September Webinar Recap: WooRank Performs Live Audits!
This month, Adam and I decided to do something a little different. We took a deep dive into two of our viewer's websites to do a live audit for the audience.
We dissected the West End Gallery, a website that had a very high score but wasn't seeing the Google search position it was hoping for. The next, a photography website with a lot of technical challenges to overcome. Check out the replay below!
Note: this webinar originally aired on September 29, 2020.
And, as promised, here are the questions asked during the live broadcast that we were unable to answer due to time constraints:
Q: I seem to have duplicate sites http & https of every page. Not sure how that this has happened but is this causing SEO issues? How do you suggest I rectify it, if it is a problem?
A: Yes this is a serious issue that needs resolving. Fortunately it is a relatively easy fix. You will need to contact the support person who either built your website or hosts your website (if you build it yourself).
If this is a Weebly, Wix or Squarespace type website (hosted CMS) then you need to contact their support team.
Either option - this is a technical fix required by whatever company is hosting your website and it is a rather simple fix for them to implement.
Q: Is WooRank a monthly subscription?
Yes, WooRank is billed monthly, but you can also choose an annual subscription and enjoy a significant discount! Check out WooRank’s pricing here.
Is it important to put my location in my title tag? City or Country? (For example, a marketing agency based in South Africa).
A: Yes - I would recommend placing your Geotag (location) in your Title tag, especially if you are serving a local market. Placing the country name in your tag helps too if you do service nationally. Most importantly you would want to ensure your Title tag also contains what you do and where you are - usually you don’t even need to include branding unless you have enough room in the title tag.
IE Title: "Digital Marketing Solutions - Cape Town - South Africa" - would fit nicely on a desktop or mobile device Google search.
Q: Content Analysis: How do I avoid Google giving too much importance to words that provide usability but are not what we are about, for example: Learn More / Click Here. Just avoid them as heading?
A: Avoid using these "stop words" as hyperlinks, bold, underlined, headings and subheadings. The best way to use “learn more” is like this:
Learn more about our Pool Products and Services-- and just make the keyword the link - people and Google understand this better.
Make sure your design/CSS/style of your website has a suitable decoration for hyperlinks and you will never ever need to even say "click here" which is best!
Q: Any advice on how to implement the Twitter card? Specifically, on Shopify?
A: Twitter Cards are used to give people a rich media experience whenever someone’s tweet links to a site’s content. There are various card types that can show content previews, play videos and ultimately increase the traffic going to your site. Check out the Twitter Card reference here to learn more about the types of content you can share.
For Shopify specifically, I found this resource to help you add your Twitter card.
Q: How can I drive more traffic to my Contact Us page?
Implement a shortcut on the footer of your page using a graphic/button
Ensure a clear "contact" appears in navigation
Create several text links from each page to the contact page using "contact" as the anchor text
Q: When speaking about internal linking, should it open in a new window, or take my clients to a new page (leaving the original page behind)?
A: Generally speaking internal links should always open in the same window. Only external links would need a NEW window.