SEO Guides Published articles: The Role of Favicons in SEO Favicons are small icons that visually represent a website or brand. Learn how they work, what they do and what sort of role they play in your website's SEO. Use Google Analytics for SEO Analytics refers to using data analysis to spot trends and draw conclusions. Learn how to use Google's free Google Analytics tool maximize your website's marketing and SEO performance. Server Uptime and Downtime Uptime refers to the amount of time that your site is "live" and accessible to users. Downtime refers to the opposite. Learn how to maximize uptime for SEO and performance. What is Structured Data? Structured data allows you to markup your content in a way that is readable by machines. Learn structured data basics and how to use it for your site. Tracking and Analyzing Website User Behavior User behavior describes a way of measuring how people interact with your website. Learn what user behavior metrics you should track to help improve your marketing. Canonical Tags Canonical tags help search engines find the original version of a page. Canonicals can be a simple yet powerful tool for search engine optimizing your website. How to Evaluate Backlink Quality Backlink quality is even more important that the number of links pointed at a page. Learn to evaluate a link to determine if it's helping or hurting your SEO. Best Practices for Language Declaration Learn best practices and common errors to avoid when declaring a language in the HTML language attribute. How Does Mobile Font Size Impact SEO? Setting the right font size to make your site readable on users' mobile devices is part of mobile friendliness. Learn the best mobile font size and how to add it to your site. Mobile Compatibility and Touchscreen Readiness What is mobile compatibility or touchscreen readiness? Learn how to make sure your site provides mobile users with the best experience and improve mobile SEO. Why Mobile Speed Matters in SEO Page speed has a major impact on a page's performance in mobile search results. Learn what issues impact your mobile speed and how you can optimize load time for SEO and users. Duplicate Content Duplicate content is appreciably similar content that appears in 2 or more places on the web. Learn how it happens, its impact on SEO and how to fix duplicate content on your site. How Does IP Address Impact SEO? IP addresses are what allow computers & servers to connect & talk to each other over a network. Learn the SEO impact of your IP address and whether dedicated or shared are best for you. Link Reclamation: How to Reclaim Links for SEO Recover your hard-earned link juice and maintain your link profile through link reclamation to improve your site's SEO. What is Link Juice? Link juice is a term to refer to the value passed to a page by backlinks. Google sees link juice acquired by a webpage as votes toward your site.