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SEO

PageRank

High impact Very hard to solve
PR6    PR6
?

Your website's PageRank is impressive.

PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.

Websites with a high PageRank™ are crawled more frequently and their outgoing links have more passing juice.

Title

Medium impact Easy to solve

UK Home page | SchoolsOnline

Length: 28 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Missing

?

Your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
1 21 1 0 0
<H1> SchoolsOnline
<H2> Search
<H2> User menu
<H2> Main menu
<H2> Prepare for the games with Commonwealth Class
<H2> Enter our new 'View From Here' competition
<H2> Football's power to bring us together
<H2> Welcome to Schools Online
<H2> Register with Schools Online
<H2> Partner with another school
<H2> Classroom resources
<H2> Professional Development
<H2> Funding
<H2> International School Award
<H2> British Council Programmes
<H2> You may also like to see...
<H2> NEWSLETTER
<H2> SOCIAL MEDIA
<H2> HOW TO SET UP A PROJECT SPACE
<H2> Creating opportunity worldwide
<H2> Terms of use etc. links
<H2> © 2014 British Council
<H3> Follow Schools Online
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • online7
  • school6
  • council6
  • british6
  • schools5
  • classroom4
  • newsletter4
  • international4
  • learn4
  • resources4
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average online 7 OK NOK OK
Average school 6 OK NOK OK
Average council 6 NOK NOK OK
Average british 6 NOK NOK OK
Average schools 5 OK NOK OK
Keywords (2 words) Freq Title Desc <H>
Average british council 6 NOK NOK OK
Average schools online 5 OK NOK OK
Bad pupils learn 3 NOK NOK NOK
Bad sign newsletter 2 NOK NOK NOK
Average classroom resources 2 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Average international school award 2 NOK NOK OK
Bad pupils learn cultures 2 NOK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Images

Medium impact Easy to solve

We found 15 images on this web page.

14 alt attributes are empty or missing.

  • https://schoolsonline.britishcouncil.org/sites/so/themes/SchoolsOnline/images/BritishCouncil-80thAnniversary.png
  • https://schoolsonline.britishcouncil.org/sites/so/themes/SchoolsOnline/images/SO-main-logo.png
  • https://schoolsonline.britishcouncil.org/sites/so/files/D481%20CC%20web%20banners%20640x340px.jpg
  • https://schoolsonline.britishcouncil.org/sites/so/files/VFH%20HP.jpg
  • https://schoolsonline.britishcouncil.org/sites/so/files/Theo%20Walcott%20-%20HRH%20The%20Duke%20of%20Cambridge%20(GETTY%20IMAGES)%20640x340.jpg
  • https://schoolsonline.britishcouncil.org/sites/so/files/SO-home-grid-02.jpg
  • https://schoolsonline.britishcouncil.org/sites/so/files/Classroom-resources-620x348.png
  • https://schoolsonline.britishcouncil.org/sites/so/files/SO-home-grid-03.jpg
  • https://schoolsonline.britishcouncil.org/sites/so/files/SO-home-grid-04.jpg
  • https://schoolsonline.britishcouncil.org/sites/so/files/D481%20ISA%20Web%20Banners%20v1%20310x174px.jpg
  • https://schoolsonline.britishcouncil.org/sites/so/files/SO-home-grid-06.jpg
  • https://schoolsonline.britishcouncil.org/sites/so/files/SO-home-grid-11_1.jpg
  • https://schoolsonline.britishcouncil.org/sites/so/files/SO-home-grid-09.jpg
  • https://schoolsonline.britishcouncil.org/sites/so/files/SO-home-grid-10.jpg
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Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

12.1%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve

Google™

54,300    54,300
?

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to Google™. You must also build backlinks to your site's internal pages to help Google™ bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Internal Pages Analysis

Medium impact Easy to solve
Title Description Text/HTML
Blogs | SchoolsOnline Jun 27, 2014 ... Lesson Planning. New Topic: What do they know already? · Individual mind-map. · Repeat in pairs then in fours. · Finally group mind-map – all ... 15.51%
Bookworms | SchoolsOnline Oct 25, 2013 ... Study a piece of writing in class and compile some factual interpretive and/or attitudinal questions based on the text. Then share opinions about ... 17%
Privacy policy | SchoolsOnline The British Council regards the lawful and correct treatment of personal information as important to our successful operations and to the maintenance of ... 16.89%
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No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tools to improve the way search engines index your website.

Write unique titles for each page

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Missing

?

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

No

?
Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Flash

Low impact Easy to solve

No

?

Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Blog

Medium impact Hard to solve

We found a Blog on this website.

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Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Load Time

Low impact
Average    Average
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Make sure that your website is prepared for mobile browsing.
These are the different aspects that can be optimized for mobile users:

Optimize your website for Mobile browsing

Usability

URL

http://schoolsonline.britishcouncil.org

Length: 14 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

?

There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

24.1 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.65 second(s) (37.19 kB/s)

?

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Low impact Easy to solve

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Low impact Hard to solve

We could not find a Print-Friendly CSS

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Microformats

Medium impact Easy to solve

We found 0 type(s) of Microformat

?

This page does not take advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve

Missing

?

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
britishcouncil.com in 9 months
britishcouncil.net in 10 months
britishcouncil.info This domain is booked
britishcouncil.biz in 9 months
britishcouncil.eu This domain is booked
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
achoolsonline.britishcouncil.org Available. Book it now!
sxhoolsonline.britishcouncil.org Available. Book it now!
scgoolsonline.britishcouncil.org Available. Book it now!
schiolsonline.britishcouncil.org This domain is booked
schoolsonlibe.britishcouncil.org This domain is booked
schoolsonlone.britishcouncil.org This domain is booked
scuoolsonline.britishcouncil.org This domain is booked
?

Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

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It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve

Trust

80%    80%

Vendor reliability

80%    80%

Privacy

80%    80%

Child safety

88%    88%
?

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

92.63.134.248

Server location: MANCHESTER

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 8 Errors, 3 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

HTML5

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Social shareability

High impact Hard to solve

This website is fairly popular on Social Networks.

Facebook Likes14

Facebook Shares10

Facebook Comments6

Google™ +4

Twitter Backlinks115

?

The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Twitter, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents social media influences from your website's URL; it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @null is booked but it is not linked to your website!

?

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Local

Measure

Visitors

Traffic Estimations

Medium impact
Very High    Very High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

5,488th most visited website in the World

2,410th most visited website in  India

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

India
19.6
United Kingdom
8.6
Pakistan
4.8
United States
4.5
Spain
3.4
Saudi Arabia
2.6
Nigeria
2.6
Malaysia
2.3
United Arab Emirates
2.2
Bangladesh
2.2
France
1.7
Japan
1.6
Australia
1.6
Mexico
1.6
Russia
1.5
Egypt
1.4
Italy
1.4
Germany
1.4
Brazil
1.3
Thailand
1.3
Indonesia
1.2
Poland
1.1
Iran
1
Sri Lanka
1
Senegal
0.9
Turkey
0.9
Canada
0.9
Dominican Republic
0.9
Czech Republic
0.8
Hong Kong
0.8
Kuwait
0.8
Portugal
0.8
Philippines
0.7
Greece
0.7
Algeria
0.7
Morocco
0.6
Sweden
0.6
Hungary
0.6
Ukraine
0.6
Popular Countries ccTLD Status
India britishcouncil.in This domain is booked
United Kingdom britishcouncil.co.uk This domain is booked
Pakistan britishcouncil.pk This domain is booked
United States britishcouncil.us This domain is booked
Spain britishcouncil.es This domain is booked
Saudi Arabia britishcouncil.sa This domain is booked
?

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.