en
Add competitors
Screenshot for www.lincolnshirecommunityhealthservices.nhs.uk

Review of www.lincolnshirecommunityhealthservices.nhs.uk

Generated on 2014-01-24 16:08:43

Successfully passed 0

Room for improvement 0

Errors to fix 0

49.4
Get short URL

    
CTRL + C

Visitors

Traffic Estimations

Medium impact
Very Low    Very Low
?

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank

6545070th most visited website in the World

?

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Local

Local Directories

Lincolnshire Community Health Services

Moor Lane, Lincoln
UNITED KINGDOM

+44 1522 682823

  0 Reviews

North Kesteven District Council INFO-LINKS

UNITED KINGDOM

  0 Reviews

North Lincolnshire Council

Station Road Hewson House, Brigg
UNITED KINGDOM

+441724297737

  0 Reviews
?
This is a list of the local directories where your business has been found. Take care of your listings in local directories; since maps are now an integral part of search results, your G+ Local page may have more visitors than your website!

It is important to make sure that your business details are correct in each directory where you are listed. Find the directories in your country (USA, UK, Spain, France, Canada, Australia, Brazil, and India) and enhance your listings with pictures, video, schedules and as many customer reviews as possible.

Social

Social shareability

High impact Hard to solve

This website is not popular on Social Platforms.

Facebook Likes0

Facebook Shares0

Facebook Comments0

Twitter Backlinks2

Google™ +0

?

The impact of social media is huge for certain industries, take advantage of this digital version of word-of-mouth marketing.

Make sure you have opened ‪‬‬social media profiles on Facebook, Twitter, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Check these helpful tools for managing your social media campaign.

Note: This data represents social media influences from your website's URL, it does not represent data from specific brand pages.

Promote your website on Social Media

Mobile

Mobile Rendering

Low impact
Your website on an iPhone
Your website on an iPad
?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Load Time

Low impact
Very Slow    Very Slow
?

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to download on a mobile device, you will lose 74 percent of your audience!

Mobile usage is growing fast, especially in North America, where it will soon outpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not use Flash, and keep photos and videos to a minimum.

Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Optimization

Low impact Easy to solve

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

Additional mobile optimization techniques:

Meta Viewport Tag

Apple Icon

Flash content

?
Optimize your website for Mobile browsing

SEO

WWW Resolve

Medium impact Easy to solve

This website without www doesn't redirect to www. It is duplicate content!

?

Your website does not direct www.lincolnshirecommunityhealthservices.nhs.uk and lincolnshirecommunityhealthservices.nhs.uk to the same URL. It is crucial that you fix this.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

Once your preferred domain is set, use a 301 redirect to re-route all traffic from your non-preferred domain.

Redirect non-www to www

URL Rewrite

Low impact Hard to solve

Good, the URLs look clean.

?

Great! You have clean (user-friendly) URLs which do not contain query strings.
Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

IP Canonicalization

Low impact Easy to solve

Yes

?

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

Medium impact Easy to solve

Missing

?

Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

Add a robots.txt file

XML Sitemap

Low impact Easy to solve

Missing

?

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Add and Optimize your XML sitemap

Underscores in the URLs

Low impact Hard to solve

Yes

  • http://www.www.lincolnshirecommunityhealthservices.nhs.uk/public/content/news_archive
?
We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should rather use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not treat underscores as word separators.

Google Preview

Medium impact Easy to solve

Home | Lincolnshire Community Health Services

www.lincolnshirecommunityhealthservices.nhs.uk/

?
This is an example of what your title and description will look like in Google™ search results.

Title

Medium impact Easy to solve

Home | Lincolnshire Community Health Services

Length: 45 character(s)

?

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Check the title of your website

Description

Medium impact Easy to solve

Missing

?

Your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta description relevant to the content of that page.

Improve the Meta Description

Meta Keywords

Missing

?

Meta keywords are used to indicate keywords that are relevant to your website's content. Because search engine spammers have abused this tag, however, it provides little to no benefit to your search rankings.

You can safely avoid the use of this tag for new web pages. For existing web pages, make sure the meta keywords do not appear to be spammy.

Internal Pages Analysis

Medium impact Easy to solve
Title Description Text/HTML
Welcome to Lincoln University Health Centre | Lincoln University Health Centre The University Health Centre was set up in 2003 and has served the student population and the surrounding area since that time. We currently have ... 6%
Pottergate Surgery Jan 15, 2013 ... Pottergate Surgery serves the whole of Gainsborough and is a member of a group of five practices run by Lincolnshire Community Health ... 7.04%
Lincolnshire Community Health Services (Courses) Welcome to Lincolnshire Community Health Services 'Extranet' site. Public. If you are an external user, member of the public, corporate body, small business or ... 4.18%
?

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tools to improve the way search engines index your website.

Write unique titles for each page

Headings

Low impact Easy to solve
<H1 <H2> <H3> <H4> <H5>
1 6 1 0 0
<H1> Home
<H2> Public Menu
<H2> Have Your Say
<H2> Utilities
<H2> Patient Advice and Liaison Service (PALS)
<H2> Text Relay
<H2> Useful Links
<H3> Contact PALS:
?

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

For more ‪‬effective SEO, use only one <H1> tag per page.

Add the important keywords in <H> headings

Images

Medium impact Easy to solve

We found 28 images on this web page.

13 alt attributes are empty or missing.

  • /Public/sites/default/files/images/LCHS Banner.png
  • /Public/sites/default/files/images/LCHS_Membership_Banner.png
  • /Public/sites/default/files/images/LCHS-logo_0.gif
  • /Public/sites/default/files/images/icon_phone.gif
  • /Public/sites/default/files/images/icon_email.gif
  • /Public/sites/default/files/images/icon_clock.gif
  • /Public/sites/default/files/images/call111.jpg
  • /Public/sites/default/files/images/LCHS Community Logo 1.jpg
  • /Public/sites/default/files/images/PALS.jpg
  • /Public/sites/default/files/images/MECC Logo.PNG
  • /Public/sites/default/files/images/Friends and Family Webform.jpg
  • /Public/sites/default/files/images/SOS.jpg
  • /Public/sites/default/files/images/Symptom Checker.png
?

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images, so the alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google™ Images search results.

Check the images on your website and make sure effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website's page load times.

Set a name for all your images

Text/HTML Ratio

Medium impact Hard to solve

8.71 %

?

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond that, the page might run the risk of being considered spam.

As long as the ‪‬‬content is relevant and gives essential information, it is a plus to have more of it.

Write additional content with more keywords

Flash

Low impact Easy to solve

No

?

Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Use Flash content sparingly

Frames

Low impact Easy to solve

No

?

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Check that none of your important content is within a Frame

Blog

Medium impact Hard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

Consider starting a blog

Keywords Consistency

Medium impact Easy to solve
Keywords Freq Title Desc <H>
Average services 16 OK NOK NOK
Average service 16 OK NOK OK
Average health 14 OK NOK NOK
Average community 12 OK NOK NOK
Average lincolnshire 10 OK NOK NOK
Keywords (2 words) Freq Title Desc <H>
Bad nhs trust 5 NOK NOK NOK
Average health services 5 OK NOK NOK
Average community health 4 OK NOK NOK
Average lincolnshire community 4 OK NOK NOK
Bad trust board 3 NOK NOK NOK
Keywords (3 words) Freq Title Desc <H>
Average community health services 4 OK NOK NOK
Average lincolnshire community health 4 OK NOK NOK
Bad health services nhs 3 NOK NOK NOK
Bad trust board meeting 3 NOK NOK NOK
Bad services nhs trust 3 NOK NOK NOK
?

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in search results with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles, internal links anchor text and backlinks anchor text.

Be more consistent with your keywords

Keywords Cloud

  • service16
  • services16
  • health14
  • community12
  • lincolnshire10
  • nhs9
  • trust6
  • therapy6
  • pals5
  • patient5
?

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probability of ranking high in the search engines.

Indexed Pages

Medium impact Hard to solve

Google™

3220    3220
?

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing search engines from crawling all of the pages on your website. You might want to create/check your site's XML sitemap and submit it to Google™. You must also build backlinks to your site's internal pages to help Google™ bots crawl and index your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

Write more content

Domain 1st Registered

Medium impact

17 Year(s) 9 Month(s) 23 Day(s) ago

?

Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors).

Usability

URL

http://www.lincolnshirecommunityhealthservices.nhs.uk

Length: 3 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Medium impact Easy to solve

Yes

?

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

Custom 404 Page

Low impact Easy to solve

Your website does not have a custom 404 Error Page.

?

Apparently your site does not have a 404 Error Page - this is bad in terms of usability.

Take the opportunity to provide visitors with a beautiful and helpful 404 Error Page to increase user retention.

Customize the 404 error page

Conversion Forms

Low impact Easy to solve

Great, we found a Conversion Form on this page.

?

There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Page Size

Low impact

49.1 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below 300 Kb.

Tip: Use images with a small size and optimize their download with gzip.

Load Time

High impact Hard to solve

1.99 second(s) (24.64 kB/s)

?

Your website is too slow. Slow page load time is one of the biggest complaints of web users.

If the load time/Kb is short, it means your homepage is too big. If the load time/Kb is long, this could be due to a server problem, a network problem, poor code optimization (cache, Mysql queries, etc.), or a third-party issue (advertising codes, analytics codes, etc.).

Site speed is becoming an important factor for ranking high in Google™ search results.

Resources:
Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a website monitoring tool.

Speed-up your website

Language

Low impact Easy to solve

Declared: English

Detected: English

?

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

  • Define the language of the content in each page's HTML code.
  • Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Low impact Hard to solve

Great, we found a CSS for a Print-Friendly page

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

If you do not have a print style sheet yet, set one up.

Dublin Core

Low impact Easy to solve

Missing

?

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal search engines and it does not bloat your code.

Domain Availability

Low impact
Domains (TLD) Status Expiration
lincolnshirecommunityhealthservices.com Domain Available Available. Book it now!
lincolnshirecommunityhealthservices.net Domain Available Available. Book it now!
lincolnshirecommunityhealthservices.org Domain Available Available. Book it now!
lincolnshirecommunityhealthservices.info Domain Available Available. Book it now!
lincolnshirecommunityhealthservices.biz Domain Available Available. Book it now!
lincolnshirecommunityhealthservices.eu Domain Available Available. Book it now!
?

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Low impact
Domains (TLD) Status Expiration
kincolnshirecommunityhealthservices.nhs.uk Domain Not Available -
luncolnshirecommunityhealthservices.nhs.uk Domain Not Available -
libcolnshirecommunityhealthservices.nhs.uk Domain Not Available -
linxolnshirecommunityhealthservices.nhs.uk Domain Not Available -
lincolndhirecommunityhealthservices.nhs.uk Domain Not Available -
lincolnshirecommunityhealthservcies.nhs.uk Domain Not Available -
lincolnshirecommunityhealfhservices.nhs.uk Domain Not Available -
?

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Warning! At least one email address has been found in plain text.

?

Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.

Hide email addresses to avoid being spammed

Spam Block

Medium impact Very hard to solve

Your IP is not Blacklisted in the Spammer Directory.

?

It is important that your SEO efforts are not tarnished by spammy activities. Take care to avoid forum and blog spam and use best practices when sharing your content.

In addition, if you send email campaigns or transactional emails, use professional email software to keep your IP clean and improve the deliverability of your emails.

Contact Spamcop.net to clean your reputation

Safe Browsing

Medium impact Very hard to solve

Yes

?

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server IP

62.254.208.226

Server location: HOOK

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Apache Web server

Drupal CMS

jQuery JavaScript framework

OpenSSL Web server extension

PHP Programming language

Windows Server Operating system

?

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Speed Tips

Medium impact Hard to solve

Watch out: your website’s speed could be slightly improved.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Too bad, your website is using inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Too bad, your website does not take advantage of gzip.

?

Website speed has a huge effect on SEO. ‪‬‬Speed-up your website so search engines will reward you by sending more visitors.
Also, conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Low impact Easy to solve

Google Analytics

?

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

W3C Validity

Low impact Hard to solve

Invalid: 28 Errors, 1 Warning(s)

?

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To find the detected errors, run the W3C validation service, or check Validator.nu to make sure you don't miss an error.

W3C is a consortium that sets web standards.

Fix the errors in the code syntax

Doctype

XHTML 1.0 Strict

?

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact Easy to solve

UTF-8

?

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

Directory Browsing

Low impact Easy to solve

No

?

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

Low impact Easy to solve

Yes

?

Be careful - your server signature is on! Turning off your server signature is highly recommended to ensure the security of your website.