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Screenshot for strayer.edu

strayer.edu

2014-10-30 09:38:03

Passed

To Improve

Errors

Optimize

SEO

Title

Medium impact Easy to solve

Accredited Online College Courses & Degree Programs | Strayer University

Length: 72 character(s)

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Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website

Description

Medium impact Easy to solve

Now is the time for you to make your plan and move ahead with your education. Unlock your potential and earn your degree online at Strayer University today.

Length: 156 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Google Preview

Medium impact Easy to solve

Accredited Online College Courses & Degree Programs | Strayer University

www.strayer.edu/

Now is the time for you to make your plan and move ahead with your education. Unlock your potential and earn your degree online at Strayer University today.

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This is an example of what your title and description will look like in Google™ search results.

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
14 16 10 0 0
<H1> Strayer University
<H1> MBA Device
<H1> Grad Fund Hero
<H1> New Coaches Steve
<H1> THE AFFORDABLE DEGREE OPTION
<H1> Page Navigation
<H1> Choose from dozens of in-demand degrees.
<H1> Take classes that fit your life.
<H1> Strayer is accredited, trusted, valued.
<H1> 120 YEARS. 100,000 GRADUATES. 1 PURPOSE.
<H1> Help working adults earn their degrees and advance their lives.
<H1> We'll help you afford your degree.
<H1> And you can graduate faster too.
<H1> You're ready for Strayer.
<H2>
<H2> Request info
<H2> Vertical Tabs
<H2> Navigation Items
<H2> Program Finder
<H2> Find a College Campus
<H2> Find a Campus Near You
<H2> Learn Online
<H2> Do Both
<H2> Homepage Accreditation
<H2> Homepage Value Block
<H2> Homepage Affordability Block
<H2> Homepage Fast Track Block
<H2> Request info
<H2> Get Started Now
<H2> Vertical Tabs
<H3>
<H3>
<H3>
<H3>
<H3> Strayer is continuing to make a bachelor's degree even more affordable. For every three courses you complete, we'll cover the cost of 1 future course.
<H3> You can be confident that your Strayer degree is recognized and respected by schools and companies across the country.
<H3> See all the ways you can reduce the cost of earning your bachelor's degree.
<H3> See all the ways you can accelerate the time to complete your bachelor's degree program.
<H3> Changing your future starts here.
<H3> Hear from our Alumni
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • strayer 18
  • degree 17
  • education 15
  • university 14
  • student 12
  • management 11
  • administration 10
  • college 10
  • learning 10
  • technology 10
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Images

Medium impact Easy to solve

We found 10 images on this web page.

3 alt attributes are empty or missing.

  • http://www.strayer.edu/sites/all/themes/strayer_subtheme/img/homepage/percentage_grads.gif
  • http://www.strayer.edu/sites/all/themes/strayer_subtheme/img/homepage/percentage_goals.gif
  • http://www.strayer.edu/sites/all/themes/strayer_subtheme/img/homepage/timetograd.gif
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

14.3%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

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Great, your website directs www.strayer.edu and strayer.edu to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.

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Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

No

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

PageRank

PR6    PR6
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Your website's PageRank is impressive.

PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.

Websites with a high PageRank™ are crawled more frequently and their outgoing links have more passing juice.

Blog

Medium impact Hard to solve

We found a Blog on this website.

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Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Fast    Very Fast
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Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Optimize your website for Mobile browsing

Usability

URL

http://strayer.edu

Length: 7 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

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There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

134.6 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.03 second(s) (5027.43 kB/s)

?

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Low impact Easy to solve

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

We could not find a Print-Friendly CSS

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Domain Availability

Low impact
Domains (TLD) Status
strayer.com Expires in 3 years
strayer.net Expires in a month
strayer.org This domain is booked
strayer.info This domain is booked
strayer.biz Expires in 2 years
strayer.eu This domain is booked
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
atrayer.edu This domain is booked
srrayer.edu This domain is booked
steayer.edu This domain is booked
strzyer.edu This domain is booked
stryer.edu This domain is booked
straye5.edu This domain is booked
straywr.edu This domain is booked
?

Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

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It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

204.74.99.100

Server location: NEW YORK CITY

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes279

Facebook Shares331

Facebook Comments188

StumbleUpon28

Google™ +1791

Twitter Backlinks96

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The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Facebook Page

Low impact Easy to solve
Cover picture of the Strayer University Facebook Page

Likes188,452

Were here193

Talking About360

Checkins193

URL
Name
Strayer University
Categories
Education
About
Strayer University can help you achieve anything you put your mind to. And maybe even a few more things you never thought possible.
Description
Strayer University General Facebook Page and Private Community Guidelines

The Strayer University Facebook Page exists to supplement and enhance the academic experience of Strayer students, applicants, potential applicants and alumni. The Page is open to all, and we welcome the many different thoughts and opinions that come naturally with a large and diverse University community. We also welcome your questions and will do our best to answer them. However, all fans of the Page are expected to abide by the following “Dos and Don’ts” when participating. If a user persistently does not abide by these guidelines, Strayer University reserves the right to remove their posting privileges.

Do obey Facebook’s official terms of use: http://www.facebook.com/legal/terms.

Do post in the same thoughtful, respectful manner with which you would participate in a Strayer University classroom. If the language or tone used in your posts would not be appropriate in class, it is not appropriate on the Facebook page.

Do help out fellow fans. If another student asks a question that you can confidently answer, we encourage you to chime in. This Page exists for students to network and support one another in addition to receiving support from the University.

Don’t post anything that would violate the University’s Computer Use policy or that is not in line with the University’s values. This includes:

- Content that is profane, obscene, defamatory, violent or otherwise in poor taste

- Hateful or discriminatory comments regarding race, ethnicity, religion, gender, disability, sexual orientation or political beliefs

- Discussion of illegal or questionable activity

- Spam or self-promotional content, or promotion of a competitor

- Content that relates to confidential or private information, including personal information such as email addresses or phone numbers

- Posting disruptive statements to others that are not helpful and/or take discussions off topic

- Misinformation about the University and its practices

- Content attacking the University, its employees and/or students without any request or desire for help from fellow students and/or the University
Don’t rely wholly on information from the Facebook Page. While posts from Strayer University do represent information provided directly from the University, you should always consult your individual instructors, advisors, and/or home campus leadership for more individualized assistance.

- PLEASE NOTE: If you are a student or applicant and have a serious issue that has not or cannot be adequately addressed by your home campus, we recommend emailing getanswers@strayer.edu for the most efficient resolution.
Address
Suitland
United States
Phone
(888) 978-7293
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These data regarding the Facebook Page are publicly available.
Measure

Visitors

Traffic Estimations

Medium impact
Very High    Very High
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

48,104th most visited website in the World

8,520th most visited website in  United States

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

16.1%    16.1%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.