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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
Optimize

SEO

Title Tag

AFORES-AFORE - ESTADO DE CUENTA - CONSULTA SALDO - CONSAR - MI AFORE - AFORE BANCOMER - AFORE BANAMEXAfores Afore Estado de CuentaAfores Afore Afores

Length: 149 character(s) (1,320 pixels)

HTML title tags appear in browser tabs, bookmarks and in search results.

It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 20 and 70 characters including spaces (200 - 569 pixels). Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s).

Check the title of your website

Meta Description

Portal Especializado en Afores Estados de Cuenta , Consulta Saldos , Ayuda de Desempleo y Aportaciones Voluntarias de las Afores en Mexico Afore Afore Bancomer Afore Profuturo GNP Afore Inbursa Afore Afirme Bajio Afore Azteca Afore Banorte Afore Coppel Afore HSBC Afore Invercap Afore Metlife Afore Principal Afore GNP Afore Afore Scotia Afore XXI Todo sobre Afores ÂżCual es la Mejor Afore para ti?

Length: 404 character(s) (2,415 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

AFORES-AFORE - ESTADO DE CUENTA - CONSULTA SALDO - CONS...

www.afore.com.mx/

Portal Especializado en Afores Estados de Cuenta , Consulta Saldos , Ayuda de Desempleo y Aportaciones Voluntarias de las Afores en Mexico Afore Afore ...

Mobile Version

www.afore.com.mx

AFORES-AFORE - ESTADO DE CUENTA - CONSULTA SALDO - ...

Portal Especializado en Afores Estados de Cuenta , Consulta Saldos , Ayuda de Desempleo y Aportaciones Voluntarias de ...

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
8 1 0 0 0
<H1>
<H1> Ahorrando para mi Retiro
<H1> Consulta también:
<H1> Calificaci&oacute;n de las Afores
<H1> Definici&oacute;n
<H1> Metodolog&iacute;a
<H1> &nbsp;
<H1> &nbsp;
<H2> &iquest;Saber en que Afore estoy?
and 6 more.

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • mercado 25
  • administración 24
  • riesgo 24
  • calidad 24
  • activos 22
  • siefores 21
  • siefore 19
  • calificación 19
  • inversión 17
  • afore 16

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Search engines see www.afore.com.mx and afore.com.mx as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.afore.com.mx and afore.com.mx to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Using underscores in your URL makes it hard for search engines to determine your site's relevance to a search. Google sees hyphens as word separators while underscores are ignored. So the search engine sees http://www.afore.com.mx/cambiarse_de_afore_contacto.php as all one word. Use hyphens in your URLs instead: http://www.afore.com.mx/cambiarse-de-afore-contacto.php.

We've detected underscores in your URLs. Change underscores to hyphens to maximize your SEO.

Mobile

Mobile visits

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Mobile Rendering

afore.com.mx on an iPad

This is how your website appears when displayed on different mobile devices.

With more than half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

Usability

URL

afore.com.mx

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Your website does not have a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.

afore.com.mx currently does not specify a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also shows favicons in a page's search snippet in mobile search results.

Without a specified favicon, Google will show the default icon in its mobile search results. You can see an example of this in afore.com.mx's Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.

Add a Favicon

Language

Declared: Missing

Detected: Spanish

Your website hasn't specified a language yet. Use the META Language Attribute to declare the intended language of your website. We've detected that your website is currently in Spanish.

Here are some tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
afore.com Expires 3 years ago
afore.net Expires 3 years ago
afore.org This domain is booked
afore.info This domain is booked
afore.biz Expires 4 years ago
afore.eu This domain is booked

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
zfore.com.mx This domain is booked
adore.com.mx This domain is booked
afire.com.mx This domain is booked
afoee.com.mx This domain is booked
sfore.com.mx This domain is booked
agore.com.mx This domain is booked
acore.com.mx This domain is booked
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Technologies

Server Uptime

Upgrade now and get notified when afore.com.mx goes down.
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Server IP

205.178.146.236

Server location: Jacksonville

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Technologies

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look at this.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Promote

Social

Facebook Views

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Facebook Page

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor afore.com.mx’s Google ranking for custom keywords
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Visitors

Sessions

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  • Traffic Source
  • Source Domains
  • Pageviews and more!
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