Dan Thornton Published articles: How to Disavow Links Disavowing links has become an important part of SEO, as while links have always been important, they can now harm your rankings if they are seen as spam. Benefits of Google Hangouts Google Hangouts is used by brands and celebrities but what are the benefits? Discover how Hangouts can be used for meetings, social chats and live broadcasts How A Crawler Works – Back To The Basics Search engines help us making sense of the huge amount of information that we can find over the Internet. But, do you know how they and their crawlers work? Universal Analytics: How to Make the Switch to it Without losing Data. Universal Analytics promises more features and better insights, so it's time to make the switch. This guide will show you how, without losing any data. Pagination in SEO: Guide to NoIndex, View All and Rel=prev/next Pagination is important for SEO and impacts website usability and conversion rates. This is our guide to NoIndex, View All and Rel=prev/next.