Dan Thornton Published articles: How to Use Google Hangouts to Benefit Your Business Google Hangouts is used by brands and celebrities but what are the benefits? Discover how Hangouts can be used for meetings, social chats and live broadcasts How A Web Crawler Works – Back To The Basics Search engines use web crawlers to help make sense of the vast amounts of information available online. Learn more about how web crawlers work. How to Disavow Links Disavowing links has become an important part of SEO, as while links have always been important, they can now harm your rankings if they are seen as spam. Universal Analytics: How to Make the Switch to it Without losing Data. Universal Analytics promises more features and better insights, so it's time to make the switch. This guide will show you how, without losing any data. Pagination in SEO: Guide to NoIndex, View All and Rel=prev/next Pagination is important for SEO and impacts website usability and conversion rates. This is our guide to NoIndex, View All and Rel=prev/next.