April Recap: Ask WooRank's SEO Team
To help our valued customers stay on top of their SEO strategy during the COVID-19, we decided to host a live webinar every month where you could pick our brains.
Below, enjoy a recording of the live Q&A session and the answers to all of your pre-submitted questions.
Note: This webinar originally aired on April 30th, 2020
Q: I want to know how to make money through SEO.
A: If you're speaking as an SEO professional or a website designer, Lead Generation. Using the WooRank review tool or Review plugin you can audit potential websites and send white-label reports as lead generators to owners of websites. Using our suite of sales tools, like the PDF reports and Lead Generation tool, you can save a lot of time finding the right clients for your business.
Q: Tools for lead generation, prospecting, what industries are hot right now?
A: Regarding lead generation, it really depends what industry you’re in. WooRank has a lead generation tool that allows our customers to offer white-label digital marketing reports to their website visitors. You can either send as a PDF or display the WooRank review on your site after the user has provided their contact details.
Industries that are hot:
There are some great tools to help you figure out what industries are doing well at the moment.
My favourite is Google Trends. A quick search for ‘adopt a dog’ or ‘beer delivery’ will quickly show how they have spiked since lockdown began.
Other industries that are doing well at the moment include online courses, online publications, health and retail.
And toilet paper.
Q: When adding keywords while doing on-page SEO, what is convenient? Putting as many as you can separated by commas, or just 1 or 2 and as specific as possible with the product?
A: If you are referring to the Meta Keyword Tag - this is no longer used by Google :)
Q: H1 titles, do they go in the title cell? Or should I also specify a title in the content?
A: H1 tags should be unique for each page across the entire website. This applies to Title tags too - each page should have a unique Title tag across the site.
WooRank's Site Crawl can detect these issues for you.
Q: How can I promote my company, now offering online rather than in-person courses, so suddenly in a mass market place as opposed to a small, defined local one?
A: Lots of businesses are currently making this adaption. First your website needs to be re-thought and potentially rebuilt from an online E-Commerce perspective. E-Commerce sites are very different to normal “brochure” sites.
WooRank Index can give you a good idea of what the top online sales websites like Shopify do and what keywords they use per industry.
Selecting a specific geographic country is still advisable in the first instance, before trying to market globally.
Q: Why do all the professionals who say they know about SEO say that the results will be seen after 3 months, after those 3 months they say, for example, that it takes a little more to see results? SEO is too expensive to not see positive results.
A: While it can take some time for Google to pick up on the optimizations you’ve made to your website, nowadays these can happen much faster, meaning in some cases results can be almost instant.
SEO is a marathon not a sprint and some SEO activities can take time to carry out.
For example, link building often requires a lot of time to build relationships or awareness, and if done properly (i.e. naturally) with no guarantees.
The pages linking to your website then need to be crawled by Google before any value given.
The work that SEOs are doing to improve rankings is also all based on what we understand about how Google’s algorithms work, together with collective experience from the industry.
But it can often be an ongoing experiment, trying various techniques techniques until you reach success.
Q: Should I still have local place references in SEO even though not currently relevant?
A: Yes - it will be relevant again and it is good practice to always have local reference to your business. This is especially true if you have a brick and mortar storefront and want to leverage Google My Business - but this area is evolving quickly at the moment
Q: Do I have to pay an SEO expert or you can help me do it myself?
A: At WooRank, both!
We can help you directly with training and teach you how to do effective SEO or we can help you do it with our educational content, demos, and customer success team.
Q: I can't seem to fix this issue on any of my websites: Open Graph Protocol.
A: This is a common issue, but an important one to get right.
Open Graph meta tags are snippets of code added to the
<head> section of your website, that control how URLs are displayed when shared on social media.
If you click on the Open Graph section in a WooRank review, you’ll find links to the Open Graph tag checker from Facebook, along with a guide on how to add them.
If you’re using WordPress you can add them using the Yoast SEO plugin, or alternatively add them in the head of your theme files.
Q: How do iI rank on Google?
A: WooRank can help you!
- Audit and repair the most important parts of your website
- Track keywords and search terms
- Check your site performance on mobiles
- Learn how to optimize your site
- Review content
Q: I'm trying to add a new sitemap on Google Search Console for my classic Google site. But it prompts an error "Your Sitemap appears to be an HTML page. Please use a supported sitemap format instead."
A: The sitemap being referred to in GSC is a special file in XML format that’s only used by crawlers and search engines.
This is often mistaken for the HTML sitemap, which is for users to see a hierarchical list of the pages on a website.
I did some digging and found that google sites add these automatically. You just need to add /system/feeds/sitemap after the homepage URL of your website.
Q: Any tips on finding businesses for SEO services including content creation and local SEO services?
A: Search for “SEO Copywriter” or “SEO Consultant” - or speak to us as we can offer these services and also explain why it’s best if you do your OWN copy (with SEO help).
Q: How should B2B businesses be positioning themselves right now?
A: If you are providing services to your business clients - you need to be seen as essential, affordable, and taking the longer view (post-Corona) - we will all come through this together and who wants to be on top of things as a business when we do.
Q: I serve content/layout updates through Optimizely (using JS) and new schema through Google Tag Manager. Can Google still read/interpret the copy so it can be used to improve our presence in search?
A: You shouldn’t have a problem with Optimizely, but you can always test your pages in Google Search Console using the Inspect URL tool. Just enter a URL into the top bar, then press enter, and once it’s loaded click the ‘test live URL’ and then ‘view tested page’. You can now check the html appears as expected, and also check the screenshot, although this just shows the top of the page, so don’t worry if you can’t scroll down.
Regarding the structured data part, Google is able to crawl and index structured data implemented using Google Tag Manager.
You can use Google’s Structured Data Testing tool or Rich Results test to test your implementation.
Q: How can I get new clients from scratch?
A: SEO is a great way to do this! First, check your search console to see what keywords you may already be ranking decently for - and then get to writing some new content about these terms. Share this content on your social networking channels as well as posting to Google My Business. This would be just one quick example of how to get NEW traffic to your site for existing keywords without too much effort
Q: I have made my small business website myself, in HTML. My HTML knowledge was good but now I see that I am out of date so I want to catch up and make a website that is accessible to all devices. Where can I start?
A: Google now only indexes the mobile version of websites, which makes it crucial to ensure your website functions properly on mobile, and your content is visible to mobile users.
You can test your mobile friendliness by Googling mobile friendly test
And we also have lots of other guides on SEO in general, so this should give you everything you need to get started.
Q: What are the new Google 2020 standards? The most important of course!
A: Mobile friendly!
When it comes to backlinks - a few carefully crafted backlinks will be more credit than hundreds of low ranking links.
Good content is key - keeping it up to date and of relevance to trending searches is also a powerful way to keep Google looking at your site and recommending it in searches.
Also of late aiming for Position Zero (featured snippets) is an excellent way to use your blogs to gain home page answer boxes.
Q: How many maximum number of keywords can be used in one page?
A: Keywords need to be carefully placed within the text so that it still reads normally, and also at a frequency that is similar to leading competitors.
WooRank home page review can show what keywords are being used by yourself and your competitors.
Q: How to Eliminate render-blocking resources/unused CSS? Exact and best method manual or plugin?
A: This depends on how advanced your knowledge is, or whether you have access to a developer.
I’ve personally used plugins in the past and found some to work well, helping to improve Google’s PageSpeed Insights score to speed up the site.
You just need to be careful that they’re compatible with your WordPress theme. A good way of checking this is searching the plugin reviews for your theme to see if anyone has highlighted compatibility problems.
I’m using the WordPress WP Speed of Light plugin which has several free features, or you can upgrade to their paid plan for more features.
Q: I just want to know how to do keyword research in 2020. Like how to start and how to go forward with any particular strategy?
A: Over the years Google has become smarter at understanding the meaning behind keywords, so while it’s still important to target specific keywords, you should also be thinking more broadly about keyword topics.
When using Google’s Keyword Planner tool, after entering a list of similar keywords you’ve probably noticed they often only return a few results.
Google has actually grouped these keywords together, and the assumption is that Google’s understanding of them is the same, since they all come with the same intent. Which makes sense.
Or equally other keyword research tools may return results for the full list of keywords to want to check, but many will appear to have the same number of monthly searches - This isn’t because each variation has an equal amount of searches per month. It’s actually more likely that the keyword tool’s data has come from Google, which reinforces the idea that Google is looking at more than just a specific keyword, they’re looking at a topic.
A good place to start is by mining your Google Search Console account. Here you will find details of the keywords users searched to find your website, along with position data, impressions and click-through-rates. I would make a spreadsheet with all those ranking in the top 50-100 positions and group them by topics, then map each topic to relevant pages, or create new content where you spot gaps, being sure to use these keywords naturally within the content.
Q: Do you think regular posting on Google My Business helps with search rankings?
A: Yes - anything you can do “with” Google will help. Participating with Google My Business in both posts, updates, accurate business info and especially getting some great reviews helps improve your overall visibility - definitely
Q: The top five things we should be doing for SEO? For example, banklinks, ensuring meta descriptions and title tags are well written, using schema, etc.
A: Note: please watch the video for a more elaborate answer.
- Technical SEO (WooRank Page Review)
- Content relevancy/Search terms
- Mobile & page speed
- Link profile (incl backlinks)
- Traffic engagement, UX Design, conversions