Add competitors
Screenshot for lazada.vn


2014-10-30 09:31:04


To Improve





High impact Very hard to solve
PR5    PR5

Your website's PageRank is impressive.

PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.

Websites with a high PageRank™ are crawled more frequently and their outgoing links have more passing juice.


Medium impact Easy to solve

Mua hàng Trực tuyến Giá rẻ - Mua hàng trên Lazada Việt Nam

Length: 58 character(s)


Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website


Medium impact Easy to solve

Mua hàng trực tuyến từ Lazada.vn với mức giá, khuyến mãi hấp dẫn và nhiều mặt hàng đa dạng từ laptop, máy tính bảng, điện thoại v.v...

Length: 134 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description


Low impact Easy to solve
H1 H2 H3 H4 H5
1 0 0 0 0
<H1> Lazada Việt Nam - Kênh mua sắm trực tuyến hàng đầu Việt Nam!

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • hàng62
  • máy55
  • lazada39
  • mua33
  • trang29
  • thể28
  • nam27
  • kiện26

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good hàng 62 OK OK OK
Average máy 55 NOK OK NOK
Good lazada 39 OK OK OK
Good mua 33 OK OK OK
Keywords (2 words) Freq Title Desc <H>
Bad phụ kiện 24 NOK NOK NOK
Bad chăm sóc 21 NOK NOK NOK
Bad Đồng hồ 18 NOK NOK NOK
Average máy tính 17 NOK OK NOK
Average mua sắm 16 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Bad gợi mua sắm 9 NOK NOK NOK
Average máy tính bảng 8 NOK OK NOK
Bad Đồ gia dụng 7 NOK NOK NOK
Good hàng trực tuyến 6 OK OK OK
Average lazada việt nam 6 OK NOK OK

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords


Medium impact Easy to solve

We found 23 images on this web page.

17 alt attributes are empty or missing.

  • http://lazadavn01.webtrekk-asia.net/409851756870964/wt.pl?p=315,shop.pc.index,0,0,0,0,0,0,0,0&cg1=shop&cg2=pc&cg10=static&cd=&cp1=&cs1=0&cs2=&cs3=&cc1=&cc2=&cc3=&cc4=&cc5=&cc6
  • http://static-01.lazada.vn/images/2014/logo/vn.png
  • http://static.lazada.vn/cms/big-sale1.png
  • http://static.lazada.vn/cms/Flame-rev.gif
  • http://static.lazada.vn/cms/Flame-rev.gif
  • http://static.lazada.vn/cms/Flame-rev.gif
  • http://static.lazada.vn/cms/Flame-rev.gif
  • http://static.lazada.vn/cms/Flame-rev.gif
  • http://static.lazada.vn/cms/Flame-rev.gif
  • http://static.lazada.vn/cms/Flame-rev.gif
  • http://static.lazada.vn/cms/Flame-rev.gif
  • http://static.lazada.vn/cms/Flame-rev.gif
  • http://static.lazada.vn/cms/new_home_page/brands/masstel-hanoi-intercom.jpg
  • http://static.lazada.vn/cms/new_home_page/brands/vienthong-logo.jpg
  • http://static.lazada.vn/cms/new_home_page/brands/vienthong-banner.jpg
  • http://static.lazada.vn/cms/pop1_img.png
  • http://static.lazada.vn/cms/pop2_img.png

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve



This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
164,624    164,624

This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Internal Pages Analysis

Medium impact Easy to solve
Title Description Text/HTML
Hướng dẫn mua hàng, đặt hàng trực tuyến tại Lazada | Lazada.vn Mua hàng tại Lazada với hướng dẫn chi tiết và cụ thể từ cách đặt hàng, hướng dẫn thanh toán đến xác nhận đơn hàng! Mua hàng online ở Lazada & tận hưởng cuộc sống! 4.28%
Mua hàng trực tuyến Lazada & yên tâm với chính sách đổi trả hàng! Mua hàng trực tuyến Lazada và băn khoăn về vấn đề chất lượng? Yên tâm, chúng tôi có chính sách đổi trả hàng trong 30 ngày, hoàn tiền và đổi sp kém chất lượng! 7.5%

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tools to improve the way search engines index your website.

Write unique titles for each page

Google Preview

Medium impact Easy to solve

Mua hàng Trực tuyến Giá rẻ - Mua hàng trên Lazada Việt Nam


Mua hàng trực tuyến từ Lazada.vn với mức giá, khuyến mãi hấp dẫn và nhiều mặt hàng đa dạng từ laptop, máy tính bảng, điện thoại v.v...

This is an example of what your title and description will look like in Google™ search results.

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.


Great, your website directs www.lazada.vn and lazada.vn to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

Underscores in the URLs

Low impact Hard to solve


  • http://www.lazada.vn/cubic_fun/?ref=TKBC123
  • http://www.lazada.vn/cubic_fun/?ref=TKBC22
  • http://www.lazada.vn/win_win_toys/?ref=F8C25
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.


Low impact Easy to solve



Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly


Low impact Easy to solve



Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame


Medium impact Hard to solve

We found a Blog on this website.


Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog


Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

Optimize your website for Mobile browsing




Length: 6 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Medium impact Easy to solve



Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.


There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Above the Fold Content

Low impact

Place the most important content above the fold line.

Fold line

When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.

Page Size

Low impact

250.6 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

2.12 second(s) (118.11 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Low impact Easy to solve

Declared: Vietnamese

Detected: Vietnamese


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used


Low impact Hard to solve

We could not find a Print-Friendly CSS


This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.


Medium impact Easy to solve

We found 0 type(s) of Microformat


This page does not take advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve



This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
lazada.com in 8 years
lazada.net in 3 months
lazada.org This domain is booked
lazada.info This domain is booked
lazada.biz in 4 months
lazada.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
kazada.vn This domain is booked
lzzada.vn This domain is booked
laxada.vn This domain is booked
lazzda.vn This domain is booked
lwzada.vn This domain is booked
lazaa.vn This domain is booked
lazaea.vn This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.


Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.

Hide email addresses to avoid being spammed

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.


It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve


60%    60%

Vendor reliability

60%    60%


60%    60%

Child safety

90%    90%

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve



Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server IP

Server location: HONG KONG


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.


Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.


Low impact Easy to solve

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 5 Errors, 1 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve



Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.



Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes23541

Facebook Shares8784

Facebook Comments3936

Google™ +4005

Twitter Backlinks53


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @lazada is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.


Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Facebook Page

Low impact Easy to solve

Not found

These data regarding the Facebook Page are publicly available.

Google+ Page

Low impact Easy to solve
[YAML: gp_cover_alt] Lazada Việt Nam

Total page +1s4,316

Total circles you're in2,670




Lazada Việt Nam


Website Mua Sắm Trực Tuyến Hàng Đầu Việt Nam | Lazada Vietnam The Largest Online Shopping Mall in Vietnam


<b>Lazada.vn</b> là trang mua sắm trực tuyến uy tín hàng đầu tại Việt Nam, được tạo ra với mục tiêu mang đến cho khách hàng những trải nghiệm mua sắm thú vị và thuận tiện nhất.

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Lazada Vietnam
Claim listing

12 Tôn Đản

+84 4 7300 1188

Missing profile on Foursquare™

Missing profile on Yelp™

This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews


Tôi cũng đã mua hàng tại Lazada 4 đơn hàng ,đơn hàng cao nhất là gần 1.500.000đvn , thấp nhất là 158.000đ , tôi đã nhận được 2 đơn hàng bởi lazada, hàng đảm bảo chất lượng, giao đúng ngày hẹn có 1 đơn hàng chậm trễ, cụ thể Đơn hàng đặt ngày 16/10 đến nay ngày... – Lehong Hong

Show more


tôi rất thích lazada . tôi đã từng mua 1 chiếc laptop cua lazada và nhiều mặt hàng khác . nói chung hiện tại tôi rất hà lòng với lazada . hi vọng lazada sẽ vẫn luôn dữ dc ( Đẳng Cấp ) của mình và đùng phụ lòng tin của những người tiêu dùng như chúng tôi . Cám ơn... – Phong Nhã

Show more


tôi vừa đặt hàng qua điện thoại đến zalada. rât nhanh chóng,sau vài ngày,bưu điện chuyển tới. tất cả các sản phẩm tôi đều hài lòng. nhưng đối với áo, quần hiệu Mango,tôi tin tưởng sẽ rất bền. vì tôi có 1 cái áo thun mango,mặc bền lắm. còn giày thì chưa mang nên chưa... – ngoc hanh Nguyen

Show more


Good pricing and great service – Hung Nguyen

Show more


Tôi cũng có mua của Lazada 5>6 đơn hàng rồi, nhưng chỉ mới mua những món đồ từ 1.000.000 VND trở về, chứ chưa dám mua những món đồ mắc tiền hơn vì vẫn băn khoăn 1 số vấn đề Thứ 1: Với đơn hàng từ 600.000 vnd trở lên và nếu có sử dụng mã giảm giá 100>150.000 vnd... – Tuan Trananh

Show more


Lazada có rất nhiều chương trình khuyến mãi đều đặn. Mỗi tháng đều có tổ chức các sự kiện ưu đãi lớn rất phù hợp để tranh thủ mua sắm. Vừa lướt web mua hàng, vừa chơi trò chơi rất thú vị và nhiều chương trình ý nghĩa. Sản phẩm được bán và giao hàng chính bởi... – xu miami

Show more


tôi đã mua hàng online trên mạng ở nhiều địa chỉ,tôi thấy lazada là nơi tôi hài lòng nhất(cả dịch vụ mua bán và chăm sóc khách hàng).chất lượng hàng đúng với giới thiệu,giá cả tốt.đối với vấn đề kinh doanh thì phải có lợi nhuận(tôi cũng là người kinh doanh).với tôi lợi... – lan doannhu

Show more


rất thik. hàng chất lượng, người giao hàng thân thiện, lại thu tiền lúc nhận hàng nữa chứ. – kynam nguyen ngoc

Show more


Fast and convinient – Florian Holm

Show more


Best online store in Vietnam! – Baptiste Le Gal

Show more

These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.


Traffic Estimations

Medium impact
Very High    Very High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

3,466th most visited website in the World

24th most visited website in  Vietnam


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

United States
Popular Countries ccTLD Status
Vietnam lazada.vn This domain is booked
Thailand lazada.th This domain is booked
United States lazada.us This domain is booked
Germany lazada.de This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.