/home/BP/bolaRoja.png
  • /img/html/newsite/home/BP/btn1.png
  • /img/html/newsite/home/BP/btn1.png
  • /img/html/newsite/home/BP/btn1.png
  • /img/html/newsite/home/BP/btn1.png
  • /img/html/newsite/home/BP/btn1.png
  • /img/html/newsite/home/BP/btn_pausa.png
  • /img/html/newsite/home/masvendidos/flechaIzq.png
  • /img/store/lista120/15860561.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/16877662.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/12957858.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/15224169.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/16915203.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/17124692.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/16958131.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/16877654.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/15868180.jpg
  • /img/html/newsite/listado/oferta_exclusiva_LP.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/16986844.jpg
  • /img/html/newsite/listado/oferta_exclusiva_LP.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/16974315.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/17132490.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/14226990.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/10242339.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/16256935.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/16455075.jpg
  • /img/html/newsite/listado/oferta_exclusiva_LP.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/store/lista120/13598657.jpg
  • /img/html/newsite/listado/btn_comprar2011.gif
  • /img/html/newsite/home/masvendidos/flechaDer.png
  • /img/html/newsite/home/calugas/barra_spots1.jpg
  • /img/html/body/slider1/img/slider1.jpg
  • /img/html/body/slider1/img/slider2.jpg
  • /img/html/body/slider1/img/slider3.jpg
  • /img/html/body/slider1/img/slider4.jpg
  • /img/html/body/slider1/img/slider5.jpg
  • /img/html/body/slider1/img/arrow-prev.png
  • /img/html/body/slider1/img/arrow-next.png
  • /img/html/body/lpmk_inf3_1402667192.jpg
  • /img/html/body/lpmk_inf4_1402950703.jpg
  • /img/html/body/lpmk_inf5_1402577968.jpg
  • /img/html/body/lpmk_inf6_1402665397.jpg
  • /img/html/body/lpmk_inf7_1402665983.jpg
  • /img/html/body/lpmk_inf8_1402578041.jpg
  • /img/html/body/lpmk_inf9_1402333130.jpg
  • /img/html/body/lpmk_inf10_1402333140.jpg
  • /img/html/body/comasoc/img/comasoc.jpg
  • /img/html/newsite/home/footer/leftSide_footer.gif
  • /img/html/newsite/home/footer/btn_ingresoEmail.png
  • /img/html/newsite/home/footer/lineaDivisoria_footer.gif
  • /img/html/newsite/home/footer/rightSide_footer.gif
  • /img/html/newsite/home/footer/imgSombra_footer.gif
  • /img/html/newsite/home/footer/leftSide_down_footer.gif
  • /img/html/newsite/home/footer/img_fonocompras.png
  • /img/html/newsite/home/footer/img_formasPago.png
  • /img/html/newsite/home/footer/img_redesSociales1.png
  • /img/html/newsite/home/footer/img_redesSociales2.png
  • /img/html/newsite/home/footer/img_redesSociales4.png
  • /img/html/newsite/home/footer/img_redesSociales3.png
  • /img/html/newsite/home/footer/certisur.gif
  • /img/html/newsite/home/footer/img_medioAmbiente.gif
  • /img/html/newsite/home/footer/rightSide_down_footer.gif
?

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

2%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve

Google™

21,700    21,700
?

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to Google™. You must also build backlinks to your site's internal pages to help Google™ bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Internal Pages Analysis

Medium impact Easy to solve
Title Description Text/HTML
La Polar - Tu Tienda Virtual La Polar, Gran tienda, Articulos para El Hogar 5.19%
La Polar - Tu Tienda Virtual La Polar, Gran tienda, Articulos para El Hogar 1.92%
La Polar - Tu Tienda Virtual La Polar, Gran tienda, Articulos para El Hogar 1.11%
?

It appears that some pages of your website have duplicate titles. You may have duplicate description tags as well.

Fix this issue to maximize your SEO.

Use Google™ Webmaster Tools to identify these types of problems and to improve the way search engines index your website.

Write unique titles for each page

Google Preview

Medium impact Easy to solve

La Polar - Tecnología, Deportes, Belleza, Infantil, Regalos, Electrohogar, Decohogar. Tienda Online

lapolar.cl/

Tecnología, Deportes, Belleza, Infantil, Regalos, Electrohogar, Decohogar, tienda online, tienda virtual, tienda en línea

?
This is an example of what your title and description will look like in Google™ search results.

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.

?

Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Flash

Low impact Easy to solve

Yes

?

Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Nevertheless, here are some quick SEO tips for websites using Flash.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Usability

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.

?

Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Language

Low impact Easy to solve

Declared: Spanish

Detected: Spanish

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Low impact Hard to solve

We could not find a Print-Friendly CSS

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Dublin Core

Low impact Easy to solve

Missing

?

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
lapolar.com in 6 years
lapolar.net Available. Book it now!
lapolar.org This domain is booked
lapolar.info Available. Book it now!
lapolar.biz Available. Book it now!
lapolar.eu Available. Book it now!
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

?

It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve

Trust

84%    84%

Vendor reliability

84%    84%

Privacy

84%    84%

Child safety

81%    81%
?

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Speed Tips

Medium impact Hard to solve

Be careful: your website's speed should be improved.

Perfect, your server is using a caching method to speed up page display. 

Too bad, your website is using nested tables, which can slow down page rendering.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Encoding

Low impact Easy to solve

ISO-8859-1

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Promote

Social

Social shareability

High impact Hard to solve

This website is fairly popular on Social Networks.

Facebook Likes11

Facebook Shares164

Facebook Comments14

Google™ +333

?

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Twitter, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents social media influences from your website's URL; it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @lapolar is booked but it is not linked to your website!

?

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Local

Local Directories

Missing profile on Google My Business™

La Polar

Vicuña Mackenna Nº2, Ovalle
CHILE

Missing profile on Yelp™

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews

1391204641000

Se demora denasiado la atencion al cliente – Miguel Elgueda A

Show more

1376857233000

2x1 los juguetes!! jajaja – Catalina Seguel

Show more

1363528373000

La primera categoria deberia ser "departamental store" – Alice Stark

Show more

1363528317000

Duplicado, mal categorizado y mal ubicado. – Alice Stark

Show more

1359589605000

No es tienda de fotografía... arreglen eso – Rodrigo Barraza

Show more

1339247978000

https://www.facebook.com/photo.php?fbid=350712238324310&set=a.181651968563672.45992.181525605242975&type=1&theater – Cr Ad

Show more

1336994255000

Las botas de mujer están con excelentes descuentos.!! – Jocelyn Lobos

Show more

1316183947000

35% de dcto. en Vestuario. Exclusivo para Facebook Fans válido sólo hoy 16 de septiembre 2011 hasta las 18:00 hrs. Obtén tu cupón aquí: http://ow.ly/6wfni – La Polar Online

Show more

?
These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.
Measure

Visitors

Traffic Estimations

Medium impact
High    High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

64,614th most visited website in the World

304th most visited website in  Chile

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.