5 Reasons You Should Revisit Your Evergreen Content
Spare a moment's appreciation for your poor old blog posts. They're the traffic-drawing pillars that your website was built on. And now they've succumbed to father time - an SEO driven relic, left to prop up your blogroll, attracting a new visitor once in a blue moon.
But not all of your posts have to suffer this fate. Evergreen content, when utilized correctly, has the power to draw the sort of traffic you're used to seeing on page one of your site.
How does something so old keep itself relevant? If you publish it in the right way, with no references to timeframes and without making it too topical, you could have the sort of articles that truly stand the test of time.
Still not convinced about the evergreen piece? Here are five reasons why you need to give the art of timeless content the attention it deserves.
1. Content that gets you backlinks forever
The greatest asset of having evergreen content is just how referential your work can be to other sites.
How many times have you seen a website reference back to the resource pages of external sites or for content that has been constructed in order to never run out of relevance online?
These kinds of backlinks are gold dust in the blogging industry because they're capable of driving traffic to you consistently this year, next year, and beyond. And as you may know, links that point to your evergreen content also help the entire site and other blog posts to rank.
2. Original and unexplored ideas that will keep new readers coming back
Simple in theory, potentially more tricky in practice, is the art of creating genuinely original content for both your readership and potential linking websites.
Have you ever had a question that you couldn't find a good answer to online? Is the question relevant to the topics covered by your blog? Then you might have come across a niche that's ripe for exploitation for your next evergreen post.
Market research goes a long way here: the more meta, the better. There's so much information available online that it pays to take some time in finding your niche topic.
For example, if your blog conveys a passion for wild cats, a good way of creating evergreen content that wouldn't have diminishing interest would be to produce an article on 'The 30 most amazing big cats that you've never heard of' - and featuring rare breeds of wild cats; Ocelots, Caracals, Margays and so on. By doing this, you've covered a scarcer, more focused topic that has plenty of reference points that can be picked up by Google and sites that may be interested in linking your piece.
To find questions people seek answers to, head over to Quora and search for your topics.
Find a pattern of questions people tend to ask and then create a post answering these typical questions.
3. Resource pages are your cash cow
There's nothing better for link building than a good resource page. Yes, it can be time-consuming, but that's the reason why it's such a popular and linkable feature in the blogosphere - you're doing the hard work, so your visitors don't have to.
It's a popular avenue to go down, and many websites like to utilize resource pages too, so it pays to be more esoteric in what you're resourcing. You may have seen pages shared online like '100+ blogs to follow in 2017' - which is good for gaining traffic for the few months of the year, but its concentration very general and time constrained for it to be considered 'evergreen'.
Referring back to our blog about wild cats, your resources page could simply focus on 'The best 100 big cat websites on the internet.' This not only fine-tunes the focus of your content to something more niche but inspires potential backlinks from websites that are happy to be featured, meaning that you'll get links in return for linking other websites - sharing is caring!
A good example of a resource page could be a monstrous 14,000-word post written by Solvid on 200+ blogging tools. The post is massive but doesn’t require frequent updates.
4. Beginners guides are perfect reputation builders
Everybody needs to start somewhere, and if that place happens to be at your blog's beginner's guide, then you've potentially earned yourself a new dedicated reader.
The great thing about beginner’s guides is that they're evergreen and relatively simple to produce - but also very necessary for people looking to start out in an industry or concentration. Evergreen guides can be created for both advanced and beginners users. For instance, Woorank’s guide to robots.txt is a great example of a technical yet evergreen content that doesn’t require many updates.
Significantly, beginners guides are highly valued to referring websites because it saves the author from needing to go into layman's terms on an article about a relevant subject. This means that they're more likely to backlink to an existing piece that's carefully worded and free of jargon for newbies.
Guides of this nature can take many forms, from something as simple as a 'What is...' glossary-style page, to a more infographic heavy piece taking the form of a 'How-to' guide. Be sure to optimize your page titles to include keywords like 'what is...', 'how to...', '...guide', '...definition' - these terms will make your content much easier to find.
5. Keep plugging
So you've created evergreen content, and have a few resource pages that have been picked up and backlinked. But that doesn't mean the job's done.
Use an outreach campaign to cement those links - a backlink to timeless content is more powerful than many article links because you can expect to see traffic consistently come in well into the future.
Email outreach can be a slog at times, but if you've crafted your content well enough, the backlinks you receive can create an ecosystem where more links and traffic are forged organically without you needing to do anything more - that's the beauty of timeless evergreen content!