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Many small and medium-sized businesses have discovered blogging in the last few years. And rightly so! Visitors love to read a good story from someone who’s an expert at what they do. Unique and relevant content often leads to social media shares. And Google also likes to reward useful articles with a higher ranking.

But that means the search engine must be able to identify what you’re writing about. That’s why search engine optimization (SEO) is so important for your blog. In this article, you’ll find practical content tips to give each blog post a clear structure.

Write a Captivating and Clear Title

A good title needs to explain clearly what an article is about.

When deciding on a title, ask yourself which question it is that your article provides the answer to. What will your customer be typing into Google to find the solution you’re offering? That query is also known as the search term. Asking yourself that question is a good test to determine whether your article has enough focus.

Make vague headlines more specific and make sure you place each page title between H1 tags. An example from a blog post for a garment distributor:

‘It needs to be comfortable and long-lasting’
<h1> How do you ensure that work clothing has the best fit? </h1>

Of course, you don’t have to force search terms into every title. If you can come up with a good play-on-words for your blog title, that’s a great opportunity to ignore the rules.

Describe Your Sections in Each Subheading

Having one main title with a huge chunk of text does not make for an easy read. And Google agrees. Make sure you give your blog post some structure by dividing it into logical chapters.

The formatting of each little chapter shouldn’t be random. It’s best to use an H2 tag for each chapter/subtopic. That will allow Google to recognize it as a secondary topic. Use the subtitle to clearly describe what the chapter is about.

Give your blog even more structure by using H3 tags

Sometimes a chapter is broken down into even smaller subtopics. Just take a look at the average Wikipedia article. Ideally, your article should be completely scannable. That way visitors can quickly scroll to the content that’s most relevant to their needs.

Always Allow Your Visitors to Keep Reading

​Let’s say you’re completely on board with these content tips. The odds are good that you’ll be interested in reading more. Perhaps a blog post about finding inspiration for good stories. Or maybe you would enjoy an article on how to identify the best search terms.

Always give your visitors the opportunity to keep reading!

Google will appreciate you linking to additional relevant content on your blog or website, ideally in a visually attractive way.

It also pays off to include links to other authoritative sources. That might seem counterproductive (because why would you want to direct a visitor away from your site?), but you’ll improve your relevance with visitors (and with Google!) by helping people find what they’re looking for.

Worried You’ll Forget These Content Tips?

Writing is a creative process. It would be annoying to have to study and remember countless rules before beginning to write an article. There’s a pretty good chance these content tips will just get in your way. That is if you manage to remember them all.

Instead, give webtexttool a try. It’s a smart tool that offers live tips to optimize your content for Google, all while you write. No prior knowledge of SEO needed. And... webtexttool is free to try for 30 days!