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Marketing Checklist

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Jessica Lewis Jessica Lewis
Vienna (VA)
Michael Johnston Michael Johnston
Selinsgrove (PA)
Denise Grothouse Denise Grothouse
Germansville (PA)
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SEO

Title Tag

Herzlich Willkommen

Length: 19 character(s) (150 pixels)

Your HTML title tag appears in browser tabs, bookmarks and in search result pages.

Make your title tags clear, concise (65 characters, 200-569 pixels) and include your most important keywords.

Check the title tags for thousands of pages at once using Site Crawl.

Check the title of your website

Meta Description

Hochwertige Artikel direkt aus Afrika importiert

Length: 48 character(s) (268 pixels)

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters - spaces included (600 - 940 pixels).

Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below).

Check your Google Search Console (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Desktop Version

Herzlich Willkommen

https://afrikahandel.de/

Hochwertige Artikel direkt aus Afrika importiert

Mobile Version

https://afrikahandel.de

Herzlich Willkommen

Hochwertige Artikel direkt aus Afrika importiert

This is a representation of what your title tag and meta description will look like in Google search results for both mobile and desktop users. Searchers on mobile devices will also see your site's favicon displayed next to the page's URL or domain.

Search engines may create their own titles and descriptions if they are missing, poorly written and/or not relevant to the content on the page and cut short if they go over the character limit. So it’s important to be clear, concise and within the suggested character limit.

Check your title tag and meta description to make sure they are clear, concise, within the suggested character limit and that they convey the right message to encourage the viewer to click through to your site.

Headings

<H1> <H2> <H3> <H4> <H5>
1 0 2 0 0
<H1> Herzlich Willkommen
<H3> Kategorien
<H3> Informationen

Great, your website is structured using HTML headings (<H1> to <H6>).

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, only include more than one per page if you're using HTML5. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Content Analysis

  • 6
  • sheabutter 4
  • csr 3
  • ust 3
  • versand 3
  • zzgl 3
  • inkl 3
  • fair 2
  • produkte 2
  • trade 2

This data represents the words and phrases that your page appears to be optimized around. We use what’s called “natural language processing" (NLP), which is a form of artificial intelligence that allows computers to read human language, to do this analysis.

The numbers next to each word or phrase represents how often we detected them and their variants on the page.

Are these the keywords you want to target for your page? If so, great! Track your site’s rankings in Google search results using WooRank’s Keyword Tool.

If these keywords aren’t relevant to your page, consider updating your content to optimize it for your target keywords.

Alt Attribute

We found 5 images on this web page.

No ALT attributes are missing.

Alternative text allows you to add a description to an image. Since search engine crawlers cannot see images, they rely on alternative text attributes to determine relevance to a search query. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users.

It looks like most or all of your images have alternative text. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.

Try to keep your alternative text to a simple, one-sentence description of what's in the image.

Set a name for all your images

Discovered Pages

9,313    9,313

We've discovered 9,313 pages on afrikahandel.de.

Discovered pages do not impact your ranking but this is very handy information to have to make sure that your site’s pages are being indexed correctly.

A low number can indicate that bots are unable to discover your pages, which is commonly caused by bad site architecture and poorl internal linking. Or you've unknowingly prevented bots and search engines from crawling and indexing your pages. An unusually high number could be an indication of duplicate content due to URL parameters.

Make sure your website's XML sitemap is present and that you've submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in search results at the same time.

Check Index Status and Crawl Errors in Google Search Console to track the status of your crawled/indexed pages.

If the number shown here doesn’t sound right, we recommend to use WooRank’s Site Crawl analysis to find out why.

If you use parameters in your URL like session IDs or sorting and filtering, use the rel="canonical" tag to tell search engines which version of those pages is the original.

Write more content

Hreflang Tags

No hreflang tags were found on this page

The hreflang tag is an HTML tag that tells search engines which languages and (optionally) countries a page's content is relevant for. Hreflang tags also tell search engines where to find the relevant content in alternate languages.

If your website targets users all around the world, using hreflang tags will help make sure the right content is being served to the right users.

The value of the hreflang attribute identifies the language (in ISO 639-1 format) and optionally a region in ISO 3166-1 Alpha 2 format of an alternate URL.

Use WooRank's Site Crawl to perform a thorough check on hreflang validity across a website.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

All versions of your page point to the same URL.

Search engines see www.afrikahandel.de and afrikahandel.de as different websites. This means they could see a large amount of duplicate content, which they don't like.

Fortunately your website redirects www.afrikahandel.de and afrikahandel.de to the same site.

Redirect non-www to www

Robots.txt

A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories. They also point the web crawler to your page’s XML sitemap file.

Your site currently has a robots.txt file. You can use Google Search Console's Robots.txt Tester to submit and test your robots.txt file and to make sure Googlebot isn't crawling any restricted files.

See the pages you've disallowed with your robots.txt file with Site Crawl.

Add a robots.txt file

XML Sitemap

XML sitemaps contain the list of your URLs that are available to index and allow the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.

Be sure to only include the pages you want search engines to crawl, so leave out any that have been blocked in a robots.txt file. Avoid using any URLs that cause redirects or error codes and be sure to be consistent in using your preferred URLs (with or without www.), correct protocols (http vs. https) and trailing slashes. You should also use your robots.txt file to point search engine crawlers to the location of your sitemap.

Add and Optimize your XML sitemap

Sitemaps Validity

All sitemaps are within the file size limit

All sitemaps are within the URL count limit

All sitemaps have a valid structure

All sitemaps are accessible

These sitemaps in your robots.txt file have invalid URL formats

Valid sitemaps make search engines happy by allowing them to find new and updated content easily. Make sure your sitemaps are accessible, have valid syntax, are free from content errors and respect the limits set by search engines.

To learn more about what a valid sitemap should look like check out our guide about XML Sitemaps or submit it through Google Search Console.

URL Parameters

Perfect, your URLs look clean.

URL parameters are used to track user behaviors on site (session IDs), traffic sources (referrer IDs) or to give users control over the content on the page (sorting and filtering). The issue with URL parameters is that Google sees each unique parameter value as a new URL hosting the same thing - meaning you could have a duplicate content problem. Sometimes, it’s able to recognize these URLs and group them together. It then algorithmically decides which URL is the best representation of the group and uses it to consolidate ranking signals and display in search results. You can help Google recognize the best URL by using the rel="canonical" tag.

Use the URL Parameters Tool in Google Search Console to tell Google how your URL parameters affect page content and how to to crawl URLs with parameters. Use this tool very carefully - you can easily prevent Google from crawling pages you want indexed through overly restrictive crawling settings, especially if you have URLs with multiple parameters.

Check the On-Page section of Site Crawl to identify any duplicate content issues.
Rewrite your URLs and clean them up.

Underscores in the URLs

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

Great, you aren't using ‪underscores (these_are_underscores) in your URLs.

Google sees hyphens as word separators while underscores aren't recognized. So the search engine sees www.example.com/green_dress as www.example.com/greendress. The bots will have a hard time determining this URL's relevance to a keyword.

Mobile

Mobile visits

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Mobile Friendliness

Poor    Poor

This website is not optimized for Mobile Visitors

Mobile friendly pages make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

You can test your Mobile Friendliness here.It looks like afrikahandel.de has issues with its mobile friendliness. Check the criteria below to find issues that are impacting afrikahandel.de's mobile optimization.

Tap Targets

In the table below, find the tap targets that are too small, their size in pixels and the overlapping target that is too close to be easily clicked.

Tap Target Size Overlapping Target
BUTTON 47x47
BUTTON 47x47
Your page’s links and buttons are too small and/or too close to be easily clicked on a mobile device. The average fingertip area is 48 pixels in width and height. Tap targets should also be spaced enough so that a user's finger pressing on one link or button does not inadvertently touch another one. The minimum required space between tap targets is 8 pixels on all sides.

Use Google's Lighthouse tool to get a detailed look at all of your too tap targets that are too small and too close together.

Plugins

Perfect, no plugin content detected.

Great, your website does not embed any special types of web content, such as Flash, Silverlight or Java, so your content can be accessed on all devices.

Font Size Legibility

This web page’s text is too small for legibility on mobile devices.

Font sizes smaller than 12 pixels are hard to read on mobile devices. Make sure to use font sizes greater than 12 pixels in at least 60% of your page text so users can read your content on mobile devices.

Learn more about setting font sizes for mobile devices in our guide to mobile font sizes.

Mobile Viewport

This page does not specify a viewport, or the viewport is not well configured.

The content fits within the specified viewport size.

The viewport is an element of a page’s responsive design. It’s the area of a webpage visible to the user and varies between devices.

It looks like afrikahandel.de could be missing a meta viewport.

Use the meta viewport tag in the <head> to set the viewport to the device’s screen size. It should look like this: <meta name="viewport" content="width=device-width, initial-scale=1.0">.

Mobile Frameworks

No mobile frameworks have been detected.

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

afrikahandel.de

Length: 12 character(s)

Keep your URLs short and clean and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable" by Google.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, you might consider trademarking your domain name.

Favicon

Great, your website has a favicon.

Favicons are the small icons that represent a website, company and/or brand. They can be displayed (among other instances) in browser tabs or bookmarks. Google also displays favicons in a page's search snippet in mobile search results.

You can see how your site's favicon appears in search results in the Google Preview above.

Make sure your favicon is consistent with your brand to help improve visibility.
Add a Favicon

Custom 404 Page

Great, your website has a custom 404 error page.

Your server responded with the HTTP status code: 404

Custom 404 error pages are an opportunity for you to reduce customer frustration and link to other pages on your site.

Customize the 404 error page

Language

Declared: German

Detected: German

Great, your declared language matches the language detected on the page.

Make sure your declared language is the same as the language detected by Google.

Tips for multilingual websites:

Declare the language used

Domain Availability

Domains Status
afrikahandel.com Available. Register it now!
afrikahandel.net Available. Register it now!
afrikahandel.org Available. Register it now!
afrikahandel.info Available. Register it now!
afrikahandel.biz Available. Register it now!
afrikahandel.eu Available. Register it now!

Register the various extensions of your domain to protect your brand from cybersquatters.

Typo Availability

Domains Status
afrimahandel.de Available. Register it now!
qfrikahandel.de Available. Register it now!
afrikahand4l.de Available. Register it now!
afrikhandel.de Available. Register it now!
afrikahanel.de Available. Register it now!
afrikahaneel.de Available. Register it now!
afriikahandel.de Available. Register it now!
and 1 more.

Register the various typos of your domain to protect your brand from cybersquatters.

Email Privacy

Good, no email address has been found in plain text.

We don’t recommend adding plain text/linked email addresses to your webpages, as malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Hide email addresses to avoid being spammed

Trust Indicators

Trust

60%    60%

This feature shows how trustworthy your domain is based on ‬‬data provided by The Web of Trust (WOT). This group rates millions of websites based on the experience of millions of users together with information from a number of trusted sources, including phishing and malware blacklists.

Technologies

Server Uptime

Upgrade now and get notified when afrikahandel.de goes down.
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Server IP

213.165.68.45

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Analytics

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

Popular Analytics Tools Include: Google Analytics, Quantcast™, AdobeAnalytics™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Doctype

XHTML 1.0 Strict

The Doctype is used to instruct web browsers about the document type being used. For example, what version of HTML the page is written in.

Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: iso-8859-1

Specifying language/character encoding can prevent problems with the rendering of special characters.

SSL Secure

Great, your website is SSL secured (HTTPS).

Your website's URLs redirect to HTTPS pages.

Your headers are not properly set up to use HSTS.

The SSL certificate expires in 8 months.

The certificate issuer is DigiCert Inc.

Modern websites tend to be SSL secured (HTTPS) as it provides an extra security layer while logging in to your Web Service. In 2014, Google announced that an HTTPS (vs HTTP) website would receive an extra boost in their ranking.

While switching to HTTPS, make sure your site remains optimized and see to it that your website will still run quickly. Follow these best practices for a smooth transition:
  • Use a serious issuer to purchase your SSL certificate
  • Redirect all of your HTTP pages to the HTTPS version of your website
  • Use HTTP Strict Transport Security (HSTS) in your headers
  • Renew your SSL certificate every year, before it expires
  • Make sure that all of your content (CSS, etc.) is linked to HTTPS
  • Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version
  • Register the HTTPS website in Google & Bing Search Console/Webmaster Tools
Promote

Social

Facebook Views

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  • Activity
  • Demographics and more!
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Facebook Page

Likes115

Talking About1

URL
Name
Afrikahandel Sheabutter
About
Firma
Company overview
2005 startete unsere Firma mit dem Ziel, benachteiligte Produzentenfamilien in Afrika zu fördern um ihre Arbeits- und Lebensbedingungen durch den Fairen Handel zu verbessern und ihnen eine menschenwürdige Existenz aus eigener Kraft zu ermöglichen.

Alle Artikel stammen aus eigener Produktion, von Plantagen und Werkstätten aus Ghana.
Da wir direkt vor Ort sind können wir den Anbau, die Ernte und die Verarbeitung begleiten.
Wir fördern gezielt die benachteiligten Handwerker und kleinbäuerlichen Familien und deren Selbstinitiative. Auch für eine nachhaltige Entwicklung von Bildung, Ökologie und Frauengemeinschaften setzen wir uns ein.
An allen wichtigen Entscheidungen sind die Kleinbauern und Handwerker direkt beteiligt, wie z.B. die Anschaffung von Arbeitsmaterial und die Verwendung des Mehrerlöses aus dem Fairen Handel.
Meta Description
Afrikahandel.de bekennt sich zu seiner gesamtwirtschaftlichen, moralisch-ethischen Verantwortung. Deshalb ist die Unternehmensidentität (CI) von Afrikahandel.de an langfristigen - dem globalen Allgemeinwohl dienenden - Basiswerten ausgerichtet.

Im Fokus steht für uns hierbei die nachhaltige soziale Unterstützung unserer Partner in Afrika und in anderen Schwellen- bzw. Entwicklungsländern. Ganz konkret werden wir von Afrikahandel.de in Westafrika nun verstärkt landwirtschaftliche Projekte zum Rohstoffanbau starten und zielführend organisieren.

Wir möchten damit unsere afrikanischen Partner und deren Mitarbeiter mittel- und ganz besonders nachhaltig langfristig in die Lage versetzen, sich eine Existenzgrundlage zu verschaffen, die ihnen ein menschenwürdiges Leben ermöglicht.

Darüber hinaus verpflichtet sich Afrikahandel.de alle wichtigen Grundsätze des "Fairen Handels", wie z. B. Zahlung von Mindestlöhnen, Frauenrechte oder Bildungsangebote konsequent zu berücksichtigen und weiter zu optimieren.

Bezüglich der Auswahl und des Anbaus der zu kultivierenden Nutzpflanzen werden wir innerhalb unserer Projekte sämtliche Anforderungen nach den aktuellsten Bio-Zertifikaten befolgen und erfüllen. Die Anbau- sowie die Weiterverarbeitungsstätten von Afrikahandel.de und seiner Kooperationspartner stehen allen zertifizierenden Stellen zur Qualitätsüberwachung (Auditing, Monitoring) offen zur Verfügung.

Die Unternehmensvision von Afrikahandel.de besteht grundsätzlich darin, die globalen Synergiepotenziale der drei entscheidenden zukünftigen Herausforderungen - Ökologie, Ökonomie und Nachhaltigkeit - dialogorientiert und konsequent zu nutzen.

Die Kraft einer gleichermaßen idealorientierten wie pragmatischen Vernetzung der interkontinentalen Human- bzw. Naturalressourcen wird uns helfen, die Zukunft unserer Welt zu erhalten.

Unsere Stakeholder - Lieferanten, Produzenten und Kunden - bilden den Kern und deshalb die Legitimation unserer Zielsetzungen, Strategien und Maßnahmen. Wir sind der Überzeugung, dass das weit verbreitete gegenteilige Prinzip der Gewinnmaximierung ("Shareholder-Value-Ansatz") ein wesentlicher Grund für globale Umweltverschmutzung, Klimawandel und neokoloniale Entwicklungen ist.

Afrikahandel.de unterwirft sich dem Diktat dieser maximalen Kapitalverzinsung ausdrücklich nicht. Die durchaus vorhandene Profitverfolgung von Afrikahandel.de ist lediglich darauf ausgerichtet, einen befriedigenden Gewinn zu erzielen. Dieser soll uns in die Lage versetzen unsere CSR-Projekte weiter auszubauen und unsere Erde ein Stück weit gerechter, ökologisch-nachhaltiger und bunter zu gestalten.
Products
unraffinierte Sheabutter
kalt gepresste Sheabutter
Moringaprodukte
Niemprodukte
afrikanische Naturseifen
black soap
.
.
.
Phone
+(49) 6345-949151
Great, your brand's Facebook page is linking to afrikahandel.de.

Facebook is a vital part of modern digital marketing - no matter what type of business you have. Use Facebook Insights to optimize your Facebook posts to maximize engagement and website traffic.

Twitter Account

The Twitter™ Account @afrikahandel is available. Register it now!

We couldn't find a Twitter account for afrikahandel.de. Twitter, simply put, is huge: 67 million monthly American users and 310 million people worldwide. Even better, there's a positive correlation between social media use and education and household income. By not having a Twitter account, you're potentially missing out on a huge audience.

Create a Twitter account for your brand and link it with your website to prevent brandjacking and help make your social media marketing more effective. Here are a few tips to help create a Twitter promotion plan. Use Twitter Dashboard and Analytics to track and optimize your Twitter feed for the engagements that are most valuable to your marketing plan.
Book your brand on Twitter

Local

Local Directories

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Measure

Keyword Tool

Google Ranking

Upgrade to monitor afrikahandel.de’s Google ranking for custom keywords
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Visitors

Traffic Estimations

Low    Low

This shows your estimated traffic for afrikahandel.de compared to any competitors you have chosen. We use Alexa for this information.

Sessions

Upgrade to sync your Google Analytics account and find significant metrics like:
  • Traffic Source
  • Source Domains
  • Pageviews and more!
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Traffic Rank

4,540,505th most visited website in the World

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to afrikahandel.de, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.