2016: Year in WooView
WooRank Milestones by the Numbers
2016 is nearly in the books and what a year it’s been here at WooRank! We debuted a new product, improved a few others (to say the least) and helped more a bunch of people improve their websites to rank higher in search results. Here are some of the highlights on WooRank’s journey to improving our users’ online visibility for their websites and businesses:
We analyzed our 10 millionth website. That’s one website for every person in the state of Georgia!
WooRank has a customer satisfaction rate of 98% for 2016. Helping our customers succeed in their online marketing is our passion here at WooRank, so we couldn’t be happier that we’re helping our users.
We reduced our average time to first response to less than two hours. We can’t help our customers if we leave them hanging, so we are constantly working on ways to improve our response time.
We made some new friends here at WooRank - 14 to be exact. 2016 saw the addition of more than a dozen new WooRankers from 12 countries in a wide range of skills such as front end development, web design, content marketing and customer support.
New and Improved Features
Need to do keyword research? Looking for a way to keep tabs on the competition? Of course you do, you’re doing SEO. That’s why, in May, we introduced Keyword Tool, WooRank’s keyword research and competitor analysis tool. Available to anyone who has at least one Advanced Review, Keyword Tool lets you track your website’s ranking for target keywords, as well as the rankings for up to three competitors.
You’ll see position changes updated on a weekly basis, with ranking gains shown in green and losses in red. Keywords that haven’t changed won’t show information about changes. Click on any keywords to see where your site and your competitors’ sites fall in the search rankings. Check out the rest of the pages in the top 10 to get ideas of how to better optimize your landing pages for your keywords.
Even better, in June we added historical data and graphs to Keyword Tool, so you can track your site’s rankings for up to the past 12 weeks. Monitor your progress and the the effects of your SEO efforts. We’ll also track the positions of your competitors so you’ll know how you stack up compared to others in your niche.
Even better than that, we added estimated search volume in July. You can now use Keyword Tool to see an estimation of how many searches a keyword gets per month and determine if it can generate enough volume to make it worth targeting. Why is this feature so great? Starting earlier in 2016, Google started throttling volume data in Keyword Planner for people who haven’t reached a minimum, and unspecified, spend in AdWords. Which means you now see a possible range of volume, instead of a specific number. Like this:
However, here at WooRank, we’ve got you covered. Keyword Tool will show you an actual number.
Weekly Email Digest
Website owners and SEO professionals are busy people - we know, we’re both. To make things easier, we bring together weekly updates on your traffic, keywords, landing pages and social media marketing and deliver it right to your inbox. Keep track of:
Your site’s ranking and position changes for your top 10 keywords. Have your recent changes helped you? Have you lost ground anywhere, requiring some extra attention? See how your competitors have moved in the search results to get a complete picture.
A comparison of your traffic week over week and day by day. Is your marketing performance trending up or down? What day is the best to post new content to your site?
Your site’s top landing pages. Which of your pages bring in the most traffic? Optimize your conversion funnel more effectively to increase conversion rate and ROI.
Traffic to your site from your social media profiles. How effective are your social media campaigns? Find where you’ve been most successful and where you have opportunities for improvement.
Signing up for the Email Digest is almost as easy as receiving it. Just click the Settings icon in for your Advanced Review in your Account Overview, scroll down to "email subscriptions", check the box and hit Save.
Uptime Monitoring & Notification
Loading speed and uptime are major factors in your website’s user experience - it’s not very usable if it takes forever to load, or fails to load at all. Which means that Google uses uptime and page speed as ranking signals, and has been since 2010. In fact, sites that experience a lot of downtime, or are inaccessible for long periods of time, risk being removed from search engine indexes.
So making sure your website is consistently online is a major concern. Well, worry no more. WooRank subscribers can now sign up for Uptime Notifications, which allows WooRank to send you an email notification any time the status of a website that has an Advanced Review changes.
Since speed and uptime are such important SEO factors, WooRank is constantly monitoring users’ sites to test accessibility and load time. This means that we know almost instantly when a site goes down. Which means we can tell a website owner instantly when their site goes offline.
We’ll continue to monitor your site so we can alert you as soon as it goes back online. Users don’t have to worry about their inboxes filling up with notifications for websites with intermittent connections. If a website’s status changes three or more times in an hour, that site will be blacklisted and its owner won’t get another email until WooRank measures 24 hours of uninterrupted uptime.
Signing up for Uptime Notifications is as simple as the Weekly Email Digest. Just go to your Advanced Review’s Settings, go to the email subscriptions section, check the box next to Uptime Notifications and hit Save.
Updated and Improved SEO Audit
Revamped WooRank Score
Search engine optimization can be a fickle beast. Algorithms seem to be in a state of constant flux, with updates and new ranking signals appearing all the time. In fact, 2016 saw several changes to the way Google indexes and ranks pages in search results:
Mobile Friendliness: The mobile friendly update evaluate how optimized a page was to load on a mobile device. It actually started doing this in 2014 and marking mobile friendly pages as such in mobile SERPs. However, with the mobile friendly update, Google now gives a boost to well-optimized mobile pages when users completed a search on a mobile device.
Penguin 4.0: Google rolled out Penguin 4.0, the first update to the Penguin algorithm since October of 2014, in September. There are two big changes in Penguin 4.0 that represent departures from the way Penguin used to work. First, Google now reduces the amount of link juice passed to a page by low quality links, instead of punishing an entire site. Second, Penguin 4.0 is part of Google’s core algorithm, which means it runs in real-time. So any work you do in improving your link profile will be taken into account the next time Google recrawls reindexes your site, instead of forcing you to wait months or years for an update. These changes had a fairly significant effect on the way SEOs evaluate links for disavowal during audits.
Mobile First Index: Just last month Google announced it was starting experiments with indexing a site’s mobile version and using that content when deciding how to rank a page in search results. This didn’t mean much of a change for websites that use responsive since ranking signals were all pointed at the same page. Nor does it mean much for people who don’t have a mobile version of their sites - Google will fall back to desktop when there is no mobile version. It does, however, mean sites that serve different content or use different URLs (i.e. mobile subdomains) for mobile visitors should update their sites so desktop and mobile user-agents see the same content and markup.
So we fine-tuned our secret recipe to better represent how well your site is optimized to appear in search results. The tweaked WooRank Score now better reflects the impact of your site’s backlink profile quality, mobile friendliness, site speed and usability has on its SEO.
Top Search Queries
Knowing which what search queries your audience uses to find your website is foundational to successful SEO. Knowing how your site’s performance for those keywords is changing over time is an integral part of optimizing and evaluating your marketing. That’s why we incorporated the Top Search Queries features into our Advanced Report SEO audit. If you’ve synced your Google Search Console account, you’ll now see the top 50 search queries by clicks. Gains are denoted by a green arrow while losses show as red arrows. Unchanged data gets a grey dot. The Top Search Queries feature shows you:
Query: The words used when someone searches on Google.
Click: The total number of times people clicked on the link to your site from Google search results for the specified query.
CTR: The number of clicks your site got per impression in Google search results. CTR is expressed as a percentage.
Position: Your site’s average rank in Google search results for each query.
Using this feature is as easy as syncing your WooRank account with your Google Search Console account. Do this in the Setting section of your account’s overview page. Scroll down to the Google Search Console Section and click the sync button.
Select the email account associated with your Google Search Console account, click Allow to give WooRank access to your data (which we’ll never share!). Click save once you receive confirmation. The next time you access your Advanced Review you’ll see your Top Search Queries in the SEO section of your account.
But That’s Not All
Of course, there’s more to WooRank than just our amazing features.
Looking to learn more about SEO? Or, maybe you’re a seasoned vet looking to keep your knowledge base fresh. Perhaps you’re a web developer building a new site or migrating an old one. It doesn’t matter if you’re a marketer, developer or analyst. If your business operates online, you need to know your SEO stuff. That’s why we launched (or revamped) multiple content initiatives in 2016. WooRank will help even the newest of noobies optimize their sites, but the more you know about SEO and digital marketing, the more effective you’ll be.
SEO by WooRank SitePoint Channel
Looking to improve your site’s search engine rankings? Trying to develope and execute your SEO strategy? Not sure what site structure will be best for mobile search results? Need a link audit but not sure where to start? Learn all about SEO on the SEO by WooRank channel on SitePoint. SEO by WooRank covers all aspect of SEO: on page, off page, link analysis, technical, mobile, local and content marketing.
Learn the SEO basics just to get started, then get more in depth by exploring the Google algorithm updates and how you can use them to improve your website’s user experience. Master the more complicated SEO concepts such as:
- Robots.txt and why disallowing pages from getting indexed is a good thing
- Image optimization
- Finding local intent during keyword research
- Using XML sitemaps to help search engines crawl your site more intelligently
- How to set up your ecommerce site to rank for your keywords
- How to use pagination for SEO and how to avoid it’s most common problems
- Figuring out why your rankings have dropped and fixing the problem
- Making your SEO and PPC campaigns work together to improve conversions
All in all, there’s a lot of good stuff over on SEO by WooRank! If you want to improve your digital marketing, ROI and conversion rate, it’s the place for you.
New Languages, Same Great Content
The world is a big place, and WooRank is a global company. That’s why we’ve made our SEO audits, Keyword Tool and all our other features available in six languages. In 2016, to better help our multilingual and international users, we debuted our Spanish and French blogs. Now our Hispanophone friends can learn more about how to improve their rankings without links, plan their ecommerce marketing strategy and why their site needs a blog. While our French speaking users can learn more about app store optimization, strategies for their mobile sites and the importance of user experience in 2017.
For our users on the go, or those who prefer their SEO revelations in short, easy-to-digest format, we started our Spanish Twitter account as well.
As exciting as 2016 was for us here at WooRank, we’ve got even more cooking for 2017. In the next year we’ll be debuting a whole gaggle of great features that will really take your SEO to the next level.
Deep Site Crawl
Early in the new year we will be rolling out one of our biggest features to date: the Deep Site Crawl. With Deep Site Crawl, you will be able take an even deeper look into your site to find the hardest to find problems that are affecting your SEO. Deep Site Crawl will find:
Duplicate content issues
Return tag errors
Canonical URL problems
We’ll have more details for you soon, so keep tuned to the blog and our monthly newsletter for more details.
Keyword Tagging in Keyword Tool
Another exciting development that will help you research and track keywords more effectively will be the addition of keyword tags to Keyword Tool. Starting in the first half of 2017, you’ll be able to tag your keywords in Keyword Tool by topic, category, search intent, where the user is in the conversion funnel or anything else - they’re completely customizable!
With keyword tagging you’ll be able to categorize and organize your keywords in Keyword Tool. Filter them by tag so you can quickly and easily see how your pages are performing for target keywords in each of your categories. Or measure how well you’ve optimized your site for your SEO campaigns.