72.6
Screenshot for ad.zanox.com

ad.zanox.com

Passed
0%
To Improve
0%
Errors
0%
Optimize

SEO

Headings

We did not find HTML headings (<H1> to <H6>) on this page.

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Your website does not use HTML headings (<H1> to <H6>) or it has far too many HTML headings.

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Indexed Pages

14,504,548    14,504,548
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This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Webmaster Tools under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

IP Canonicalization

Yes

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Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

Robots.txt

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Great, your website has a robots.txt file.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

XML Sitemap

Missing

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Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

Add and Optimize your XML sitemap

URL Rewrite

Good, the URLs look clean.

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Great! You have clean (user-friendly) URLs which do not contain query strings.

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

Blocking Factors

Flash: No

Frames: No

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Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

Blog

We have not found a Blog on this website.

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Your website does not have a blog.

In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

If you don't feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.

Consider starting a blog

Mobile

Mobile visits

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Usability

URL

http://ad.zanox.com

Length: 5 character(s)

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Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Custom 404 Page

Your website does not have a custom 404 Error Page.

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Apparently your site does not have a 404 Error Page - this is bad in terms of usability.

Take the opportunity to provide visitors with a beautiful and helpful 404 Error Page to increase user retention.

Customize the 404 error page

Conversion Forms

We could not find a Conversion Form on this page.

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Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Add a conversion form

Load Time

0.71 second(s) (- kB/s)

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Your website is fast. Well done.

Site speed is an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorials for tips on how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Speed-up your website

Printability

We could not find a Print-Friendly CSS

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This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

Structured Data Markup

No Structured Data Markup has been detected

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Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Domain Availability

Domains (TLD) Status
zanox.net Expires in 4 months
zanox.org This domain is booked
zanox.info This domain is booked
zanox.biz Expires in 2 months
zanox.eu This domain is booked
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Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains (TLD) Status
zd.zanox.com Available. Book it now!
as.zanox.com Available. Book it now!
ac.zanox.com Available. Book it now!
add.zanox.com Available. Book it now!
aad.zanox.com Available. Book it now!
ax.zanox.com Available. Book it now!
wd.zanox.com Available. Book it now!
?

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

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Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

64%    64%

Vendor reliability

64%    64%

Privacy

64%    64%

Child safety

61%    61%
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This ‪‬‬data is provided by WOT™.

Safe Browsing

Great, your website is safe.

?

No evidence of phishing and/or malware has been detected.

Are you a spammer?

Technologies

Server Uptime

Upgrade now and get notified when ad.zanox.com goes down.
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Server IP

195.216.249.67

Server location: Paris

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Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Speed Tips

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display. 

Perfect, your website doesn't use nested tables.

Perfect, your website does not use inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Too bad, your website does not take advantage of gzip.

?

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

See Google's PageSpeed Insights Rules for more information on how to improve each of the elements in this section.

Encoding

You didn't specify any encoding.

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Language/character encoding is not specified, this may cause problems with the rendering of special characters.

Directory Browsing

No

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Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

Server Signature

No

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Good, your server signature is off. This is excellent from a security standpoint.

Promote

Social

Facebook Views

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  • Views
  • Activity
  • Demographics and more!
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Facebook Page

Cover picture of the zanox Facebook Page

Talking About67

URL
Name
zanox
About
zanox - leading performance advertising network in Europe
Mission
"STRAIGHT TO PERFORMANCE"
Company overview
zanox is the leading performance advertising network in Germany and Europe. With over 600 employees across the globe, the zanox Group ‒ comprising the companies, zanox, Affiliate Window, eprofessional and metrigo ‒ supports companies from all industries and of all sizes in the effective marketing of products and services on the internet. With zanox's transaction-linked business model, advertisers only pay for the measurable success of their online advertising activities. Over 4,300 advertisers bank on the zanox global publisher network. With the zanox marketplace, zanox connects advertisers and their agencies with publishers, thereby providing them with opportunities for the monetisation of their traffic.
The zanox Group has its headquarters in Berlin and has branches in Germany, England, France, Spain, Italy, Sweden, Switzerland, the Netherlands, Poland, the USA and Brazil.

ZANOX AG is owned by Axel Springer SE, with a shareholding of 52.5%, and by the Swiss PubliGroupe AG with 47.5%. For further information, see: www.zanox.com.
Meta Description
EUROPE'S LEADING PERFORMANCE ADVERTISING NETWORK
- Offices in 12 countries
- more than 4,300 advertisers
- more than 90 million transactions per year
- 5 billion EURO generated sales volume per year
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The data relating to the Facebook Page is publicly available.

Twitter™ Account

The Twitter™ Account @ad_zanox is available. Book it now!

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Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand's name now to prevent brandjacking.

Here are a few tips to help create a Twitter promotion plan. Plus, learn from today's top Twitter-using brands.

Book your brand on Twitter

Google+ Page

Not found

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This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Local

Local Directories

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Measure

SERP

Google™ Ranking

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Visitors

Traffic Estimations

Very High    Very High
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We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
Start Your Free Trial

Traffic Rank

2,343th most visited website in the World

379th most visited website in  Germany

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A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Adwords Traffic

0%    0%
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This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Visitors Localization

Popular Countries ccTLD Status
Germany zanox.de This domain is booked
Netherlands zanox.nl This domain is booked
Brazil zanox.com.br This domain is booked
France zanox.fr This domain is booked
Italy zanox.it This domain is booked
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‬We recommend that you book the domain names for the countries where your ‪‬website is popular. This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.