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Review of marketingdirecto.com

Generated on 2014-04-21 11:10:45

Successfully passed 0

Room for improvement 0

Errors to fix 0

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Traffic Estimations

Medium impact
Very High    Very High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

9810th most visited website in the World

620th most visited website in  Spain


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

United Kingdom
United States
Dominican Republic
Costa Rica
Popular Countries (ccTLD) Status Expiration
0 marketingdirecto.es Domain Not Available -
1 marketingdirecto.com.mx Domain Not Available 0 Year(s) 9 Month(s) 11 Day(s)
2 marketingdirecto.com.ar Domain Not Available -
3 marketingdirecto.co Domain Available Available. Book it now!
4 marketingdirecto.ve Domain Not Available -
5 marketingdirecto.com.pe Domain Not Available -

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.


Local Directories

Missing profile on Google Places™

Missing profile on Foursquare™

Missing profile on Yelp™

This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.


Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes350

Facebook Shares1252

Facebook Comments81

Twitter Backlinks16611

Delicious Bookmarks45


Google™ +112


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Facebook Page

Cover picture of the MarketingDirecto.com Facebook Page


Talking About5213





News/Media Website


El portal líder en información sobre marketing, publicidad, medios y nuevas tecnologías


Guzmán el Bueno, 21, Madrid


91 455 05 54

These data regarding the Facebook Page are publicly available.


Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Average    Average

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

Optimize your website for Mobile browsing


WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.


Great, your website directs www.marketingdirecto.com and marketingdirecto.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

Underscores in the URLs

Low impact Hard to solve


Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Google Preview

Medium impact Easy to solve

Marketing Directo - El portal para el Marketing, publicidad, medios y tecnologia


Marketing Directo, diario de Marketing, Publicidad y los medios en Español. El primer diario de Marketing digital

This is an example of what your title and description will look like in Google™ search results.


Medium impact Easy to solve

Marketing Directo - El portal para el Marketing, publicidad, medios y tecnologia

Length: 80 character(s)


Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website


Medium impact Easy to solve

Marketing Directo, diario de Marketing, Publicidad y los medios en Español. El primer diario de Marketing digital

Length: 113 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Meta Keywords

Marketing Directo, Periodico online sobre Marketing y publicidad, Anuncios, Noticias de Marketing y Publicidad online, marketing Viral, seo marketing, email marketing, marketing on line, online marketing, viral marketing, socialmedia marketing, social media

Length: 257 character(s)


Meta keywords are used to indicate keywords that are relevant to your website's content. Because search engine spammers have abused this tag, however, it provides little to no benefit to your search rankings.

You can safely avoid the use of this tag for new web pages. For existing web pages, make sure the meta keywords do not appear to be spammy.

Internal Pages Analysis

Medium impact Easy to solve
Title Description Text/HTML
Marketing Directo Marketing Directo, diario de Marketing, Publicidad y los medios en Español. El primer diario de Marketing digital 13.02%
Podcasts : Marketing Directo Marketing Directo, diario de Marketing, Publicidad y los medios en Español. El primer diario de Marketing digital 8.34%
Contactar : Marketing Directo Marketing Directo, diario de Marketing, Publicidad y los medios en Español. El primer diario de Marketing digital 9.25%

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tools to improve the way search engines index your website.

Write unique titles for each page


Low impact Easy to solve
<H1 <H2> <H3> <H4> <H5>
2 0 32 1 8
<H1> 20 currículos que echan mano de un auténtico arsenal de armas "marketeras" para encontrar trabajo
<H1> El darwinismo digital, ¿un camino lleno de baches para las marcas?
<H3> 13:05 Digital Nace Grams, el ‘Google’ del mercado negro
<H3> 12:52 Digital Nike pone fin a los rumores y confirma que seguirá produciendo su pulsera inteligente Fuelband
<H3> 12:47 Tendencias Branded Content: Los mejores ejemplos
<H3> 12:20 Medios Soria, sobre el cierre de canales en la TDT: “No hay marcha atrás, las sentencias se acatan y se cumplen”
<H3> 11:40 Digital Un joven indio mata a su novia de Facebook por mentirle sobre su edad y su estado civil
<H3> 11:36 Eventos y Formación Poniendo nombres y apellidos a los jurados españoles de FIAP 2014
<H3> 11:20 Agencias El balance del primer trimestre de Publicis apunta a un ‘frágil’ crecimiento en Europa
<H3> Destacados
<H3> Anunciantes
<H3> IKEA juega al escondite en una colorida campaña que no es lo que parece a primera vista
<H3> Digital
<H3> Nace Grams, el ‘Google’ del mercado negro
<H3> Medios
<H3> Soria, sobre el cierre de canales en la TDT: “No hay marcha atrás, las sentencias se acatan y se cumplen”
<H3> Publicidad
<H3> 25 anuncios muy “chiflados” para celebrar el cuarto de siglo de vida de la mítica consola portátil Game Boy
<H3> Marketing Directo
<H3> 3 razones para apostar por el Mailing Postal
<H3> Otros destacados
<H3> JCDecaux, una de las empresas más innovadoras
<H3> II Jornada Marketing de Precisión
<H3> LA maleta de maxus: Festival of media
<H3> FullSIX acepta el reto de Balotelli
<H3> Marketingdirecto tv
<H3> Galería
<H3> @mkdirecto
<H3> Noticias
<H3> Campaña
<H3> Facebook
<H4> Celebramos las vacaciones con las mejores campañas de Pascua
<H5> Google ha aumentado sus ingresos un 19%, pero el futuro no pinta 'de color de rosa'
<H5> Gabriel García Márquez: de publicista en JWT a Premio Nobel
<H5> De los 'wearables' a los 'hearables': el futuro de la tecnología que se pone está en nuestras orejas
<H5> Top campañaNESCAFÉ ayuda a sus baristas con la nueva campaña ‘Momento Barista’
<H5> Flop campaña‘Aprende a volar con Vodafone 4G’
<H5> La ColumnaCómo hacer que su empresa se destaque entre tantos competidores
<H5> Campañas de Marketing: NESCAFÉ ayuda a sus baristas con la nueva campaña 'Momento Barista'
<H5> Spots: Drop & Vase crea la campaña de televisión de la app Wallapop

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings


Medium impact Easy to solve

We found 36 images on this web page.

20 alt attributes are empty or missing.

  • http://reachandrich.antevenio.com/call/pubi/9580/161554/10289/S/[timestamp]/?
  • http://reachandrich.antevenio.com/call/pubi/9580/105240/3851/M/[timestamp]/?
  • http://reachandrich.antevenio.com/call/pubi/9580/419357/24343/M/[timestamp]/?
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/mkcomunidad.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/mdempleo.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/twitter_16.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/facebook_16.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/youtube_16.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/flickr_16.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/rss_16.png
  • http://reachandrich.antevenio.com/call/pubi/9580/72384/4258/S/[timestamp]/?
  • http://www.marketingdirecto.com/wp-content/uploads/2014/04/PlantillaMKTDirecto.jpg
  • http://www.marketingdirecto.com/wp-content/uploads/2014/04/300x90-geomk-copy.gif
  • http://www.marketingdirecto.com/wp-content/uploads/2013/11/Banner-Piedrahita-90x300.gif
  • http://www.marketingdirecto.com/wp-content/uploads/2014/04/LA5.gif
  • http://www.marketingdirecto.com/wp-content/uploads/2014/04/banner-omexpo-2014-copy.gif
  • http://www.marketingdirecto.com/wp-content/uploads/2014/04/fullsix.gif
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/followers.png
  • http://www.marketingdirecto.com/wp-content/themes/socialmood/images/logo_md.png
  • //secure-uk.imrworldwide.com/cgi-bin/m?ci=es-mktdirecto&cg=0&cc=1&ts=noscript

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

12.64 %


This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords


Low impact Easy to solve



Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Nevertheless, here are some quick SEO tips for websites using Flash.

Use Flash content sparingly


Low impact Easy to solve



Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame


Medium impact Hard to solve

We found a Blog on this website.


Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Good marketing 25 OK OK OK
Good publicidad 10 OK OK OK
Average digital 9 NOK OK OK
Bad leer 9 NOK NOK NOK
Bad campaña 7 NOK NOK NOK
Keywords (2 words) Freq Title Desc <H>
Average marketing publicidad 5 OK OK NOK
Good marketing directo 5 OK OK OK
Average social media 4 NOK NOK OK
Average canales tdt 4 NOK NOK OK
Average hay marcha 3 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Average produciendo pulsera inteligente 3 NOK NOK OK
Average marketing directo portal 3 OK NOK NOK
Average cierre canales tdt 3 NOK NOK OK
Average social media marketing 3 NOK NOK OK
Average pone rumores confirma 3 NOK NOK OK

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Keywords Cloud

  • marketing25
  • publicidad10
  • digital9
  • leer9
  • facebook7
  • campaña7
  • media6
  • eventos6
  • medios6
  • noticias6

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.


High impact Very hard to solve
PR6    PR6

Your website's PageRank is impressive.

PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.

Websites with a high PageRank™ are crawled more frequently and their outgoing links have more passing juice.

Indexed Pages

Medium impact Hard to solve


71000    71000

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to Google™. You must also build backlinks to your site's internal pages to help Google™ bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Domain 1st Registered

Medium impact

15 Year(s) 6 Month(s) 23 Day(s) ago


Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Domain Expiration

Medium impact Easy to solve

2 Year(s) 8 Month(s) 11 Day(s)


Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Extend the registration of your domain




Length: 16 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Medium impact Easy to solve



Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.


Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

76.1 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.81 second(s) (94.08 kB/s)


Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Low impact Easy to solve

Declared: Missing

Detected: Spanish


You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used


Low impact Hard to solve

We could not find a Print-Friendly CSS


This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.


Medium impact Easy to solve

We found 1 type(s) of Microformat

  • nofollow

Good, this web page takes advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve



This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status Expiration
marketingdirecto.net Domain Not Available 0 Year(s) 8 Month(s) 0 Day(s)
marketingdirecto.org Domain Not Available -
marketingdirecto.info Domain Not Available -
marketingdirecto.biz Domain Available Available. Book it now!
marketingdirecto.eu Domain Available Available. Book it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status Expiration
narketingdirecto.com Domain Available Available. Book it now!
mzrketingdirecto.com Domain Available Available. Book it now!
maeketingdirecto.com Domain Available Available. Book it now!
marjetingdirecto.com Domain Available Available. Book it now!
marketingrirecto.com Domain Available Available. Book it now!
marketingsirecto.com Domain Available Available. Book it now!
marketingdurecto.com Domain Available Available. Book it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.


It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve


83%    83%

Vendor reliability

83%    83%


83%    83%

Child safety

84%    84%

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve



Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server IP

Server location: LOGRONO


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Apache Web server

CentOS Operating system

Google AdSense Advertising network

jQuery JavaScript framework

jQuery UI JavaScript framework

PHP Programming language

ShareThis Widget

W3 Total Cache Cache tool

WordPress CMS

YouTube Video player


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.


Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.


Low impact Easy to solve

Google Analytics


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 0 Errors, 0 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax


XHTML 1.0 Transitional


Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve



Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Low impact Hard to solve
Deprecated tags Occurrences Tips
<embed> 1 This tag was reinstated in HTML 5

Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.