WooRank | Website Review - SEO Tool

We use several different tools to estimate web traffic: Google™ Ad Planner, Google™ Trends, and Alexa.

Nevertheless, your analytics will provide the accurate traffic data.

A low rank means that your website gets lots of visitors.

Your Alexa Rank is a good estimate of worldwide traffic to your website, although it is not 100% accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Relative to the general internet population the above audience is over-represented at ucl.ac.uk. These data are provided by Alexa™.

This is an estimation of the traffic that is being bought through AdWords™ vs the Natural Traffic.

This data is provided by SEMRush™.

We recommend that you book the domain names in the countries where your website is popular. This will prevent potential competitors to register these domains and to take advantage of your reputation in those countries.

The impact of Social Media is huge for certain industries. Monitor what people say about your website on Social Media and learn how to monitor Social Media.

Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent identity theft.

You should also check the availability of your brand name in other social networks.

Latest tweet mentionning your website.

The number of people using Mobile Web is getting huge. Your website should look nice in the most popular mobile devices.

Prepare your website for mobile browsing.

Be sure that www.ucl.ac.uk and ucl.ac.uk are not running in parallel.

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

Once your preferred domain is set, use a 301 redirect for all traffic to your non-preferred domain.

Be careful: your IP is not forwarding to your website domain name. Search engines like Google are now able to index your website with its IP instead of the domain name. It will result in duplicate content.
You should do an htaccess 301 redirect to make sure the IP doesn’t get indexed.

Your website has a robots.txt file, which is great.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web, and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Your website has an XML sitemap, which is great.

A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently.

Despite sporadic debates regarding this issue, we recommend that you submit an XML sitemap to Google™ Webmasters Tools and to Yahoo Site Explorer.

Your title contains between 10 and 70 characters, which is great.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google™ search results.

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ideally, your meta description should contain between 70 and 160 characters.

Ensure that your meta description is explicit and contains your most important keywords.

Also be sure that each page has a unique meta description.

Meta keywords is used to indicate keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings.

Your website is structured using HTML headings/levels (<H1> to <H6>), which is great.

Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords.

For greater SEO, only use one <H1> title per page.

Most or all of your images have alternative text (the alt attribute), which is good.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective ALT text is specified for each image.

Click here to find out how to optimize images for search engines.

Restrict the number and size of images to optimize your website's page load times.

Resource: Use the Wayback Machine to review the design of any website in the past.

Your website's ratio of text to HTML code is below 15%, which means that your website probably needs more text content.

Improve your SEO by adding more relevant text to your pages and increasing your keyword density.

No Flash content has been detected on your homepage, which is good.

Flash should only be used for specific enhancements. Avoid full Flash websites to maximize SEO.

Although Flash content often looks nicer, it cannot be indexed by search engines (however this may change in the near future).

This advice also applies to AJAX (however this may also change in the near future).

There are no frames used on your homepage, which is great.

Frames can cause problems for search engines because they don't correspond to the conceptual model of the web. Avoid frames whenever possible.

Starting a Blog is a a great way to boost your SEO and to attract qualified visitors. Use these great tips to boost the SEO performance of your blog.

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tool to improve the way search engines index your website.

Limit the number of links up to 200 links per page. Use the rel nofollow to optimize the juice that you want to pass to each link.

This Keyword Cloud gives an idea of the most recurring keywords used. It is probably the keywords with the highest probability to rank high in the Search Engines.

With this table we want to highlight the importance of being consistent with the use of keywords. To improve the chance to rank high with a specific Keyword, you should use the most important keywords consistently: in the Content, in the Title, in the Description, in the H Titles, in your Internal Links anchor text and in your backlinks anchor text.

Your website ranks in the top positions with those keywords. Make a closer tracking of your keywords with the following tool.

These data are provided by SEMRush™.

This is an estimation of the websites who are ranking above your website in the organic search results in Google™. You can consider that these websites are your online competitors since they are ranking high with the same keywords as yours.

We recommend that you visit those website and make a deep analysis to understand why they are ranking high. It will help you learn about your market and your keywords

This data is provided by SEMRush™.

This lists the websites related to your domain. Some may be competitors and others may be websites with related content.

You may be able to use this information to see how your competitors are doing.

Resource: Use SpyFu and SEMrush to learn more about your competitors' web marketing strategies.

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing Search engines from crawling all pages on your website.

Resource: Check here to see if your content has been plagiarized. Then make test with specified keywords in the search engine to analyze your relative position for these keywords.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business. It is also good for your SEO.

This lists the popular pages on your website.

Backlinks links that point to your website from other websites. It's like a popularity rating for your website.

Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Your website is listed in DMOZ, a multilingual open content directory constructed and maintained by a community of volunteer editors.

Make sure its description is up-to-date because search engines take DMOZ into account.

Keep your URLs short. If possible, avoid long domain names.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are an important part of a comprehensive SEO strategy.

Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name here. If no good names are available, consider a second hand domain from Sedo.

To prevent brand theft, you might consider trademarking your domain name.

Your website has a favicon, which is great. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving user experience with a special favicon.

Take advantage of your errors: provide a beautiful 404 Errors page to your visitors.

Offer a print friendly version of your website.

They are different types of conversions: getting the email address of your visitors, requesting your visitors to fill a form or closing an online sale. Converting visitors into prospects/clients is probably the most important target of your website. So, it is important that you optimize your website to boost the conversions.

The page size affect the speed of your website. Try to keep your page size below the global average.

Tips: use images with a small size and optimize the download with gzip.

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results

Resource: Check out these other tips to make your website run faster.

Resource: Monitor your server and receive SMS alerts when your website is down with Web Monitoring Services.

You have specified the language of your website, which is great.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

• Define the language of the content in each page's HTML code.
• Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").
• Check out these tips for building a multilingual website.

Your website does not take advantage of Microformats.

Microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to Microformats, Google™ regularly improves its search results presentation.

Your website does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website.

Your server's IP address has no impact on your SEO.

Use Robtex and DNSstuff for comprehensive reports on your domain name server.

If you send emails campaigns or transactional emails from your servers, you will be quickly flagged as a spammer. Use a professional email software to keep your IP clean and improve the deliverability of your emails. MadMimi is a great tool for this.

This data is provided by WOT™.

Your website is safe.

No evidence of phishing and/or malware has been detected.

Register the various extensions of your domain to protect your brand from Cyber-squatters.

Register the various Typo of your domain to protect your brand from Cyber-squatters.

Warning! Your server allows visitors to browse your directory by accessing it directly even when there is no index.html file. Disabling directory browsing is recommended to ensure the security of your website.

Be careful: your server signature is on! Turning off your server signature is highly recommended to ensure the security of your website.

Web Analytics let you measure visitors activity on your website. You should have at least one Analytic tool installed. It is always good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics,Quantcast™,SiteCatalyst™,Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Get to know the technologies used for your website. Some codes might slow down your website? Ask your webmaster to have a look at it.

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To fix the detected errors, run the W3C validation service.

W3C is a consortium that sets the web standards.

Declaring a doctype helps web browsers to render content correctly.

Language/character encoding is specified, which is great.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Website speed has a huge effect on SEO. Speed-up your website so search engines will reward you by sending more visitors.
Also the conversion rates are far higher for websites that load faster than their slower competitors.