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Building a new landing page? Looking to improve your current landing pages?

There's no cut-and-dried formula for the perfect page, but every successful one has the same ingredients. Check out the infographic below to learn what elements to include, and how to use them to make your landing pages more effective. Remember: Once you've built your page, the journey has just begun. Continuously test and optimize to keep improving your conversions.

Ingredients of a landing page infographic