Ever wonder how the semantic web and structured data are changing search and search marketing? (Hint: it goes way beyond RankBrain, Knowledge Graph and search intent.)

Attending SMXL in Milan on Tuesday?

If you answered "yes" to one or both of those questions, we’ve got an opportunity for you!

Our good friend Andrea Volpini, CEO of WordLift, will be taking part in the structured data and semantic web panel on day 1 of SMXL Milan.

The panel will cover structured data, the short and long-term implications, and how investing in using structured data will benefit your marketing (going beyond simple featured snippets in Google). The panel will also include Sante Achille (SEO consultant), Martha van Berkel (co-founder of Schema App) and Richard Wallis (linked data consultant, founder of Data Liberate).

Andrea will cover how harnessing structured data, along with semantics, on your website will help search engines better understand your content and what that means in the days of voice search, personal digital assistants and chatbots.

Check out a quick primer here.

Don’t Be Shy!

WooRank CMO Adam will also be attending SMXL Milan. If you see him around, come say hi!