Ask WooRank's SEO Team Adam Guerin Courtney Harrington

This month, Adam and I wanted to show you some of the additional WooRank offerings that can help you power your sales team with intelligent data.

We visited DataBravo to show our audience how to query millions of websites in our database to find your ideal customers. Whether searching for eCommerce sites, sites that use certain technologies or even sites in a certain geographical area, DataBravo can find what you're looking for. We also took some live questions from our viewers about SEO, digital marketing and using WooRank for sales.

Note: this webinar originally aired on March 3, 2021.

Q: On our website we have a set of products in a group with the URL ending /product-category/stability-test-chambers. Within that group we have 5 products but one product has the URL ending /product/stability-test-chambers. I used the canonical URL to reference each one to itself as one has Category in the URL and the other doesn't. However, WooRank is telling me that these are still duplicates. What did I do wrong? Would it just be easier to change the name of the product?

A: I'm assuming this is WordPress? Sounds like you have a product category tag getting mixed with an actual product tag. You'll need to check that all versions use canonicals - so the category "versions" of content all point to the "product" versions. I'd be happy to go into a bit more detail by email - and I can take a look at your WooRank report at the same time.

Q: I received an email from you about "Leads drying up? Use WooRank data!" "Find hot leads for your sales team" Could this apply to automotive dealers in any way?

A: Of course, as we mentioned, you can use DataBravo to find sites in a certain area using "auto dealers" in their title tags or elsewhere in their content.

WooRank is primarily a website optimisation for search tool. If you have a website that drives leads for your business - then yes it can certainly help.

SEO is the process of squeezing out as many leads as possible from healthy traffic. It's not about generating loads of traffic - but useful traffic to conversion.

Q: I think that Bounce Rate affects SEO, but do 404 errors affect your Bounce Rate? We have recently launched a new website and our bounce rate was ~48% just after launch and with very few 404's.

The Bounce Rate is 81% today and I have 766 404s, some are from our old website e.g. blogs which had been deleted off the the old website so I don't know why this is causing a 404 for our new website!

There seems to be a lot of Bots crawling the website, is this why we are getting all the 404s? I am at a loss as to what to do, can you please help?

A: Yes, 404 errors can definitely impact bounce rates, of course. Google still has your old blog posts indexed and is sending people to them, causing the 404 error. You should:

  • Submit a new sitemap in Search Console.
  • Set up permanent redirects from the old blogs to somewhere new.
  • Use canonicalization on any duplicated content from old pages to new pages.

Q: Is there any advice you can provide to businesses who have multiple locations, so customers are not confused about when, where and how they can visit (online and physically) to purchase from you?

A: It’s important to make the online experience seamless. When a customer visits, they should not need to worry about your location for an online purchase. Your website should present itself as a unified shopping experience and make your shipping clear (we ship anywhere in Canada, The World, etc).

With your store locations I recommend 2 main things.

  • Set up Google My Business profiles for each of the physical stores
  • List both store locations in the footer of your site - which each link to their own landing “location” page that contains store address, opening hours, phone numbers, click and collect details, etc.

Q: What is SEO strategy and how to ensure you have a sound SEO strategy in place?

A: An SEO strategy is a plan made up of lots of tasks that a business can work through to help improve their organic traffic from search engines.

This would normally start with keyword research to understand how your audience is searching for your products or services, along with a content strategy to target the keywords identified.

You’ll need to understand SEO best practices to build your pages with SEO in mind and you can use external tools like Google Analytics, Google Search Console & WooRank to track traffic, user behavior and keyword rankings, as well as getting some ideas around what keywords to target.

Other things to consider might be a backlink strategy, detailing how you plan to encourage other websites to link to your content.

This post will help you get started with your SEO strategy.

Q: I am not a coder. I understand what needs to be changed on my website, but I am worried that I will create unintended mistakes by making changes myself. How can I handle the work that needs to be done?

A: This will come down to prioritisation and some guidance which I am happy to give. The page review shows you the difficulty of each “fix” so I would recommend that you start with all of the easy ones first, like updating content and things you can do with your content management system. The more technical aspects can then be shown to your web developer if you have one - for their feedback. Also, I would be remiss to not mention that WooRank has an internal SEO team - we are available for engagement to help you optimise your site if you need it.

Q: I’ve launched a new website (for my startup) - what should I be doing daily or weekly to steadily improve my website?

A: “Kaizen” - making small adjustments to each of your pages and monitoring the impact of those changes in Analytics.

Using WooRank, scan a page - fix the issues that you can, and refresh the scan to check your score.

Work your way through each page on your website.

Check your competitors content - what are they writing about? Are they blogging, social media, etc? Watch what the leaders in your field do and do the same.

Q: We currently do everything in-house but are considering outsourcing some of our marketing and or SEO. Any advice on what to keep in-house and what to outsource first?

A: Each company is different but try internal first. With a tool like WooRank and Google Search Console, you can likely do most of what needed to get started. Outsourced firms aren’t always worth the money, but have their place to do everything. See what you can control and then, if needed, outsource to supplement the work you've already completed.

Q: My clients are all hyper-focused on the end goal. Conversions, ranking #1 on Google, etc. How do you speed up the process for your clients? Or, how do you tell them that SEO takes longer than they might expect?

A: You must get them to understand organic growth is a marathon, not a sprint. If you want immediate results, go throw money at Ads. If you want to build something that benefits you today, tomorrow and next year, build organically.

Once you explain this concept, try to compare to other decisions they make for future of business and capital expenditures.

Be sure to tune in on March 25th, 12pm EST or March 30th, 12pm CET for our webinar on Core Web Vitals!