Top Online Marketing Companies - Reviewed.
With so many online marketing agencies providing services in website design and development, SEO, social media, PPC management, mobile website design and marketing, it becomes quite a cumbersome task choosing the right service for your business.
Here's a break down of nine of the most popular online marketing companies in the world, with a focus on their company story, services, pricing and clientele. If you are a business leader, entrepreneur or even a freelancer trying to figure out what company to choose for your brand's one-stop-shop online marketing service, you must take a look at the following list.
Yodel offer a fully-fledged online marketing service for local businesses. Website building, search engine, email and social media marketing, and much more have added to their credit since 2005. Their headquarters are based in New York and they have other offices located around the U.S.
They also cater to multi-location businesses and larger franchises. In 2014, Forbes termed them as one of America's Most Promising Companies. They have many awards to their credit as well.
Yodle creates websites and lists them on search engines, maps and business listing sites. Their websites are mobile-friendly. As a special feature on the websites they create, you get a dashboard where you can send requests that your customers leave a review of your business. These reviews can be posted on your website and across the web by Yodle.
They also provide local SEO, social media and email marketing and allow you to create special offers to publish on your site using templates they provide.
The firm has not made their pricing public. You can, however, get a free quote by filling in Yodle's contact form and speaking to a marketing expert over the phone.
Yodle's clientele spans over 45,000 local clients in 250 different niches. They include brands like Gentle Dental Orthodontics, Two Men and a Truck, Miracle Ear, B-Dry, Merrymaids and Cottman. Yodle showcases numerous customer reviews and success stories on their website that include real videos from happy clients.
The company also has a separate blog that not only shares industry news and company updates but also client reviews and testimonials. The customers generally appreciate the company for making them a website and handling all their online marketing needs, thus reducing their investments in traditional marketing methods. Customers also talk about their increase in sales and number of calls. One other thing pointed out about Yodle in the reviews is their good customer service.
OrangeSoda is an online marketing agency based in Utah, America. It was founded in 2006 and has specialized into SEO, SEM, social media marketing, reputation management, local SEO, content marketing and PPC.
They have more than a couple of awards to add to their credentials, such as Inc. 500, BBB accreditation, UVEF Top 25 Under 5 and so on.
They offer well-integrated SEO services to build your presence on search engines. They include directory listings, SEO analysis and audits, content creation, outreach and link building. They also offer web design and local marketing that manages your business profile in over 40 local directories, apps and mapping sites.
When it comes to online promotion they offer a good mix of paid marketing i.e. PPC, display banner ads and enriches your brand's social presence with coupons, a prominent presence in popular social networks and review sites and reputation management.
Pricing a done on request, and is dependent on your exact requirements.
Their clientele has crossed the four million mark and is continuously growing. Most of their clients are small businesses.
This online marketing and advertising company is aimed at small, medium and large businesses. Founded in 2003, they have around 1900 employees across 68 offices. In 2012, the company launched the Reachlocal mobile application to manage your leads on the go. They have partnered with big brands, such as Google, Facebook, Bing, Fox, Forbes, American Express and Yahoo. In fact, they are endorsed by Google for Google Adwords management.
Reachlocal's focus is on local business promotion, using both organic and paid strategies. They offer web marketing, content marketing, search engine advertising, display ad and retargeting ad management, lead management, SEO and detailed tracking and reporting for all these services.
- Lead Conversion Software: $149/month
- Website Bundle with Lead Conversion Software: $299/month
- SEO: $899/month
- Web Presence and Content Marketing: $1299/month
- Live chat: $99/month
- Reach Listings: $99/month
- Search Engine Advertising: $750/month
- Facebook Advertising: $300/month
- Retargeting Advertising: $500 per cycle
- Display Advertising: $1000 per cycle
- In-App Mobile Advertising: $500 per cycle
Reachlocal has published client reviews and client case studies on their website. The company has worked on over 1.5 million campaigns and have more than 24,000 active clients. According to the reviews it seems like the company has managed to improve the online visibility of these local businesses and increased their traffic substantially.
Some clients even appreciate the referral traffic they obtain due to ReachLocal's efforts to improve their online reach. A few customers even mention having to spend less on advertising after using their services. And some express appreciation for on-the-go management using ReachLocal's mobile app.
Clickable provides a one-stop-shop online advertising dashboard. You can search, edit and export high volumes of keywords across all advertising networks and accounts and also track and measure your ad campaigns. It combines social and search data with proprierty analytics for Facebook, Twitter, Instagram, Vine, Youtube, Tumblr, Google and many more. This platform is useful for agencies that manage search advertising budgets for multiple clients as well as individual business owners keen in online advertising. Founded in December 2006, the company has under 200 employees with headquarters in San Francisco, California.
Apart from providing an all-in-one search and social advertising ROI management dashboard, Clickable also offers PPC management services. They assign account managers to manage your ad groups, remarketing ads, display ads, Google analytics monitoring, e-commerce tracking analytics, product listing ads and facebook remarketing. If you want to check how the Clickable dashboard works, take this 15-day free trial. They immediately follow up your request with a personalized email and ask for your phone number to call you to discuss your needs. They also provide a toll free number (888-788-9874) in the email.
The site offers pricing packages that include all the PPC management services mentioned above.
Pricing starts at $750 per month for e-commerce and national businesses and $400 per month for local businesses.
In e-commerce and national business packages you get services like ten to 30 ad groups management, one account manager, remarketing ads, Google analytics monitoring, display ads management, e-commerce analytics tracking, product listing ads and Facebook remarketing.
In a local business package you get ten to 30 ad group managements for one to six locations (depending upon the package selected), an account manager, conversion set up and tracking, and Google analytics monitoring.
As far as pricing for the Clickable dashboard is concerned, the company offers packages starting at $990 per month. The package includes the servicing of a minimum of ten and maximum of sixteen locations, display of 50k to 200k mentions per month and an audience reach of 250k to 500k or more.
Clickable clients include large digital advertising agencies under WPP and IPG as well as brands such as Ann Taylor, Etsy and Medco. Client reviews and testimonials are not displayed on the website.
Web.com helps build your website and also offers follow-up online marketing services. They have over 3 million customers and claim to have 30 years of experience. The company was founded in 1997, and went public in 2005. Based in Jacksonville, Florida with over 788 employees, the company aims to serve small business clients.
They provide access to their patented website and online builder tools to help small businesses build amazing websites on their own and help them get found on the web.
Web.com offers a custom-built website for free. Their other online marketing services include building a custom-designed Facebook page and its marketing, email marketing, social media marketing, local marketing and SEO.
They also offer e-commerce website software and tools to sell online with an easy-to-use web-based solution. They offer small business web hosting services and if you register your domain with them you'll get 24/7 customer support along with an option to protect the personal information associated with your domain. You can also create a mobile version of your website for just a dollar a month.
Web.com offers website design for free, but the rest of the services have a price tag that is indicated on the respective landing pages.
The website builder package is $1.95 per month. A website with online marketing services would cost you $2.95 per month and a website, marketing services and shopping cart software at $3.95 per month. An e-commerce website package starts at $6.95 per month. All these are part of a promotional price that is applicable only in the first billing cycle. They then apply standard billing rates, which are not revealed.
SEO services start at $300 per month and includes a dedicated SEO expert, editing code and content, link building and monthly progress reports. The rest of the service's pricing is only provided on-request, for which they have published toll free numbers on each landing page.
Here you can view some of Web.com's sample websites built for clients in different niches, such as dentistry, e-commerce, florists, healthcare, insurance, landscaping, lawyers, pest control, plumbers and restaurants. Apart from a client testimonial (as shown below) and a video testimonial about web design services by a small business owner, there isn't any other representation of their clients on the website. The testimonials are from small businesses who have had a good experience with the Web.com team in helping them build functional websites.
Hibu is a website building and online marketing agency that caters to small to medium-sized businesses and local businesses. The company was founded in 2001 and has over 12,531 employees.
It originated with printed directory products and gradually introduced digital directories. Slowly they grew into a full-fledged digital marketing agency catering to SMB's and local businesses. Hibu provides services in multiple countries, like the U.S., Argentina, Chile and Peru.
In the UK they operate under the brand name Yell, which is a business listing site. In Spain the brand is represented as Paginas Amarillas.
![Hibu - Top Online Marketing Company - WooRank Blog]
Hibu provides website building services along with website management services. The websites they create have in-built SEO elements and are compatible with smartphone and tablet screen sizes. They also help build Facebook and Twitter pages and profiles on hundreds of search engines, directories and social media sites and provide search engine marketing, SEO and display advertising. As a part of online advertising they will put your ads on their partner websites.
Hibu owns digital directories such as Yell(UK), and Paginasamarillas(Spain). These directories help increase your website's online presence. Other than these they also provide print directory services and telephone based directory assistance in the UK, Spain and Chile.
The site gives you a 30 day free trial to choose a website design template, customize your site and stay online. Also, in premium website packages Hibu provides services such as domain and hosting, website updates every month and video creation. The site provides knowledge resources such as product tutorials, Videos, articles and FAQs.
Hibu provides website design services at a one-time fee of $799. Services are also available in packages consisting of website design, domain and hosting, social media promotion, directory listings, website updates and video creation. The pricing of these packages starts at $69.97 per month with an upfront fee of $649. You can also save on annual packages.
Hibu hasn't revealed much about their clients except in this video testimonial from a boutique owner and a construction company owner on their website's landing page. In the video the client makes a point of mentioning how easy their service was to use. They also mention that the support team were prompt and helpful.
Based in Calabasus, CA, Captain Marketing is an online marketing company that is home to over 120 employees. The agency also has two other offices, in Alhambra, CA and Austin, Texas. The company provides paid and organic online markerting services and they use a client portal which is accessible with a login id and password. Here you will find reports on keyword performance, PPC and social media that can be easily shared with your in-house team.
They offer website optimization and on and off-page SEO. This includes mobile site optimization. They also have eight PPC Management programs that can include ad copy writing, keyword analysis and a dedicated project manager. Apart from these they also provide mobile ad management, responsive website design and development, hosting, social media marketing and management, and industry-specific campaigns.
Captain Marketing has had more than 2000 clients, and generally aim to serve SMBs in America. They have a separate landing page with customer testimonials from businesses such as Tattoo Centers, Fitness Centers and Press Publications.
There, customers express appreciation of the social media managers from the company, the high-quality leads acquired due to their services, their patience while answering client questions, an increase in the number of calls from customers, for being honest and upfront with accurate reporting every month and for helping businesses earn quality leads in a short time period.
HigherVisibility is an online marketing agency based in Memphis, Tennessee. It is a BBB accredited company that was founded in 2008. There are fewer than 50 employees in the company but it has won awards for the best SEO company. In 2014, BestSEOCompanies.com ranked them number one with a score of 97/100.
They have also been mentioned in numerous publications, such as Forbes, The Huffington Post, Business Insider, Entrepreneur and others. The website offers an instant free website analysis, and once you send your email and phone number (to get the free website analysis), you also receive a prompt follow-up email containing a link to a free quote form. Filling out this short form will mean you receive a quote within one business day for the selected services.
The company's core service is SEO. They offer on-page optimization of your existing website along with white-hat link building, detailed keyword ranking and website traffic reports. They also offer SEO services to local businesses, e-commerce businesses and franchises. Apart from SEO, HigherVisibility offers website design, PPC marketing, email marketing, social media marketing and affiliate marketing services.
The site does not publish fixed rates as it believes there is no one-size-fits-all model when it comes to pricing SEO services, hence the quote form available on almost all the pages of their website. The follow-up email to is very prompt and professional.
The site does not display any client testimonials or information about their clients.
EBrandz is a digital marketing agency based in Mumbai, India, with offices located in New York and Singapore. They are a team of 250 marketing experts. Founded in 2003, they have a list of top clients such as Citibank, Calvin Klein, firstsource, Reliance, ICICI bank and so on.
A free analysis report is sent, and the follow-up emails are prompt and unique. Their first email educates clients on five mistakes you can make when selecting an SEO company, as shown below. We find this approach rather interesting and different from other such companies.
After you send a request for a free website analysis they systematically follow up by phone, and keep you in the loop about things related to your project.
Their SEO services come with an agency platform reporting and customer dashboard. These services include on-page SEO, conversion tracking, inbound content marketing, local SEO, link strategy via social media, social media marketing and detailed reporting of all of these. They also offer PPC management, affiliate management, web design and development and social media optimization. Every task is explained in detail on each service's landing page on the site.
They company prominently reveals the pricing on their landing page:
- A PPC management package starts at $228 and includes the services mentioned on their pricing page. These include conversion code consultation, keyword research and management, competitive analysis, A/B ad copy testing, conversion tracking and click fraud support.
- SEO packages start at $244 and they consist of a whole range of services detailed on their pricing page for SEO services. Some of these services include keyword research and optimization, on-page SEO, onsite blog setup, usability and conversion optimization reports, website content writing, NAP syndication, local business listing, social media marketing and monthly SEO performance reports.
- Affiliate management services starts at $179 with an array of services listed on its pricing page. Some of these services include affiliate website research, conversion tracking, banner ads and Google analytics setup and monitoring.
- Social media packages start at $766 according to the pricing page. These services include setup and management of pages on Facebook, Twitter, Google+ and Pinterest, social content writing and social reputation monitoring.
- Website design and development is also offered by the company. Although the prices may vary according to the project, they have managed to approximate a quote on the pricing page for web design and development.
The company has acquired many high profile clients in India as per the brands displayed on their landing page. Apart from this they have published excerpts of [client case studies] on their website. They have also published written customer testimonials on their website. The agency has executed over 6000 SEM campaigns for clients based in 40 countries in the past four years.
There are of course many more websites offering online marketing services, but these nine come highly recommended!
Do you have any favorite online marketing companies that are not listed in here? Who are you using regularly and who would you recommend?