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Screenshot for referlocal.com

referlocal.com

2014-05-05 14:50:43

Passed

To Improve

Errors

Optimize

SEO

Title

Medium impact Easy to solve

ReferLocal

Length: 10 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Missing

?

Your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
1 16 21 3 0
<H1> Pay $39.99 for One Today's Kid® Cozy Chair - Blueberry (Includes Shipping)
<H2>
<H2>   Select:
<H2>   Or: Go 5-Digits Zips Only
<H2> Giving 50% Off deals from ReferLocal couldn't be easier!
<H2> Outstanding! This Deal is now in your Shopping Cart!
<H2> Sign Up for ReferLocal or Login
<H2> Login to your ReferLocal Account
<H2> Logging you in via Facebook
<H2> ReferLocal Account Has Been Suspended
<H2> Finish creating your ReferLocal account
<H2> Keep in touch with us on Facebook for FREE!
<H2> Thanks for signing up! Check your email!
<H2> Share this offer with your friends!
<H2> Thanks for sharing this deal via e-mail!
<H2> Invite your friends to ReferLocal!
<H2> Thanks for inviting your friends!
<H3> Pay $59.99 for One Today's Mom® Cozy Cuddler Pregnancy Pillow - Espresso (Includes Shipping)
<H3> $69.99 for Step2 Wagon For Two Plus (Includes Shipping)
<H3> 3-Hour Photo Booth Rental & Unlimited Prints
<H3> Dog Walking or Catch-It Waste Collector
<H3> Health-Aide or Nurse Home Visit
<H3> One-Hour In-Home Fashion Consultation
<H3> Three-Hour Engagement Photography Session + 8x10 Print and CDs of Images
<H3> Facial or Two Nutrition Consultations
<H3> Two-Hour Modeling, Cooking, and Protocol Class
<H3> Spanish Tutor, or Lessons for One to Four People
<H3> 1- or 4-Hour Photography Package with Prints
<H3> One Month of Unlimited Fitness Classes and Use of Club
<H3> Unlock Inner Healing: Massage + Chiropractic Care
<H3> Gym Membership, Classes, and Personal Training
<H3> $100 to Spend on Custom Catering, or Learn to Bake Cookies or Pies Right in Your Kitchen
<H3> Go Fishing in the Poconos With 5 Friends
<H3> 45-Minute Portrait Session + CD of Images
<H3> Save Those Moments with a Photo Booth Rental
<H3> Three-Hour Stretch Limo Rental for Ten
<H3> Join ReferLocal by using your Facebook account!
<H3> Provide your E-mail and Zip to Create a New Account
<H4> People who bought this deal also liked...
<H4> Welcome! Sign in here
<H4> Use Facebook
<H6> Love ReferLocal and the deals we offer you?
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • referlocal30
  • share26
  • earn26
  • save22
  • account21
  • friends19
  • essex17
  • union17
  • deals17
  • counties17
?

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average referlocal 30 OK NOK OK
Average earn 26 NOK NOK OK
Average share 26 NOK NOK OK
Average save 22 NOK NOK OK
Average account 21 NOK NOK OK
Keywords (2 words) Freq Title Desc <H>
Bad share earn 20 NOK NOK NOK
Bad counties share 17 NOK NOK NOK
Bad union essex 17 NOK NOK NOK
Bad essex counties 17 NOK NOK NOK
Bad email address 11 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad essex counties share 17 NOK NOK NOK
Bad union essex counties 17 NOK NOK NOK
Bad counties share earn 17 NOK NOK NOK
Bad name email address 6 NOK NOK NOK
Bad friends name email 5 NOK NOK NOK
?

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Images

Medium impact Easy to solve

We found 43 images on this web page.

43 alt attributes are empty or missing.

  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-rl-circle-small.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-referlocal-text.png
  • /files/thumbs/9debfdf839caa3ec1f401f693eb82415.png
  • /files/thumbs/eb4d37b0e4849434c43e09e02a204577.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-icons-add.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-icons-delete.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-loading-submit.gif
  • /modules/default/img/mobile-images/ads/pencil.png
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/living-social.jpg
  • /res/national/images/referlocal-circle-logo.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-rl-circle-small.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-rl-circle-small.png
  • /modules/default/img/icons/bullet_go_back.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-fb-rl-login.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-rl-circle-small.png
  • /modules/default/img/icons/bullet_go_back.png
  • /modules/default/img/picture-holder.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-icons-coins.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-icons-money.png
  • /modules/default/img/icons/lock.png
  • /files/thumbs/5ca7db3493a5226edb0d552def6a77cf.png
  • /modules/default/img/picture-holder.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-icons-coins.png
  • https://56fb3621f4e89101b7c4-0686e31b14b04f019c0cecb0ac74593f.ssl.cf2.rackcdn.com/modules-default-img-icons-money.png
?

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

4.8%

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Google Preview

Medium impact Easy to solve

ReferLocal

referlocal.com/

?
This is an example of what your title and description will look like in Google™ search results.

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

?

Great, your website directs www.referlocal.com and referlocal.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

Underscores in the URLs

Low impact Hard to solve

No

?
Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Flash

Low impact Easy to solve

Yes

?

Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Nevertheless, here are some quick SEO tips for websites using Flash.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Domain 1st Registered

Medium impact

5 years ago

?

Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Domain Expiration

Medium impact Easy to solve

in 3 days

?

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Extend the registration of your domain

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Usability

URL

http://referlocal.com

Length: 10 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Your website does not have a custom 404 Error Page.

?

Apparently your site does not have a 404 Error Page - this is bad in terms of usability.

Take the opportunity to provide visitors with a beautiful and helpful 404 Error Page to increase user retention.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

?

There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

220.6 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

4.12 second(s) (53.6 kB/s)

?

Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Resources:
Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website

Language

Low impact Easy to solve

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Dublin Core

Low impact Easy to solve

Missing

?

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
referlocal.net in 2 months
referlocal.org This domain is booked
referlocal.info This domain is booked
referlocal.biz in 7 months
referlocal.eu Available. Book it now!
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
eeferlocal.com Available. Book it now!
rwferlocal.com Available. Book it now!
rederlocal.com Available. Book it now!
refwrlocal.com Available. Book it now!
referlofal.com Available. Book it now!
deferlocal.com Available. Book it now!
referloval.com Available. Book it now!
?

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

?

Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.

Hide email addresses to avoid being spammed

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

?

It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

50.56.114.117

Server location: CHICAGO

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Too bad, your server is not using a caching method.

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 68 Errors, 13 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes458

Facebook Shares350

Facebook Comments149

Twitter Backlinks3762

Delicious Bookmarks1

StumbleUpon1

Google™ +13

?

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @referlocal is booked and it is linked to your website.

Namereferlocal

Followers23,628

Tweets1,392

BioReferLocal is a member-only local digital advertising platform featuring exclusive deals and offers from ALL TYPES of local businesses.

LocationWilkes Barre, PA

Account Age4 years ago

?

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Facebook Page

Low impact Easy to solve
Cover picture of the ReferLocal.com Facebook Page

Likes16,208

Were here295

Talking About62

Checkins295

Name

ReferLocal.com

Categories

Internet/Software

About

ReferLocal is a member-only local digital advertising platform featuring exclusive deals and offers from all types of local businesses.

Mission

Plug and Play Digital Local Media Platform for Traditional Media Companies

Description

Unlike other local deal Web sites that focus narrowly on 50-90% off daily deals at local restaurants or spas (no worries – we offer daily deals at those locations too!), we take the concept of deals to the next level by opening up the opportunity to all types of local advertisers, including plumbers, lawyers, dentists, hair stylists, landscapers, wealth managers, casinos, arenas, sporting venues, yoga instructors, karate schools, locksmiths, colleges and universities, accountants, air conditioning technicians, florists, photographers, chiropractors, dog walkers, contractors, painters, optometrists, clowns, tutors, pet groomers, and just about any other local or professional service business looking for new customers in your neighborhood. Membership is free and advertisers only pay for performance. Members earn points redeemable for great prizes, badges, and awards by simply sharing deals with friends and interacting in various ways within the ReferLocal community.

Products

Deal of the Day Group Buying Pay Per Call Pay Per Lead

Address

62 South Main Street, Wilkes-Barre
United States

Phone

(877) 814-6315

?
These data regarding the Facebook Page are publicly available.

Local

Local Directories

ReferLocal.com

62 S Main St, Wilkes-Barre
UNITED STATES

+1 570-690-7843

Add your Foursquare page or create one

Add your Yelp page or create one

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews

1367266306000

Refer Local is a great site that connects all different types of businesses with consumers. From a business perspective, you can reach consumers with deals and coupon offerings while giving a more in depth presence to create more connection with a business page... – Matt Gibson

Show more

?
These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.
Measure

Visitors

Traffic Estimations

Medium impact
High    High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

242,954th most visited website in the World

64,774th most visited website in  United States

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

United States
89.7
Popular Countries ccTLD Status
United States referlocal.us This domain is booked
?

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.