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4cards.nl

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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

Geboortekaartjes hip en mooi en originele trouwkaarten - ook met foto

Length: 69 character(s) (499 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title of your website

Meta Description

Geboortekaartjes en trouwkaarten in diverse stijlen, altijd bijzonder, uniek en origineel. Hippe of kunstige kaartjes of juist basic en puur.

Length: 141 character(s) (779 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Geboortekaartjes hip en mooi en originele trouwkaarten - ook met foto

https://www.4cards.nl/

Geboortekaartjes en trouwkaarten in diverse stijlen, altijd bijzonder, uniek en origineel. Hippe of kunstige kaartjes of juist basic en puur.

Mobile Version

Geboortekaartjes hip en mooi en originele trouwkaarten - ook met ...

https://www.4cards.nl

Geboortekaartjes en trouwkaarten in diverse stijlen, altijd bijzonder, uniek en origineel. Hippe of kunstige kaartjes of juist ...

This is a representation of what your Title Tag and Meta Description will look like in Google search results.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Headings

<H1> <H2> <H3> <H4> <H5>
7 9 2 4 1
<H1> Ontwerp nu jouw geboortekaartjes of trouwkaarten helemaal in jouw favoriete stijl!!
<H1> Geboortekaartjes voor een jongen
<H1> Geboortekaartjes voor een meisje
<H1> Trends geboortekaartjes
<H1> Geboortekaartjes voor een jongen
<H1> Geboortekaartjes voor een meisje
<H1> Trends geboortekaartjes
<H2> Klanten geven ons een 9,6
<H2> Kies voor geboortekaartjes en trouwkaarten via 4cards!
<H2> Trends geboortekaartjes
<H2> Trends trouwkaarten
<H2> Geboortekaartjes met foto
<H2> Keuze uit 20 envelopkleuren
<H2> Heel veel lettertypen
<H2> Toegevoegd aan je collectie
<H2> Verwijderd uit eigen collectie
<H3> Zo verras je de ontvanger van jullie geboortekaartjes extra!
<H3> Zo verras je de ontvanger van jullie geboortekaartjes extra!
<H4> Geboortekaartjes
<H4> Vragen? Wij helpen graag
<H4> Klantwaardering 4cards
<H4> Hoe werkt het?
<H5> Veilig geboortekaartjes en trouwkaarten bestellen en betalen
and 20 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

4cards.nl currently has 7 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keyword Cloud

  • kijk lekker rond 2
  • zelfde werkdag verstuurd 3
  • jouw knaapje terecht 2
  • 00 uur besteld 2
  • alle geboortekaartjes geldt 2
  • alle geboortekaartjes zowel 2
  • echt indruk maken 2
  • jullie geboortekaartje 3
  • jij mooi vindt 2
  • jullie geboortekaartjes extra 2
  • laatste trends passen 2
  • trouwkaarten via 4cards 2
  • bezorging 2
  • formaat 1
  • geboortekaartje 7
  • jongen kiezen 2
  • brush fonts 3
  • jouw geboortekaartjes 3
  • alle geboortekaartjes 6
  • onze website 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 14 images on 4cards.nl. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to minimize the number of alt text characters to 150 or less (including spaces!) to optimize page load times.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.4cards.nl or 4cards.nl is failing to resolve properly or returns a 404 error. You should set a preferred domain in Google Search Console and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

Following sitemaps do not have a valid structure

All sitemaps are accessible

The sitemaps in your robots.txt file use a valid URL format

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees https://www.4cards.nl/basket_n as all one word. Use hyphens in your URLs instead: https://www.4cards.nl/basket-n.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile visits

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Mobile Rendering

4cards.nl on an iPhone
4cards.nl on an iPad

80% of adult Internet users now have a smartphone. You should definitely be optimizing your website to render on the most popular mobile devices.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

AMP

We didn't find AMP on your page.

AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously for users.

Check your AMP markup with the AMP validator.

Usability

URL

4cards.nl

Length: 6 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that appear next to your site’s name or URL in a browser. They can be displayed in the address bar, a browser tab title or bookmarks. Make sure it is consistent with your brand.

Here is a way one company used a special favicon to improve user experience.

Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Asset Minification

60%    60%

You could reduce 40% (2.1 KiB) by minifying the asset(s) listed below.

URL Reduction size
/common/components-js/navbar.js 2.1 KiB (40%)
Fast websites make happy visitors. Enabling minification on assets like HTML, JavaScript and CSS files will reduce their transfer size. Every time a page is requested from your website less bytes and lighter assets are sent over the network resulting in faster delivery which loads your website faster for your customers.

To learn more on how to enable minification for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on minification.

Asset Compression

Perfect, all your assets are compressed.

Great! We didn't find uncompressed assets on your web page.

To learn more on how to enable compression for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on compression.

Asset Cacheability

We found a total of 18 uncached asset(s) listed below.

URL Freshness lifetime
/media/visa.png Expiration not specified
/media/logo.png Expiration not specified
/media/trouwkaarten.png Expiration not specified
/media/trendblok1.jpg Expiration not specified
/media/trendblok2.jpg Expiration not specified
/media/trendblok3.jpg Expiration not specified
/media/trendblok4.jpg Expiration not specified
/media/ideal.png Expiration not specified
/media/mastercard.png Expiration not specified
/media/geboortekaartjes.png Expiration not specified
/media/bancontact2.png Expiration not specified
/media/postnl.png Expiration not specified
/media/instagramicon.png Expiration not specified
/media/pinteresticon.png Expiration not specified
/media/facebookicon.png Expiration not specified
/media/starrating.png Expiration not specified
/media/homevisualbackground.png Expiration not specified
/media/balloon.png Expiration not specified
and 15 more.
Fast websites make happy visitors. Caching assets such as images, javascript and CSS files allows a browser to keep these files in local storage so it doesn't have to download them every time it requests a page on your website. This will lower the bandwidth used and improve the page load time.

To learn more on how to enable caching for your assets you can check out these 10 tips to improve page load time or consult Google's PageSpeed Insights guide on browser caching.

Language

Declared: Dutch

Detected: Dutch

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
4cards.com Expires 4 months ago
4cards.net Expires in 5 months
4cards.org Available. Register it now!
4cards.info Available. Register it now!
4cards.biz Available. Register it now!
4cards.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
4dards.nl Available. Register it now!
5cards.nl Available. Register it now!
4czrds.nl Available. Register it now!
4carss.nl Available. Register it now!
4carde.nl Available. Register it now!
4ccards.nl Available. Register it now!
4caards.nl Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

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Server IP

193.173.51.222

Server location: Oss

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

HTML5

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires 8 months ago.

The certificate issuer is Let's Encrypt.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Crawl Errors

URL Errors

The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl or that returned an HTTP error code.
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Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the 4cards geboortekaartjes & trouwkaarten Facebook Page

Talking About38

URL
Name
4cards geboortekaartjes & trouwkaarten
About
http://www.4cards.nl
geboortekaartjes, trouwkaarten, uitnodigingen
met foto, ornamenten, strepen, dieren en meer
Great, your brand's Facebook page is linking to 4cards.nl.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @4cards is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

Name
Followers
6
Tweets
3,425
Created
10 years ago
We found a Twitter profile for your brand, but it's not linked to 4cards.nl. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor 4cards.nl’s Google ranking for custom keywords
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Visitors

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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