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totto.com

2014-09-01 03:06:13

Passed

To Improve

Errors

Optimize

SEO

Title

Medium impact Easy to solve

Compra Morrales, Maletas de Viaje, Maletines, Ropa y Accesorios en Totto.com

Length: 76 character(s)

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Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website

Description

Medium impact Easy to solve

Compra en la tienda online de Totto Morrales, Maletas, Ropa y Accesorios. Envío gratis a toda Colombia.

Length: 103 character(s)

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Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description

Headings

Low impact Easy to solve
H1 H2 H3 H4 H5
0 11 50 0 1
<H2> Promociones Especiales
<H2> Vitrina 1
<H2> Productos más vendidos
<H2> Vitrina 2
<H2> Cuenta conmigo para:
<H2> Videos
<H2> Destacados
<H2> Vitrina 3
<H2> LINKS DE INTERÉS
<H2> ENCUENTRA TU TIENDA
<H2> MÉTODOS DE PAGO
<H3> Novedades
<H3> sale
<H3> CAMISA OSUKI M/L
<H3> Totto túsale
<H3> T-SHIRT SEQUER
<H3> Totto túsale
<H3> MORRAL MOTONITA
<H3> Totto túsale
<H3> TOP PRETTY
<H3> Totto túsale
<H3> TOP MOZARY
<H3> sale
<H3> CAMISA FLAMI M/C
<H3> Totto túsale
<H3> VESTIDO BUFFY
<H3> Totto túsale
<H3> TOP MOZARY
<H3> Totto túsale
<H3> VESTIDO BUFFY
<H3> Totto túsale
<H3> BILLETERA INK
<H3> sale
<H3> BERMUDA TUCHI
<H3> Totto túsale
<H3> T-SHIRT SEQUER
<H3> sale
<H3> MULTIUSO POSTIT
<H3> Totto túsale
<H3> SUDADERA NEONYLL
<H3> sale
<H3> CAMISA DAMARIO M/L
<H3>
<H3> MALETA DE VIAJE JAVELIN
<H3>
<H3> MALETA DE VIAJE APRON
<H3>
<H3> MALETA DE VIAJE ABORDAJE
<H3>
<H3> CHAQUETA SEICOLAP
<H3>
<H3> CHAQUETA BARINI
<H3>
<H3> BUSO ITCHI
<H3>
<H3> CHALECO MEIKTILAR
<H3>
<H3> CHALECO SIBILE
<H3> BOLSO OLIEN
<H3> BOLSO GULNAR
<H3> Novedades
<H5>
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Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • producto24
  • sugerido23
  • espiar23
  • comprar23
  • totto23
  • sale16
  • ahora13
  • productos8
  • viaje8
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This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average producto 24 NOK NOK OK
Bad sugerido 23 NOK NOK NOK
Bad espiar 23 NOK NOK NOK
Bad comprar 23 NOK NOK NOK
Good totto 23 OK OK OK
Keywords (2 words) Freq Title Desc <H>
Bad comprar producto 23 NOK NOK NOK
Bad producto sugerido 23 NOK NOK NOK
Bad espiar comprar 23 NOK NOK NOK
Bad ahora espiar 13 NOK NOK NOK
Average totto tú 11 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Bad espiar comprar producto 23 NOK NOK NOK
Bad comprar producto sugerido 23 NOK NOK NOK
Bad ahora espiar comprar 13 NOK NOK NOK
Bad sugerido totto tú 10 NOK NOK NOK
Bad producto sugerido totto 10 NOK NOK NOK
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This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Images

Medium impact Easy to solve

We found 58 images on this web page.

15 alt attributes are empty or missing.

  • http://www.totto.com/arquivos/Banner-Maletas-silice_final.jpg
  • http://www.totto.com/arquivos/BANNER-3.jpg
  • http://www.totto.com/arquivos/BANNER-5-BTS.jpg
  • http://www.totto.com/arquivos/ids/203834-158-158/.jpg?v=635342465780000000
  • http://www.totto.com/arquivos/ids/204130-158-158/.jpg?v=635342468442170000
  • http://www.totto.com/arquivos/ids/204118-158-158/.jpg?v=635342468331530000
  • http://www.totto.com/arquivos/ids/204712-158-158/.jpg?v=635342473916200000
  • http://www.totto.com/arquivos/ids/202246-158-158/.jpg?v=635342453805700000
  • http://www.totto.com/arquivos/ids/199794-158-158/.jpg?v=635342435112800000
  • http://www.totto.com/arquivos/ids/197470-158-158/.jpg?v=635342417020000000
  • http://www.totto.com/arquivos/enviogratis.jpg
  • http://www.totto.com/arquivos/ids/181284-217-217/.jpg?v=635324217131400000
  • http://www.totto.com/arquivos/ids/206861-217-217/.jpg?v=635344102041000000
  • http://www.totto.com/arquivos/img-panda-1.png?v=635164847837370000
  • http://www.totto.com/arquivos/img-vtex-1.png?v=635164847855330000
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Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

5.2%

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This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Google Preview

Medium impact Easy to solve

Compra Morrales, Maletas de Viaje, Maletines, Ropa y Accesorios en Totto.com

www.totto.com/

Compra en la tienda online de Totto Morrales, Maletas, Ropa y Accesorios. Envío gratis a toda Colombia.

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This is an example of what your title and description will look like in Google™ search results.

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.

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Great, your website directs www.totto.com and totto.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve
?

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve
?

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.

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Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve

No

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Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.

Flash

Low impact Easy to solve

Yes

?

Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Nevertheless, here are some quick SEO tips for websites using Flash.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Domain 1st Registered

Medium impact

13 years ago

?

Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

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Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Mobile

Mobile Load Time

Low impact
Very Fast    Very Fast
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Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

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Optimize your website for Mobile browsing

Usability

URL

http://totto.com

Length: 5 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.

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Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

107.8 KB (World Wide Web average is 320 Kb)

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Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.11 second(s) (978.87 kB/s)

?

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Language

Low impact Easy to solve

Declared: Spanish (Colombia)

Detected: Spanish

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Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Low impact Hard to solve

We could not find a Print-Friendly CSS

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Microformats

Medium impact Easy to solve

We found 0 type(s) of Microformat

?

This page does not take advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve

Missing

?

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
totto.net in 4 months
totto.org This domain is booked
totto.info This domain is booked
totto.biz in 9 months
totto.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
rotto.com This domain is booked
titto.com This domain is booked
torto.com This domain is booked
totro.com This domain is booked
totyo.com This domain is booked
tltto.com Available. Book it now!
gotto.com This domain is booked
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Register the various typos of your domain to protect your brand from cybersquatters.

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

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It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

192.186.202.73

Server location: SCOTTSDALE

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

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Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Low impact Easy to solve
?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Strict

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Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

No

?

Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Page

Low impact Easy to solve
Cover picture of the Totto Facebook Page

Likes1,645,561

Talking About8,807

Name

Totto

About

Somos una multinacional de moda líder en Latinoamérica que ofrece la más sofisticada variedad y tecnología en maletines, morrales, mochilas, bolsos, ropa y accesorios.

Mission

Ser la organización líder en el desarrollo, producción y comercialización de productos de excelente calidad, dentro de un mercado global, fortaleciendo nuestra marca Totto y promoviendo el desarrollo integral de nuestro personal, clientes, proveedores, colaboradores y accionistas, logrando crecimiento, rentabilidad y solidez, con responsabilidad social.

Company overview

Somos una multinacional de moda líder en Latinoamérica que ofrece la más sofisticada variedad y tecnología en maletines, morrales, mochilas, bolsos, ropa y accesorios. Nuestros diseños están pensados para adaptarse y satisfacer las necesidades de nuestros clientes de forma original, cómoda y versátil, garantizando estándares de excelente calidad. Todos nuestros productos proyectan un balance entre lo estético, lo práctico y lo funcional para lograr una imagen fresca, casual y dinámica convirtiéndonos en la marca estilo de vida, preferida por el viajero urbano del mundo.

Description

Somos una marca con estilo y dinamismo Respaldada por una organización con altos estándares de calidad e innovación. Los índices de crecimiento obtenidos a la fecha, son el resultado de una efectiva relación con nuestros clientes y consumidores, buscando ofrecerles siempre lo mejor. Contamos con Prestigio y reconocimiento en todos los países donde estamos presentes, hoy Totto cuenta con más de 474 puntos de venta en 22 países de América y Europa (Aruba, Bahamas, Bolivia, Chile, Colombia, Costa Rica, Curazao, Ecuador, El Salvador, España, Guatemala, Honduras, México, Nicaragua, Panamá, Perú, Portugal, Puerto Rico, República Dominicana, Saint Marteen, Trinidad y Tobago y Venezuela). Con más 474 puntos de venta, somos una organización que emplea cerca de 3.000 personas en Asia a través de proveedores y 7.000 personas en Latinoamérica entre franquicias, distribuidores, satélites, proveedores y puestos. Planeamos Consolidar nuestra posición en el mercado mundial con 600 tiendas en el 2016. Nuestros productos son altamente estimados por los Viajeros Urbanos, quienes encuentran en ellos: - Un diseño único y duradero. - Innovación constante que se basa en la investigación y desarrollo. - Uso de nuevos materiales en la fabricación de nuestros productos. - La unión original de la estética con la funcionalidad y comodidad. - Convirtiéndonos en el amigo incondicional del viajero urbano del mundo.

Products

Mochilas, maletas, bolsos, accesorios, ropa.

Phone

+ 57 1 3444660

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These data regarding the Facebook Page are publicly available.