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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)


Title Tag

Адинг- част от всеки строеж

Length: 27 character(s) (211 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Адинг е една от водещите бизнес компании в Европа, за производство и продажба на химически материали за строителството и инженерна дейност

Length: 138 character(s) (912 pixels)

Great, your meta description contains between 70 and 160 characters spaces included (400 - 940 pixels).

A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user’s search query).

Use WooRank's Site Crawl to check thousands of pages for meta descriptions that are too long, too short or duplicated across multiple web pages.

Improve the Meta Description

Google Preview

Desktop Version

Адинг- част от всеки строеж


Адинг е една от водещите бизнес компании в Европа, за производство и продажба на химически материали за строителството и инженерна дейност

Mobile Version


Адинг- част от всеки строеж

Адинг е една от водещите бизнес компании в Европа, за производство и продажба на химически материали за ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.


<H1> <H2> <H3> <H4> <H5>
0 8 0 13 2
<H2> Добавки за бетониране при ниски температури
<H2> Хидроизолация на санитарни възли
<H2> Системи и технологии за саниране, възстановяване и защита на стоманобетонни конструкции
<H2> Съвети за прилагане
<H2> Актуални продукти
<H2> Новини
<H2> Информативни флаери
<H2> Адинг в света
<H4> Хидроизолация на санитарни възли
<H4> Хидроизолация на проходима покривна тераса и балкон
<H4> СУПЕРФЛУИД / суперпластификатор
<H4> ХИДРОЗИМ T / Добавкa за бетониране и полагане на замазки и мазилки при ниски температури (до -20⁰С)
<H4> ХИДРОЗИМ ФЛУИД / Комплексна добавка за бетониране при ниски температури със силно редуциращ ефект
<H4> ХИДРОФОБ 21 / Добавка която предотвратява проникването на вода през бетона
<H4> ХИДРОМАЛ ФЛЕКС / Еластична циментова два компонентна хидроизолационна система
<H4> АНТИКОРОЗИН ББ / Покритие за защита на бетона от агресивното атмосферно влияние
<H4> Best Buy Award 2017/18 за Ading в областта на хидроизолациите
<H4> Експертни презентации на инженерите на Адинг по време на 17-ия симпозиум на ДГКМ (Дружеството на строителните конструктори на Македония)
<H4> Семеен ден за 48-ия рожден ден на АДИНГ
<H4> Public call for shareholders 2017
<H4> Професионална презентация - продукти, системи и опит
<H6> Хидрозим - Т и Хидрозим Флуид
<H6> Хидромал Флекс - еластична хидроизолация на циментово - полимерна основа
<H6> В съответствие с Европейски стандарт EN 1504
and 23 more.

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Your website either does not currently use HTML header tags or is using too many. Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • адинг 19
  • продукти 5
  • съвети 5
  • сертификати 4
  • при 4
  • група 4
  • хидроизолация 4
  • хидрозим 4
  • ниски 3
  • температури 3
  • години 3
  • прилагане 3
  • санитарни 3
  • подробности 3
  • ден 3
  • for 3
  • новини 3
  • материали 3
  • бетониране 3
  • best 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 24 images on this web page.

1 ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Warning, no 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content!

Right now either www.ading.eu or ading.eu is failing to resolve properly or returns a 404 error. You use the rel="canonical" tag to tell search engines which is your preferred version and use a 301 redirect to divert traffic from your secondary domain.

Redirect non-www to www



A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

We checked ading.eu/robots.txt and didn't find a robots.txt file. Use Google Search Console to submit and test your robots.txt file. You can also test individual pages to make sure Google isn't crawling any restricted files.

Add a robots.txt file

XML Sitemap

No sitemap found in your robots.txt.

We checked the robots.txt file for ading.eu but couldn't find an XML sitemap. Specifying the location of your XML sitemaps in your robots.txt file ensures that search engines and other crawlers find and access it easily each time they access your website.

Learn more about adding your XML sitemap to your robots.txt file.

If you haven't created a sitemap yet, we recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Usually, your XML sitemap would be found at ading.eu/sitemap.xml

Make sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes.
Add and Optimize your XML sitemap

URL Parameters

Good, the URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

We found underscores in this URL and/or in your in-page URLs.

and 25 more.

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://ading.eu/ProductGroups/Хидроизолации_Бг.aspx as all one word. Use hyphens in your URLs instead: http://ading.eu/ProductGroups/Хидроизолации-Бг.aspx.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.


Mobile visits

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Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.




Length: 5 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.


Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Your website does not have a custom 404 Error Page.

Your server responded with the HTTP status code: 404

404 error pages are displayed when the page you are trying to open can't be found on the site's server for a variety of reasons.

It looks like ading.eu doesn't have a customized 404 error page. This makes your site less user friendly. Generic 404 error pages strand users on a page with no links or suggestions of what to do next.

Use a custom 404 page to reduce customer frustration and link to other pages on your site. Make sure it returns the 404 http status code.

Customize the 404 error page


Declared: Missing

Detected: Bulgarian

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Bulgarian.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
ading.com Expires a year ago
ading.net Expires 10 months ago
ading.org This domain is booked
ading.info This domain is booked
ading.biz Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
afing.eu Available. Register it now!
ding.eu This domain is booked
aidng.eu Available. Register it now!
adinng.eu Available. Register it now!
adnig.eu Available. Register it now!
adding.eu This domain is booked
acing.eu This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.


Server Uptime

Upgrade now and get notified when ading.eu goes down.
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Server IP

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.


Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.


Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.


Great, language/character encoding is specified: utf8

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Your website is SSL secured (HTTPS), but the Common Name is set to nagradnaigra.nlb.mk.

Your website's URLs do not redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

Renew your SSL certificate now, it expires 2 years ago.

The certificate issuer is Let's Encrypt.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools


Facebook Views

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Facebook Page

Cover picture of the ADING Facebook Page

Were here94

Talking About18


Производство и пласман на адитиви и други хемиски материјали за градежништво / Production and sale of admixtures and other chemical materials for construction industry.
Да се биде состојка на секоја градба / Ingredient of every structure
Meta Description
Адинг е водечка компанија во Југоисточна Европа за производство на хемиски материјали во градежништвото. Присутна со свои фирми и претставништва во регионите на Југоисточна Европа, Блискиот Исток и Азија. Производството се врши во капацитетите во седиштето на компанијата во Скопје, а дел е организирано и во Р.Бугарија и Иран.

Ading is the leading company in Southeast Europe for the production of construction chemicals. Nowadays the company following the global market flows, by its firms and branch offices is present at regions in Southeast Europe, Middle east and Asia. The production is carried out at capacities with head office of the company in Skopje, and part is organized in R.Bulgaria and Iran.
Адитиви за бетон/ Admixtures for concrete and mortar
Смеси за залевање/ Grouting and sealing
Репарација на бетони/ Concrete repair
Индустриски и спортски подови/ Industrial and sports flooring
Градежни китови/ Joint sealants
Хидроизолации/ Waterproofing
Заштитни премази/ Protective coatings
Противпожарни материјали/ Fire protection materials
Градежни лепила/ Building adhesives
Смеси за израмнување/ Leveling Compounds
Декоративни премази и малтери/ Decorative coatings and mortars
Градежни производи/ Building products
+ 389 2 2034 840
We found your brand's Facebook page, but it's not linking to ading.eu.

Facebook is a vital channel for any business' digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook.

Use Facebook Insights to measure and track your audience's engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with ading.eu and add a CTA to really maximize your social media marketing efforts.

Twitter Account

The Twitter™ Account @ading is booked but it is not linked to your website!
Tip: Include your URL in your Twitter profile's website field.

12 years ago
We found a Twitter profile for your brand, but it's not linked to ading.eu. Linking your Twitter account to your website helps prevent brandjacking and can help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed.
Book your brand on Twitter


Local Directories

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Keyword Tool

Google Ranking

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  • Pageviews and more!
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