Add competitors




Medium impact Easy to solve

PFC Cosmetics - Cosmética Facial y Corporal - Aromaterapia - Nutricosmética

Length: 75 character(s)


Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website


Medium impact Easy to solve

Completa gama de productos cosméticos para el tratamiento y cuidado profesional de la piel fabricados en España. Formulaciones que permiten las más altas concentraciones de ingredientes activos. Cosméticos para cabina y venta al público. Vitamina C, proteoglicanos, Argireline, Aloe vera, Elastina, Colágeno, Células Madre, y un gran abanico de ingredientes efectivos presentados en cremas, serums, concentrados en ampollas, cremas y geles corporales, aceites, etc. El catálogo de PfC también incluye Aromaterapia y Nutricosmética.

Length: 531 character(s)


Ideally, your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description


Low impact Easy to solve
H1 H2 H3 H4 H5
1 0 1 0 0
<H1> PfC Cosmetics
<H3> Regístrate y obtén ventajas exclusivas

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • condiciones4
  • pfc3
  • nutricosmética3
  • corporal3
  • aromaterapia3
  • facial3
  • hombre2
  • ventas2
  • valencia2
  • regalos2

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Bad condiciones 4 NOK NOK NOK
Good pfc 3 OK OK OK
Average nutricosmética 3 OK OK NOK
Average corporal 3 OK OK NOK
Average aromaterapia 3 OK OK NOK
Keywords (2 words) Freq Title Desc <H>
Average aromaterapia nutricosmética 3 OK OK NOK
Bad outlet top 2 NOK NOK NOK
Average facial corporal 2 OK NOK NOK
Average pfc cosmetics 2 OK NOK OK
Bad top ventas 2 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad outlet top ventas 2 NOK NOK NOK

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords


Medium impact Easy to solve

We found 13 images on this web page.

13 alt attributes are empty or missing.

  • http://www.pfc.es/skin/frontend/blank/pfc/images/promo.png
  • http://www.pfc.es/skin/frontend/blank/pfc/images/flag/es_pfc.png
  • http://www.pfc.es/skin/frontend/blank/pfc/images/flag/en_pfc.png
  • http://www.pfc.es/media/wysiwyg/BOTON__.jpg
  • http://www.pfc.es/media/wysiwyg/BOTON_OUTLET_1.jpg
  • http://www.pfc.es/media/wysiwyg/BOTON_PROFESIONALES.jpg
  • http://www.pfc.es/media/wysiwyg/CAMI_N.jpg
  • http://www.pfc.es/media/wysiwyg/boton_facebook.jpg
  • http://www.pfc.es/media/wysiwyg/HOME_REBAJAS.jpg
  • http://www.pfc.es/media/wysiwyg/SPLENDIA_HOME.jpg
  • http://www.pfc.es/media/wysiwyg/HOME_COLONIA_135.jpg
  • http://www.pfc.es/media/wysiwyg/HOME_COLONIA_134.jpg
  • http://www.pfc.es/media/wysiwyg/catalogopfc.gif

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve



This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Internal Pages Analysis

Google Preview

Medium impact Easy to solve

PFC Cosmetics - Cosmética Facial y Corporal - Aromaterapia - Nutricosmética


Completa gama de productos cosméticos para el tratamiento y cuidado profesional de la piel fabricados en España. Formulaciones que permiten las más altas concentr...

This is an example of what your title and description will look like in Google™ search results.

Google™ Ranking

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.


Great, your website directs www.pfc.es and pfc.es to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve



Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Perfect, your URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve


  • http://www.pfc.es/?___store=es_pfc&___from_store=es_pfc
  • http://www.pfc.es/?___store=en_pfc&___from_store=es_pfc
  • http://www.pfc.es/documentacion/CATALOGO_2012_ESP_INGL.pdf
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.


Low impact Easy to solve



Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly


Low impact Easy to solve



Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Domain 1st Registered

Domain Expiration


Medium impact Hard to solve

We have not found a Blog on this website.


Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog


Mobile Rendering

Mobile Load Time

Low impact
Very Slow    Very Slow

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content


Make sure that your website is prepared for mobile browsing.
These are the different aspects that can be optimized for mobile users:

Optimize your website for Mobile browsing




Length: 3 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Medium impact Easy to solve



Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.


There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

36.7 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

1.25 second(s) (29.36 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Low impact Easy to solve

Declared: Spanish

Detected: Spanish


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used


Low impact Hard to solve

Great, we found a CSS for a Print-Friendly page


This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.


Dublin Core

Low impact Easy to solve



This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
pfc.com in 9 months
pfc.net in 4 months
pfc.org This domain is booked
pfc.info in 3 months
pfc.biz in a month
pfc.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
ofc.es This domain is booked
pdc.es This domain is booked
pfx.es This domain is booked
pf.es This domain is booked
-fc.es This domain is booked
pgc.es This domain is booked
pcc.es This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.


Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.

Hide email addresses to avoid being spammed

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.


It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve


68%    68%

Vendor reliability

68%    68%


68%    68%

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve



Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server IP

Server location: ROUBAIX


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Apache Web server

jQuery JavaScript framework

Magento Web shop

mod_ssl Server extension

OpenSSL Server extension

PHP Programming language

Prototype JavaScript framework

Red Hat Operating system

UNIX Operating system

Google Tag Manager Miscellaneous


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.


Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.


Low impact Easy to solve

Google Analytics


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 35 Errors, 3 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax


XHTML 1.0 Strict


Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve



Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.



Social shareability

High impact Hard to solve

This website is fairly popular on Social Networks.

Facebook Likes59

Facebook Shares40

Facebook Comments24

Twitter Backlinks4


Google™ +2


The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Twitter, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents social media influences from your website's URL; it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @pfc is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.


Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Facebook Page

Low impact Easy to solve
Cover picture of the PFC Cosmetics Facebook Page


Talking About20


PFC Cosmetics


www.pfc.es - Cosmética facial y corporal, tratamientos, línea masculina y fragancias. Cremas, lociones, serums, aceites, nutricosmética. Fabricación propia en España.


PfC Cosmetics es la firma de cosmética para la persona que busca una belleza natural a través de la eficacia del producto.

Company overview

Puedes adquirir nuestros productos en www.pfc.es, en Centros de Estética, o en cualquiera de nuestros puntos de venta autorizados como estos: Castellón Pza Juan XXIII, 4 12004 Castellón Tel. 964 221 682 E-mail: tdacastello@pfc.es Cuenca C/Ramón y Cajal, 19 16004 Cuenca Tel. 969 235 822 E-mail: tdacuenca@pfc.es Valencia C/Santos Justo y Pastor, 72 46022 Valencia Tel. 963 306 189 E-mail: tdajustoypastor@pfc.es C/ Molinell, 6 46010 Valencia Tel. 963 390 021 E-mail: tdavalencia@pfc.es Avda. Barón de Carcer, 45 46001 Valencia Tel. 963 530 401 E-mail: tdabcarcer@pfc.es


PfC Cosmetics es una marca de cosmética profesional fabricada en España por los laboratorios Desarrollo Biotecnológico y cuyos productos ofrecen unos estándares de calidad muy apreciados por sus consumidores habituales. Nuestra seña de identidad es ofrecer una cosmética con alta concentración de principios activos, dentro de una mezcla perfecta entre lo natural y lo más innovador. En PfC Cosmetics contamos con un catálogo que incluye nutricosmética, aceites corporales y esenciales y todo tipo de tratamientos faciales y corporales en formatos de venta al público y de cabina. Los productos PfC se comercializan a través de centros de belleza, spas y profesionales de la cosmética, y se distribuyen en más de 10 países en todo el mundo.


Cosmética facial y corporal, tratamientos, línea masculina y fragancias. Cremas, lociones, serums, contornos de ojos, aceites, nutricosmética. Fabricación propia en España.


C/Praga, s/n Polígono Industrial Gutenberg, Puebla de Vallbona


96 186 90 90

These data regarding the Facebook Page are publicly available.

Google+ Page


Local Directories

Claim listing

Politécnica CEU, Urbanización Montepríncipe, S/N, Boadilla del Monte

  0 Reviews

Missing profile on Yelp™

This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews



Traffic Estimations

Medium impact
Low    Low

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

4,359,816th most visited website in the World


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

Visitors Localization