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Review of mcgill.ca

Generated on 2014-04-05 04:15:55

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Room for improvement 0

Errors to fix 0

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Traffic Estimations

Medium impact
Very High    Very High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

10744th most visited website in the World

449th most visited website in  Canada


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Visitors Localization

United States
United Kingdom
Saudi Arabia
Popular Countries (ccTLD) Status Expiration
0 mcgill.ca Domain Not Available 2 Year(s) 9 Month(s) 3 Day(s)
1 mcgill.us Domain Not Available 1 Year(s) 0 Month(s) 25 Day(s)
2 mcgill.in Domain Available Available. Book it now!
3 mcgill.fr Domain Available Available. Book it now!
4 mcgill.cn Domain Not Available 0 Year(s) 11 Month(s) 11 Day(s)
5 mcgill.co.uk Domain Not Available -

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.


Local Directories

McGill University

845 Sherbrooke St W, Montreal

+1 514-398-4455

McGill University

845 Rue Sherbrooke Ouest, Montreal

Missing profile on Yelp™

This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews


This place is an embarrassment to human progress. A student poked fun of a political leader (in this case barack obama) simply by sending an email of Obama kicking a door that was shown on Jay Leno. This kid was then FORCED...yes...forced to apologize formally for it.... – Obama Lied

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Some news for @McGillREPORTER NO MORE #FOODTRUCKS #McGill campus 2014 too noisy email complaints from professors. pic.twitter.com/6U4CHwWXPO – Ani & Dan G.

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kperrytheriault 5 hours ago Day 15: food truck on campus in the winter, waffles for lunch and @shotguns69 first food truck experience #100happydays #streetfoodmtl #gaufrabec – Ani & Dan G.

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This is the school that wrote the first hockey rules playbook, produced James Naismith (the inventor of basketball, recorded the first football game in North America, yielded Harold Shapiro (former president of Princeton U), and Robert Stanley Weir (graduate) wrote... – Tony Liu

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The McGill News will no longer be sent via snail mail! Make sure you log in online to get it delivered by email. – Christine Elizabeth L.

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Ask the reception in the front before you take a number. Sometimes you don't need to take a number for some services, Like your ID card for example. – Ameer A.

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Get ice cream at frostbyte, in the engineering building lobby – Ernest H.

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Also called as harvard of Canada, uniques in its infra, study, principles, education, professors !, etc – JP Prasad

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While on a break, go to cyberthèque in Redpath Library! If working in a group, rent a pod, they're great (and glass made...)! – Caroline H.

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stayed here for summer cheap in 1973 by bicycle from sf and banff-lake louise. only drawback were the swarm of drug dealers offering constantly inside. – fefi fofum

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These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.


Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes1496

Facebook Shares1158

Facebook Comments1291

Twitter Backlinks306

Delicious Bookmarks25


Google™ +3608


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @mcgill is booked but it is not linked to your website!


Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Facebook Page

Cover picture of the McGill University Facebook Page


Talking About1850



McGill University


College & University


Thanks for visiting McGill University on Facebook. Curious about what McGill has to offer? See http://www.mcgill.ca or http://www.mcgill.ca/admissions Have a question? Contact servicepoint@mcgill.ca or http://webforms.mcgill.ca/servicepoint/contact.asp?bh


Explore McGill's downtown campus with Google Streetview http://bit.ly/RPsWDk Check out Instagram photos of campus: http://instagram.com/mcgillu Watch a video: http://youtu.be/IyAoZ86NrlU

General information

The goal of McGill's Facebook page is to promote McGill University, including research and successes of its students, staff, faculty and alumni and to provide information on upcoming events and campus news. The University fosters freedom of expression, while valuing respect and collegiality. We encourage respectful dialogue and reserve the right to remove the following: Comments deemed offensive, vulgar or profane; Comments off-topic and/or unrelated to posted content; Content that infringes on an individual's privacy or copyright.


Undergraduate and Graduate Education


845 rue Sherbrooke St. W, Montreal



These data regarding the Facebook Page are publicly available.


Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Fast    Fast

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.


WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.


Great, your website directs www.mcgill.ca and mcgill.ca to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

IP Canonicalization

Low impact Easy to solve



Be careful, your server IP is not forwarding to your website's domain name. Search engines like Google™ are now able to index your website with its IP instead of its domain name. This will result in duplicate content.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve



Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

Underscores in the URLs

Low impact Hard to solve


  • http://www.mcgill.ca/home-page?quicktabs_news=0#quicktabs-news
  • http://www.mcgill.ca/home-page?quicktabs_event=0#quicktabs-event
  • http://www.mcgill.ca/home-page?quicktabs_popular=0#quicktabs-popular
  • http://www.mcgill.ca/home-page?quicktabs_popular=1#quicktabs-popular
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Google Preview

Medium impact Easy to solve

Home Page | McGill University


This is an example of what your title and description will look like in Google™ search results.


Medium impact Easy to solve

Home Page | McGill University

Length: 29 character(s)


Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website


Medium impact Easy to solve



Your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Meta Keywords



Meta keywords are used to indicate keywords that are relevant to your website's content. Because search engine spammers have abused this tag, however, it provides little to no benefit to your search rankings.

You can safely avoid the use of this tag for new web pages. For existing web pages, make sure the meta keywords do not appear to be spammy.

Internal Pages Analysis

Medium impact Easy to solve
Title Description Text/HTML
McGill Centre for Studies in Aging - Welcome Dedicated to gerontological research and post-graduate teaching on the mechanisms of aging as well as prevention of age-associated disorders 22.88%
Welcome to the McGill Computer Store Welcome to the McGill Computer Store. 0%
Home McGill Students Outdoors Club, founded in 1936, it is the oldest and largest student outdoors club in Montreal. Fondé en 1936, le club de plein air de McGill est le plus vieux et le plus grand club étudiant de plein air à Montréal. 23.33%

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tools to improve the way search engines index your website.

Write unique titles for each page


Low impact Easy to solve
<H1 <H2> <H3> <H4> <H5>
1 23 3 0 0
<H1> McGill University
<H2> “Openness to change will determine our future success”
<H2> Passport to Party
<H2> Now playing at Moyse Hall
<H2> Leading with impact
<H2> Society’s balancing act
<H2> McGill student residences
<H2> McGill Racing Team’s Formula for success
<H2> Summer camps
<H2> Home province pride
<H2> Main navigation
<H2> New students: Welcome!
<H2> Let’s work together
<H2> McGill in 80 seconds
<H2> Annual Report 2013
<H2> McGill awarded 8 new Canada Research Chairs, 4 renewed
<H2> Young men experiencing heart attacks more likely to receive faster care compared with women
<H2> How the brain recognizes familiar music
<H2> Redpath Museum, Les ateliers de découverte: Le système solaire et la mythologie
<H2> Concert In Memory of D-Day with the McGill Wind Symphony
<H2> IPLAI Great Trials: The Trial of Percy Schmeiser
<H2> Cutting Edge Lecture: Ecological & Forensic Applications of Remote Sensing
<H2> Department and University Information
<H2> McGill University
<H3> Give now!
<H3> Come Visit Us.
<H3> Connected.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings


Medium impact Easy to solve

We found 14 images on this web page.

13 alt attributes are empty or missing.

  • http://www.mcgill.ca/sites/default/files/imagecache/Feature-homepage/images/oe-cn5a6614_0.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/Feature-homepage/images/iweek-3064_external.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/Feature-homepage/images/oe_mg_4632-orientation.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/Feature-homepage/images/emba_371.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/Feature-homepage/images/mintzberg_alumniclub_ext_0.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/Feature-homepage/images/dscf6402-rez.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/Feature-homepage/images/img_2313-ext.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/Feature-homepage/images/cc-sports-camp.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/Feature-homepage/images/philippe_sly_ext.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/secondary-marketing/images/ht-newstudents-connect-4221-original.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/secondary-marketing/images/prof_fortier-2ndary.jpg
  • http://www.mcgill.ca/sites/default/files/imagecache/secondary-marketing/images/ar13-2ndary.png
  • http://www.mcgill.ca/sites/default/files/imagecache/homepage-thumbnail/images/cupola.png

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

14.08 %


This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords


Low impact Easy to solve



Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly


Low impact Easy to solve



Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame


Medium impact Hard to solve

We found a Blog on this website.


Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Keywords Cloud

  • mcgill24
  • university8
  • students7
  • gallery6
  • photo6
  • staff6
  • image6
  • directory5
  • resources4
  • summer4

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Indexed Pages

Medium impact Hard to solve


278000    278000

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to Google™. You must also build backlinks to your site's internal pages to help Google™ bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Domain 1st Registered

Medium impact

13 Year(s) 8 Month(s) 23 Day(s) ago


Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Domain Expiration

Medium impact Easy to solve

2 Year(s) 9 Month(s) 3 Day(s)


Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Extend the registration of your domain




Length: 6 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Medium impact Easy to solve



Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.


Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

40.8 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.2 second(s) (200.17 kB/s)


Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Low impact Easy to solve

Declared: English

Detected: English


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used


Low impact Hard to solve

Great, we found a CSS for a Print-Friendly page


This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.


Medium impact Easy to solve

We found 1 type(s) of Microformat

  • nofollow

Good, this web page takes advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve



This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status Expiration
mcgill.com Domain Not Available 2 Year(s) 3 Month(s) 14 Day(s)
mcgill.net Domain Not Available 0 Year(s) 7 Month(s) 28 Day(s)
mcgill.org Domain Not Available -
mcgill.info Domain Not Available -
mcgill.biz Domain Not Available 0 Year(s) 0 Month(s) -9 Day(s)
mcgill.eu Domain Not Available -

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status Expiration
ncgill.ca Domain Available Available. Book it now!
mxgill.ca Domain Available Available. Book it now!
mcfill.ca Domain Available Available. Book it now!
mcgull.ca Domain Available Available. Book it now!
mcbill.ca Domain Available Available. Book it now!
mgcill.ca Domain Available Available. Book it now!
cmgill.ca Domain Available Available. Book it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Whois Privacy

Owner Name:McGill University (Quebec)

Admin Name:Mr. Hugo Delage

Admin Address:805 Sherbrooke Street West, Qubec QC H3A2K6 Canada

Admin Phone:+1.5143983604

Admin Email:hugo.delage@mcgill.ca

Tech Name:Mr Ron Hall

Tech Address:805 Sherbrooke Street West, Montreal QC H3A2K6 Canada

Tech Phone:+1.5143983718

Tech Email:ron.hall@mcgill.ca


Website ownership records are available to the public. Contact your domain provider to request to make your domain records private. Depending on your industry, you may choose to keep your records public in order to increase your website's ownership credibility.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.


It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve


92%    92%

Vendor reliability

92%    92%


92%    92%

Child safety

93%    93%

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve



Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server IP

Server location: MONTREAL


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Apache Web server

Drupal CMS

Fedora Operating system

jQuery JavaScript framework

Modernizr JavaScript framework

PHP Programming language

SWFObject Miscellaneous


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Perfect, your website does not use inline styles.

Too bad, your website has too many CSS files (more than 4).

Perfect, your website has few JavaScript files.

Too bad, your website does not take advantage of gzip.


Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.


Low impact Easy to solve

Google Analytics


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 48 Errors, 7 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve



Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.