Add competitors
Screenshot for totto.com


2014-10-15 20:10:13


To Improve





Medium impact Easy to solve

Compra Morrales, Maletas de Viaje, Maletines, Ropa y Accesorios en Totto.com

Length: 76 character(s)


Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website


Medium impact Easy to solve

Compra en la tienda online de Totto Morrales, Maletas, Ropa y Accesorios. Envío gratis a toda Colombia.

Length: 103 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description


Low impact Easy to solve
H1 H2 H3 H4 H5
0 11 52 0 1
<H2> Promociones Especiales
<H2> Vitrina 1
<H2> Productos más vendidos
<H2> Vitrina 2
<H2> Cuenta conmigo en Amor y Amistad:
<H2> Videos
<H2> Destacados
<H2> Vitrina 3
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Porciento40
<H3> Maleta de CabinaPorciento15
<H3> Porciento15
<H3> Novedades
<H3> Novedades

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • producto25
  • sugerido24
  • espiar24
  • comprar24
  • ahora22
  • totto13
  • productos8
  • viaje7
  • maleta6
  • manos4

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average producto 25 NOK NOK OK
Bad sugerido 24 NOK NOK NOK
Bad espiar 24 NOK NOK NOK
Bad comprar 24 NOK NOK NOK
Bad ahora 22 NOK NOK NOK
Keywords (2 words) Freq Title Desc <H>
Bad producto sugerido 24 NOK NOK NOK
Bad espiar comprar 24 NOK NOK NOK
Bad comprar producto 24 NOK NOK NOK
Bad ahora espiar 20 NOK NOK NOK
Average manos libres 4 NOK NOK OK
Keywords (3 words) Freq Title Desc <H>
Bad comprar producto sugerido 24 NOK NOK NOK
Bad espiar comprar producto 24 NOK NOK NOK
Bad ahora espiar comprar 20 NOK NOK NOK
Bad productos ver productos 3 NOK NOK NOK
Bad zinto ahora espiar 3 NOK NOK NOK

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords


Medium impact Easy to solve

We found 62 images on this web page.

26 alt attributes are empty or missing.

  • http://www.totto.com/arquivos/BANNERS-HOME-TOTTO.jpg
  • http://www.totto.com/arquivos/BANNERS-PRODUCTO-2.jpg
  • http://www.totto.com/arquivos/BANNERS-PRODUCTO-3.jpg
  • http://www.totto.com/arquivos/BANNERS-PRODUCTO-4.jpg
  • http://www.totto.com/arquivos/BANNERS-PRODUCTO-5.jpg
  • http://www.totto.com/arquivos/BANNERS-PRODUCTO-6.jpg
  • http://www.totto.com/arquivos/ids/205617-158-158/.jpg?v=635342482253700000
  • http://www.totto.com/arquivos/ids/210379-158-158/.jpg?v=635369145484570000
  • http://www.totto.com/arquivos/ids/179915-158-158/.jpg?v=635324181144200000
  • http://www.totto.com/arquivos/ids/205623-158-158/.jpg?v=635342482298100000
  • http://www.totto.com/arquivos/ids/207336-158-158/.jpg?v=635350107734430000
  • http://www.totto.com/arquivos/ids/205385-158-158/.jpg?v=635342480348170000
  • http://www.totto.com/arquivos/ids/181165-158-158/.jpg?v=635324215384200000
  • http://www.totto.com/arquivos/ids/181384-158-158/.jpg?v=635324220615000000
  • http://www.totto.com/arquivos/ids/202086-158-158/.jpg?v=635342452499400000
  • http://www.totto.com/arquivos/ids/204118-158-158/.jpg?v=635342468331530000
  • http://www.totto.com/arquivos/ids/197470-158-158/.jpg?v=635342417020000000
  • http://www.totto.com/arquivos/ids/199794-158-158/.jpg?v=635342435112800000
  • http://www.totto.com/arquivos/ids/202246-158-158/.jpg?v=635342453805700000
  • http://www.totto.com/arquivos/ids/204712-158-158/.jpg?v=635342473916200000
  • http://www.totto.com/arquivos/ids/203834-158-158/.jpg?v=635342465780000000
  • http://www.totto.com/arquivos/enviogratis.jpg
  • http://www.totto.com/arquivos/ids/206310-217-217/.jpg?v=635342487887170000
  • http://www.totto.com/arquivos/ids/210241-217-217/.jpg?v=635369144167770000
  • http://www.totto.com/arquivos/img-panda-1.png?v=635164847837370000
  • http://www.totto.com/arquivos/img-vtex-1.png?v=635164847855330000

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve



This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
15,828    15,828

This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Google Preview

Medium impact Easy to solve

Compra Morrales, Maletas de Viaje, Maletines, Ropa y Accesorios en Totto.com


Compra en la tienda online de Totto Morrales, Maletas, Ropa y Accesorios. Envío gratis a toda Colombia.

This is an example of what your title and description will look like in Google™ search results.

WWW Resolve

Medium impact Easy to solve

This website with and without www redirects to the same page.


Great, your website directs www.totto.com and totto.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Redirect non-www to www

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


Medium impact Easy to solve

Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

URL Rewrite

Low impact Hard to solve

Warning! We've detected parameters in a significant number of URLs.


Consider rewriting your URLs.

Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as they explain the page's content.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve


Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.


PR3    PR3

Your website's PageRank is decent but it can be improved.

PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. The PageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.

Websites with a high PageRank are crawled more frequently and their outgoing links have more passing juice.


Medium impact Hard to solve

We have not found a Blog on this website.


Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog


Mobile Load Time

Low impact
Very Fast    Very Fast

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

Optimize your website for Mobile browsing




Length: 5 character(s)


Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Medium impact Easy to solve



Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.


Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

115.5 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

0.11 second(s) (1026.22 kB/s)


Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website


Low impact Easy to solve

Declared: Spanish (Colombia)

Detected: Spanish


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used


We could not find a Print-Friendly CSS


This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Domain Availability

Low impact
Domains (TLD) Status
totto.net Expires in a month
totto.org This domain is booked
totto.info This domain is booked
totto.biz Expires in 6 months
totto.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
rotto.com This domain is booked
titto.com This domain is booked
torto.com This domain is booked
totro.com This domain is booked
totgo.com This domain is booked
tootto.com This domain is booked
tottp.com This domain is booked

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.


Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.

Hide email addresses to avoid being spammed

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.


It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Medium impact Very hard to solve


75%    75%

Vendor reliability

75%    75%


75%    75%

Child safety

100%    100%

This ‪‬‬data is provided by WOT™.

Safe Browsing

Medium impact Very hard to solve



Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server IP

Server location: SCOTTSDALE


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.


Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.


Low impact Easy to solve

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 418 Errors, 250 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax


XHTML 1.0 Strict


Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve



Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.



Social shareability

High impact Hard to solve

This website is very popular on Social Networks.

Facebook Likes2755

Facebook Shares470

Facebook Comments122

Google™ +90

Twitter Backlinks224


The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data represents ‪‬social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Facebook Page

Low impact Easy to solve
Cover picture of the Totto Facebook Page


Talking About8,475

Somos una multinacional de moda líder en Latinoamérica que ofrece la más sofisticada variedad y tecnología en maletines, morrales, mochilas, bolsos, ropa y accesorios.
Ser la organización líder en el desarrollo, producción y comercialización de productos de excelente calidad, dentro de un mercado global, fortaleciendo nuestra marca Totto y promoviendo el desarrollo integral de nuestro personal, clientes, proveedores, colaboradores y accionistas, logrando crecimiento, rentabilidad y solidez, con responsabilidad social.
Company overview
Somos una multinacional de moda líder en Latinoamérica que ofrece la más sofisticada variedad y tecnología en maletines, morrales, mochilas, bolsos, ropa y accesorios.

Nuestros diseños están pensados para adaptarse y satisfacer las necesidades de nuestros clientes de forma original, cómoda y versátil, garantizando estándares de excelente calidad.

Todos nuestros productos proyectan un balance entre lo estético, lo práctico y lo funcional para lograr una imagen fresca, casual y dinámica convirtiéndonos en la marca estilo de vida, preferida por el viajero urbano del mundo.
Somos una marca con estilo y dinamismo

Respaldada por una organización con altos estándares de calidad e innovación. Los índices de crecimiento obtenidos a la fecha, son el resultado de una efectiva relación con nuestros clientes y consumidores, buscando ofrecerles siempre lo mejor.

Contamos con

Prestigio y reconocimiento en todos los países donde estamos presentes, hoy Totto cuenta con más de 474 puntos de venta en 22 países de América y Europa (Aruba, Bahamas, Bolivia, Chile, Colombia, Costa Rica, Curazao, Ecuador, El Salvador, España, Guatemala, Honduras, México, Nicaragua, Panamá, Perú, Portugal, Puerto Rico, República Dominicana, Saint Marteen, Trinidad y Tobago y Venezuela). Con más 474 puntos de venta, somos una organización que emplea cerca de 3.000 personas en Asia a través de proveedores y 7.000 personas en Latinoamérica entre franquicias, distribuidores, satélites, proveedores y puestos.


Consolidar nuestra posición en el mercado mundial con 600 tiendas en el 2016.

Nuestros productos son altamente estimados por los Viajeros Urbanos, quienes encuentran en ellos:

- Un diseño único y duradero.
- Innovación constante que se basa en la investigación y desarrollo.
- Uso de nuevos materiales en la fabricación de nuestros productos.
- La unión original de la estética con la funcionalidad y comodidad.
- Convirtiéndonos en el amigo incondicional del viajero urbano del mundo.
Mochilas, maletas, bolsos, accesorios, ropa.
+ 57 1 3444660
These data regarding the Facebook Page are publicly available.

Twitter™ Account

Low impact

The Twitter™ Account @totto is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.


Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

Low impact Easy to solve

Not found

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).


Local Directories

Claim listing


+57 1 2680135

Claim listing


  0 Reviews

Missing profile on Yelp™

This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews


La mejor variedad para cualquier estilo, la mejor opcion para el viajero urbano. – Javier Navarro

Show more


para allá voy! – Elvis Loves

Show more


para allá voy! – Ras Jah Elv

Show more

These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.


Traffic Estimations

Medium impact
High    High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

188,133th most visited website in the World

1,769th most visited website in  Colombia


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Colombia totto.co This domain is booked
Ecuador totto.ec This domain is booked

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.