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WooRank | Website Review - SEO Tool

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Review of stopgap.co.uk WooRank

Generated on 2012-02-17 12:31:09
62.1

The WooRank is a dynamic grade on a 100 points scale that represents your Internet Marketing Effectiveness at a given time.

The average score is 50.

Top priorities for your website:

Screenshot for stopgap.co.uk

Visitors

Traffic Estimations

Medium impact

Low High

We use several different tools to estimate web traffic: Google™ Ad Planner, Google™ Trends, and Alexa.

Nevertheless, your analytics will provide the accurate traffic data.

Traffic Rank

637,617th most visited website in the World

22,619th most visited website in United Kingdom

A low rank means that your website gets lots of visitors.

Your Alexa Rank is a good estimate of worldwide traffic to your website, although it is not 100% accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

  • 100 % Organic Traffic
  • 0 % Adwords Traffic

This is an estimation of the traffic that is being bought through AdWords™ vs the Natural Traffic.

This data is provided by SEMRush™.

Visitors Localization

1

country 0 0 United Kingdom
percent 0 1 80.8
Popular Countries (ccTLD) Status Expiration
1 stopgap.co.uk Not available 2 years 0 Month 10 Days
2 stopgap.af Not available
3 stopgap.al Not available
4 stopgap.dz Not available
5 stopgap.an Not available

We recommend that you book the domain names in the countries where your website is popular. This will prevent potential competitors to register these domains and to take advantage of your reputation in those countries.

Social Monitoring

Social Impact

High impact

Hard to solve

Good. Your website is fairly popular on Social Networks.

Facebook Shares1

Facebook Likes0

Facebook Comments0

Twitter Backlinks29

Linkedin Shares0

Digg Entries0

Stumbled Upon24

The impact of Social Media is huge for certain industries. Monitor what people say about your website on Social Media and learn how to monitor Social Media.

Promote your website on Social Media

Twitter™ Account

Low impact

Your Twitter™ Account is booked. And it is linked to your website.

NameStopgap

Followers1388

BioMarketing & career-related bits & bobs from Stopgap, the UK’s award-winning marketing recruitment agency. For agency and marketing jobs, follow @StopgapJobs!

LocationRichmond, UK

Account Age3 years, 14 days ago

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent identity theft.

You should also check the availability of your brand name in other social networks.

Book your brand on Twitter

Mobile

Mobile Rendering

Low impact

The number of people using Mobile Web is getting huge. Your website should look nice in the most popular mobile devices.

Mobile Optimization

Low impact

Easy to solve

Your website is not optimized for Mobile Visitors

mobile CSS

Meta Viewport Tag

Apple Icon

Mobile Redirection

Prepare your website for mobile browsing.

Optimize your website for Mobile browsing

SEO Basics

WWW Resolve

Medium impact

Perfect! Your website with and without www redirects to the same page.

Your website directs www.stopgap.co.uk and stopgap.co.uk to the same URL, which is great.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

robots.txt

Medium impact

Your website has a robots.txt file, which is great.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web, and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact

Easy to solve

Missing

Your website does not have an XML sitemap, which can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently.

Click here to generate an XML sitemap for your website.

Despite sporadic debates regarding this issue, we recommend that you submit an XML sitemap to Google™ Webmasters Tools and to Yahoo Site Explorer.

Add and improve your XML sitemap

SEO Content

Title

Medium impact

Easy to solve

Stopgap - Stopgap - marketing recruitment agency, UK marketing jobs, London, Midlands

Length: 85 character(s)

Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website

Description

Medium impact

Easy to solve

Stopgap freelance and permanent marketing recruitment agency. Marketing jobs, digital, agency, PR, communications, FMCG, market research jobs, marketing recruitment service in London UK.

Length: 186 character(s)

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ideally, your meta description should contain between 70 and 160 characters.

Ensure that your meta description is explicit and contains your most important keywords.

Also be sure that each page has a unique meta description.

Improve the Meta Description

Meta Keywords

Length: 0 character(s)

Meta keywords is used to indicate keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings.

Headings

Low impact

H1 H2 H3 H4 H5
1 0 2 0 0
  • [H1]
  • [H3]
  • [H3]

Your website is structured using HTML headings/levels (<H1> to <H6>), which is great.

Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords.

For greater SEO, only use one <H1> title per page.

Add the important keywords in headings

Images

Medium impact

We found 80 images on this website.

3 alt attributes are empty or missing.

Most or all of your images have alternative text (the alt attribute), which is good.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective ALT text is specified for each image.

Click here to find out how to optimize images for search engines.

Restrict the number and size of images to optimize your website's page load times.

Resource: Use the Wayback Machine to review the design of any website in the past.

Set a name for all your images

Text/HTML Ratio

Medium impact

15.75%

Your website's ratio of text to HTML code is higher than 15%, which is great.

Although your text/code ratio is good, you can always improve it by adding more text content to your pages.

Higher ratios boost SEO by increasing keyword density.

Add more content with more keywords

Blog

Medium impact

Hard to solve

We have not found a Blog on this website

Starting a Blog is a a great way to boost your SEO and to attract qualified visitors. Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

SEO Links

In-Page Links

Low impact

Easy to solve

We found a total of 62 link(s) and 0 link(s) to files

  • 24.2 % External Links
  • 75.8 % Internal Links
  • 0 % noFollow Links
  • 100 % Passing Juice Links
Anchor Type Juice
1 Image Internal Links Passing Juice
2 Image External Links Passing Juice
3 Image External Links Passing Juice
4 Image External Links Passing Juice
5 candidates login/register here External Links Passing Juice
6 Image Internal Links Passing Juice
7 Image Internal Links Passing Juice
8 Image Internal Links Passing Juice
9 Image External Links Passing Juice
10 Image Internal Links Passing Juice
11 Image External Links Passing Juice
12 Image Internal Links Passing Juice
13 Image Internal Links Passing Juice
14 Image Internal Links Passing Juice
15 Click here to sign up Internal Links Passing Juice
16 Image Internal Links Passing Juice
17 Click here to find out... Internal Links Passing Juice
18 Image External Links Passing Juice
19 Image Internal Links Passing Juice
20 Image External Links Passing Juice
21 Image External Links Passing Juice
22 Image External Links Passing Juice
23 Image External Links Passing Juice
24 click here. Internal Links Passing Juice
25 Image Internal Links Passing Juice
26 click here Internal Links Passing Juice
27 Image Internal Links Passing Juice
28 here Internal Links Passing Juice
29 Image Internal Links Passing Juice
30 click here Internal Links Passing Juice
31 nicky.pearson@stopgap.com.au Internal Links Passing Juice
32 kelly.matthews@stopgap.co.uk Internal Links Passing Juice
33 sibylle.harrison@stopgap.co.uk Internal Links Passing Juice
34 Image Internal Links Passing Juice
35 Click here for more. Internal Links Passing Juice
36 Advertising Jobs Internal Links Passing Juice
37 Brand Management Jobs Internal Links Passing Juice
38 Product Management Jobs Internal Links Passing Juice
39 Business Development Jobs Internal Links Passing Juice
40 Category Management Jobs Internal Links Passing Juice
41 Channel / Trade Marketing Jobs Internal Links Passing Juice
42 Copywriting Jobs Internal Links Passing Juice
43 Database Jobs Internal Links Passing Juice
44 Design Jobs Internal Links Passing Juice
45 Digital Marketing Jobs Internal Links Passing Juice
46 Direct Marketing / CRM Jobs Internal Links Passing Juice
47 Event Management Jobs Internal Links Passing Juice
48 Experiential Marketing Jobs Internal Links Passing Juice
49 Integrated Marketing Jobs Internal Links Passing Juice
50 Internal Communications Jobs Internal Links Passing Juice
51 Market Research Jobs Internal Links Passing Juice
52 Marketing Communications Jobs Internal Links Passing Juice
53 Marketing Consultancy Jobs Internal Links Passing Juice
54 Online Marketing Jobs Internal Links Passing Juice
55 Project Management Jobs Internal Links Passing Juice
56 Planner Jobs Internal Links Passing Juice
57 PR Jobs Internal Links Passing Juice
58 Sales Promotion Jobs Internal Links Passing Juice
59 External Links Passing Juice
60 Web Technology developed by DataTherapy External Links Passing Juice
61 Image External Links Passing Juice
62 Image External Links Passing Juice

Limit the number of links up to 200 links per page. Use the rel nofollow to optimize the juice that you want to pass to each link.

SEO Keywords

Keywords Cloud

This Keyword Cloud gives an idea of the most recurring keywords used. It is probably the keywords with the highest probability to rank high in the Search Engines.

Google™ Ranking

Medium impact

Keywords Rank Trend URL
freelance marketing jobs 1
0.990.990.990.990.990.990.670.670.670.990.990.43
http://www.stopgap.co.uk/
stopgap 1
0.830.830.660.830.660.830.990.990.830.990.990.66
http://www.stopgap.co.uk/
stop gap 1
0.990.990.990.990.810.990.990.990.990.990.990.81
http://www.stopgap.co.uk/
marketing recruitment agency 5
0.440.440.300.300.300.300.440.360.440.670.990.36
http://www.stopgap.co.uk/
marketing recruitment agencies 6
0.590.590.590.880.880.880.880.720.990.590.720.59
http://www.stopgap.co.uk/

Your website ranks in the top positions with those keywords. Make a closer tracking of your keywords with the following tool.

These data are provided by SEMRush™.

Keyword Competitors

This is an estimation of the websites who are ranking above your website in the organic search results in Google™. You can consider that these websites are your online competitors since they are ranking high with the same keywords as yours.

We recommend that you visit those website and make a deep analysis to understand why they are ranking high. It will help you learn about your market and your keywords

This data is provided by SEMRush™.

SEO Authority

Related Websites

This lists the websites related to your domain. Some may be competitors and others may be websites with related content.

You may be able to use this information to see how your competitors are doing.

Resource: Use SpyFu and SEMrush to learn more about your competitors' web marketing strategies.

Indexed Pages

Medium impact

  • Google 46500

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing Search engines from crawling all pages on your website.

Resource: Check here to see if your content has been plagiarized. Then make test with specified keywords in the search engine to analyze your relative position for these keywords.

Write more content

Domain 1st Registration

Medium impact

13 years 12 Month 25 Days ago

Old domains tend to rank better. You can buy second-hand domain name at Sedo.com, the largest domain reseller.

Domain Expiration

Medium impact

2 years 0 Month 8 Days

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business. It is also good for your SEO.

Extend the registration of your domain

SEO Backlinks

Backlinks Counter

Medium impact

Hard to solve

  • Google 333

Backlinks links that point to your website from other websites. It's like a popularity rating for your website.

Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Build more backlinks pointing to your site

Backlink Details

Linking Site Anchor Text/Image Page Authority
http://www.wmin.ac.uk/page-20133 Stopgap Marketing 41.0
http://www.guardian.co.uk/media/2009/aug/20/the-london-paper-close-plan he Marketing Professionals Network 62.6
http://www.courtenayhr.com/ Click here to continue to Stopgap 41.0
http://www.stopgapgroup.co.uk/
looking for freelance? Looking for freelance?
Come to Stopgap! We have a wealth of roles in every marketing discipline.
45.0
http://www.stopgapgroup.co.uk/home/ www stopgap co uk 40.9

These are the most powerful backlinks. Backlinking your website to other related websites is the most important things to do for your SEO.

These data are provided by SEOMoz™.

DMOZ

Low impact

Easy to solve

No

Your website is not listed in DMOZ, a multilingual open content directory constructed and maintained by a community of volunteer editors.

Submitting your website is important because search engines take DMOZ into account.

Add your company in the DMOZ directory

Usability

URL

http://stopgap.co.uk

Length: 7 character(s)

Keep your URLs short. If possible, avoid long domain names.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are an important part of a comprehensive SEO strategy.

Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name here. If no good names are available, consider a second hand domain from Sedo.

To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact

Your website has a favicon, which is great. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving user experience with a special favicon.

Add a Favicon

Error 404 Pages

Low impact

Great, your website has a custom Error 404 page.

Take advantage of your errors: provide a beautiful 404 Errors page to your visitors.

Customize the 404 error page

Printability

Low impact

Hard to solve

We could not find a Print-Friendly CSS

Offer a print friendly version of your website.

Conversion Forms

Low impact

Easy to solve

We could not find a Conversion Form on this page.

They are different types of conversions: getting the email address of your visitors, requesting your visitors to fill a form or closing an online sale. Converting visitors into prospects/clients is probably the most important target of your website. So, it is important that you optimize your website to boost the conversions.

Add a conversion form

Page Size

Low impact

27.3 Kb (World Wide Web average is 600 Kb)

The page size affect the speed of your website. Try to keep your page size below the global average.

Tips: use images with a small size and optimize the download with gzip.

Load Time

High impact

0.51 second(s) (53.22 Kb/s)

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results

Resource: Check out these other tips to make your website run faster.

Resource: Monitor your server and receive SMS alerts when your website is down with Web Monitoring Services.

Speed-up your website

Language

Low impact

Declared: en

Detected: en

You have specified the language of your website, which is great.

Make sure your declared language is the same as the language detected by Google™.

    Tips for multilingual websites:

    Declare the language used

    Microformats

    Medium impact

    Easy to solve

    We found 0 type(s) of Microformat(s)

    Your website does not take advantage of Microformats.

    Microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

    Thanks to Microformats, Google™ regularly improves its search results presentation.

    Dublin Core

    Low impact

    Easy to solve

    Missing

    Your website does not take advantage of Dublin Core.

    Dublin Core is a set of standard metadata elements used to describe the contents of a website.

    Security

    Server IP

    213.52.213.202

    Server location: LONDON

    Your server's IP address has no impact on your SEO.

    Use Robtex and DNSstuff for comprehensive reports on your domain name server.

    Spam Block

    Medium impact

    Your IP is not Blacklisted in the Spammer Directory.

    If you send emails campaigns or transactional emails from your servers, you will be quickly flagged as a spammer. Use a professional email software to keep your IP clean and improve the deliverability of your emails. MadMimi is a great tool for this.

    Contact Spamcop.net to clean your reputation

    Safe Browsing

    Medium impact

    Yes

    Your website is safe.

    No evidence of phishing and/or malware has been detected.

    Are you a spammer?

    Domain Availability

    Low impact

    Domains (TLD) Status Expiration
    stopgap.com Domain Not Available 5 years 9 Month 12 Days
    stopgap.net Domain Not Available 0 years 3 Month 13 Days
    stopgap.org Domain Not Available
    stopgap.info Domain Not Available 0 years 1 Month 17 Days
    stopgap.biz Domain Not Available 0 years 5 Month 18 Days
    stopgap.eu Domain Not Available

    Register the various extensions of your domain to protect your brand from Cyber-squatters.

    Typo Availability

    Low impact

    Domains (Typo) Status Expiration
    atopgap.co.uk Domain Available Available. Book it now!
    sropgap.co.uk Domain Available Available. Book it now!
    stipgap.co.uk Domain Available Available. Book it now!
    stoogap.co.uk Domain Available Available. Book it now!
    stopga-.co.uk Domain Available Available. Book it now!
    stopga0.co.uk Domain Available Available. Book it now!
    stopgqp.co.uk Domain Available Available. Book it now!

    Register the various Typo of your domain to protect your brand from Cyber-squatters.

    Whois Privacy

    Company:Stop Marketing Ltd

    Owner address:Fitzroy House, 3 Paradise Rd, Richmond, Surrey, Unknown, TW9 1RX, United Kingdom

    Website ownership is provided by the registrars. Contact your domain provider to request to hide your domain records.

    Technologies

    Google™ Analytics

    Low impact

    Yes

    Web Analytics let you measure visitors activity on your website. You should have at least one Analytic tool installed. It is always good to install one extra tool to have a confirmation of the results.

    Analytics Tools: Google™ Analytics,Quantcast™,SiteCatalyst™,Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

    Technologies

    Apache Web server

    DreamWeaver Editor

    Google Analytics Analytics

    jQuery JavaScript framework

    Get to know the technologies used for your website. Some codes might slow down your website? Ask your webmaster to have a look at it.

    W3C Validity

    Low impact

    Hard to solve

    Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

    To fix the detected errors, run the W3C validation service.

    W3C is a consortium that sets the web standards.

    Fix the errors in the code syntax

    Doctype

    XHTML 1.0 Transitional

    Declaring a doctype helps web browsers to render content correctly.

    Encoding

    Low impact

    ISO-8859-1

    Language/character encoding is specified, which is great.

    Specifying language/character encoding can prevent problems with the rendering of special characters.