Add competitors




Medium impact Easy to solve

Standby Generators | Bathroom Remodeling | Water Softeners | Cape Girardeau | Longview | St. Louis | Paducah

Length: 108 character(s)


Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Check the title of your website


Medium impact Easy to solve

Looking to makeover a bathroom without breaking the bank? Tri-State offers low cost makeovers in Missouri, Kentucky & Illinois. Call now, Why Wait?

Length: 147 character(s)


Great, your meta description contains between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that your meta description is explicit and contains your most important keywords.

Check your Google™ Webmaster Tools for any warning messages on duplicate meta descriptions.

Improve the Meta Description


Low impact Easy to solve
H1 H2 H3 H4 H5
0 0 15 0 0
<H3> Download Our Free Brochure
<H3> Home Generators
<H3> Bathroom Makeovers
<H3> Water Treatment
<H3> Tornado Shelters & Safe Rooms
<H3> Water Heaters
<H3> Air Purification Systems
<H3> Solar Power Systems
<H3> Why Wait? Get A Free Quote Today!
<H3> Standby Generator Products, Bathroom Remodeling, Water Softeners, and More for Cape Girardeau, Longview, St. Louis, Paducah, and Surrounding Cities
<H3> Custom Standby Generator Options for Little Rock, Shreveport, Longview, St.Louis, and Beyond
<H3> Completed Project Gallery
<H3> Client Reviews
<H3> Additional Information

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Keywords Cloud

  • water66
  • generator50
  • generators50
  • louis45
  • power27
  • systems17
  • air14
  • bathroom13
  • longview13
  • backup13

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average water 64 OK NOK OK
Average generator 50 OK NOK OK
Average generators 50 OK NOK OK
Average louis 45 OK NOK OK
Average power 27 NOK NOK OK
Keywords (2 words) Freq Title Desc <H>
Average water heater 12 NOK NOK OK
Average water softener 10 OK NOK OK
Average little rock 10 NOK NOK OK
Bad power generators 9 NOK NOK NOK
Bad generators sale 9 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Bad louis power generators 6 NOK NOK NOK
Bad power generators louis 5 NOK NOK NOK
Bad set consultation today 5 NOK NOK NOK
Bad call set consultation 5 NOK NOK NOK
Bad tankless water heater 5 NOK NOK NOK

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords


Medium impact Easy to solve

We found 16 images on this web page.

16 alt attributes are empty or missing.

  • http://www.tristatewhywait.com/wp-content/uploads/facebook.png
  • http://www.tristatewhywait.com/wp-content/uploads/twitter.png
  • http://www.tristatewhywait.com/wp-content/uploads/youtube.png
  • http://www.tristatewhywait.com/wp-content/themes/tristate/images/logo.png
  • http://www.tristatewhywait.com/wp-content/uploads/homepage.jpg
  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/thumbs/thumbs_transfer-switch.jpg
  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/thumbs/thumbs_transfer-switch-3.jpg
  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/thumbs/thumbs_img_9573.jpg
  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/thumbs/thumbs_generator-install13.jpg
  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/thumbs/thumbs_generator-install12.jpg
  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/thumbs/thumbs_generator-install11.jpg
  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/thumbs/thumbs_generator-install-9.jpg
  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/thumbs/thumbs_generator-install-8.jpg
  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/thumbs/thumbs_generator-install-6.jpg
  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/thumbs/thumbs_generator-install-5.jpg
  • http://www.tristatewhywait.com/wp-content/themes/tristate/images/quote.png

Good, most or all of your images have alternative text (the alt attribute).

‬‬Alternative text describes your images so they can appear in Google™ Images search results.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve



This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Indexed Pages

Medium impact Hard to solve
292    292

This is the number of pages on your website that are indexed by search engines. The more pages that are indexed, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to the major search engines. You must also build backlinks to your site's internal pages to help search bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Internal Pages Analysis

Medium impact Easy to solve
Title Description Text/HTML
Home Generator Henderson, KY Home Generator Systems for Henderson, KY If you need a home generator for your Henderson, Kentucky, home, turn to the professionals at Tri-State Water, Po 10.1%
Generators Paducah, KY Generators for Paducah, Kentucky, Homeowners If you are shopping for home generators in Paducah, KY, and want one that you can depend on, then turn to Tri 9.92%
Home Generators Missouri - Kentucky - Illinois | Tri-State Why Wait Tired of losing power in storms? Why Wait, Call Tristate today! We are the Leader in home generators in Kentucky 10.73%

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tools to improve the way search engines index your website.

Write unique titles for each page

Google Preview

Medium impact Easy to solve

Standby Generators | Bathroom Remodeling | Water Softeners | Cape Girardeau | Longview | St. Louis | Paducah


Looking to makeover a bathroom without breaking the bank? Tri-State offers low cost makeovers in Missouri, Kentucky & Illinois. Call now, Why Wait?

This is an example of what your title and description will look like in Google™ search results.

Google™ Ranking

WWW Resolve

IP Canonicalization

Low impact Easy to solve



Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.


XML Sitemap

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.


Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Underscores in the URLs

Low impact Hard to solve


  • http://www.tristatewhywait.com/wp-content/gallery/completed-project-gallery/img_9573.jpg
  • http://www.tristatewhywait.com/water-softener_shreveport/
  • http://www.tristatewhywait.com/water-systems_st-louis/
  • http://www.tristatewhywait.com/walk-in-bathtub_st-louis/
  • http://www.tristatewhywait.com/generators-for-sale-little_rock/
  • http://www.tristatewhywait.com/power-generators_st-louis/
  • http://www.tristatewhywait.com/water-heater-system-st_louis/
  • http://www.tristatewhywait.com/tankless-hot-water-heater-st_louis/
  • http://www.tristatewhywait.com/generators_paducah/
  • http://www.tristatewhywait.com/power-generators-st_louis/
  • http://www.tristatewhywait.com/generator_cape-girardeau/
  • http://www.tristatewhywait.com/generator_paducah/
  • http://www.tristatewhywait.com/generator_st_louis/
  • http://www.tristatewhywait.com/generator_shreveport/
  • http://www.tristatewhywait.com/home_generator_henderson/
  • http://www.tristatewhywait.com/generator_carbondale-il/
  • http://www.tristatewhywait.com/generator_st-louis/
  • http://www.tristatewhywait.com/generators_st_louis/
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.


Low impact Easy to solve



Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Nevertheless, here are some quick SEO tips for websites using Flash.

Use Flash content sparingly


Low impact Easy to solve



Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Domain 1st Registered

Medium impact

4 years ago


Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Domain Expiration

Medium impact Easy to solve

in 4 years


Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Extend the registration of your domain


Medium impact Hard to solve

We found a Blog on this website.


Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog


Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This website is not optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content


Make sure that your website is prepared for mobile browsing.
These are the different aspects that can be optimized for mobile users:

Optimize your website for Mobile browsing




Medium impact Easy to solve



Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Great, your website has a custom 404 error page.


Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.


There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Above the Fold Content

Page Size

Low impact

83.1 KB (World Wide Web average is 320 Kb)


Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

18.29 second(s) (4.54 kB/s)


Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website


Low impact Easy to solve

Declared: English (United States)

Detected: English


Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used


Low impact Hard to solve

We could not find a Print-Friendly CSS


This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.


Dublin Core

Low impact Easy to solve



This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status
tristatewhywait.net 3 months ago
tristatewhywait.org Available. Book it now!
tristatewhywait.info Available. Book it now!
tristatewhywait.biz Available. Book it now!
tristatewhywait.eu Available. Book it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status
rristatewhywait.com Available. Book it now!
teistatewhywait.com Available. Book it now!
trustatewhywait.com Available. Book it now!
triatatewhywait.com Available. Book it now!
tristatewhywajt.com Available. Book it now!
trisfatewhywait.com Available. Book it now!
tristatewhywiat.com Available. Book it now!

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.


It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Trust Indicators

Safe Browsing

Medium impact Very hard to solve



Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?


Server IP


Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.



Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Too bad, your website has too many CSS files (more than 4).

Too bad, your website has too many JavaScript files (more than 7).

Perfect, your website takes advantage of gzip.


Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.


Low impact Easy to solve

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 17 Errors, 2 Warning(s)


Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax




Declaring a doctype helps web browsers to render content correctly.


Low impact Easy to solve



Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Deprecated HTML

Directory Browsing

Low impact Easy to solve



Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve



Good, your server signature is off. This is excellent from a security standpoint.



Social shareability

High impact Hard to solve

This website is fairly popular on Social Networks.

Facebook Likes65

Facebook Shares8

Facebook Comments8

Twitter Backlinks8

Google™ +13


The impact of social media is huge for certain industries.

Make sure you have opened ‪‬‬social media profiles on Facebook, Twitter, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents social media influences from your website's URL; it does not represent data from specific brand pages.

Promote your website on Social Media

Twitter™ Account

Low impact

The Twitter™ Account @TriStateWhyWait is booked and it is linked to your website.

Cape Girardeau, Missouri
Account Age
4 years ago

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchanging expertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

Book your brand on Twitter

Facebook Page

Low impact Easy to solve
Cover picture of the Tri-State Water Power and Air Facebook Page


Were here38

Talking About13


Tri-State Water Power and Air
Home Improvement
Tri-State Water Power and Air specializes in home comfort. Why wait?
If you need a standby generator, walk in bathtub, water softener or an another product of outstanding quality for your home, turn to Tri-State Water, Power and Air – the home improvement company that more than 35,000 customers have trusted since 1992. We are proud to offer homeowners in Kentucky, Missouri, Texas, Arkansas, Louisiana, Tennessee, and Illinois a wide array of exceptional products that will help improve the quality of their everyday lives and enhance the value of their homes. From water filtration systems to air purifiers, we can provide a custom solution that suits your needs.

We offer exceptional services at competitive prices, and our products come from leading brands such as GE, Rheem, Noritz, Briggs & Stratton, and many others, and will be installed by factory-trained technicians with many years of experience. So, you can rest assured that when you choose us for a home generator, replacement tub, air purification system, or water softener, you will be getting the absolute best value for your money and will be investing in products that can stand the test of time in your home.
1220 S. West End Blvd, Cape Girardeau
United States
(877) 301-7693
These data regarding the Facebook Page are publicly available.

Google+ Page


Local Directories

Tri State Water Power and Air

1243 Market St, Longview

+1 903-759-6490

Missing profile on Foursquare™

Missing profile on Yelp™

This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Online Reviews


I really lie our rainsoft system , our cloths are softer and my skin is too . dishes are spotless just like Steve said they would be , my daughter has a skin rash ,cleared up and no itching .we have a life time warranty , and they do charge for service but we... – don whistler

Show more


Telemarketers all the way will not stop calling !!!! Watch out for them getting your # from Home depot employees taking a survey about your local water. Check BBB plenty of complaints yet they pay BBB so of course they are A+ rated – JJ Walker

Show more


DO NOT USE THEM they lie, do not know what they are doing and their service and equipment will ruin the contents of your home. Bob S is right on!!!! – A Google User

Show more


Very dishonest company!!! They tell you that you have a warranty on your water system and then charge you 170 dollars each time they come out....the service is poor and the staff is very rude!!!! – A Google User

Show more

These are the latest reviews of your business that can be found in local directories. Surveys show that 90 percent of customers say buying decisions are influenced by online reviews so take the time to make a good impression and gather positive feedback. Strategies for gaining reviews may differ by audience or business type; in general, consider asking for reviews, making it easy to send in feedback and having a prominent social presence.


Traffic Estimations

Medium impact
Low    Low

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

3,201,832th most visited website in the World


A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization