Review of lifehack.org
Generated on 2013-03-12 18:04:35Successfully passed 0
Room for improvement 0
Errors to fix 0
Top priorities for lifehack.org :
Visitors
Traffic Estimations
We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.
Nevertheless, your analytics will provide the most accurate traffic data.
Traffic Rank
6814th most visited website in the World
4596th most visited website in United States
A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.
Reviewing the most visited websites by country can give you valuable insights.
Quantcast provides similar services.
Distinctive Audience
This website tends to be popular amongst:
Relative to the general internet population, the above audience is over-represented at lifehack.org. This data is provided by Alexa™.
Adwords Traffic
- 0
- 100
Visitors Localization
| N° | Popular Countries (ccTLD) | Status | Expiration |
|---|---|---|---|
| 1 | lifehack.us | Domain Available | Available. Book it now! |
| 2 | lifehack.in | Domain Available | Available. Book it now! |
| 3 | lifehack.co.uk | Domain Not Available | - |
| 4 | lifehack.th | Domain Not Available | - |
| 5 | lifehack.ca | Domain Not Available | 0 Year(s) 2 Month(s) 27 Day(s) |
We recommend that you book the domain names for the countries where your website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.
Social Monitoring
Twitter™ Account
The Twitter™ Account @lifehack is booked but it is not linked to your website!
Twitter is a fast-growing social network.
If possible, register a Twitter account in your brand's name now to prevent brandjacking.
Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.
Latest Tweets
Latest tweets mentioning your website.
Mobile
Mobile Load Time
Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience! Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum. Here are two useful tips from Google™ for optimizing your mobile site speed.
Mobile Optimization
Great, your web page is super optimized for Mobile Visitors
Mobile CSS
Meta Viewport Tag
Apple Icon
Mobile Redirection
Flash content
Click each category for tips on how to optimize the mobile experience even further:
SEO Basics
WWW Resolve
Perfect! Your website with and without www redirects to the same page.
Great, your website directs www.lifehack.org and lifehack.org to the same URL.
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.
URL Rewrite
Good, your URLs look clean. Make them even more user-friendly by removing useless extensions.
Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.
IP Canonicalization
No
Be careful, your server IP is not forwarding to your website's domain name. Search engines like Google™ are now able to index your website with its IP instead of its domain name. This will result in duplicate content.
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
robots.txt
Great, your website has a robots.txt file.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
Click here to check your robots.txt file for syntax errors.
XML Sitemap
Great, your website has an XML sitemap.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
It is also good practice to specify your sitemap's location in your robots.txt file.
Underscores in the URLs
Yes
SEO Content
Title
Lifehack - Tips for Life
Length: 24 character(s)
Great, your title contains between 10 and 70 characters.
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
Description
Missing
Your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.
Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.
Headings
| H1 | H2 | H3 | H4 | H5 |
|---|---|---|---|---|
| 0 | 15 | 1 | 2 | 0 |
- [H2] Quote of the Day: Do You Love Your Life?
- [H2] Top 10 Time Killers (and How to Fight Back)
- [H2] 30sec Tip: Finding The Ratio of Listening and Talking
- [H2] Can’t Keep up? 13 Habits that will Keep Your House Clean (Even if You have Kids)
- [H2] How to Make Nuts Healthier
- [H2] 4 Ways You May Be Sabotaging Your Job Search
- [H2] Build Your Resume in a Fraction of the Time
- [H2] How to Build a Raised Garden Bed
- [H2] Quote of the Day: Experience is One Thing That…
- [H2] The 4-Step Process to Overcome Any Weakness
- [H2] The Great Toilet Paper Debate: Over or Under?
- [H2] How To Use Gmail as your CRM
- [H2] Quote of the Day: How to Cheer Yourself Up
- [H2] How to Create Pancakes for Health Nuts
- [H2] How to Simply Poach an Egg Perfectly
- [H3] Quote of The Day
- [H4] Don't Miss Any Tips! RSS
- [H4] Popular Posts
Great, your website is structured using HTML headings (<H1> to <H6>).
Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.
For more effective SEO, use only one <H1> tag per page.
Images
We found 34 images on this website.
32 alt attributes are empty or missing.
Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.
Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.
Alternative text describes your images so they can appear in Google™ Images search results.
Check the images on your website and make sure effective alternative text is specified for each image.
Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.
Text/HTML Ratio
7.93 %
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.
As long as the content is relevant and gives essential information, it is a plus to have more of it.
Flash
No
Good, no Flash content has been detected on this page.
Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.
This advice also applies to AJAX.
Frames
No
Great, there are no frames detected on this page.
Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.
Blog
We found a Blog on this website.
Starting a blog is a great way to boost your SEO and attract qualified visitors.
Use these great tips to boost the SEO performance of your blog.
Inside Pages Analysis
| Title | Description | Text/HTML |
|---|---|---|
| Sales on Productivity Tools, Apps, Gadgets, Apple Accessories, and Mac Bundles | Stepcase Lifehack | Lifehack Deals is the marketplace for digital tastemakers. Get distinctive apps, gadgets, and digital resources at up to 90% off. | 11.34 % |
| Lifehack - Tips for Life | Pointers on productivity, getting things done and lifehacks. | 7.93 % |
| Quote by Edward Norton | Lifehack Quotes | We buy things we don't need with money we don't have to impress people we don't like. | 2.51 % |
No duplicate content has been detected on the pages of your website.
Use Google™ Webmaster Tools to improve the way search engines index your website.
SEO Links
In-Page Links
We found a total of 77 link(s) including 0 link(s) to files
- 1.2
- 14.5
- 84.3
| Anchor | Type | Juice |
|---|---|---|
| Blog | Internal Links | Passing Juice |
| Lessons | Internal Links | Passing Juice |
| Quotes | Internal Links | Passing Juice |
| Books | Internal Links | Passing Juice |
| Apps | Internal Links | Passing Juice |
| Deals | Internal Links | Passing Juice |
| Listible | External Links | Passing Juice |
| Image | Internal Links | Passing Juice |
| Communication | Internal Links | Passing Juice |
| Lifestyle | Internal Links | Passing Juice |
| Money | Internal Links | Passing Juice |
| Productivity | Internal Links | Passing Juice |
| Technology | Internal Links | Passing Juice |
| Work | Internal Links | Passing Juice |
| Relationships Guide | Internal Links | Passing Juice |
| Quote of the Day: Do You Love Your Life? | Internal Links | Passing Juice |
| Brian Lee | Internal Links | Passing Juice |
| Top 10 Time Killers (and How to Fight Back) | Internal Links | Passing Juice |
| Mansal Denton | Internal Links | Passing Juice |
| 30sec Tip: Finding The Ratio of Listening and Talking | Internal Links | Passing Juice |
| Can’t Keep up? 13 Habits that will Keep Your House Clean (Even if You have Kids) | Internal Links | Passing Juice |
| Angela Berenstein | Internal Links | Passing Juice |
| How to Make Nuts Healthier | Internal Links | Passing Juice |
| 4 Ways You May Be Sabotaging Your Job Search | Internal Links | Passing Juice |
| Brie Reynolds | Internal Links | Passing Juice |
| Build Your Resume in a Fraction of the Time | Internal Links | Passing Juice |
| How to Build a Raised Garden Bed | Internal Links | Passing Juice |
| Lana Winter-Hébert | Internal Links | Passing Juice |
| Quote of the Day: Experience is One Thing That… | Internal Links | Passing Juice |
| The 4-Step Process to Overcome Any Weakness | Internal Links | Passing Juice |
| Fredrik Hertzberg | Internal Links | Passing Juice |
| The Great Toilet Paper Debate: Over or Under? | Internal Links | Passing Juice |
| How To Use Gmail as your CRM | Internal Links | Passing Juice |
| Steve Dotto | Internal Links | Passing Juice |
| Quote of the Day: How to Cheer Yourself Up | Internal Links | Passing Juice |
| How to Create Pancakes for Health Nuts | Internal Links | Passing Juice |
| How to Simply Poach an Egg Perfectly | Internal Links | Passing Juice |
| ← Older | Internal Links | Passing Juice |
| RSS | Internal Links | Passing Juice |
| Follow @lifehackorg | External Links | Passing Juice |
| Image | External Links | Passing Juice |
| Image | Internal Links | Passing Juice |
| 30 Sentences that Can Brighten Your Day | Internal Links | Passing Juice |
| 100 Life Hacks That Make Life Easier | Internal Links | Passing Juice |
| How to End Any Argument Immediately | Internal Links | Passing Juice |
| The Ultimate Lifehack Guide to Become a Better Lover | Internal Links | Passing Juice |
| The 5-minute Guide to Meditation: Anywhere, Anytime | Internal Links | Passing Juice |
| The Hidden Truth that Keeps You Procrastinating | Internal Links | Passing Juice |
| How to Cook Bacon Perfectly Like a Chef | Internal Links | Passing Juice |
| 5 Common Misconceptions That Make You a Dumbass | Internal Links | Passing Juice |
| Top 10 Email Habits that Everyone Should Have | Internal Links | Passing Juice |
| What To Do If You Have No Friends | Internal Links | Passing Juice |
| Why Sitting is Killing You | Internal Links | Passing Juice |
| 5 Questions That Will Make You a Happier Person | Internal Links | Passing Juice |
| 5 Ways to Instantly Rid Yourself of Needless Worry | Internal Links | Passing Juice |
| 5 Things To Stop Saying to Your Kids and What to Say Instead | Internal Links | Passing Juice |
| 7 Things Not to Say, and 7 Things to Start Saying | Internal Links | Passing Juice |
| 4 Shortcuts to Happiness That Actually Work | Internal Links | Passing Juice |
| 50% Off USA Today Subscription | External Links | noFollow |
| Book early and save! Only at Expedia.com! | External Links | noFollow |
| Buy Time Magazine & Save up to 88% at MagazineReaderMall.com! | External Links | noFollow |
| Free Magazine Subscriptions | External Links | noFollow |
| Listen to New Releases FREE on Rdio | External Links | noFollow |
| Smart For Life Cookie Diet | External Links | noFollow |
| About Lifehack | Internal Links | Passing Juice |
| Authors | Internal Links | Passing Juice |
| Contact | Internal Links | Passing Juice |
| Contribute | Internal Links | Passing Juice |
| Advertise | Internal Links | Passing Juice |
| Terms | Internal Links | Passing Juice |
| Privacy | Internal Links | Passing Juice |
| Listible | External Links | Passing Juice |
| External Links | Passing Juice | |
| External Links | Passing Juice | |
| Google+ | External Links | Passing Juice |
| External Links | Passing Juice | |
| Image | External Links | Passing Juice |
SEO Keywords
Keywords Cloud
- things
- time
- communication
- mansal
- shares
- work
- denton
- day
- march
- life
This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.
Keywords Consistency
| Keywords | Content | Title | Description | H | |
|---|---|---|---|---|---|
| Average | march | 15 | NOK | NOK | OK |
| Average | shares | 14 | NOK | NOK | OK |
| Average | life | 8 | OK | NOK | OK |
| Average | time | 8 | NOK | NOK | OK |
| Average | denton | 6 | NOK | NOK | OK |
| Keywords (2 words) | Content | Title | Description | H | |
|---|---|---|---|---|---|
| Average | march mansal | 6 | NOK | NOK | OK |
| Average | mansal denton | 6 | NOK | NOK | OK |
| Average | denton shares | 6 | NOK | NOK | OK |
| Average | brian lee | 4 | NOK | NOK | OK |
| Bad | shares communication | 4 | NOK | NOK | NOK |
| Keywords (3 words) | Content | Title | Description | H | |
|---|---|---|---|---|---|
| Average | mansal denton shares | 6 | NOK | NOK | OK |
| Average | march mansal denton | 6 | NOK | NOK | OK |
| Average | march brian lee | 4 | NOK | NOK | OK |
| Bad | denton shares health | 3 | NOK | NOK | NOK |
| Bad | lee shares communication | 3 | NOK | NOK | NOK |
This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.
Google™ Ranking
| Keywords | Rank | Trend | URL |
|---|---|---|---|
| perception is reality | 1 | 0.440.440.530.530.440.440.440.530.670.810.990.81 |
http://www.lifehack.org/arti.. |
| lifehack | 1 | 0.810.810.990.810.810.810.670.810.810.810.810.81 |
http://www.lifehack.org/ |
| encouraging quotes | 2 | 0.820.820.990.820.550.450.370.550.550.670.670.67 |
http://www.lifehack.org/arti.. |
| benefits of green tea | 2 | 0.300.300.300.300.300.300.300.240.240.820.820.99 |
http://www.lifehack.org/arti.. |
| green tea benefits | 2 | 0.450.450.450.360.300.360.550.670.820.820.990.99 |
http://www.lifehack.org/arti.. |
| motivational quotes | 5 | 0.670.670.820.820.820.670.670.820.820.820.820.99 |
http://www.lifehack.org/arti.. |
| inspiring quotes | 5 | 0.670.670.820.820.670.550.550.820.820.820.820.99 |
http://www.lifehack.org/arti.. |
| sangria recipe | 8 | 0.370.370.370.550.820.990.990.820.450.370.300.25 |
http://www.lifehack.org/arti.. |
| how to start a blog | 11 | 0.670.670.670.820.670.670.550.550.550.820.820.99 |
http://www.lifehack.org/arti.. |
| inspirational quotes | 12 | 0.670.670.670.670.670.550.550.670.670.670.820.99 |
http://www.lifehack.org/arti.. |
Your website ranks highest with these keywords.
This data is provided by SEMRush™.
Competitors in Google™
This is an estimation of the websites who are ranking above yours in the organic search results in Google™. You can consider that these websites are your online competitors since they are ranking high with the same keywords as yours.
We recommend that you visit these websites and conduct an in-depth analysis of them in order to understand why they are ranking high. This will help you learn about your market and your keywords.
This data is provided by SEMRush™.
SEO Authority
PageRank
PageRank: 6
Your website's PageRank is impressive.
PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.
Websites with a high PageRank™ are crawled more frequently and their outgoing links have more passing juice.
Indexed Pages
This is the number of pages on your website that are indexed by Google™.
The more pages that search engines index, the better, as this offers more opportunity for your website to be found.
A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to Google™. You must also build backlinks to your site's inside pages to help Google™ bots crawl and index your web pages.
Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.
Domain 1st Registered
7 years 11 Month 2 Days ago
Your domain is old enough to encourage search engines to give it a higher rank.
Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).
Domain Expiration
1 Year(s) 2 Month(s) 1 Day(s)
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.
Popular Pages
This lists your website's popular pages.
SEO Backlinks
Backlinks Counter
Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
DMOZ
Yes
Your website is listed in DMOZ, a multilingual open content directory constructed and maintained by a community of volunteer editors.
Make sure your company's title and description are up-to-date because search engines take DMOZ listings into account.
Usability
URL
http://lifehack.org
Length: 8 character(s)
Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).
Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.
Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.
Favicon
Yes
Great, your website has a favicon. Make sure this favicon is consistent with your brand.
Resource: Check out this amazing idea for improving the user experience with a special favicon.
404 Error Page
Great, your website has a custom 404 error page.
Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.
Printability
We could not find a Print-Friendly CSS
This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.
It is just another way to provide a rich user-experience.
If you do not have a print style sheet yet, set one up.
Conversion Forms
Great, we found a Conversion Form on this page.
There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.
Page Size
51.4 Kb (World Wide Web average is 600 Kb)
Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below the global average.
Tip: Use images with a small size and optimize their download with gzip.
Load Time
0.23 second(s) (222.26 Kb/s)
Your website is fast. Well done.
Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.
Resources: Check out Google™'s developer tutorialsfor tipson how to to make your website run faster.
Monitor your server and receive SMS alerts when your website is down with a web monitoring service.
Language
Declared: en-us
Detected: en
Great, you have declared the language.
Make sure your declared language is the same as the language detected by Google™.
Tips for multilingual websites:
- Define the language of the content in each page's HTML code.
- Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
Microformats
We found 1 type(s) of Microformat
- nofollow
Good, this web page takes advantage of Microformats.
A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.
Thanks to microformats, Google™ regularly improves its presentation of search results.
Dublin Core
Missing
This page does not take advantage of Dublin Core.
Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.
Security
Server IP
184.173.139.138
Server location: HOUSTON
Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.
Use DNSstuff for comprehensive reports on your server.
Spam Block
Your IP is not Blacklisted in the Spammer Directory.
It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.
In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.
Safe Browsing
Yes
Domain Availability
| Domains (TLD) | Status | Expiration |
|---|---|---|
| lifehack.com | Domain Not Available | 0 Year(s) 3 Month(s) 13 Day(s) |
| lifehack.net | Domain Not Available | 0 Year(s) 2 Month(s) 20 Day(s) |
| lifehack.info | Domain Not Available | 0 Year(s) 0 Month(s) 13 Day(s) |
| lifehack.biz | Domain Not Available | 0 Year(s) 5 Month(s) 12 Day(s) |
| lifehack.eu | Domain Not Available | - |
Register the various extensions of your domain to protect your brand from cybersquatters.
Typo Availability
| Domains (Typo) | Status | Expiration |
|---|---|---|
| kifehack.org | Domain Available | Available. Book it now! |
| lufehack.org | Domain Available | Available. Book it now! |
| lidehack.org | Domain Available | Available. Book it now! |
| lifwhack.org | Domain Not Available | - |
| liefhack.org | Domain Not Available | - |
| lifehak.org | Domain Not Available | - |
| lifeehack.org | Domain Not Available | - |
Register the various typos of your domain to protect your brand from cybersquatters.
Email Privacy
Good, no email address has been found in plain text.
Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.
Directory Browsing
No
Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.
Server Signature
No
Good, your server signature is off. This is excellent from a security standpoint.
Technologies
Google™ Analytics
Yes
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.
Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.
Technologies
Apache Web server
CentOS Operating system
Google Analytics Analytics
Google Tag Manager Miscellaneous
jQuery JavaScript framework
Modernizr JavaScript framework
New Relic Analytics
PHP Programming language
Quantcast Analytics
W3 Total Cache Cache tool
WordPress CMS
WordPress Blog
Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.
W3C Validity
Invalid: 70 Errors, 29 Warning(s)
Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.
To fix the detected errors, run the W3C validation service.
W3C is a consortium that sets web standards.
Encoding
UTF-8
Great, language/character encoding is specified.
Specifying language/character encoding can prevent problems with the rendering of special characters.
Speed Tips
Watch out: your website’s speed could be slightly improved.
Perfect, your server is using a caching method to speed up page display.
Perfect, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Perfect, your website has few CSS files.
Too bad, your website has too many JavaScript files (more than 7).
Perfect, your website takes advantage of gzip.
Website speed has a huge effect on SEO. Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.









