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511ga.org Screenshot

511ga.org

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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
On-Page

Content

Title Tag

Georgia 511

Length: 11 character(s) (89 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Missing

The meta description for 511ga.org is missing.

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should be between 70 and 160 characters spaces included (400 - 940 pixels).

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Headings

<H1> <H2> <H3> <H4> <H5>
5 0 0 0 0
<H1> Weather
<H1> CONSTRUCTION
<H1> Alerts/Events/Info
<H1> Info
<H1> Map Legend
and 2 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

511ga.org currently has 5 HTML header tags. Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • interchange 15
  • version 10
  • border 9
  • mph 8
  • incidents 8
  • cameras 8
  • corner 7
  • macon 7
  • traffic 7
  • message 7
  • signs 6
  • app 6
  • junction 6
  • alerts 6
  • pkwy 6
  • east 6
  • southwest 5
  • savannah 5
  • windows 5
  • corridor 5

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 70 images on this web page.

50 ALT attributes are missing.

http://files0.iteriscdn.com/WebApps/GA/SafeTravel4/help_bubble.png
http://files0.iteriscdn.com/WebApps/GA/SafeTravel4/fyi_bubble.png
http://files0.iteriscdn.com/WebApps/GA/SafeTravel4/breaking_news_banner.png
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http://maps0.iteriscdn.com/mapserv/511ga-traffic/?TRAFFIC_TIME=1496766720&LAYERS=all&FORMAT=image%2Fpng&ALTERNATIVE_COLORS=0&SERVICE=WMS&VERSION=1.1.1&REQUEST=GetMap&STYLES=&SRS=EPSG%3A900913&BBOX=-9476079.6013657,4035666.698401,-9436943.8428891,4074802.4568775&WIDTH=256&HEIGHT=256
http://maps0.iteriscdn.com/mapserv/511ga-traffic/?TRAFFIC_TIME=1496766720&LAYERS=all&FORMAT=image%2Fpng&ALTERNATIVE_COLORS=0&SERVICE=WMS&VERSION=1.1.1&REQUEST=GetMap&STYLES=&SRS=EPSG%3A900913&BBOX=-9319536.5674595,3957395.1814479,-9280400.8089829,3996530.9399244&WIDTH=256&HEIGHT=256
http://maps0.iteriscdn.com/mapserv/511ga-traffic/?TRAFFIC_TIME=1496766720&LAYERS=all&FORMAT=image%2Fpng&ALTERNATIVE_COLORS=0&SERVICE=WMS&VERSION=1.1.1&REQUEST=GetMap&STYLES=&SRS=EPSG%3A900913&BBOX=-9319536.5674595,3996530.9399244,-9280400.8089829,4035666.698401&WIDTH=256&HEIGHT=256
http://maps0.iteriscdn.com/mapserv/511ga-traffic/?TRAFFIC_TIME=1496766720&LAYERS=all&FORMAT=image%2Fpng&ALTERNATIVE_COLORS=0&SERVICE=WMS&VERSION=1.1.1&REQUEST=GetMap&STYLES=&SRS=EPSG%3A900913&BBOX=-9319536.5674595,3918259.4229713,-9280400.8089829,3957395.1814479&WIDTH=256&HEIGHT=256
http://maps0.iteriscdn.com/mapserv/511ga-traffic/?TRAFFIC_TIME=1496766720&LAYERS=all&FORMAT=image%2Fpng&ALTERNATIVE_COLORS=0&SERVICE=WMS&VERSION=1.1.1&REQUEST=GetMap&STYLES=&SRS=EPSG%3A900913&BBOX=-9319536.5674595,4035666.698401,-9280400.8089829,4074802.4568775&WIDTH=256&HEIGHT=256
http://files0.iteriscdn.com/OpenLayers/OpenLayers-2.11/img/north-mini.png
http://files0.iteriscdn.com/OpenLayers/OpenLayers-2.11/img/west-mini.png
http://files0.iteriscdn.com/OpenLayers/OpenLayers-2.11/img/east-mini.png
http://files0.iteriscdn.com/OpenLayers/OpenLayers-2.11/img/south-mini.png
http://files0.iteriscdn.com/OpenLayers/OpenLayers-2.11/img/zoom-plus-mini.png
http://files0.iteriscdn.com/OpenLayers/OpenLayers-2.11/img/zoom-world-mini.png
http://files0.iteriscdn.com/OpenLayers/OpenLayers-2.11/img/zoom-minus-mini.png
and 45 more.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alternative text for 50 images on 511ga.org. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Language

Declared: English

Detected: English

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Indexing

URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.511ga.org and 511ga.org as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.511ga.org and 511ga.org to the same site.

Redirect non-www to www

Robots.txt

Missing

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked 511ga.org/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for 511ga.org but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at 511ga.org/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.511ga.org/static/common_road_names.html as all one word. Use hyphens in your URLs instead: http://www.511ga.org/static/common-road-names.html.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Discovered Pages

4,384    4,384

We've discovered 4,384 pages on 511ga.org.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

Mobile

Mobile Rendering

511ga.org on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Security

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

72%    72%

Child safety

91%    91%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to *.iteris.com.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires a year ago.

The certificate issuer is GoDaddy.com, Inc..

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Technologies

Server Uptime

Upgrade now and get notified when 511ga.org goes down.
Free Trial

Server IP

198.58.69.252

Server location: Grand Forks

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.1

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Branding

URL

511ga.org

Length: 5 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like 511ga.org doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page

Domain

Domain Registration

Created 12 years ago

Expiration date unavailable

Your domain, 511ga.org, is the human-readable address of your website on the Internet.

Domain age and registration won’t impact a website’s rankings, but it’s important to keep your registration up to date to prevent someone else from buying it.

Your domain is the human-readable address of your website on the Internet. How long your domain name has been registered does have a limited impact on your rankings in search results. The newer your domain the harder it can be to achieve a higher rank. To help offset this, consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

Domain Availability

Domains Status
511ga.com Expires 2 years ago
511ga.net Available. Register it now!
511ga.info Available. Register it now!
511ga.biz Available. Register it now!
511ga.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
51ga.org Available. Register it now!
51qga.org Available. Register it now!
511ta.org Available. Register it now!
611ga.org Available. Register it now!
511gq.org Available. Register it now!
r11ga.org Available. Register it now!
511gs.org Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Off-Page

Traffic

Traffic Estimations

Medium    Medium

This shows your estimated traffic for 511ga.org compared to any competitors you have chosen. We use Alexa for this information.

Traffic Rank

322,922th most visited website in the World

United States 85,747th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to 511ga.org, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Visitors Localization

Popular Countries ccTLD Status
United States United States 511ga.us Available. Register it now!

‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Mobile visits

Upgrade to see the number of monthly visits from mobile users.
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Google Analytics

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Local

Local Directories

Upgrade to see the latest reviews of 511ga.org in local directories
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Social Profiles

Social Media Engagement

Your homepage is widely shared on Social Networks.

Facebook Shares8027

Facebook Comments-

Facebook Likes-

The impact of social media is huge for certain industries.

Learn how to ‪‬‬further engage your social media audiences and create a consistent fan base. Check these helpful tools for managing your social media campaign.

Note: This data includes ‪engagements from like and share buttons on your site, or people copying and pasting your URLs directly into Facebook from your website's URL. It does not count likes and shares from your branded Facebook page.

Facebook Page

Cover picture of the 511 Georgia Facebook Page

Talking About13

URL
Name
511 Georgia
About
The official Facebook page for Georgia DOT's Navigator/511 traffic management and traveler information system. #511GA "We'll Get You There" #WGYT
Mission
To provide commuters, travelers and the freight community with the information they need to plan their trips via website, Smartphone apps or a phone call.
General information
NaviGAtor is Georgia DOT's traffic and incident management system. The program began in 1996, just in time for the Summer Olympics in Atlanta. The system started out small - with just 38 miles of coverage in the central core of Atlanta. Today, the system has greatly expanded and covers virtually every freeway in metro Atlanta, plus hundreds of miles of Interstate throughout Georgia. There are over 750 cameras, 110 electronic message signs, 3500 traffic sensors and 168 ramp meters.
Products
Search for "Georgia 511" on either the App Store or Google Play Store to download our traffic app.
Address
Atlanta
United States
Phone
Dial 511 from ANY land line or mobile phone in Georgia!
Great, your brand's Facebook page is linking to 511ga.org.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

@511Georgia

The Twitter™ Account @511Georgia is booked and it is linked to your website.

Name
Followers
8,307
Tweets
14,529
Bio
The official Twitter page for Georgia DOT's Navigator/511 traffic management and traveler information system. #511GA We'll Get You There #WGYT
Location
Georgia
Created
8 years ago
Great, your Twitter account is linked to 511ga.org. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter

Facebook

Facebook Views

Upgrade to connect your Facebook Page and get in-depth insights about:
  • Views
  • Activity
  • Demographics and more!
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Keyword Tool

Google Ranking

Upgrade to monitor 511ga.org’s Google ranking for custom keywords
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