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Screenshot for shangri-la.com

shangri-la.com

2014-10-02 07:24:15

Passed

To Improve

Errors

Optimize

SEO

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
1 0 0 3 0
<H1> Plan an Event
<H4> Retrieve your reservation using:
<H4> Meetings & Events
<H4> Weddings & Celebrations
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • hotel 8
  • room 7
  • children 7
  • hotels 7
  • reservation 6
  • adults 6
  • remove 5
  • jen 4
  • shangri-la 4
  • rates 3
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Indexed Pages

Medium impact Hard to solve
78,478    78,478
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This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

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Great, your website directs www.shangri-la.com and shangri-la.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve

Missing

?

Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

PageRank

PR6    PR6
?

Your website's PageRank is impressive.

PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.

Websites with a high PageRank™ are crawled more frequently and their outgoing links have more passing juice.

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Load Time

Low impact
Fast    Fast
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Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

?
Optimize your website for Mobile browsing

Usability

URL

http://shangri-la.com

Length: 10 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.

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Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

66.4 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.43 second(s) (155.5 kB/s)

?

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Low impact Easy to solve

Declared: Missing

Detected: English

?

You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Great, we found a CSS for a Print-Friendly page

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Domain Availability

Low impact
Domains (TLD) Status
shangri-la.net Expires in 7 years
shangri-la.org This domain is booked
shangri-la.info This domain is booked
shangri-la.biz Expires in 3 months
shangri-la.eu This domain is booked
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
ahangri-la.com Available. Book it now!
sgangri-la.com Available. Book it now!
shzngri-la.com Available. Book it now!
shabgri-la.com Available. Book it now!
sjangri-la.com Available. Book it now!
shwngri-la.com Available. Book it now!
shangri-oa.com Available. Book it now!
?

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

?

Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.

Hide email addresses to avoid being spammed

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

?

It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve

Trust

92%    92%

Vendor reliability

92%    92%

Privacy

92%    92%

Child safety

91%    91%
?

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

216.59.59.62

Server location: NEW YORK CITY

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Too bad, your website does not take advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

W3C Validity

Low impact Hard to solve

Invalid: 62 Errors, 73 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

XHTML 1.0 Transitional

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes1027

Facebook Shares1286

Facebook Comments755

StumbleUpon160

Google™ +6354

Twitter Backlinks357

?

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Facebook Page

Low impact Easy to solve
Cover picture of the Shangri-La Hotels and Resorts Facebook Page

Likes1,149,541

Talking About4,373

URL
Name
Shangri-La Hotels and Resorts
About
There's no greater act of hospitality than to embrace a stranger as one's own. It's in our nature. Welcome to Shangri-La. Find out more at www.shangri-la.com.
Company overview
The Shangri-La story began in 1971 with its first deluxe hotel in Singapore. Today, Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s most respected hotel companies, owns and/or manages over 70 hotels under the Shangri-La, Kerry and Traders brands, with a rooms inventory of over 30,000.

Over four decades the group has established its brand hallmark of ‘hospitality from the heart’.

The group has a substantial development pipeline with upcoming projects in mainland China, India, Malaysia, Mongolia, the Philippines, Qatar and Sri Lanka.
Description
Inspired by the legendary land featured in James Hilton's novel Lost Horizon published in 1933, the name Shangri-La encapsulates the serenity and service for which Shangri-La is renowned worldwide.
Address
International
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These data regarding the Facebook Page are publicly available.

Twitter™ Account

Low impact

The Twitter™ Account @shangri_la is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

?

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

Low impact Easy to solve

Not found

?
This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

香格里拉台北遠東國際大飯店 Shangri-La's Far-Eastern Plaza Hotel Taipei

敦化南路二段201號, 台北市
TAIWAN, PROVINCE OF CHINA

Missing profile on Yelp™

?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews

1417152736000

Go to 40th floor for the view of Taipei 101. – Nicole A

Show more

1412655665000

Excellent hotel with friendly helpful staff. Tasty breakfast buffet. Li Bai lounge has good drinks. – Josh A

Show more

1411660393000

Great customer service, spacious rooms, and a nice view of the city! – Valerie Le

Show more

1409509926000

Executive rooms just got renovated! Construction job is so so, but you get good price for your money! – Ruby Huang

Show more

1377568120000

Enjoy selected drinks at Marco Polo Lounge (38F) for half price during Happy Hour - Mon- Fri, 6pm -7:30pm! Free snacks will be passed around too! Got a question? Call (02)2376-3156 to find out! – 香格里拉台北遠東國際大飯店 Shangri-La's Far-Eastern Plaza Hotel Taipei

Show more

1351434749000

Hotel top niveau ... l'un des meilleurs de Taiwan – Lionel Tardy

Show more

1349613518000

Lovely helpful staff, great views and close to a nice little night market. I love staying here. – Peggy

Show more

1348045489000

Go to Marco Polo restaurant and enjoy a fantastic Italian food with great selection of wine. The best on town! – Piergiorgio Lattuille

Show more

1341503672000

Where to start ... the service is fantastic, the views are incredible, and the spread of amenities is as good as it gets. It's worth springing for one of the junior suites, which come with... – ThePurplePassport.com

Show more

1334564003000

6th Flr Lunch buffet, 下午茶, Dinner Buffet. Movenpick 冰淇淋, Fresh Salmon Sashimi :D – Victoria

Show more

?
These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.
Measure

Visitors

Traffic Estimations

Medium impact
Very High    Very High
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

19,773th most visited website in the World

36,170th most visited website in  United States

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

5.9%    5.9%
?

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

China
8.6
Hong Kong
7.9
United States
7.7
India
7.2
Japan
6.4
Popular Countries ccTLD Status
China shangri-la.cn This domain is booked
Hong Kong SAR China shangri-la.hk This domain is booked
United States shangri-la.us This domain is booked
India shangri-la.in This domain is booked
?

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.