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Search engine optimization is a continuously evolving challenge as Google’s algorithm changes regularly. At WooRank, we are constantly improving the WooRank score to make sure we deliver the ultimate and future-proof solutions to get found online.

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In fact, from looking at the large number of reports generated in WooRank and the current trends such as mobile friendliness, usage data and site speed, we recently made a significant update to our core scoring algorithm, particularly focussed around the following ranking signals:

  • Quality of Backlinks: Since Google’s Penguin algorithm update, the quality of backlinks has become an extremely important ranking factor, so going for quality over quantity is key.
  • Mobile: having a well-configured website for visitors from mobile devices is crucial as Google uses this as a ranking signal in mobile search results.
  • Site speed: along with mobile-friendliness, page speed is a significant ranking factor across all device types. Studies have shown that 40% of people abandon a website that takes more than 3 seconds to load.
  • Readability, usability and design: shaping a thoughtful and engaging user experience, including great quality content (remember: content is king!) helps your audience to perceive your website positively and drives return visits. Usability and design provide measurable profits to a site’s visibility, which search engines identify as being higher quality.

Have Google’s updates impacted your website visits?