Choosing the right keyword research software is no easy task (and it matters — because keywords matter). A quick Google search will return at least 30 options and even more lists of options. These are a mix of free and paid software, tools that show you what keywords your competitors are using, and even some with unique approaches to keyword research.

How can you try out all of these tools?

Of course you can’t.

In this article, we will look at a number of tools that could help you achieve your marketing goals, along with software that brings different perspectives to keyword research.

Let’s dive right in.

1. Keywordtool.io

Keywordtool.io screenshot

This keyword research software generates at least 750 long tail keywords for every single phrase you enter. You don’t need to create an account to use the tool. It generates keyword phrases from Google’s autocomplete.

When you type the keyword phrase, this software adds letters and numbers to your search term, then pastes it on Google’s search box. It then gives you a list of all the keywords generated. When you type directly into Google’s search box, you get just 5 keyword suggestions. Keywordtool.io is able to retrieve the whole list. Isn’t that such a great list to choose from? Better still, all these keywords are retrieved within seconds.

The Pro Version can retrieve up to 1500 keywords for one search term. You will get keywords from Bing, eBay, App Store and YouTube too.

Other features:

  • Google Search Volume, localized to at least 190 countries.

  • Google Adwords competitiveness.

  • Filtering keywords by several parameters.

  • Exporting data to excel or csv.

2. Google Keyword Planner

Google AdWords Keyword Planner screenshot

It’s always a good idea to check Google as it is the one with the bots and spiders that crawl the web indexing websites and web pages. After you enter your keyword in this tool, you will see average monthly searches, competition level, and suggested bid (will be very helpful if you decide to use Google AdWords). You also get traffic forecasts for your keywords, new keyword topics, and keyword trends over time.

One major downside to Keyword Planner, however, is that you need to reach a minimum spend threshold to get specific search volume data. Otherwise it will show a data range.

3. Long Tail Pro

$37 per month

Long Tail Pro screenshot

By this time, you could have a list or lists with hundreds of keywords. You need to know which ones to focus on. You need a tool that can narrow them down for you. When you key in your search term, you get a list of up to 800 keywords.

At this point, the software can be used for competitor analysis. For every keyword, you get to see the top 10 sites, the Page Rank, backlinks and on-page SEO factors (for instance keywords used in the metadata) that make them the top sites. With Longtail Pro, matching user intent to keyword research is very easy.

4. KWFinder

$29.08per month – basic version

You need to sign up to use this tool. The free version is limited to 3 turns daily with 50 keywords maximum per search. The paid version offers a variety of features as shown in this image:

KWFinder screenshot

It not only provides a list of keywords related to your search term, but also the domain authority, trends, page authority, search volumes, social signals, cost per click, pay per click, external links and SEO difficulty (less competitive keywords that your competition may be missing).

You can narrow down your results to your city or country too.

5. Seed Keywords

Seed Keywords screenshot

This tool uses a totally different approach to keyword research from all the others on this list. It works with data from search scenarios.

If for instance, you are selling camping tents, you can create a search scenario by asking your customers a simple question like what they would search for when looking to buy a tent for camping. The best thing about this software is that the target user is the one who types the search term into the tool.

No guesswork.

This software helps you understand what your target customers actually type into search engines. You get long tail keywords that are more natural, targeted and accurate.

6. Bulk Keyword Generator

Bulk Keyword Generator screenshot

This software is ideal for local SEO. Once you choose your business type, choose your location and click generate keywords’. You can download the report as an Excel or CSV file. Depending on the business type and location, this tool borrows from over 300 templates to give you the keywords that you could use in your SEO and marketing efforts.

7. SE Cockpit

SE Cockpit screenshot

The biggest benefit of this software is that it provides low-competition keywords. You get to see those keywords with low CPCs in Adwords and those that have first page results on eBay, Amazon, and YouTube. This software is very easy to use with any OS – Windows, Linux, and Mac OS. Better still, you do not need to be logged in to any other account, for instance, AdWords.

8. Term Explorer

Term Explorer screenshot

If you are looking for a tool with a lot of useful features, then Term Explorer is the software to settle for. You will get data for all page 1 results, domain links, the number of results a certain keyword returns, EDM (exact domain match) and availability, trust score, link strength, domain authority, and keyword occurrences in URLs, headers and outbound links.

You can export up to 90,000 search terms as a CSV. You can also save your previous analyses for faster access.

9. LSI Graph

LSI Graph screenshot

LSI Graph is the new kid on the block. This is my number one favorite when it comes to generating keywords because it provides the best semantic keywords you’ll definitely need to use.

LSI keywords are very important when it comes to writing content for the semantic web and semantic SEO. Learn more about LSI keywords and how to use them here.

Demand for new keyword research software

As you can see, the above list moves from tools that provide general keywords to those that are more specific and targeted depending on the goal you want to achieve – CPC, localized keywords, and even user intent. Using the same approach in your quest for the ultimate keyword research software will also be helpful. Better still, combine and split test all the above software and eventually settle on only those that work for you.